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Partnership Opportunities

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EventName. Partnership Opportunities. EventName. What is TED ?. TED is a global foundation devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then, its scope has become ever broader. - PowerPoint PPT Presentation

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Page 1: Partnership Opportunities

Partnership Opportunities

EventName

Page 2: Partnership Opportunities

TED is a global foundation devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then, its scope has become ever broader.

With its two annual conferences, video website TED.com, initiatives and community projects, TED is now a platform and a global movement focused on meaningful change through the power of ideas.

What is TED ?

EventName

Page 3: Partnership Opportunities

What is TEDx?

EventName

Page 4: Partnership Opportunities

TEDx was created in the spirit of TED's mission, Ideas Worth Spreading. The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- spark deep conversation and connections.

TEDx events are fully planned and coordinated independently, on a community-by-community basis.

What is TEDx?

EventName

Page 5: Partnership Opportunities

What is TEDx?

TEDx Organizers are not hosting events for political reasons, monetary reward or personal gain. They are doing so because they truly believe in the power of ideas to change the world.

TEDx events are open source, local and community-driven events that inspire innovation, thought leadership and visionary insight. A TEDx license is free to obtain.

EventName

Page 6: Partnership Opportunities

How does it work?

EventName

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At the center of the TED organization is the TEDTalk --

In 18 minutes or less, TED speakers share their Idea Worth Spreading. It can be an idea to change the world, an idea to educate, or to inspire.

TEDx speakers share talks in this same spirit.

These talks are then recorded, edited and uploaded to the TEDx website.

There are no panels, breakout sessions or multiple tracks at TEDx events.

How does it work?

EventName

Page 8: Partnership Opportunities

Why become a TEDx Partner?

EventName

Page 9: Partnership Opportunities

As a TEDx Partner, you will have the opportunity to engage in an authentic dialogue with an elusive yet valuable audience: passionate, open-minded people in your community.

Why become a TEDx Partner?

EventName

Page 10: Partnership Opportunities

TED encourages [name of partner] to join in a collaborative relationship with the TEDx[insert name of your event] community by supporting our TEDx[insert name of your event] event.

Why become a TEDx Partner?

EventName

Page 11: Partnership Opportunities

As a TEDx Partner in support of TEDx[name of your event], you will have an opportunity to test your ideas for the future, and be challenged to positively impact your community and the planet in new ways.

Why become a TEDx Partner?

EventName

Page 12: Partnership Opportunities

By supporting us, you join the global TEDx community, and benefit from TEDx[name of your event]'s individually tailored, local flavor.

Becoming a TEDx[name of event] Partner means you share in our vision of spreading ideas that are intended to change the world for the better.

Why become a TEDx Partner?

EventName

Page 13: Partnership Opportunities

An open source, local, community event? What does that mean to you as a Partner?

EventName

Page 14: Partnership Opportunities

TEDx events are individually organized, and this event will more than likely be one of several TEDx events happening in your region.

Each TEDx event has their own name and organizational team, unrelated to each other.

TED does encourage local TEDx organizers to meet,communicate, collaborate and share best regional practices.

All TEDx events follow guidelines for content and formatting established by TED.

For more sponsor information see: http://www.ted.com/pages/for_tedx_sponsors

An open source, local, community event?

EventName

Page 15: Partnership Opportunities

What’s unique about supporting a TEDx event?

EventName

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A TEDx license is provided free by TED to the TEDx event Organizer.

We ask that TEDx events do not charge more than

100 USD per ticket.

In order for TEDx Organizers to host a qualityevent, they need your support.

What’s unique about supporting a TEDx event?

EventName

Page 17: Partnership Opportunities

In order to host a TEDx event with more than 100attendees, the Primary Licensee needs to have

attendedan official TED conference.

This creates a level of quality control forlarger TEDx events.

What’s unique about supporting a TEDx event?

EventName

Page 18: Partnership Opportunities

TED requests that each Organizer submit a listof potential Partners prior to reaching out, to avoidconfusion with other TEDx and TED partnerships.

This is an evolving process, and TED is always looking

for your thoughts.

(If you have suggestions or feedback for TED please

email [email protected])

What’s unique about supporting a TEDx event?

EventName

Page 19: Partnership Opportunities

When and wherever possible, we prefer Partners pay

vendors directly.

After the TEDx event, TED asks the Organizer to submit a

summary of their partnerships, along with fulldocumentation of their event.

What’s unique about supporting a TEDx event?

EventName

Page 20: Partnership Opportunities

No partner can speak from the main stage ofa TEDx event.

Possibly the biggest faux pas of any TEDx eventorganizer is allowing their Partners to pitch from

stage, orin any way influence editorial programming decisions.

TED has the right to revoke their license should thishappen.

TEDx events and their Partners may not use social media

to promote their partnership.

What’s unique about supporting a TEDx event?

EventName

Page 21: Partnership Opportunities

From time to time, Partners DO demo a new product at

TED, and can at a TEDx event only if the product is truly

innovative, and is being seen by the world for the first

time.

TED asks these presenters to not mention a company on

stage, but to focus on the new innovation beingpresented.

