Ready 365 Giving Program Partnership Opportunity

2 | American Red Cross Partnership Opportunity

3 | American Red Cross Partnership Opportunity

Our Services Down the Street. Across the Country. Around the World.TM

Disaster

Relief Biomedical

Preparedness,

Health &

Safety Services International

Service to the

Armed Forces

4 | American Red Cross Partnership Opportunity

Our Work Impacts Lives Every Day

60 seconds

63 people are assisted

by the American

Red Cross.

Every 390,000 times a day a child

receives a measles

vaccination from the

Red Cross and

our partners.

30,000 times a day a person

receives lifesaving Red

Cross health, safety and

preparedness training.

380 times a day we

connect armed

forces members

with their families.

190 times a day Red Cross

volunteers help a family

affected by a house fire

or disaster.

5 | American Red Cross Partnership Opportunity

Our Brand is Trusted and

Respected

• More trustworthy than 99% of brands

in the study, including nonprofit and profit.

• More socially responsible, straightforward, helpful

and friendly than 95% of brands

in the study, including nonprofit and profit.

• More brand stature than any major charity,

in terms of knowledge and esteem.

The Young & Rubicam BrandAsset Valuator (BAV) is the world’s longest-running and most

extensive study of brands, covering 35,000 brands and dating back to 1993. The U.S.

panel includes 15,600 nationally representative adults, with data collected quarterly. Base:

BAV June 2012.

6 | American Red Cross Partnership Opportunity

The Power of the Red Cross Brand The Red Cross has the most brand stature, reflecting the public’s strong

esteem and respect of the brand. These attributes drive loyalty and awareness.

2.16x 1.96x 1.85x 1.65x 1.56x 1.33x 1.18x 1.17x

0.64x

Multiples show how each

charity compares to the

average charity in

brand stature.

(Source: BrandAsset® Consulting; Base: BAV June 2012)

7 | American Red Cross Partnership Opportunity

Our Efficiency

An average of

91 cents of every dollar the Red Cross spends is invested

in humanitarian services and programs.

8 | American Red Cross Partnership Opportunity

Disasters on the Rise Reported disasters have increased globally

by nearly 70 percent over the last 20 years.

0

50

100

150

200

250

300

350

400

450

500

Source: Annual Disaster and Statistical Review—The Numbers and Trends 2011

Centre for Research on the Epidemiology of Disasters

9 | American Red Cross Partnership Opportunity

More People Affected Each Decade Over 21 million U.S. adults were affected by

disasters between 2002 and 2011. That’s more

than 4 times more than in the prior decade.

21,033,819 People Reported Affected

2002-2011

4,687,749 People Reported Affected

1992-2001

Source: 2012 World Disaster Report:

International Federation of Red Cross and Red Crescent Societies

American Red Cross Partnership Opportunity | 10

365 days a year

in your community and

around the world…

11 | American Red Cross Partnership Opportunity

…the American Red Cross is there.

12 | American Red Cross Partnership Opportunity

Providing Immediate Assistance Following Home Fires

…when a family is displaced for weeks

or even months at a time.

…when an elderly couple has lost most

of their possessions.

…when loved ones don’t know where to

turn.

13 | American Red Cross Partnership Opportunity

Helping Millions During Major Disasters

…when a flood devastates an entire

town or region.

…when a tornado pulls homes off of

their foundations.

…when a severe winter storm leaves

residents without heat or water.

14 | American Red Cross Partnership Opportunity

In FY2012, Red Cross responded to 61,058 disasters nationwide

57,653 Fires

573 Floods

728 Storms

214 Tornadoes

259 Explosions/hazardous

materials/transportation accidents

60 Blizzards/snowstorms

12 Hurricanes/tropical

storms/typhoons

Source: American Red Cross National FOCIS FY12

15 | American Red Cross Partnership Opportunity

Red Cross Feeds We can provide up to one million hot meals

a day within 72 hours of disaster notification.

Our national infrastructure includes:

320 emergency response vehicles

A fleet of more than

71,000 trained disaster workers

And

16 | American Red Cross Partnership Opportunity

Red Cross Shelters We can provide supplies (cots, blankets

and comfort kits) to support 350,000 shelter

residents. Our national infrastructure includes:

More than Enough disaster relief

supplies to support 61,000 pre-identified shelter locations

500,000 people

American Red Cross Partnership Opportunity | 17

You Can Be There Too

18 | American Red Cross Partnership Opportunity

Ready 365 Giving

Program in Action

• Provided food, clothing, shelter, emotional support and other medical necessities to 548 families devastated by 431 disasters, including home fires, severe storms and flooding

• Collected 51,000 units of life-saving blood

• Provided more than 54,000 people with valuable lifesaving skills training including first aid, CPR and water safety

• Connected 1,387 deployed service members and their families

When you join Ready 365 Giving Program, our

premium membership group, you enable us to

provide comfort and hope when it’s needed most.

You are with us as we…

19 | American Red Cross Partnership Opportunity

Ready 365 Members

• Value the local impact and global reach of the Red Cross;

• Want to deepen their commitment to the Red Cross mission and

• Are ready to help save lives every day of the year.

Current Ready 365 Giving Program members:

When you join Ready 365, you also join a select group of businesses that…

More to

be added!

20 | American Red Cross Partnership Opportunity

Ready 365 Benefits

Ready 365 members are valued

Red Cross partners. Their gifts are

recognized through high-traffic

communication channels and

spotlighted in front of other

Red Cross supporters.

American Red Cross Partnership Opportunity | 21

Disaster Partners Sustaining Partners

Ready 365 Iowa Benefits Matrix

PROGRAM BENEFITS BRONZE

($5,000) SILVER

($10,000) GOLD

($25,000) PLATINUM

($50,000)

Marketing, Communications & PR

Social media – upon agreement signing and annual renewals X X

Quote from Red Cross leadership for <company>’s use (for non-endorsement purposes) X X

Thank you certificate and letter signed by Red Cross leadership X X

Inclusion of level of partnership designation on news releases X X

Facebook and Twitter links X X X X

Recognition of <company> on Ready 365 Iowa website Name bolded Logo Logo Logo w/ hyperlink

Face-to-face visit with thank you certificate presentation and photo opportunity X X X

Disaster Partners window clings to display on business exterior door X X X X

News release posting of donor company and photo Local Statewide Statewide

Access to Red Cross logo upon signed agreement Limited Limited Full access Full access

Logo placement at corporate and individual stewardship events X

Logo placement on sponsor slides for all Iowa events X

Large, framed custom certificate (if desired) X

Employee Engagement

Ready Rating Program X X X X

Activation of employee giving microsite for disaster relief X X

Invite to visit Red Cross relief operation (when activated in Iowa) X

Red Cross disaster vehicle appearance at <company> location for employee event (if available)

X X

Holiday Mail for Heroes Program X X X X

Access to community education and volunteer opportunities X X X X

Gifts that count towards your Ready 365 commitment include: Episodic gifts, budget-relieving in-kind gifts, funds raised

through customer donation programs, funds raised through workplace giving and event sponsorships.

American Red Cross Partnership Opportunity | 22

Thank You