Partner Report - FPI · Honours Bachelors Degree (i.e. B Eng, B Com, B Sc, BA) Certificate National Diploma Masters (non-MBA) MBA ... University of the Witwatersrand 4% 6% University

1 1 Copyright Magnet 2009

Partner Report

Financial Planning Institute of Southern Africa (FPI)

All Professionals - South African Edition

Copyright Magnet 2011

Magnet Professional Survey 2011

2

Magnet Business Concept

Magnet‟s Business Concept

“Our Business Concept is to assist companies and organisations in becoming more

attractive employers through creating and strengthening their Employer Brand.

We Help Companies:

Understand their image, audience and competitors,

Decide their desired brand position,

Plan their communication activities,

Act by reaching the talent market through publications and events

3

Magnet’s Product Portfolio

National Student Surveys • 23 of SA‟s Educational Institutions

• 35 000+ Respondents

National Professional Surveys • Professional & Alumni Associations

• 13 000+ Respondents

National MBA Surveys • 5 of SA‟s MBA Schools

• 400+ Respondents

Brand Image Re-Definition • Graduate Access Plan (GAP)

• Internal Reference Group (IRG)

• Image Profile and Identity Analysis (IPI)

• Employer Value Proposition (EVP) alignment

• Global / local adaptation of Employer Brand

• Communication plan creation

• Communication material creation

Custom Research • External brand image perception study

• Focus groups - online and in person

• Intercept interviews

• On-campus recruitment material testing

Magnet’s Employer Branding Model™

Research EVP Communication

Plan Communication

Material Action

Research Advisory Services Media

Print • CareerCompass

• Companies of the Future (CoF)

• Destination the Future (DtF)

• Mind The Gap

Electronic • Career Websites

• Employer Branding Video

• Social Media

• Student Panel

- Monthly Newsletter

- Advertorials

- Banners

4 4

Magnet: A Global Perspective

On a global level, Magnet works with Universum, the global leader in Employer Branding. Universum partners with

1,500 universities to conduct research on the career and employer preferences of top talent. Universum annually

surveys over 350,000 students and 100,000 professionals worldwide through standardised research. The group head

office is located in Stockholm and the regional head offices are located in Philadelphia (America), Cologne (Europe)

and Shanghai (Asia).

5

Agenda

Methodology and Targeted Professionals

Professionals‟ Profile

Employer Rankings

Professionals‟ Career and Communication Preferences

Professionals' Employer Preferences

Professionals‟ Satisfaction

1

2

3

4

5

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Methodology and targeted professionals

1 Partner Report

7

Methodology

Field period: August to October 2011

Total number of respondents: 11 101

The list of employers: Composed through Magnet‟s knowledge of each

market, evaluations of the last year‟s list, extensive

market analysis, complemented by information derived

from discussions with professionals and organisations

and finally “write-ins” from last year‟s survey.

Data collection: Conducted via an online survey. The online link has been

distributed via partnering professional associations, alumni

associations and companies.

The Questionnaire: • Created with 20 years of experience, extensive

research within HR, focus groups and communication

with both our clients and professionals.

• Global perspective - local insight.

• Comprised of closed-ended questions with an

extensive list of alternatives and an „Other‟ option.

1

8

Comparison groups analysed in this report

Group 1:

Base of the group: Financial Planning Institute of

Southern Africa (FPI)

Number of respondents: 622

Group 2:

Base of the group: Total

Number of respondents: 11 101

1

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9 Copyright Magnet 2010





Professionals’ Profile

2 Partner Report

10

Professionals’ Profile

Topics:

Factors differentiating the selected target groups:

• General Profile

• Educational Profile

• Professional Profile

2

Think about:

• What characterises the professionals?

• Which professionals are within your primary target groups?

• How do the groups differ from each other?

11

General Profile - Age & Gender 2

SURVEY QUESTIONS:

What is your year of birth?

What is your gender?

THINK ABOUT:

• What is your goal - to attract younger or older candidates?

• Do you have specific strategies focusing on attracting men or women?

• What actions can you take to achieve your goals?

Age: Gender:

38,6

44,4

TotalFinancial Planning Institute ofSouthern Africa (FPI)

30%

35%

70%

65%

Financial Planning Institute ofSouthern Africa (FPI)

Total

Female Male

12

General Profile - Ethnicity 2

SURVEY QUESTION:

How would you classify your ethnic background?

THINK ABOUT:

• What professional profile do you seek?

• Which group matches this best?

81%

8%

4%

4%

3%

0%

65%

7%

20%

3%

4%

1%

White

Indian / Asian

African / Black

I don‟t wish to say

Coloured

OtherFinancial Planning Institute of Southern Africa (FPI)

Total

13

Educational Profile - Highest Academic Qualification 2

SURVEY QUESTION:

What is your highest academic qualification?

THINK ABOUT:

• What is your primary target group when recruiting professionals? MBA‟s, Bachelor‟s etc?

• Which group / s matches these preferences best?

44%

15%

11%

9%

8%

5%

4%

2%

0%

2%

7%

18%

28%

1%

9%

15%

5%

4%

7%

5%

1%

Postgraduate Diploma

Honours

Bachelors Degree (i.e. B Eng, B Com, B Sc, BA)

Certificate

National Diploma

Masters (non-MBA)

MBA

CA(SA)

Bacc. Technologiae (Btech)

PhD


Total

14

Educational Profile - Top educational institutions

SURVEY QUESTION:

Which educational institution did you mainly attend?

THINK ABOUT:



Educational institution

Financial Planning

Institute of

Southern Africa

(FPI)

Total

University of the Free State 25% 8%

University of South Africa (Unisa) 12% 5%

University of Stellenbosch 9% 7%

University of Pretoria 7% 30%

University of KwaZulu-Natal 7% 6%

University of Johannesburg 6% 5%

University of the Witwatersrand 4% 6%

University of Cape Town 3% 4%

North West University 3% 2%

Nelson Mandela Metropolitan University 3% 5%

Rhodes University 2% 2%

Cape Peninsula University of Technology 2% 3%

Tshwane University of Technology 1% 3%

Durban University of Technology 1% 5%

Central University of Technology, Free

State0% 1%

2

15

SURVEY QUESTION:


THINK ABOUT:



Educational Profile - Top educational institutions - Financial Planning

Institute of Southern Africa (FPI)

Educational institution

Financial Planning

Institute of

Southern Africa

(FPI)

University of the Free State 25,08%

University of South Africa (Unisa) 11,58%

University of Stellenbosch 9,00%

University of KwaZulu-Natal 6,91%

University of Pretoria 6,91%

University of Johannesburg 5,63%

University of the Witwatersrand 4,18%

North West University 3,38%

University of Cape Town 3,38%

Nelson Mandela Metropolitan University 2,73%

Rhodes University 2,41%

Cape Peninsula University of Technology 1,61%

Tshwane University of Technology 1,13%

Durban University of Technology 0,96%

Central University of Technology, Free

State0,48%

2

16

SURVEY QUESTION:


THINK ABOUT:



Educational Profile - Top educational institutions - Total

Educational institution Total

University of Pretoria 29,68%

University of the Free State 7,88%

University of Stellenbosch 6,72%

University of KwaZulu-Natal 6,48%

University of the Witwatersrand 5,99%

Durban University of Technology 5,38%

Nelson Mandela Metropolitan University 5,07%

University of Johannesburg 5,06%

University of South Africa (Unisa) 4,86%

University of Cape Town 4,34%

Cape Peninsula University of Technology 2,90%

Tshwane University of Technology 2,80%

North West University 2,32%

Rhodes University 1,66%

Vaal University of Technology 0,87%

2

17

Educational Profile - Main Field of Study 2

SURVEY QUESTION:

What was your main field of study? If you pursued academic degrees in more than one field of study, please select the one that you consider

to be the most relevant to your current work.

THINK ABOUT:

• What main fields of study are most important for you?

