Partnering with Microsoft in IoT

Soren LAUGeneral Manager IoT

Microsoft EMEA

Partnering with Microsoft on IoT

Mindset shift

“Business starts when customers

buy the product, versus business

stops when customers buy the

product.”

Worldview

People-centered experiences

Ubiquitous computing

Artificial Intelligence

Intelligent Cloud

Intelligent Edge

Server-classSensors Hybrid serverPC-class

Azure Sphere | Azure IoT Edge | Windows IoT | Windows Server | Azure Stack

Azure IoT Hub | Cognitive Services |

Advanced Analytics | IoT Central

App platform

Security

Identity

Management

Microsoft’s investment in IoT – ‘$5B in 4 years’What does this mean in EMEA?

R&D

Product

Resources

Partner

Ecosystem

EXAMPLES:

• Azure Sphere product level development

• Azure Sphere (public preview)

• Azure IoT Edge

• IoT Hub & IoT Central

• Modern Windows for the Intelligent Edge

• MS IoT dedicated resources tripled over the last 2 years

• Transformation to IoT Solution & Technical Specialists

• IoT Investment Programs

• IoT in Action Event Series

• Solution Builder Conferences

• Partner Marketing

CustomerIHV DeviceConnectivity

Provider ISVService

provider SIProfessional

services Consulting

IoT Value Chain

Device

simulation

Remote

monitoring

Connected

factory

Predictive

maintenance

EnergySmart

building/home

Security and

surveillance

Transportation

and logistics Healthcare Retail

your vertical IP

Accelerate time-to-value

InnovateProfit Transform

Common solution architecture

Accelerate sustainable profit

“As a service”, partner-to-partner

Thank you!