enardus

www.renardus.org

Participation in Renardus - business issues

Michael DayUKOLN

Renardus Workshop, Lyngby, 16 November 2001

Renardus Workshop, 16 November 2001

Outline

Business models Towards a business model for Renardus Costs and cost elements Sustainability issues

Renardus Workshop, 16 November 2001

Business models (2)

Business models are: A means of building long-term sustainability Should cover, e.g.:

costs potential funding risk management

Strongly linked to organisational model

Renardus Workshop, 16 November 2001

Business models (2)

Very little published about business models for digital library services Existing literature focuses on e-commerce

applications, e.g.: mail order, advertising, subscription, free trial, direct

marketing, incentive schemes, business to business

A recent CLIR report mostly covers services with digital content, e.g. JSTOR or HighWire Press

Renardus Workshop, 16 November 2001

Business models (3)

Commercial models: Advertising (used by Web search services) Subscription or license pay per use

Fee-paying membership (e.g., consortia) Project-based funding (e.g. for R&D) Sponsorship

Renardus Workshop, 16 November 2001

A model for Renardus (1)

To support the organisational model outlined previously: Central Renardus organisation

Management Service Provision and Maintenance PR

Service providers (gateways)

Renardus Workshop, 16 November 2001

A model for Renardus (2)

Current status of business model: Still under development Consortium-based organisation Look for realistic options for the continued funding

of Renardus: Sponsorship (or partnerships) Advertising Providing niche services for third parties Project funding (e.g. for continued R&D) Any others ... ?

Renardus Workshop, 16 November 2001

Costs (1)

Little known about exact costs Cost elements will include:

Administration Strategic development Licensing and rights management (e.g. for the use

of software, subject schemes, etc.) Technical maintenance Publicity and outreach Support for service providers and end-users

Renardus Workshop, 16 November 2001

Costs (2)

Service providers will also have costs, e.g.: Application procedure Setting up and maintaining a Renardus Z-server,

e.g.: conforming to data model periodic normalisation software upgrades ...

Mapping DDC to own classification scheme

Renardus Workshop, 16 November 2001

Costs (3)

On payment of an fee, Renardus could possibly undertake some tasks on behalf of service providers, e.g.: Setting up and running a Renardus server Providing classification mappings Providing a generic gateway toolkit that would

include Renardus compatibility

Renardus Workshop, 16 November 2001

Sustainability?

Sustainability: A lot still needs to be worked out in more detail,

e.g.: costs, identifying possible funding streams, distribution of

income, etc.

Identify key tasks of Renardus organisation and service providers in taking this forward

Scalability: e.g., the maximum or minimum number of service

providers needed for viability

Renardus Workshop, 16 November 2001

Contact

Michael Day

UKOLN

University of Bath

Bath BA2 7AY

United Kingdom

m.day@ukoln.ac.uk

http://www.ukoln.ac.uk/