• Which group/s matches these preferences best?

Main Field of Study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Business / Commerce / Management 73% 27%

Law 16% 4%

Humanities / Liberal Arts 5% 11%

Sciences 4% 14%

Engineering / Technology 2% 39%

Health Care / Health Sciences 1% 5%

Other 0% 0%

18

2

SURVEY QUESTION:

What was your major(s)/main area(s) of study?

Please select as many alternatives as applicable

THINK ABOUT:

• What areas of study are the most important for you?


Educational Profile - Areas of Study - Business / Commerce /

Management

Area of study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Insurance & Risk Management 43% 11%

Banking and Finance 28% 13%

Management 24% 30%

Accounting 21% 24%

Marketing 17% 14%

Entrepreneurship 6% 6%

Personnel Management & Administration 6% 10%

Accounting (CA) 6% 24%

Quantitative Methods 4% 4%

Economics 4% 3%

Administrative & Office Services 3% 4%

Information Communications 2% 5%

Business Data Systems 1% 3%

Other 6% 6%

19

2

SURVEY QUESTION:



THINK ABOUT:



Educational Profile - Areas of Study - Engineering / Technology

Area of study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Electrical Engineering & Technology 30% 24%

Architecture & Environmental Design 20% 3%

Chemical Engineering & Technology 10% 8%

Civil Engineering & Technology 10% 32%

Computer Engineering & Technology 10% 7%

Industrial Engineering & Technology 10% 4%

Mechanical Engineering & Technology 10% 19%

Metallurgical Engineering & Technology 0% 3%

Mining Engineering & Technology 0% 2%

Other 0% 4%

20

2

SURVEY QUESTION:



THINK ABOUT:



Educational Profile - Areas of Study - Sciences

Area of study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Mathematical Sciences 38% 9%

Chemistry / Geology / Physics 27% 35%

Biological Sciences 23% 36%

Actuarial Science 19% 3%

Computer Science & Data Processing 4% 7%

Other 19% 19%

21

2

SURVEY QUESTION:



THINK ABOUT:



Educational Profile - Areas of Study - Humanities / Liberal Arts

Area of study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Education 36% 18%

Psychology 25% 25%

Language, Linguistics & Literature 21% 19%

Social Sciences & Social Studies 21% 27%

Economics 18% 2%

History 18% 5%

Arts, Visual & Performing 7% 10%

Communication 7% 14%

Political Science 7% 8%

Other 0% 10%

22

2

SURVEY QUESTION:



THINK ABOUT:



Educational Profile - Areas of Study - Health Care / Health Science

Area of study

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Clinical Health Sciences 50% 75%

Pharmaceutical Sciences 17% 6%

Basic Health Care Sciences 0% 13%

Other 33% 9%

23

Professional Profile - Work Experience & Number of Employers 2

THINK ABOUT:



SURVEY QUESTIONS:

• How many years have you been working since you concluded your studies?

• How many employers have you had since you concluded your studies?

Financial Planning

Institute of

Southern Africa

(FPI)

Total

How many years have you been working

since you concluded your studies?16,7 13,1

Work Experience:

Financial Planning

Institute of

Southern Africa

(FPI)

Total

How many employers have you had since

you concluded your studies?3,0 2,6

Average Number of Employers:

24

Professional Profile - Work Experience 2

THINK ABOUT:



SURVEY QUESTION:

How many years have you been working since you concluded your studies?

0%

2%

2%

4%

4%

5%

4%

4%

3%

4%

8%

6%

6%

5%

6%

5%

4%

4%

0

1

2

3

4

5

6

7

8


Total

25

Professional Profile - Type of Employment 2

SURVEY QUESTION:

What type of employment do you currently have?

THINK ABOUT:



67%

31%

1%

1%

0%

0%

77%

11%

2%

5%

0%

1%

2%

2%

Permanent employment (full-time)

Self-employed

Permanent employment (part-time)

Temporary employment (e.g. onproject basis)

On temporary leave (e.g. parentalleave, sabbatical)

Trial employment

None, jobseeker

Other


Total

26

Professional Profile - Current Industry - Top 20 2

SURVEY QUESTION:

In which industry do you currently work?

THINK ABOUT:

• What professional profile do you ideally seek?


Industry

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Financial services 57% 7%

Insurance 30% 3%

Investment management 7% 1%

Private banking 1% 0%

Investment banking 1% 0%

Education / teaching 1% 6%

Accounting (public) 0% 1%

Government 0% 5%

Legal services 0% 2%

Commercial banking 0% 0%

Academic research 0% 4%

Chemical / petroleum 0% 3%

Construction 0% 4%

Engineering consulting 0% 12%

Healthcare 0% 5%

Management consulting 0% 1%

Telecommunications 0% 2%

Aerospace / defense 0% 1%

Agricultural 0% 2%

Airline / travel 0% 0%

27

2

SURVEY QUESTION:


THINK ABOUT:



Professional Profile - Current Industry - Financial

Planning Institute of Southern Africa (FPI)

Industry

Financial Planning

Institute of

Southern Africa

(FPI)

Financial services 57%

Insurance 30%

Investment management 7%

Private banking 1%

Investment banking 1%

Education / teaching 1%

Accounting (public) 0%

Government 0%

Legal services 0%

Commercial banking 0%

Academic research 0%

Chemical / petroleum 0%

Construction 0%

Engineering consulting 0%

Healthcare 0%

Management consulting 0%

Telecommunications 0%

Other 1%

28

2

SURVEY QUESTION:


THINK ABOUT:



Professional Profile - Current Industry - Total

Industry Total

Engineering consulting 12%

Financial services 7%

Mining 6%

Education / teaching 6%

Engineering / manufacturing 5%

Government 5%

Healthcare 5%

Construction 4%

Academic research 4%

Insurance 3%

Energy / power 3%

Chemical / petroleum 3%

Auditing / accounting / taxation (corporate) 3%

Agricultural 2%

Legal services 2%

Public Service 2%

Telecommunications 2%

IT consulting 1%

Transportation / distribution / logistics 1%

Accounting (public) 1%

29

Professional Profile - Current Department 2

SURVEY QUESTION:

In which department do you currently work?

THINK ABOUT:



Department

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Sales 40% 5%

Consulting department 15% 21%

Finance 11% 8%

Marketing 11% 3%

Legal 3% 3%

PR and communication 1% 1%

Research and Development (R&D) 1% 9%

Production 1% 8%

Information Management 0% 2%

Human resources 0% 3%

IT 0% 3%

Logistics 0% 1%

Purchasing 0% 0%

Other 18% 32%

30

2

SURVEY QUESTION:


THINK ABOUT:



Professional Profile - Current Department - Financial Planning Institute

of Southern Africa (FPI)

Department

Financial Planning

Institute of

Southern Africa

(FPI)

Sales 40%

Consulting department 15%

Finance 11%

Marketing 11%

Legal 3%

PR and communication 1%

Research and Development (R&D) 1%

Production 1%

Information Management 0%

Human resources 0%

IT 0%

Other 18%

31

2

SURVEY QUESTION:


THINK ABOUT:



Professional Profile - Current Department - Total

Department Total



Production 8%

Finance 8%

Sales 5%

IT 3%

Marketing 3%

Legal 3%

Human resources 3%



Logistics 1%

Purchasing 0%

Other 32%

32

Professional Profile - Current job functions

SURVEY QUESTION:

Which of the below best matches your current job function?

THINK ABOUT:



2

Job Function

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Consultant 22% 10%

Sales / Account Management 19% 2%

Upper Management 13% 12%

Finance 11% 5%

Middle Management 7% 9%

Customer Services / Customer Relations 6% 2%

Marketing / Communications / Public

Relations6% 2%

Legal 3% 2%

Administrative / Operations 3% 5%

Buyer / Planner 2% 1%

Analyst 1% 4%

Project Manager 1% 8%

Researcher / Developer 0% 6%

Engineer 0% 18%

Human Resources / Recruitment 0% 1%

IT Specialist / IT Developer 0% 2%

Other 7% 11%

33

Professional Profile - Regions

SURVEY QUESTION:

In which region do you currently live?

