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Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using MS SharePoint to review and edit copy decks. Copy Decks 101

Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

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Page 1: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

Part 1:Understanding the Layout

Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using MS SharePoint to review and edit copy decks.

Copy Decks 101

Page 2: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

Copy Deck Format

Page Location & Name• Look at your site map.

• Enter the location and name of your page as seen on your site map.

Page Content• Notice that these text sections mirror the text sections on the Web pages.

• Write your content into their appropriate areas.

Page Details• Name or description of photo.

• What is this page about?

• What are your Keywords?

Each copy deck contains 3 main sections: Page Location & Name, Page Content and Page DetailsThe copy deck has been designed to easily organize your pages and content.

University of Colorado Denver | Copy Deck Template

Page Name (required): - Refer to Site Map. Name should be brief.)

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Page 3: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

Copy Deck / Web Template Comparison - UCD Content Page 1

2

The copy deck visually mimics the content areas on your web pages.

3 4

1

“UCD Content Page 1” Layout(3 column)

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

4

23

Copy Deck

1

Page 4: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck / Web Template Comparison - UCD Content Page 2

4

23

The copy deck visually mimics the content areas on your web pages.

“UCD Content Page 2” Layout(2 column)

Copy Deck

1

4

3

1

2

Page 5: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Content Placement - UCD Content Page 1

AB

C

D

E

F

A B

CDE

Where copy deck content will appear on your web page.

“UCD Content Page 1” Layout(3 column)

Copy Deck

G

H

I

G

H

I

F

E

Page 6: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Content Placement - UCD Content Page 2

AB

C

D

E

F

A B

CDE

Where copy deck content will appear on your web page.

“UCD Content Page 2” Layout(2 column)

Copy Deck

G

H

I

G

H

I

F

E

Page 7: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http://www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Content Placement - UCD Section Home 1

AB

C

D

E

F

A B

CDE

Where copy deck content will appear on your web page.

“UCD Section Home 1” Layout(2 column)

Copy Deck

G

H

I

G

H

I

F

J (Description automatically rolls-up to Section Home pages.)

J

Section pages should contain only 50-100 words overview of that section (E).

Remaining text will be created from sub-page descriptions (J).Page Descriptions should be short summaries of the respective page and containa maximum of 250 characters, including spaces.

Page 8: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

Part 2:Completing the Copy Deck

Page 9: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Page Name (required): - Refer to Site Map. Name should be brief.)

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? (Yes/No) I f yes, please assign it a title: (e.g. “Contact Info”)

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Make suggestion or upload photo to SharePoint content gap site. Photos will be added after copy deck approved.

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Required Content

Highlighted areas are mandatory. Copy decks will be returned if highlighted areas are blank.

Page 10: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action

Title: Link:

Tertiary Action

Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Page Sub-headline (required): Max Characters = 48

Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo:

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 1

Enter page location & name as seen on site map.

Page 11: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action

Title: Link:

Tertiary Action

Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Degree Programs Page Sub-headline (required): Max Characters = 48

Certificate Programs Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http:/ /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo:

Page Description (required): Max Characters = 250

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 2

Enter page headline, sub-headline and page content.

Page 12: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Link:

Secondary Action

Title: Link:

Tertiary Action Title: Link:

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Our Certificate Programs Page Sub-headline (required): Max Characters = 48

Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http: / /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 3

Enter page description. This should be a concise summary of the page content. 20-40 Words recommended.

Page 13: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Apply Now Link:

Secondary Action

Title: Campus Visit Link:

Tertiary Action

Title: Contact Us Link: http:/ / www.ucdenver.edu/ .../ contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Our Certificate Programs Page Sub-headline (required): Max Characters = 48

Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http: / /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Reuse this content elsewhere in your site? I f yes, please assign it a title:

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 4

Enter at least one call-to-action. This is the next step you want the visitor to take.

Page 14: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Apply Now Link:

Secondary Action

Title: Campus Visit Link:

Tertiary Action Title: Contact Us Link: http:/ /www.ucdenver.edu/.../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Our Certificate Programs Page Sub-headline (required): Max Characters = 48

Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http: / /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo:

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords:

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 5

Enter Related Content. You may reference existing Reusable Content, or request your content to be reused elsewhere.

Page 15: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page Location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Apply Now Link:

Secondary Action

Title: Campus Visit Link:

Tertiary Action

Title: Contact Us Link: http: / /www.ucdenver.edu/.../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Our Certificate Programs Page Sub-headline (required): Max Characters = 48

Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - I nclude ALL relevant HTTP links (example: my link (http: / /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http:/ /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Smiling students (uploaded to Sharepoint)

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords: certificates, undergraduate program, professional development…

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck Completion Process – Step 6

Enter name or description of main photo (if available). Enter keywords or phrases referenced in content.

Page 16: Part 1: Understanding the Layout Notice: The Copy Deck Template is a MS Word 2007 document. You must use this version of Word if your team will be using

University of Colorado Denver | Copy Deck Template

Page location (required): - Where the page lives: e.g. About Us > Contact Us

Home > Academics > Degrees & Programs > Certificate Programs

Page Name (required): - Refer to Site Map. Name should be brief.) Certificate Programs

Page Content: (I f necessary, Web Services will use a 2 column layout based on the amount and type of content provided in this copy deck.)

Calls-to-action: - Reference content title from the Calls-to-action Library - Max Characters = 20

Primary Action (required) Title: Apply Now Link:

Secondary Action

Title: Campus Visit Link:

Tertiary Action

Title: Contact Us Link: http:/ /www.ucdenver.edu/.../contactus.aspx

Calls-to-action should be one primary link that users should go to after this page, and two secondary links that users reading this page may also be interested in viewing. Refer to your Creative Brief for help on choosing Calls-to-actions.

Page Headline (required): Max Characters = 26

Our Certificate Programs Page Sub-headline (required): Max Characters = 48

Fine tune your professional skills Page Content (required): - Place in the order you want it to appear on the web page. - Include ALL relevant HTTP links (example: my link (http:/ /www.website.com/page.html))

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec eros tellus, sagittis eget molestie id, ullamcorper vel tellus. Cras fermentum quam [Link: Home>About Us>Meet the Dean] a neque posuere viverra dapibus quam bibendum.

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

• Ut accumsan mauris eget [Link: http: / /www.mylink.com/index.html] • augue ultricies eget condimentum • vitae justo. Donec ullamcorper nisi lorem.[Link: StrategicPlan.pdf]

Ut non nisi nisi. Donec vestibulum erat nec quam vehicula in placerat metus mollis. Nullam vitae augue a ligula scelerisque facilisis.

Related/ Reusable Content: - Reference content title from the Reusable Content Library

Student Testimonial: “Nam tristique vestibulum egestas. Nullam ut dolor urna, eu blandit velit.” - Student name

Reuse this content elsewhere in your site? YES I f yes, please assign it a title: Student Testimonial

Related content may be contact info, testimonials, videos, related info, quick links, etc. Generally, links should lead to the next step you want the user to make.

Page Details:

Main Photo: Smiling students (uploaded to Sharepoint)

Page Description (required): Max Characters = 250

A certificate program is a great way to retool, refine and reinvest in your professional

Keywords: certificates, undergraduate program, professional development…

* * When completed, upload this copy deck to the corresponding content gap site in SharePoint and notify your Consultant. * *

Copy Deck – Final Product

How a copy deck should appear when delivered to IUC.