Parrogate Zimbabwe

WRITTEN BY AMY TOCKNELL

With in excess of 200 full time and a further 1000 seasonal staff members, Parrogate Zimbabwe have built on a family business legacy to become an international company with a keen eye for diversification.

SUCCESS, GROWTH

AND Family Values

Beginning in Zimbabwe, Pradyumm Ganediwal, alongside

his older brother Pradeep, focused on cotton ginning, the

core strength of the family business legacy, but growth

and diversification would not be far away. 2006 bore witness to the

first expansion program with the acquisition of a second ginnery, as

well as furnishing both the new and existing facility with oil expelling

technology. With expansion success already firmly under their belt,

Parrogate Zimbabwe went on to take over Continental Ginneries

Limited, based in Zambia, in 2007. The Continental acquisition

ensured that there was a solid basis for significant growth within

Zambia with a total of 3 ginneries, as well as oil expelling facilities, now

being present.

With the cotton ginning arm of the business in full operation,

diversification into Zimbabwe grain milling began in earnest in 2009

with a modest daily capacity of twenty tons, which has since grown

to 120 tons a day. The success of the operation quickly led to plans

for an equivalent capacity plant in Kadoma. Edible oil extraction also

became another string to the highly expansive bow of Parrogate, in

conjunction with the Export Trading Group, in Harare, Zimbabwe.

With a wide reaching presence felt in India, Zambia and Malawi,

though not known by the Parrogate name in all of them, and with

a diverse portfolio that incudes Manganese mining, Ferro-alloys

processing, real estate development, grains trading, farming, cotton

ginning and cooking oil production, the company looks set for

widespread market domination.

PARROGATE ZIMBABWE

Initially established in 1896, the Ganediwal family cotton ginning business has shown considerable growth, due to the continued commitment from younger generations, culminating in the founding of Parrogate Zimbabwe in 2004.

Endeavour Magazine | 87

With a large number of specialties, it stands to reason that there

must be a comprehensive staff training program in place, so what is

provided?

“We have to train our staff on imported equipment, for this we

have specialists coming to our facilities, from our suppliers, to train

our staff. We also have highly qualified staff, with different origins,

who have experience of working for some of the big multinationals

and in multiple countries, whose valuable contribution becomes very

necessary in emerging markets” explains Anirudh Ganediwal, son of

Pradyumm.

With this in mind, developing individuals that have demonstrated

aptitude and ability is an important value, with Anirudh commenting

that,

“It is very important, as we believe in developing local skills. We

support our well performing

and committed members with

necessary training, putting them

through training on specialist

courses which will help them

learn, understand, get exposure

and in turn, it will also help the

company in terms of efficiency,

and productivity in respective

fields.”

Customer satisfaction is,

of course, at the forefront of

any commercially successful

business, but how does Parrogate

set itself apart in terms of client

services?

“We believe in keeping a

more personal touch with our

customers and living up to

the commitments we make to

keep them happy and satisfied

in order to ensure they come

back to us. Interacting like this,

we have developed business

relationships lasting decades

with many companies.”

“Our strength has always

been that we grow together,

PARROGATE ZIMBABWE

from the time of owning just one cotton gin in Zimbabwe, to several

across the continent. We have also seen our customers and suppliers

grow with us. We have always been a faithful business partner and

flexible in difficult times. This helps us keep healthy ties with all our

customers, and shows the importance of after-sales and customer

commitment at Parrogate.”

A diverse portfolio, an exemplar customer service ethos and

strong family values are the backbone of this successful company,

and working alongside these elements is a cleat strategy for keeping

ahead of the competition;

“We are constantly striving to grow in all fields, giving exposure

to staff members, learning and enhancing with ever-changing

technology, maintaining a lean management structure, upgrading

facilities and trying to go that extra mile to reach out to our customers

where our competitors cannot. I think it is not only financial, marketing

and sales strategies that are vital but also the development and

maintenance of all the verticals in the business in order to stay ahead

of the competition.”

Casting an eye to the future, what plans do Parrogate have for

progressing? Three of the most eagerly anticipated developments

are:

• The oil extraction facility being completed in Harare, Zimbabwe,

and equipped with Buhler, Carver, Lummus and other state of

the art equipment to process oilseeds efficiently. The facility

Is equipped with railway sidings for better logistics and will

also be linked to a silo facility. This project has been the dream

of Pradyumn Ganediwal for a long time, and he has studied

accordingly for the past five years, which is why it is very detailed

and has been designed to prevent becoming dated too quickly.

• Silo facilities across the three African nations to capitalize on

possible trading opportunities in grains by out growing crops.

Parrogate are also striving towards efficiency in order to

avoid spillages, loss and infestation by pests, which will in turn

contribute towards food security of the respective nations.

• The Fast-Moving Consumer Goods (FMCG) market in Africa

is still developing and Parrogate plans to launch different food

consumer goods lines in Zimbabwe and Zambia which will aid

employment, value addition to local raw materials, contribute in

GDP and reduce dependence on imported products.

• Anirudh Ganediwal explains that: “The new projects will be a

compliment to the existing businesses and will help Parrogate

realise better returns as we will have more products in our

portfolio, making the ‘Super Power’ brand a household name

which is highly reputable, offering high quality at the right price.“

“The projects will also help us secure our raw materials and help

with logistics, as storage and transport are both expensive and not

readily available in these countries.”

the forwarderswhere service countsfreight forwarding

& customs clearing agent

+ Air, sea & road freight logistics+ Customs brokers+ Worldwide service & support+ RIT / Transit Bonds available through Zimbabwe & Zambia+ Transport Service (FTL/LCL) from Zambia to Lubumbashi

zambia + Lusaka + Ndola + Kitwe + Chingola + Chirundu + Livingstone + Kazungula + Nakonde + Kasumbalesa + Katima Mulilo + Mwami + Chanida + Mpulungu + Harare + Beitbridge

ZAMBIA:7216 Kachidza Road, Lusaka

T: +260 211 286480F: +260 211 286484E: [email protected]

www.hill-delamain.co.zm

ZIMBABWE:22 Simon Mazorodze Road,Southerton, Harare

T: +263-4-757721 / 629 / 860F: +263-4-757658E: [email protected]

Hill & Delamain

zimbabwe


& customs clearing agent

+ Air, sea & road freight logistics+ Customs brokers+ Worldwide service & support+ RIT / Transit Bonds available through Zimbabwe & Zambia+ Transport Service (FTL/LCL) from Zambia to Lubumbashi







Hill & Delamain

zimbabwe


& customs clearing agent+ Air, sea & road freight logistics+ Customs brokers+ Worldwide service & support+ RIT / Transit Bonds available through Zimbabwe & Zambia







Hill & Delamain

zimbabwe


& customs clearing agent+ Air, sea & road freight logistics+ Customs brokers+ Worldwide service & support+ RIT / Transit Bonds available through Zimbabwe & Zambia







Hill & Delamain

zimbabwe

Cotton GinSollutions

New and used parts and machinery for all makes and models of gin equipment, including:

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509 11th Ave., Suite 3m Albany, Georgia 31701(229) 483-9433 phone (229) 483-9434 faxwww.cccgin.com

84 | Endeavour Magazine

PARROGATE ZIMBABWE

00 263 4 667608

WWW.PARROGATE.COM

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Parrogate Zimbabwe