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Part 2: How to Put Together A Winning Business Recruitment Proposal. October 9, 2013. Cover Page. Branded Key assets. Cover Page. Branded Key assets. Cover Letter. Addresses points Short and sweet Provides specifics. Organization. Easy to understand Logical. Positioning. - PowerPoint PPT Presentation
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©2013 Ady Voltedge
Part 2: How to Put Together
A Winning Business Recruitment Proposal
October 9, 2013
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
2
Cover Page
• Branded• Key assets
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
3
Cover Page
• Branded• Key assets
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
4
Cover Letter
• Addresses points• Short and sweet• Provides specifics
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
5
Organization
• Easy to understand
• Logical
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
6
Positioning
• Complete• Compelling• Tells a story
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
7
Branding
• Map• Key assets• Visually
interesting
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
8
Permitting Process
• Clear and concise
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
9
Wage Data
• Matched RFI
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
10
Maps
• Branded• Clear
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
11
Map
• Branded• Detailed• Clear
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
12
Maps
• Three levelsof maps
• Key references
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
13
Creativity
• Testimonialsin coverletter
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
14
Key Themes & Recommendations
• Incomplete responses are the easiest way for your community to be eliminated
• A well-organized response can help you stand out
• Fill out Sites & Buildings information completely also
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
15
How to Get Organized
• Have a template in place before the RFI comes in
• Use an appendix instead of attachments• Have consistent branding• Use multiple, simplified maps• Make maps very clear• Nail your region’s competitive positioning
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
16
Wyoming’s Competitive Positioning
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
17
Handout
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
18
The Wyoming RFI Process
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
19
Wyoming RFI Process
• Single point of contact is a plus• Branded cover pages• Consistent community information• Timeliness and order
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
20
Recommendation for RFI Process
• Be more selective in what RFI’s are submitted to the site selector
• Contact the site selector to try to ascertain additional information
• Summarize project stats and status• Consider larger regions for community profiles• Encourage all qualifying LEDOs to submit
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
21
RFI Scoring ResultsWY RFI Grading Scale
Rank
Completeness
Clarity
Organization
StrategicPositioning
Value AddedInformation
Creativity
Overall
1 4.5 4 4.5 4 4.5 4 4.35
2 4.5 4.5 5 3 3 5 4.3
3 4 4.5 4 4 4 5 4.15
4 4.5 4 2.5 4 3 2.5 3.85
4 4 3.5 3.5 4 4 3.5 3.85
6 4.5 3 4 2 4 2.5 3.8
6 4 3 4 3 4 4 3.8
8 4 3 3 3 3 3 3.5
9 4 3 3.5 2.5 2.5 3 3.45
10 4 3 2.5 2.5 3.5 2.5 3.4
50% 10% 10% 10% 10% 10%
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
22
Questions?
Janet L. AdyAdy Voltedge [email protected]