THINK ABOUT:



2

Region

Financial Planning

Institute of

Southern Africa

(FPI)

Total

Gauteng 43% 49%

Western Cape 26% 15%

KwaZulu-Natal 15% 11%

Eastern Cape 6% 6%

Free State 4% 4%

North West 2% 2%

Mpumalanga 2% 4%

Limpopo 1% 2%

Northern Cape 1% 1%

Living abroad 0% 5%

Other 0% 1%

34

Professional Profile - Time taken to find first job 2

THINK ABOUT:



SURVEY QUESTION:

How long after completing your studies did it take to be employed?

68%

19%

6%

2%

2%

1%

3%

62%

21%

7%

3%

2%

2%

3%

I had already secured employmentbefore completing my studies

0 - 3 months

3 - 6 months

6 - 9 months

9 - 12 months

12 - 18 months

More than 18 months

Financial Planning Institute of SouthernAfrica (FPI)

Total

35

Professional Profile - Job search 2

THINK ABOUT:



SURVEY QUESTION:

How did you find your current job?

25%

24%

19%

8%

6%

4%

3%

3%

2%

1%

1%

1%

1%

3%

20%

10%

15%

9%

11%

3%

3%

4%

5%

2%

3%

7%

4%

1%

0%

3%

Through contacts

I started my own company

I was contacted by the company

Via recruitment agency

Via job advertisement in newspaper / magazine

Via headhunter

I moved internally

Through speculative application direct to employer

Through the employer's website

Through jobseeker service on Internet

Through internship / work experience at the company

Through my bursary programme

Via university / technikon (Graduate recruitment / experientiallearning)

Through my dissertation / thesis

Via a staffing company

Other


Total

36

Age:

Average age: 44,4 years

Most represented educational institutions:

University of the Free State

University of South Africa (Unisa)

University of Stellenbosch

Salary:

Average current annual salary: 511 865 Rand

Top findings - Professionals’ profile - Financial Planning Institute of


Gender:

30% women and 70% men

Average work experience:

Average: 16,7 years

Highest educational qualification:

Postgraduate Diploma

Honours

Bachelors Degree (i.e. B Eng, B Com, B

Sc, BA)

Most represented regions:

Gauteng

Western Cape

KwaZulu-Natal

Ethnicity:

White

Indian / Asian

African / Black

Most represented current industries:

Financial services

Insurance

Investment management

Average number of employers:

3,0 employers

Most represented current departments:

Sales

Consulting department

Finance

2

37

Age:

Average age: 38,6 years

Most represented educational institutions:

University of Pretoria

University of the Free State

University of Stellenbosch

Salary:

Average current annual salary: 448 469 Rand

Top findings - Professionals’ profile - Total

Gender:

35% women and 65% men

Average work experience:

Average: 13,1 years

Highest educational qualification:

Bachelors Degree (i.e. B Eng, B Com, B

Sc, BA)

Honours

Masters (non-MBA)

Most represented regions:

Gauteng

Western Cape

KwaZulu-Natal

Ethnicity:

White

African / Black

Indian / Asian

Most represented current industries:

Engineering consulting

Financial services

Mining

Average number of employers:

2,6 employers

Most represented current departments:

Consulting department

Research and Development (R&D)

Production

2






Employer Rankings

3 Partner Report

39

Employer rankings

Think about:

• How do the groups differ?

• How can you improve your position? What actions can be taken?

• Do you have to improve your visibility or focus on building a stronger Employer Brand?

• What are your goals for next year? Set up achievable goals!

3

Topics:

• Ideal Employer Ranking

• Considered Employer Ranking

• Potential Applicants‟ Ranking

40

Ideal Employer Ranking (Top 30) - Financial Planning Institute of

Southern Africa (FPI) 3

SURVEY QUESTION:

Please select five employers from the list below for which you would most like to work, your five Ideal Employers.

EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

Allan Gray 1 27,75% 1 Nedbank 15 5,03% 20

Investec 2 24,77% 2 McKinsey & Company 17 4,66% 27

Coronation Fund Managers 3 22,53% - HSBC South Africa 18 4,47% 11

Alexander Forbes 4 11,36% 6 First National Bank 19 4,10% 32

Discovery 5 10,43% 5 Absa Capital 20 3,91% 14

Momentum 6 10,24% 4 South African Breweries 20 3,91% 12

Rand Merchant Bank 7 9,12% 3 South African Reserve Bank 20 3,91% 19

Old Mutual 8 8,94% 8 BMW South Africa 23 3,54% 32

Sanlam 9 8,75% 7 Deloitte 23 3,54% 22

J.P. Morgan 10 8,38% 16 National Treasury 25 3,35% 26

Deutsche Bank 11 7,64% 16 Goldman Sachs South Africa 26 3,17% 27

Liberty Life 12 6,33% 9 KPMG 26 3,17% 41

Merrill Lynch 13 5,59% 22 Standard Bank 26 3,17% 13

Johannesburg Stock Exchange

(JSE)14 5,21% - Absa 29 2,98% 22

Google 15 5,03% 10 Santam 29 2,98% 49

41

Ideal Employer Ranking (Top 30) - Total 3

SURVEY QUESTION:

Please select five employers from the list below for which you would most like to work, your five Ideal Employers.

EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

South African Breweries 1 9,48% 1 Aurecon 16 4,54% 41

BHP Billiton 2 9,45% 5 Unilever 17 4,49% 14

Google 3 9,43% 2 De Beers 18 4,43% 20

Sasol 4 9,00% 4 McKinsey & Company 19 3,77% 24

CSIR 5 8,34% 10 Rio Tinto Group 19 3,77% 52

Anglo American 6 7,61% 8 Discovery 21 3,72% 18

Eskom 7 7,55% 12 MTN 22 3,65% 19

Investec 8 7,03% 3 Rand Merchant Bank 23 3,63% 15

BMW South Africa 9 6,53% 11 Murray & Roberts 24 3,49% 27

Coca-Cola South Africa 10 5,89% 6 Transnet 25 3,41% 40

Anglo Platinum 11 5,17% 22Dept. of Higher Education &

Training26 3,39% 37

Allan Gray 12 5,05% 7 Exxaro 27 3,38% 67

Woolworths 13 4,78% 9Development Bank of Southern

Africa28 3,37% -

Mercedes-Benz South Africa 14 4,77% 16 Hatch South Africa 29 3,31% 49

Vodacom 15 4,59% 13 Nestlé South Africa 30 3,30% 32

42

Considered Employers Ranking (Top 30) - Financial Planning Institute

of Southern Africa (FPI) 3

SURVEY QUESTION:

Please select the employers that you would consider working for.

EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

Allan Gray 1 39,53% 1 Nedbank 15 11,66% 15

Investec 2 34,97% 2 First National Bank 17 11,48% 16

Coronation Fund Managers 3 27,87% - Merrill Lynch 17 11,48% 21

Alexander Forbes 4 20,04% 6 Google 19 10,20% 23

Momentum 5 19,31% 4 HSBC South Africa 20 9,84% 11

Rand Merchant Bank 6 17,67% 3 Absa 21 8,93% 13

Sanlam 6 17,67% 7 South African Reserve Bank 21 8,93% 18

Old Mutual 8 17,49% 9 Deloitte 23 8,38% 19

Discovery 9 17,30% 5 BMW South Africa 24 7,83% 37

J.P. Morgan 10 14,94% 12 Coca-Cola South Africa 25 7,65% 25

Deutsche Bank 11 14,03% 26 South African Breweries 26 7,47% 16

Liberty Life 12 13,66% 10 Goldman Sachs South Africa 27 7,10% 31

Standard Bank 13 13,11% 8 KPMG 28 6,92% 20

Absa Capital 14 11,84% 14 Santam 29 6,56% 49

Johannesburg Stock Exchange

(JSE)15 11,66% - PricewaterhouseCoopers 30 6,38% 23

43

Considered Employers Ranking (Top 30) - Total 3

SURVEY QUESTION:

Please select the employers that you would consider working for.

EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

Sasol 1 18,54% 2 Unilever 16 10,72% 15

South African Breweries 2 18,34% 1 Woolworths 17 9,88% 11

BHP Billiton 3 18,22% 6 Murray & Roberts 18 9,62% 25

Anglo American 4 15,93% 9 Volkswagen South Africa 19 9,49% 27

Google 5 14,84% 5 Nestlé South Africa 20 9,43% 22

BMW South Africa 6 14,64% 7 MTN 21 9,42% 14

Coca-Cola South Africa 7 14,53% 4 Toyota South Africa 22 9,27% 29

CSIR 8 14,28% 18 AngloGold Ashanti 23 9,20% 44

Investec 9 13,86% 3 Discovery 24 9,03% 17

Anglo Platinum 10 13,76% 16 Exxaro 25 8,88% 70

Eskom 11 13,53% 21 Rand Merchant Bank 26 8,83% 19

De Beers 12 13,18% 13 Deloitte 27 8,82% 28

Mercedes-Benz South Africa 13 12,42% 12 Group Five 28 8,64% 37

Vodacom 14 11,85% 8 Shell Southern Africa 29 8,61% 34

Allan Gray 15 11,09% 10 PetroSA 30 8,32% 35

44

Potential Applicants’ Ranking (Top 30) - Financial Planning Institute of


SURVEY QUESTION:

Have you or will you apply to these employers?

EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

Investec 1 11,82% 2 McKinsey & Company 12 1,92% 29

Allan Gray 2 8,63% 1 First National Bank 17 1,60% 38

Coronation Fund Managers 3 6,71% - Merrill Lynch 17 1,60% -

Alexander Forbes 4 4,79% 3 Nedbank 17 1,60% 29

Rand Merchant Bank 5 4,47% 10 Absa 20 1,28% 10

Momentum 6 4,15% 3 Coca-Cola South Africa 20 1,28% 16

Discovery 7 3,83% 5 J.P. Morgan 20 1,28% 38

Old Mutual 8 3,51% 7Johannesburg Stock Exchange

(JSE)20 1,28% -

Deutsche Bank 9 2,88% 22 PricewaterhouseCoopers 20 1,28% 16

Sanlam 9 2,88% 6 Santam 20 1,28% 38

Vodacom 11 2,24% 22 South African Breweries 20 1,28% 10

Deloitte 12 1,92% 22 Accenture 27 0,96% 38

Goldman Sachs South Africa 12 1,92% 38 British American Tobacco 27 0,96% 38

HSBC South Africa 12 1,92% 16 Sasol 27 0,96% 38

Liberty Life 12 1,92% 7 South African Reserve Bank 27 0,96% 38

45

Potential Applicants’ Ranking (Top 30) - Total 3

SURVEY QUESTION:


EmployerRank

2011

Percent

2011

Rank

2010Employer

Rank

2011

Percent

2011

Rank

2010

Eskom 1 3,72% 2Dept. of Higher Education &

Training16 1,29% 29

South African Breweries 2 3,49% 1 PetroSA 17 1,23% 25

Sasol 3 3,31% 3 Mercedes-Benz South Africa 18 1,21% 14

BHP Billiton 4 3,15% 4Development Bank of Southern

Africa19 1,19% -

Anglo American 5 2,36% 11 Allan Gray 20 1,17% 20

CSIR 6 2,23% 9 De Beers 20 1,17% 18

Coca-Cola South Africa 7 2,20% 5 Deloitte 20 1,17% 24

Anglo Platinum 8 1,96% 15 Exxaro 23 1,11% 63

Transnet 9 1,89% 17 MTN 23 1,11% 19

Google 10 1,86% 7 Murray & Roberts 23 1,11% 28

Unilever 11 1,85% 8 Aurecon 26 1,10% 59

Investec 12 1,82% 6 Woolworths 27 1,09% 13

BMW South Africa 13 1,77% 10 Nestlé South Africa 28 1,06% 26

Vodacom 14 1,58% 12 Rand Merchant Bank 29 1,03% 20

Rio Tinto Group 15 1,34% 44 Kumba Iron Ore 30 1,01% 57

46

Applying to Ideal Employer

PLEASE NOTE:

The Potential Applicants‟ ranking is based on the professionals who answered that they have or will apply to their Ideal

Employers.

SURVEY QUESTION:


3

7%

13%

18%

26%

29%

31%

27%

16%

20%

14%


Total

Yes, I have applied Yes, I will apply I might apply No I don't know

47

Top Findings - Employer Rankings - Financial Planning Institute of


Ideal Employer Ranking: 1. Allan Gray

2. Investec

3. Coronation Fund Managers

4. Alexander Forbes

5. Discovery

Considered Employer Ranking: 1. Allan Gray

2. Investec


4. Alexander Forbes

5. Momentum

Potential Applicants’ Ranking: 1. Investec

2. Allan Gray


4. Alexander Forbes

5. Rand Merchant Bank

48

Top Findings - Employer Rankings - Total 3

Ideal Employer Ranking: 1. South African Breweries

2. BHP Billiton

3. Google

4. Sasol

5. CSIR

Considered Employer Ranking: 1. Sasol

2. South African Breweries

3. BHP Billiton

4. Anglo American

5. Google

Potential Applicants’ Ranking: 1. Eskom

2. South African Breweries

3. Sasol

4. BHP Billiton

5. Anglo American






Professionals’ Career & Communication Preferences

4 Partner Report

50

Professionals’ career & communication preferences

Think about:

• Which industries are most popular amongst the targeted professionals? Is your industry an issue for your attractiveness?

• What are the professionals’ career goals? Can you provide them with the opportunity to achieve these goals? Is this communicated to

them?

• What do professionals want in their compensation package and how does this compare to what they actually have?

• How interested are professionals in changing employers, how frequently have they applied for another job? Have they applied for

jobs internally or externally and what were their main reasons for this?

4

Topics:

• Preferred Industries

• Preferred Departments

• Career Goals

• Salary

• Compensation Package

• Mobility & Retention

• Preferred & Actual Communication Channels

• Publications & Websites

• Social networks / communities

51

Preferred Industries - Financial Planning Institute of Southern Africa

(FPI) 4

THINK ABOUT:



SURVEY QUESTION:

In which industries would you ideally like to work?

Please select a maximum of three alternatives

Industry

Financial Planning

Institute of

Southern Africa

(FPI) 2011

Financial Planning

Institute of

Southern Africa

(FPI) 2010


Insurance 23% 27%




Retail banking 6% 6%

Marketing / advertising 6% 5%


Private equity 4% 2%

Legal services 4% 5%


Hotel / restaurant / tourism / hospitality 3% 3%

Venture capital 3% 3%

Agricultural 3% 1%

Entertainment / media / public relations 2% 1%

Healthcare 2% 2%

Environmental / conservation 1% 1%

Non-profit 1% 1%

Real estate 1% 1%

Airline / travel 1% 0%

52

Preferred Industries - Total 4

THINK ABOUT:



SURVEY QUESTION:

In which industries would you ideally like to work?


Industry Total 2011 Total 2010

Engineering consulting 18% 14%




Engineering / manufacturing 8% 7%


Mining 8% 5%

Energy / power 6% 5%

Healthcare 6% 6%

Environmental / conservation 6% 4%

Construction 5% 4%

Government 5% 5%

Agricultural 4% 3%

Marketing / advertising 4% 4%

Chemical / petroleum 3% 4%


Auditing / accounting / taxation (corporate) 3% 5%


Entertainment / media / public relations 3% 4%

Hotel / restaurant / tourism / hospitality 3% 4%

53

Preferred Departments - Financial Planning Institute of Southern Africa

(FPI) 4

THINK ABOUT:



SURVEY QUESTION:

In which departments would you ideally like to work?


