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Part 1 - Amara Raja Group Profile
Part 2 - A synopsis of Indian Economy & Growing sectors in India
a. Electronics Hardware & Electronics Systems Design and
Manufacturing (ESDM)
b. IT/ITES
Part 3 - ARDWC – Where? What? Strategic Benefits
Part 4 – Way Forward – Partnerships; Technology transfer; Facilitation
Contents
Core Purpose
To transform our increasing spheres of influence and to improve the
quality of life by building institutions that provide better access to
better opportunities, goods and services to more people. . .
The Amara Raja Way
• Innovation• Excellence• Entrepreneurship• Experiences’• Responsibility
Amara Raja Group Vision – 2025
We will be a Top 500 global group redefining businesses to deliver High Social Impact, by anticipating future trends, building preferred brands and leveraging talent & technology.
Amara Raja Electronics Vision – 2025
Through the Amara Raja Way, we will be a market leader in Durables, Digital Products and Services by leveraging convergence of technologies in information, communication and entertainment and by adapting the conventional & renewable energy competence of the group.
The focus would be on delivering a superior consumer experience through innovative, intuitive design to create aspirational, functional and easy to use products for global and value conscious consumers.
We are committed to engaging and empowering more women in our operations
• Diversified Business Group• Diversified Business Group • Gross Revenue US$ 465 million (2009-10)
• Gross Revenue US$ 465 million (2009-10)
• 6850 Employees• 6850 Employees
The view of the 25 acre land allotted by State Government in 1985 to promote Industrialization in Chittoor district.
Currently a 165 acre Amara Raja Group location at Karkambadi. One of Amara Raja Group Manufacturing Locations.
How we started
Shaping Amara Raja Power Systems Ltd in 1985
A Small beginning
AMARA RAJA POWER SYSTEMS LIMITED
AMARA RAJA POWER SYSTEMS LIMITED
Manufactures of Industrial Chargers, Low voltage & Medium Voltage switch gear panels, Power infrastructure and industrial projects, Switch Mode Rectifiers, Integrated power Suppliers for Railways Battery formation equipment.
USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.
Amara Raja Batteries Ltd – Industrial Battery Plant which started operations in 1990.
How we transformed (Industrial Battery Plant)
AMARA RAJA BATTERIES LTD
Amara Raja Batteries Ltd – Automotive Battery Plant which started operations in 2004.
How we transformed (Automotive Battery Plant)
AMARA RAJA BATTERIES LTD
Amara Raja Batteries Ltd – Small Battery Plant which started operations in 2008. How we transformed (Small Battery Plant)
AMARA RAJA BATTERIES LTD
WORLD CLASS & WORLD SCALE One of the World’s Largest Integrated Lead Acid Battery Manufacturing Facility
AMARA RAJA BATTERIES LTD
USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.
POWER STACK
AMARON QUANTA
AMARA RAJA BATTERIS LIMITED - PRODUCTS – INDUSTRIAL AND AUTOMOTIVE
AMARON RANGE OF AUTOMOTIVE BATTERIES
PowerZone – A rural Retail Initiative2500 outlets by 2011-12
FRONT ACCESS TERMINAL
AMARON 2 WHEELER BATTERY
Long LifeZero Maintenance
Highest Cranking Power
MANGAL PRECISION PRODUCTS Ltd Focus on Rural Employment Sheet Metal, Cold Forged Products, High Tensile Fasteners. Engineering Plastics. Warehousing Solutions
USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.
GALLA FOODS LtdTropical Fruit Pure & Concentrate (Mango, Guava, Papaya), Fresh Fruits, Vegetables & Fruit Juices.
USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.
Amara Raja Electronics LimitedFocus on Women Empowerment
Consumer Power Solutions, Consumer Electronics and Durables & ESDM
USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.
Consumer Power SolutionsHome UPSSOHO UPSRechargeable Room LightingLED LightingIn-Vehicle Inverter
TelecomMobile PhoneVOIP Phones
AREL - Diversification
making homes comfortable
Air ConditionersHome / SOHO Portable ACSmall Capacity Split AC
Home EntertainmentValue Added TeleputerDigital Photo Frame with DVD TV, LCD TVMp4 With Camera
KitchenInduction Cooker, Rice CookerRefrigerator Micro oven
Electronics Systems Design and Manufacturing (ODM & EMS)
World Class Infrastructure World Class Quality
OUR STRENGTHS
• Amara Raja has highly committed and non migratory manpower.
• The average age group of Amara Raja employees is <30.
Committed People
Countrywide Network
500 Distributors20000 Retailers30 WH25 Branches5 Mfg Locations
Powerful Brands
OUR STRENGTHS
A Synopsis of Indian Economy & Growing Sectors in India
Steady growth:
• India GDP records a steady growth of 8%. There is tremendous scope for further growth.