What’s unique about supporting a TEDx event?

EventName

Page 22: Partnership Opportunities

At TEDx events, TED does encourage interactiveconcepts like innovation alleys -- areas outside of

themain stage that show cool new ideas and

products.

Please consider supporting an idea like this at yourlocal TEDx event if you have a new and innovativeproduct you are launching, and would like to

showcase it.

What’s unique about supporting a TEDx event?

EventName

Page 23: Partnership Opportunities

Which TEDx event(s) should you support?

EventName

Page 24: Partnership Opportunities

Which TEDx event(s) should you support?

1.Review the Organizer and team hosting the event.2.Review teams track record – is this the first TEDx

event hosted by this team?3.Review the speaker lineup.4.Bigger is not necessarily better; smaller events can

offer a more targeted and meaningful experience.

As a Partner, you will need to assess this TEDx event as you would any other conference you would consider supporting.

EventName

Page 25: Partnership Opportunities

Vision

EventName

Page 26: Partnership Opportunities

TEDx began as a grand experiment. The program has been embraced with passion and dedication by hundreds, if not thousands of volunteer communities across the planet.

TED is excited about the possibilities of what this could mean to you as a Partner, your local TEDx event and to your community.

We encourage you to see TEDx[eventname] as an incubator for new ideas within your company and a way to engage in an authentic dialogue with your local community.

Vision

EventName

Page 27: Partnership Opportunities

There is a TEDx Corporate program for leveraging the TEDx platform inside of your company.

If this is of interest to you, see:

Event case studies: http://www.ted.com/pages/tedx_within_corporations

Rules for Corporate events: http://www.ted.com/pages/tedx_corporate_event_type

Vision

EventName

Page 28: Partnership Opportunities

What is TEDx[Event Name]?

EventName

Page 29: Partnership Opportunities

[Insert a short description of your event here. Be passionate and specific about what makes your event unique.]Include things like:

— Why this event is being hosted— Who it’s being hosted by — Theme of your event — Speakers

What is TEDx [EventName]?

EventName

Page 30: Partnership Opportunities

Images and quotes from previous events

What is TEDx [EventName]?

EventName

Page 31: Partnership Opportunities

TEDx[EventName] Sponsorship Opportunities

EventName

Page 32: Partnership Opportunities

TEDx[EventName] Sponsorship Opportunities

— Reception (Food/Beverage)— Venue— Webcast— Printing— Workshops— Exhibits/Demos— Videotaping— One logo, 3 sec pre or post roll on videos

[This list can be customized/edited to better reflect the type of sponsorship you require.]

EventName

Page 33: Partnership Opportunities

TEDx[EventName] Recognition Opportunities

EventName

Page 34: Partnership Opportunities

TEDx[EventName] Recognition Opportunities

— Stage slides mention— Sponsor remarks— Program guide mention— Logo placement on website— Logo placement pre and post roll – 3 sec max

[This list can be customized/edited to better reflect the type of recognition you can offer. Please comply with TEDx rules, which can be found in the toolkit.]

EventName

Page 35: Partnership Opportunities

EventName

Case Studies: Interactive Games

At TEDxAustin, AMD set up games in the Xlab from their Changing the Game foundation, which brings interactive games to schools for educational benefit..

Page 36: Partnership Opportunities

EventName

Case Studies: Custom Publications

For their 2010 event, TEDxAmsterdam created a custom, limited-edition TEDxAmsterdam magazine — which included ads from sponsors — with articles that “told the story” behind the scenes of the TEDxAmsterdam process, as well as features on speakers.

Page 37: Partnership Opportunities

EventName

Case Studies: Press Coverage

For their 2010 event, TEDxPuraVida partnered with La Nacion, a newspaper in Costa Rica, to create a dedicated TEDxPuraVida page on the site from where the event was livestreamed. La Nacion also interviewed both speakers and organizers and featured these interactive articles on their site.

Page 38: Partnership Opportunities

EventName

Case Studies: Hosted Forum

For their 2010 event, TEDxSydney hosted a Forum — for people that could not attend the live event — that provided attendees a unique opportunity to experience TEDxSydney and interact with speakers. The event was free and open to everyone and included a standalone program that included — post-speech interviews, a Q & A session, live poetry readings and live performances.

Page 39: Partnership Opportunities

EventName

Case Studies: Pop-up Laboratory

Across from their main event venue, TEDxTaipei set up a pop-up laboratory that created a space for further conversations of the ideas that came from their event. The space included a “Future Display”, a cafe, a simulcast lounge, a “Future Hotel” and a speakers exhibition space.

Page 40: Partnership Opportunities

As a Sponsor, you should come to our TEDx event not only to present new ideas, but also to learn from TEDx, and your community --

Curate an opportunity for our community of thinkers, dreamers and visionaries to engage in a subject that is meaningful to you.

EventName

Page 41: Partnership Opportunities

Questions on local sponsorship opportunities email:

(licensee insert your email or the person on your team heading up Partnerships here)

Questions for TED please email: [email protected]

EventName

Page 42: Partnership Opportunities

Thank You.

EventName