Department

Financial Planning

Institute of

Southern Africa

(FPI)

Sales 32%


Marketing 25%

Finance 19%


Legal 7%


Human resources 3%

Production 3%


IT 1%

Logistics 1%

Purchasing 0%

Other 11%

54

Preferred Departments - Total 4

THINK ABOUT:



SURVEY QUESTION:

In which departments would you ideally like to work?


Department Total



Finance 12%

Production 12%

Marketing 9%


Human resources 6%

IT 5%

Sales 5%


Legal 4%

Logistics 3%

Purchasing 1%

Other 19%

55

Career Goals 2011 4

SURVEY QUESTION:

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

THINK ABOUT:

• Which of the career goals can you offer to the largest extent?

• Can you communicate the most attractive career goals given what you can offer?



SURVEY QUESTION:

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

52%

35%

31%

30%

29%

21%

20%

19%

12%

47%

22%

27%

37%

34%

27%

33%

23%

16%

To have work / life balance

To be autonomous or independent

To be entrepreneurial or creative / innovative

To be a leader or manager of people

To be competitively or intellectually challenged

To be secure or stable in my job

To be a technical or functional expert

To be dedicated to a cause or to feel that I am servinga greater good

To have an international careerFinancial Planning Institute of Southern Africa (FPI)

Total

56

Career Goals 2010

SURVEY QUESTION:

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

THINK ABOUT:

• Which of the career goals can you offer to the largest extent?

• Can you communicate the most attractive career goals given what you can offer?



4

54%

32%

32%

29%

28%

21%

20%

16%

13%

53%

37%

36%

25%

20%

26%

22%

28%

17%

To have work / life balance

To be a leader or manager of people

To be competitively or intellectually challenged

To be entrepreneurial or creative / innovative

To be autonomous or independent

To be secure or stable in my job

To be dedicated to a cause or to feel that I am servinga greater good

To be a technical or functional expert

To have an international careerFinancial Planning Institute of Southern Africa (FPI)

Total

57

Current Annual Salary (Rand) 4

PLEASE NOTE:

• What salary are you currently offering the targeted professionals?



SURVEY QUESTION:

What is your current salary before taxes (including commission and bonus, excluding pension)?

Average Financial

Planning Institute of


Current Salary:

511 865 Rand

Average Total

Current Salary:

448 469 Rand

1%

6%

10%

15%

18%

13%

14%

23%

3%

13%

17%

17%

12%

9%

9%

20%

less than ZAR 100 000

ZAR 100 000 - ZAR 199 999

ZAR 200 000 - ZAR 299 999

ZAR 300 000 - ZAR 399 999

ZAR 400 000 - ZAR 499 999

ZAR 500 000 - ZAR 599 999

ZAR 600 000 - ZAR 699 999

ZAR 700 000 or above


Total

58

Current Annual Salary (Rand) 4

PLEASE NOTE:

• What salary are you currently offering the targeted professionals?



SURVEY QUESTION:

What is your current salary before taxes (including commission and bonus, excluding pension)?

An

nu

al

sala

ry (

Ran

d)

Years of experience

0

100 000

200 000

300 000

400 000

500 000

600 000

0 1 2 3 4 5 6 7 8

Financial Planning Institute of Southern Africa(FPI)

Total

59

Expected Annual Salary (Rand)

SURVEY QUESTION:

If you were to change jobs today, what annual salary before taxes (including commission and bonus, excluding other benefits)

would you ask for?

THINK ABOUT:

How much do you have to offer to make your targeted professionals apply for your company?

4

Average Financial



Expected Salary:

612 819 Rand

Average Total

Expected Salary:

536 237 Rand

0%

2%

4%

13%

13%

10%

18%

39%

1%

6%

10%

18%

15%

9%

12%

29%

less than ZAR 100 000

ZAR 100 000 - ZAR 199 999

ZAR 200 000 - ZAR 299 999

ZAR 300 000 - ZAR 399 999

ZAR 400 000 - ZAR 499 999

ZAR 500 000 - ZAR 599 999

ZAR 600 000 - ZAR 699 999

ZAR 700 000 or above


Total

60

Expected Annual Salary (Rand) 4

SURVEY QUESTION:

If you were to change jobs today, what annual salary before taxes (including commission and bonus, excluding other benefits)

would you ask for?

THINK ABOUT:

How much do you have to offer to make your targeted professionals apply for your company?

An

nu

al

sala

ry (

Ran

d)

Years of experience

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

0 1 2 3 4 5 6 7 8


Total

61

Current Compensation Package 4

THINK ABOUT:

• What compensation package do you currently offer the targeted professionals?

• Does your compensation package match what the professionals currently have?



SURVEY QUESTION:

Apart from base salary, which of the following benefits are included in your compensation package?

42%

30%

24%

22%

15%

15%

13%

13%

11%

9%

5%

5%

4%

3%

2%

1%

1%

6%

21%

6%

40%

37%

23%

14%

18%

10%

39%

23%

12%

9%

10%

5%

11%

6%

14%

1%

10%

5%

13%

4%

Performance-related bonus

Private health insurance (medical aid)

Flexi-time

Shares / options

Increased pension benefits

Profit-sharing

13th cheque

Skills development

Paid external higher education (e.g. MBA)

Extra holidays

Access to career coach / mentor

Fitness benefits (e.g. gym membership)

Company car

Parental benefits (e.g. supplement to maternity / paternity pay)

Housing subsidy

Household-related benefits (e.g. dry-cleaning)

Overtime pay

Other

None

Not applicable


Total

62

Preferred Compensation Package 4

SURVEY QUESTION:

Regardless of what is included in your current package, which of the following benefits would you most prefer as a part of your compensation

package apart from base salary?


THINK ABOUT:

• What compensation package do you currently offer the targeted professionals?

• Does your compensation package match their preferences?



41%

35%

31%

21%

17%

14%

13%

11%

10%

9%

8%

6%

4%

4%

3%

0%

0%

1%

5%

3%

26%

22%

29%

18%

19%

29%

17%

15%

15%

14%

6%

15%

5%

11%

12%

3%

1%

1%

2%

1%

Shares / options

Profit-sharing



Flexi-time

13th cheque



Company car

Extra holidays


Housing subsidy


Skills development

Overtime pay



Other

None

Not applicable


Total

63

Preferred vs. Current Compensation Package - Financial Planning

Institute of Southern Africa (FPI) 4

SURVEY QUESTIONS:

• Regardless of what is included in your current package, which of the following benefits would you most prefer as a part of your

compensation package apart from base salary?


• Apart from base salary, which of the following benefits are included in your compensation package?

41%

35%

31%

21%

17%

14%

13%

11%

10%

9%

8%

6%

4%

4%

3%

0%

0%

1%

5%

3%

22%

15%

42%

15%

24%

13%

30%

11%

4%

9%

5%

2%

5%

13%

1%

3%

1%

6%

21%

6%

Shares / options

Profit-sharing



Flexi-time

13th cheque



Company car

Extra holidays


Housing subsidy


Skills development

Overtime pay



Other

None

Not applicable

Preferred compensation package

Current compensation package

64

Preferred vs. Current Compensation Package - Total 4

SURVEY QUESTIONS:

• Regardless of what is included in your current package, which of the following benefits would you most prefer as a part of your

compensation package apart from base salary?


• Apart from base salary, which of the following benefits are included in your compensation package?