• The economic survey expected that economy is likely to grow by 8.75% in 2010-11 and return to 9% growth in 2010-12.
• India is among the world‘s youngest nations with a median age of 25 years as compared to 43 in Japan, 36 in the US and 35 in China.
• 13 million people enter India‘s urban work force each year.
Source: CMIE, economic Survey http://currentaffairs.gktoday.in
Indian Economy Overview
India’s growth rate to surpass China by 2015.
Indian Electronics Systems Design & Mfg Industry Domestic Demand
Consumption reached USD45 billion in FY09
Demand expected to reach USD125 billion in FY 14
Expected Domestic Demand
45
400
125
0
50
100
150
200
250
300
350
400
450
FY09 FY14 FY20
USD
bill
ion 22%
Source: Industry estimates
Source: ISA
Need for domestic ESDM eco-system
Projected demand-supply gap in electronics industry (USD billion)
400
10445
125
85
320
20 420
250
500
FY09 FY14 FY20Total demandDomestic production (target)Domestic production (at current CAGR)
Production level electronics industry may reach with favorable policy environment
Production level electronics industry will reach with current policy environment
Gap between current and expected domestic production, offering significant opportunities for improvement
Source: ISA
Source: Industry estimates
Growth Sectors in India – Electronics Hardware
Source: IBEF Org
Growth Sectors in India – Information Technology
0
5000
10000
15000
20000
25000
Cost Attractiveness
Coun
try
Cost
in U
SD
Growth Sectors in India – IT Enabled Services (BPO / KPO / LPO)
BPO (Business Process Outsourcing) KPO (Knowledge Process Outsourcing) LPO (Legal Process Outsourcing )
Growth Sectors in India – Solar Power and LED Lighting Market
0
4000
8000
12000
16000
20000
24000
61 190 490 10001800 3000
4700
7100
10300
14550
20000
Cum
ulati
ve F
orec
ast C
apac
ity M
W*
Source: Recent article in The Times of India & Frost and Sullivan
• Solar market alone results in a market of 2 GW or $ 6 billion.
• Indian LED market is expected to grow at a CAGR of 45% for the next five years.
And it is expected to reach $290 million by 2013.
Solar Power Market
•ESDM (EMS & ODM)•Consumer Products•Electronic Components•Ancillary•IT & ITES in rural – back office to Chennai and Bangalore•Residential Township
Amara Raja Infra (P) Ltd (ARIPL) plans to promote Amara Raja Digital World City (ARDWC), a 500 acres electronics hardware park.
Notes
Amara Raja Digital World City
ARDWC envisages creation of over “20,000 rural non-migratory jobs ” contributing
“US$ 3.00 Billion” in economic activity by the year 2020
ARDWC Location
ARDWC TO CHENNAI 160 KMS
ARDWC TO BANGALORE 160 KMS
“Our objective is to access the best technologies to manufacture and deliver products of world class quality at globally competitive prices”.
Strategic Location Located in between the fast growing southern states – Karnataka & Tamil NaduMidway between Chennai & Bangalore
Anchored by Amara raja Group :Amara Raja enjoys the reputation of a benevolent business house in recognition of
the contribution towards the industrial development & overall standard of living of the people.
Manpower:Availability of skilled workforce at a “Lower overall Cost”Highly Committed people will be a key advantage for the industries to be located in
ARDWC
2. Amara Raja invites JV & Technology partnerships, to set up
Consumer Products manufacturingElectronic Components manufacturingAncillaries, enabling Electronic Hardware manufacturing
1. ESDM – Amara Raja Electronics will set up world class and world scale “Electronic Manufacturing Services” facilities.
Filling the gap for Electronic Manufacturing Services in India
3. IT & ITES – back office to Chennai and BangaloreAmara Raja will support IT/ITES companies to set up their lower cost operations in ARDWC
Support in Infrastructure, Training, Connectivity, Township, Liaison
Advantage ARDWC
• Customized Infrastructure Solutions
• Education & Institutional linkages • Liaison with the Government
• State of the art Technology and connectivity
• Employee Facilities - Township
• Employee CommitmentNon-migratory opportunities ensure high levels of employee commitment
Group Corporate5th Floor, “ Astra Towers”,Opp. CII Building, Kondapur,Hitech City,Hyderabad – 500 038. INDIATel: +91 40 23683000Fax: +91 40 23118219
Corporate Office (Electronics)6th Floor, Riaz Garden12 Kodambakkam High RoadChennai 600034INDIATel: +91 44 4291 0700Fax: +91 44 2828 4821
Registered Head OfficeAmara Raja Electronics LtdKarakambadi 517520TirupatiAndhra PradeshINDIATel: +91 877 2285561Fax: +91 877 2285600
www.amararaja.co.inwww.worldoftribal.com
www.amararajaelectronics.com
Dr. R.N. Galla ([email protected])G. Indeevar ([email protected])
Let us build a “Modern India”.. together
