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Partnering For Life. Prince George’s County Faith Based Partnerships Project. Rationale. - PowerPoint PPT Presentation
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Partnering For Life
Prince George’s CountyFaith Based Partnerships Project
Rationale
The African American church has historically served as the major institution serving the religious, political economic and psychological needs of its members as well as the larger African American community. “The historic role and mission of the black church have made it a powerful institution for serving the health need of African Americans.” (Braithwaite et al 1999).
African Americans hold the highest risk…
African Americans are more likely to develop cancer than persons of any other racial or ethnic group
The death rate for all cancers combined is about 33% higher in African Americans than whites, and 50% than all other races
The proportion of African Americans who were diagnosed with more advanced stages of disease is significantly higher than whites
Why Prince George’s County?
Total population of approximately 816,000
15% total population of the state of MD
62.7% of the total population is African American
African Americans in PG County have 2nd highest cancer mortality rate in all MD Jurisdiction
PG County has 15 large African American churches with average weekly attendance totaling 80,000 people
Project Overview
Establish relationships within Prince George's County faith-based community.
Target large African American churches with an average weekly attendance of greater than 2,000.
Identify regional denominational leadership for collaboration and support.
Leverage relationships to mobilize faith community in the fight against cancer.
The primary objectives of the Faith Based Partnerships
Discern appropriate strategies for engaging African American clergy to support American Cancer Society’s mission
Develop a sense of ownership among clergy and laity within African American churches to address cancer as community issue
Enhance the recruitment efforts of African Americans to American Cancer Society programs and services
Help congregational leadership develop appropriate support services for families facing cancer and impact cancer prevention efforts
Identify gaps in educational materials and services
Project are to:
Project Model
Methodology has employed a culturally sensitive, racially inclusive model that integrates American Cancer Society programs and services within an African American Christian framework
Utilizes church leadership as a major source for:
Insight
Project Design
Implementation
Levels of Engagement
First Level of Engagement
Pastoral Engagement – Important to have the Pastor’s involvement and blessing
Pastoral profession has a unique role in health promotion
Project has created the opportunity through Pastoral Breakfast programs to engage pastors and clergy members on their role of addressing social, spiritual, and physical needs of their congregants and raise their awareness of cancer as a leading cause of morbidity and mortality of their community.
Levels of Engagement
Second Level of Engagement
Church Health Ministry Leaders
Health Ministries are the agents within the church setting where ongoing health promotion including cancer awareness and early detection activities take place.
ACS provides leaders and members training on cancer and the importance of early detection – information is integrated into health ministry events and activities
Faith Study
Purpose:
To provide American Cancer Society with data that will assist in efforts to impact cancer incidence and mortality in the African American community. By conducting a qualitative assessment of key church members this study will provide data to assess the viability of forming partnerships with a select set of churches
Scope of Work:
Study involves two integrated research components and original collection of data through focus groups.
Healthy Temple
Curriculum is designed to impart
A thorough knowledge of nutrition, weight control, and physical activity
An understanding of cancer incidence and prevalence
An appreciation for the contribution of each pastor/church to the information necessary to successfully contain the burden of cancer
Skills, approaches and opportunities for recruiting congregation members to participate in the program
Partnering for Life CD/DVD
CD is a musical and ministerial compilation featuring renown choirs, gospel artists, clergy and the Reverend Jesse Jackson Sr. which offers cancer messaging, inspiration and hope. Companion DVD highlights cancer survivors and caregiver stories that encourage the faith of those touched by cancer.
Resources
Partnering for Life website www.partneringforlife.org is on online tool providing the church community with the resources and information needed to increase cancer awareness and coordinate health promotion events.
Partnering for Life toolkit is a resource guide which offers church leaders detailed information on cancer education training, ministering to congregants facing cancer and coordinating health ministries.
Outcomes
Successfully delivered Faith Based Cancer Awareness presentation to over 5,000 constituents during first six months of project
47% increase in African American patients served through Society programs during first 18 months of the project
Produced and distributed Partnering for Life Inspirational CD and survivorship DVD to more than 10,000 constituents
Over 1600 visitors to Partnering for Life website in the first 3 months following site launch
Established working relationships with over 35 large African American churches
Established relationships with United Baptist Missionary Conference of MD , the Southern Christian Leadership Conference of PG County, the Hampton Minister’s Conference, National Baptist Convention and Project Bridges
For more information, please contact:
Tawana Thomas Johnson
Director, Health Disparities
202 483-2600 ext 161
Thank you!