29%

29%

26%

22%

19%

18%

17%

15%

15%

15%

14%

12%

11%

6%

5%

3%

1%

1%

2%

1%

40%

39%

14%

10%

23%

18%

37%

14%

11%

12%

9%

10%

23%

10%

5%

6%

1%

5%

13%

4%


13th cheque

Shares / options

Profit-sharing

Flexi-time



Housing subsidy

Company car


Extra holidays

Overtime pay

Skills development





Other

None

Not applicable

Preferred compensation package

Current compensation package

65

Satisfaction with current employer 2011

SURVEY QUESTION:

How satisfied are you with your current employer?

Scale 1 = Very dissatisfied and 10 = Very satisfied

THINK ABOUT:

Do you think the employees at your company differ from the result?

4

Average Financial



Satisfaction:

7,5

Average Total

Satisfaction:

6,8

1%

1%

3%

5%

8%

9%

16%

22%

12%

23%

2%

2%

5%

6%

11%

11%

18%

22%

10%

12%

1

2

3

4

5

6

7

8

9

10


Total

66


SURVEY QUESTION:



THINK ABOUT:


4 S

ati

sfa

cti

on

Years of experience

1

2

3

4

5

6

7

8

9

10

0 1 2 3 4 5 6 7 8

Financial Planning Institute of Southern Africa(FPI)

Total

67


SURVEY QUESTION:



THINK ABOUT:


4

Average Financial



Satisfaction:

7,5

Average Total

Satisfaction:

6,7

1%

2%

2%

3%

8%

9%

18%

25%

11%

21%

3%

3%

5%

6%

10%

11%

19%

21%

11%

11%

1

2

3

4

5

6

7

8

9

10


Total

68

Interest in Changing Employer 2011 4

SURVEY QUESTION:

Are you interested in changing employer?

THINK ABOUT:

• How big is the interest for changing employer amongst the respondents?

• Is it bigger or smaller than you expected?

• Do you think your employees differ from this?

8%

10%

10%

6%

50%

16%

19%

10%

11%

13%

34%

12%

Yes, within 6 months

Yes, within 1 year

Yes, within 1-2 years


No

Don't know


Total

69

Interest in Changing Employer 2010 4

SURVEY QUESTION:

Are you interested in changing employer?

THINK ABOUT:

• How big is the interest for changing employer amongst the respondents?

• Is it bigger or smaller than you expected?


12%

8%

6%

8%

45%

22%

20%

10%

11%

14%

32%

13%

Yes, within 6 months

Yes, within 1 year



No

Don't know


Total

70

Applied for another job 2011 4

SURVEY QUESTION:

Have you applied for a new job in the past 12 months?

THINK ABOUT:

• How attractive is internal mobility? How are you working within this area?


7%

14%

5%

77%

11%

27%

7%

60%

Yes, internally with current employer

Yes, externally with other employer

Yes, and I switched to my current job withinthe past 12 months

No Financial Planning Institute of SouthernAfrica (FPI)

Total

71

Applied for another job 2010 4

SURVEY QUESTION:

Have you applied for a new job in the past 12 months?

THINK ABOUT:

• How attractive is internal mobility? How are you working within this area?


10%

15%

6%

71%

12%

26%

8%

59%

Yes, internally with current employer

Yes, externally with other employer

Yes, and I switched to my current job withinthe past 12 months

No Financial Planning Institute of SouthernAfrica (FPI)

Total

72

Reason for applying for a new job 4

SURVEY QUESTION:

Why did you apply for a new job? Please select as many alternatives as applicable

PLEASE NOTE:

• Only respondents who answered that they have applied for a job the last 12 months answered this question.

THINK ABOUT:

• What are the main reasons for professionals wanting to start working for you?

47%

30%

30%

22%

19%

19%

17%

8%

8%

4%

4%

3%

1%

7%

51%

39%

30%

29%

22%

13%

17%

13%

13%

12%

6%

4%

1%

11%

I wanted to create better development opportunities

I wanted a higher salary

I wanted greater scope to influence my work

I wanted to try something new

I was dissatisfied with the overall management

I wanted to see if there was any interest in me on thelabour market

I was dissatisfied with the corporate culture

I moved / wanted to move geographically

I was dissatisfied with my immediate boss

I wanted the opportunity for an international career

I was dissatisfied with the working hours

I was made redundant

My workplace was shut down


Total

73

Role in next job 4

SURVEY QUESTION:

In your next job, which role would you ideally like to work in?


29%

24%

14%

13%

12%

7%

7%

7%

7%

6%

5%

3%

3%

1%

1%

1%

9%

30%

22%

7%

2%

5%

8%

9%

22%

2%

3%

15%

1%

3%

3%

17%

3%

8%

Upper Management

Consultant

Finance

Sales / Account Management

Marketing / Communications / Public Relations

Analyst

Middle Management

Project Manager

Customer Services / Customer Relations

Legal

Researcher / Developer

Buyer / Planner

Administrative / Operations

Human Resources / Recruitment

Engineer

IT Specialist / IT Developer

Other


Total

74

Top Preferred Communication Channels - Financial Planning Institute

of Southern Africa (FPI) 4

SURVEY QUESTION:

How would you prefer to gather information about potential employers?


PLEASE NOTE:

• The graph shows the ten most preferred channels amongst the target group.

THINK ABOUT:

• Which communication channels have you used in your communication with the target group?

• Is there a mismatch between the channels you have used and the preferred ones?

35%

32%

26%

23%

21%

17%

15%

10%

9%

9%

33%

31%

28%

18%

28%

18%

14%

12%

6%

6%

Company websites

Acquaintances employed by thecompany / organisation

Online professional networks /communities

Friends and family

Career websites

Articles in newspapers

Articles in trade magazines

Company recruitment brochures

Advertisements on the Internet

Company sponsored events

Financial Planning Institute ofSouthern Africa (FPI) 2011

Financial Planning Institute ofSouthern Africa (FPI) 2010

75

Top Preferred Communication Channels - Total 4

SURVEY QUESTION:

How would you prefer to gather information about potential employers?


PLEASE NOTE:

• The graph shows the ten most preferred channels amongst the target group.

THINK ABOUT:


• Is there a mismatch between the channels you have used and the preferred ones?

39%

31%

27%

26%

17%

15%

12%

11%

11%

11%

38%

30%

27%

21%

18%

17%

11%

13%

11%

12%

Company websites

Career websites

Acquaintances employed by the company /organisation

Online professional networks / communities

Friends and family





Advertisements in newspapersTotal 2011

Total 2010

76

SURVEY QUESTION:

• How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

• How have you mainly learnt about these employers? Please select as many alternatives as applicable

THINK ABOUT:


• Have you had the impact you thought?

4 Actual vs. preferred channels - Financial Planning Institute of


35%

32%

26%

23%

21%

17%

15%

10%

9%

9%

32%

35%

18%

26%

13%

41%

27%

6%

12%

18%

Company websites

Acquaintances employed by the company / organisation


Friends and family

Career websites





Company sponsored events Preferred channels

Actual channels

77

SURVEY QUESTION:

• How would you prefer to gather information about potential employers? Please select a maximum of three alternatives

• How have you mainly learnt about these employers? Please select as many as applicable

THINK ABOUT:


• Have you had the impact you thought?

4 Actual vs. preferred channels - Total

39%

31%

27%

26%

17%

15%

12%

11%

11%

11%

33%

23%

31%

19%

28%

32%

15%

10%

23%

19%

Company websites

Career websites

Acquaintances employed by the company / organisation


Friends and family





Advertisements in newspapers Preferred channels

Actual channels

78

Publications (1/3) 4

SURVEY QUESTION:

What publications do you read to learn about potential future employees? Please select as many as applicable

THINK ABOUT:

Are you reaching your targeted group through the publications that you use?

50%

41%

36%

30%

18%

13%

11%

11%

20%

22%

10%

36%

18%

14%

11%

15%

Financial Mail

Business Day

Finweek

Sunday Times (Times Career)

I do not read publications to learn moreabout potential future employers

Rapport

The Star (Workplace)

Beeld (Beeld Careers)


Total

79


SURVEY QUESTION:


THINK ABOUT:


9%

9%

8%

8%

7%

6%

6%

3%

18%

14%

7%

17%

6%

5%

4%

6%

Careers SA

Mail & Guardian

Die Burger

Job Mail

Daily News (Workplace)

Cape Times (Career Times)

Cape Argus (Job Shop / Weekend Argus)

Accountancy SA


Total

80


SURVEY QUESTION:


THINK ABOUT:


3%

2%

2%

1%

1%

0%

0%

4%

2%

2%

26%

6%

1%

0%

3%

6%

Mecury (Jobfinder)

Citizen

Engineering News

City Press

Insig

Destination The Future

Sowetan

Other


Total

81

Websites (1/2) 4

SURVEY QUESTION:

Which websites do you visit to learn more about future employers (including job openings)? Please select as many alternatives as applicable

THINK ABOUT

Are you reaching your targeted group through the websites that you use?

39%

28%

26%

21%

15%

10%

8%

8%

24%

39%

38%

25%

25%

14%

14%

13%

I do not visit websites to learn more aboutpotential future employers

careerjunction.co.za

careers24.com

Company specific websites

pnet.co.za

Newspaper career websites

jobs4u.co.za

gumtree.co.za


Total

82

Websites (2/2) 4

SURVEY QUESTION:

Which websites do you visit to learn more about future employers (including job openings)? Please select as many alternatives as applicable

THINK ABOUT

Are you reaching your targeted group through the websites that you use?

7%

6%

5%

5%

4%

3%

1%

1%

3%

9%

9%

10%

6%

6%

7%

2%

1%

4%

careerweb.co.za

ioljobs.co.za

bestjobs.co.za

careerclassifieds.co.za

bizcommunity.com

sajobsonline.co.za

careervision.org.za

searchrsa.com

Other


Total

83

Social Networks / Communities (1/2) 4

SURVEY QUESTION:

Which social networks / communities are you regularly using?

Please select as many as applicable

THINK ABOUT:

• Do you have a social networking presence?

• Are you using the social networking tool preferred by professionals?

88%

62%

26%

24%

8%

2%

2%

88%

52%

25%

26%

4%

3%

3%

Facebook.com

Linkedin.com

Twitter.com

Youtube.com

Plaxo.com

Blogger.com

MySpace.com


Total

84

Social Networks / Communities (2/2) 4

SURVEY QUESTION:

Which social networks / communities are you regularly using?

Please select as many as applicable

THINK ABOUT:

• Do you have a social networking presence?

• Are you using the social networking tool preferred by professionals?

1%

1%

3%

3%

1%

0%

0%

0%

1%

4%

Flickr.com

WAYN.com

Bebo.com

Myvideo.co.za

Xanga.com

Xing.com

Other


Total

85

Social Networks / Communities - Frequency 4

SURVEY QUESTION:

On average, how often do you visit the social networks/communities you are regularly using?

THINK ABOUT:

• How important are social networks / communities?

• How important are social networks / communities in relation to your other communication channels?

20%

39%

30%

8%

3%

1%

28%

37%

25%

7%

3%

1%

Several times per day

Once a day

Once a week

Once a month

More seldom

Don't know


Total

86

Social Networks / Communities - Perception 4

SURVEY QUESTION:

What is your perception of employers working on attracting members on the social networks / communities?

THINK ABOUT:

• Have you considered Social Networks / communities as an Employer Branding tool?

• Are you using the social networks / communities preferred by your target group?

1%

3%

40%

32%

20%

4%

2%

7%

40%

31%

15%

4%

Very negative

Negative

Neutral

Positive

Very positive

Don't know


Total






Professionals' Employer Preferences

5 Partner Report

Drivers of Employer Attractiveness 5

88

Employer Reputation & Image - The attributes of the employer as an organisation

• Attractive / exciting products and services

• Fast-growing or entrepreneurial

• Financial strength

• Good reputation

• High ethical standards

• High level of Corporate Social Responsibility

• Innovative products and services

• Inspiring top management

• Market success

• Prestige

Remuneration & Advancement Opportunities - The monetary compensation and other benefits, now and

in the future

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good possibilities for rapid promotion

• Good prospects for high future earnings

• Good reference for future career

• Leadership opportunities

• Overtime pay

• Performance-related bonus

• Sponsorship of future education

Job Characteristics - The contents and demands of the job, including the

learning opportunities provided by the job

• A variety of assignments

• An attractive geographic location

• Challenging work

• Control over my working hours

• Flexible working conditions

• High level of responsibility

• Opportunities for international travel

• Opportunities for relocation abroad

• Professional training and development

• Secure employment

People & Culture - The social environment and attributes of the work place

• Has a culture that celebrates diverse / multicultural employees

• Has a culture that respects my individuality

• Has a culture that supports equality between the sexes

• Has leaders who will support my development

• Offers a comfortable physical work environment

• Offers a creative and dynamic work environment

• Offers a friendly work environment

• Offers interaction with international clients and colleagues

• Recruits only the best talent

• Will enable me to have good work / life balance

89

Professionals' employer preferences

Think about:

• Compare your current employer brand and employer value proposition with the survey results. Are the components you

focus on important and attractive to professionals? Or are you wasting time and money communicating things not that

important to them?

• Are there other attributes that are attractive to professionals that you can deliver? Should these be included in your

external communication?

• As in any branding effort, you need to keep in mind that the preferences and goals vary greatly amongst different sub-

segments.

Topics:

• Importance of the Drivers of Employer Attractiveness

• Importance of the attributes within each driver:

- Employer Reputation & Image

- Job Characteristics

- People & Culture

- Remuneration & Advancement Opportunities

5

90

The Drivers of Employer attractiveness - Importance of each driver

SURVEY QUESTION:

How would you rate the relative importance of these aspects when choosing your Ideal Employer?

Please divide 100 points between the alternatives in accordance with importance

5

23%

25%

21%

31%

21%

27%

22%

30%

Employer Reputation & Image

Job Characteristics

People & Culture

Remuneration & AdvancementOpportunities


Total

91

SURVEY QUESTION:

Employer Reputation & Image refers to the attributes of the employer as an organisation.

Which attributes do you perceive as the most attractive?


The Drivers of Employer attractiveness - Employer Reputation & Image

2011 5


Job Characteristics

People & Culture

Remuneration & Advancement Opportunities

45%

44%

38%

33%

28%

24%

22%

21%

14%

11%

44%

43%

38%

26%

26%

29%

20%

18%

15%

16%

Good reputation

High ethical standards

Financial strength

Market success

Innovative products and services

Inspiring top management

Attractive / exciting products and services

Fast-growing or entrepreneurial

Prestige

High level of Corporate SocialResponsibility


Total

92

5 The Drivers of Employer attractiveness - Employer Reputation & Image

2010


Job Characteristics

People & Culture


SURVEY QUESTION:

Employer Reputation & Image refers to the attributes of the employer as an organisation.



49%

47%

36%

33%

32%

25%

22%

22%

12%

8%

42%

46%

39%

27%

24%

20%

17%

30%

15%

17%

High ethical standards

Good reputation

Financial strength

Market success

Innovative products and services

Attractive / exciting products and services

Fast-growing or entrepreneurial

Inspiring top management

Prestige

High level of Corporate SocialResponsibility


Total

93

SURVEY QUESTION:

Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.



The Drivers of Employer attractiveness - Job Characteristics 2011 5


Job Characteristics

People & Culture


46%

43%

34%

32%

30%

24%

20%

18%

17%

14%

47%

40%

29%

27%

22%

33%

23%

26%

14%

19%

Challenging work

Professional training and development

High level of responsibility

Flexible working conditions

Control over my working hours

Secure employment

Opportunities for international travel

A variety of assignments

Opportunities for relocation abroad

An attractive geographic location


Total

94

SURVEY QUESTION:

Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.



5 The Drivers of Employer attractiveness - Job Characteristics 2010


Job Characteristics

People & Culture


43%

43%

34%

33%

30%

25%

20%

19%

16%

15%

45%

40%

29%

28%

33%

23%

24%

24%

13%

18%

Challenging work

Professional training and development

High level of responsibility

Flexible working conditions

Secure employment

Control over my working hours

A variety of assignments

Opportunities for international travel

Opportunities for relocation abroad

An attractive geographic location


Total

95

The Drivers of Employer attractiveness - People & Culture 2011 5

SURVEY QUESTION:

People & Culture refers to the social environment and attributes of the work place.




Job Characteristics

People & Culture


56%

51%

41%

30%

30%

21%

18%

12%

7%

7%

50%

52%

42%

23%

26%

26%

25%

15%

11%

8%

Offers a creative and dynamic workenvironment

Will enable me to have good work / lifebalance

Has leaders who will support mydevelopment

Has a culture that respects my individuality

Recruits only the best talent

Offers interaction with international clientsand colleagues

Offers a friendly work environment

Offers a comfortable physical workenvironment

Has a culture that celebrates diverse /multicultural employees

Has a culture that supports equalitybetween the sexes


Total

96

5 The Drivers of Employer attractiveness - People & Culture 2010


Job Characteristics

People & Culture


SURVEY QUESTION:

People & Culture refers to the social environment and attributes of the work place.



53%

51%

42%

33%

32%

22%

22%

9%

7%

6%

53%

49%

42%

26%

23%

25%

26%

15%

8%

11%

Will enable me to have good work / lifebalance

Offers a creative and dynamic workenvironment

Has leaders who will support mydevelopment

Recruits only the best talent

Has a culture that respects my individuality

Offers a friendly work environment

Offers interaction with international clientsand colleagues

Offers a comfortable physical workenvironment

Has a culture that supports equalitybetween the sexes

Has a culture that celebrates diverse /multicultural employees


Total

97

The Drivers of Employer attractiveness - Remuneration &

Advancement Opportunities 2011 5

SURVEY QUESTION:

Remuneration & Advancement Opportunities refers to monetary compensation and other benefits, now and in the future.




Job Characteristics

People & Culture


54%

43%

34%

33%

30%

29%

21%

14%

11%

2%

36%

31%

37%

43%

29%

27%

26%

16%

18%

6%

Good prospects for high future earnings


Leadership opportunities

Competitive base salary

Competitive benefits

Clear path for advancement

Good reference for future career

Good possibilities for rapid promotion

Sponsorship of future education

Overtime pay


Total

98

SURVEY QUESTION:

Remuneration & Advancement Opportunities refers to monetary compensation and other benefits, now and in the future.



5 The Drivers of Employer attractiveness - Remuneration &

Advancement Opportunities 2010


Job Characteristics

People & Culture


51%

44%

37%

34%

29%

24%

19%

18%

11%

4%

35%

33%

36%

45%

28%

28%

26%

17%

17%

6%

Good prospects for high future earnings


Leadership opportunities

Competitive base salary

Competitive benefits

Clear path for advancement

Good reference for future career

Good possibilities for rapid promotion

Sponsorship of future education

Overtime pay


Total

99

Top findings - Professionals’ employer preferences (1/2) - Financial


Top 3 attributes:

• Good reputation



Top 3 attributes:



• High level of responsibility

Top 3 attributes:




Top 3 attributes:


• Performance-related bonus


Remuneration &

Advancement

Opportunities

Job

Characteristics

People &

Culture

Employer

Reputation &

Image

Employer

Attractiveness

5

23%

31%

21%

25%

100

Top 10 - Overall most important attributes*:

1. Good prospects for high future earnings (Remuneration &

Advancement Opportunities)

2. Performance-related bonus (Remuneration & Advancement

Opportunities)

3. Challenging work (Job Characteristics)

4. Offers a creative and dynamic work environment (People &

Culture)

5. Will enable me to have good work/life balance (People & Culture)

6. Competitive base salary (Remuneration & Advancement

Opportunities)

7. Professional training and development (Job Characteristics)

8. High ethical standards (Employer Reputation & Image)

9. Leadership opportunities (Remuneration & Advancement

Opportunities)

10. Good reputation (Employer Reputation & Image)

Professionals were asked to rate the importance of the four Drivers

of Employer Attractiveness by dividing 100 points between the

drivers in accordance with how important they perceive them.

5 Top findings - Professionals’ employer preferences (2/2) - Financial


*This is the importance of all 40 attributes in relationship to how important the professionals think its driver

is. This analysis gives a summarised 360 degree view of what creates employer attractiveness.

23%

25%

21%

31%


Job Characteristics

People & Culture


101

Top findings - Professionals’ employer preferences (1/2) - Total 5

Top 3 attributes:

• Good reputation



Top 3 attributes:



• Secure employment

Top 3 attributes:




Top 3 attributes:

• Competitive base salary



Remuneration &

Advancement

Opportunities

Job

Characteristics

People &

Culture

Employer

Reputation &

Image

Employer

Attractiveness

21%

30%

22%

27%

102

Professionals were asked to rate the importance of the four Drivers

of Employer Attractiveness by dividing 100 points between the

drivers in accordance with how important they perceive them.

5 Top findings - Professionals’ employer preferences (2/2) - Total

Top 10 - Overall most important attributes*:

1. Competitive base salary (Remuneration & Advancement

Opportunities)

2. Challenging work (Job Characteristics)

3. Will enable me to have good work/life balance (People & Culture)

4. Good prospects for high future earnings (Remuneration &

Advancement Opportunities)

5. Offers a creative and dynamic work environment (People &

Culture)

6. Professional training and development (Job Characteristics)

7. Leadership opportunities (Remuneration & Advancement

Opportunities)

8. Performance-related bonus (Remuneration & Advancement

Opportunities)

9. Good reputation (Employer Reputation & Image)

10. High ethical standards (Employer Reputation & Image)

*This is the importance of all 40 attributes in relationship to how important the professionals think its driver

is. This analysis gives a summarised 360 degree view of what creates employer attractiveness.

21%

27%

22%

30%


Job Characteristics

People & Culture


103

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Magnet Professionals' Survey 2011


Partner Report

Professionals’ Satisfaction

6

104

Satisfaction - Professional Association 6

SURVEY QUESTION:

How satisfied are you overall with your professional association?

(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

THINK ABOUT:

• How satisfied are your professionals in general?

• What differentiates your professionals from the other professionals?

• Are there areas for improvement?

18%

46%

27%

8%

1%

18%

46%

28%

6%

2%

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfiedFinancial Planning Institute of SouthernAfrica (FPI)

Total

105

Why Membership of a Professional Association? 6

SURVEY QUESTION:

What are the main reasons for being a member of a Professional Association?

(Please select as many alternatives as applicable)

THINK ABOUT:

• Are these the reasons you expected?


75%

51%

50%

48%

30%

25%

22%

19%

10%

0%

71%

40%

44%

41%

17%

32%

30%

19%

19%

1%

Certification / recognition of experience

Training / seminars / conferences

They help promote the profession

Access to information

Advisory services

Networking opportunities

It is compulsory

Membership magazine / journal subscription

Career guidance

Other


Total

106

Why Not Member of a Professional Association? 6

SURVEY QUESTION:

What are your main reasons for not being a member of a Professional Association?

(Please select as many alternatives as applicable)

THINK ABOUT:

• Are these the reasons you expected?


50%

29%

21%

21%

14%

7%

18%

13%

19%

30%

14%

12%

14%

13%

It is not compulsory

Do not feel I get value for my money

I do not feel that I have the time to be anengaged member

Uncertain about the benefits

It does not interest me

The membership fee is exorbitant

Do not meet the academic requirements formembership

Other


Total

107

Financial Planning 6

SURVEY QUESTION:

Are you currently practicing financial planning?

75%

25%

Yes No

108

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Partner Report

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