Partnership Program Digital Asset

© 2021 DIGITAL ASSET HOLDINGS, LLC

Digital Asset Partnership Program

FY 2021


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Why Partner with Digital Asset?

Our Partnership Ecosystem

Partnership Journey

Daml Marketplace

Enterprise Solutions Services

Program Tiers

Overall Engagement Process

Tier Criteria - Consulting

Tier Criteria - Tech Partners

Tier Criteria - Distribution Partners

Tier-Based Incentives

More Information

Contents


Together we ensure faster adoption and scalability of innovative solutions to deliver the highest levels of consistency and quality to clients globally.

Leverage Daml to rapidly create value for customers

Join a thriving global community of like-minded innovators and professionals

Get to market faster by leveraging Digital Asset’s reference applications and expertise

Receive program benefits including training, co-marketing, and commercials leads

Promote your Daml solutions through the Daml Marketplace

Why partner with Digital Asset?


Promote your proprietary Daml solution and generate interest from our growing community of developers, innovators, and LOB leaders

Get to market faster by leveraging Digital Asset developed, open-source libraries featured on the Daml Marketplace

● Daml code is available under the Apache 2.0 license

● Technical documentation and use guides provide step-by-step instructions for internal development teams and projects

● Promote your applications on the Daml Marketplace and link contact forms and inquiries directly to your team.


Our Partner Ecosystem

Technology Partners

Our technology partners are business solution

providers that serve an identified horizontal or

vertical need, and integrate with, or use, Daml to

enhance the value proposition of their products

either jointly with Digital Asset or independently.

Distribution Partners

Our distribution partners bundle

customized solutions and services with our

products they license to clients. They

provide installation, consulting, and support

services that help clients maximize the value

of their Daml ledger deployment.

Our consulting partners help clients

design, develop, and deploy Daml

applications in a manner most appropriate

to the client’s business vision and

enterprise technology strategy.

Consulting Partners


Partnership JourneyCollaboration and partnership at every stage of your journey

using Digital Asset’s products and services

Define goals and

objectives outlining

go-to-market approach,

target sectors, and

potential Daml solution

concepts.

1. BUSINESS PLAN

Train and enable team

with self-service or

customized training

opportunities; build

competency in

development of

proprietary Daml

solutions.

2. COMPETENCY AND SOLUTIONS

Plan go-to-market

activities including

promoting solutions via

the Daml Marketplace,

digital marketing, events,

innovation workshops,

and hackathons to

generate mindshare and

initiate client

conversations.

3. MARKETING

Engage clients on a

roadmap to improve

business performance and

meet strategic goals using

Daml; benefit from joint

development pipeline and

client introductions.

4. SALES

Successfully deliver

implementations of

prototypes and

production builds with

high quality and

reliability, leveraging

Enterprise Solution

support services as

needed.

5. DELIVERY & SUPPORT


Digital Asset Partner Program Tiers

ADVANCED

Formally engage in go-to-market planning with Digital

Asset to define POVs and/or solutions to meet client

objectives. Eligible for co-marketing, financial incentives,

in-person trainings, and workshops.

FOUNDATION

COMMUNITY

Partners working at their own pace as they define their

go-to-market strategy and approach.


Overall Engagement Process

Sales Planning andClient Engagement

Co-marketing and Evangelization

Competency: Solutions, trainings, certifications

Governance

Enrolment as Partner (Community).

1

Assisted / Paid Training and POV building.

2

Evangelization & market development as applicable.

3

Business Planning4

Onboarding as “Foundation” or “Advanced” Partner

5

(optional)

Enrollment Execution

(optional)


Enterprise Solution ServicesLeverage our enterprise solution services

for incremental support as needed

Leverage existing

collateral,

documentation, and

open-source examples

to build Daml

knowledge and

operate

independently.

SERVICE

PAYMENT

SELF SERVICE

NOT APPLICABLE

DAML TRAINING

Request a

customized, Daml

training program to

build required skills

and solutions.

CUSTOMIZED FEE

PARTNER WORKBENCH STRUCTURED ENGAGEMENT RESOURCES

Engage with Digital Asset

on an ongoing basis via our

tiered Partner Workbench

program, gaining access to

premier tools and support,

and a defined level of Daml

Services.

Utilize Daml Services for a

discrete client project

where scope of

involvement required is

understood and overall

level of effort can be

estimated.

Tap into Digital

Asset resources

on an “as needed”

basis with a

structured rate

card.

MONTHLY SUBSCRIPTION CUSTOMIZED FEE AS REQUIRED


Tier Criteria Consulting PartnersCriteria Community Foundation Advanced

Technical Competency

Developer Certifications Preferred 2 10

Sales certifications - 1 3

Architect Certifications - 1 3

Enterprise Certification - DAML - - Yes

Enterprise Certification - Ledger - - -

Marketing & Brand DAML presence on partner website Logo Logo Dedicated Page

Dedicated marketing collateral (e.g. brochure, landing page, video, blog) - 1 3

Solution(s) available on DAML Marketplace or DABL Preferred 1 2

Lead generation and outbound client marketing campaigns / events (webinars, meetups, workshops)

- 1 2

Presenting DAML at industry events Preferred 1 2

Sponsor & have booth at DA events - - Yes

Field Sales and account teams training & overview sessions, internal webinars Preferred 1 / 6 months 1 / Quarter

Sales Qualified client leads - 1 3

Governance Governance and review with executive vertical business leaders - 1 / Year 2 / Year

Industry specialization - Preferred 1


Tier Criteria Technology PartnersCriteria Community Foundation Advanced


Developer Certifications Preferred 1 2

Sales certifications - - -

Architect Certifications - - -

Enterprise Certification - DAML - - 1

Enterprise Certification - Ledger - - -

Marketing & Brand DAML presence on partner website - Logo Dedicated Page

Dedicated marketing collateral (e.g. brochure, landing page, video, blog) 1 3+



Preferred 1 2+



Field Sales and account teams training & overview sessions, internal webinars - 1 / 6 months 1 / Quarter

Sales Qualified client leads (annual) - 1 3

Governance Client case study (annual) - 1 3 or more

Governance and review with executive leadership - 1 / Year 2 / Year


Tier Criteria Distribution PartnersCriteria Community Foundation Advanced


Developer Certifications - - -

Sales certifications - - -

Architect Certifications - - -

Enterprise Certification - DAML - - -

Enterprise Certification - Ledger Preferred 1 2

Marketing & Brand DAML presence on partner website - Logo Dedicated Page

Dedicated marketing collateral (e.g. brochure, landing page, video, blog) - 1 3+



Preferred 1 2+



Field Sales and account teams training & overview sessions, internal webinars Preferred 1 / 6 months 1 / Quarter

Sales Qualified client leads (annual) - 1 3

Governance Client case study (annual) - 1 3 or more

Governance and review with executive leadership - 1 / Year 2 / Year


Tier Based IncentivesCommunity Foundation Advanced

Presence on DA website * ✓ ✓

Use of DAML logo ✓ ✓ ✓

Invitation to DA events with special discount code * ✓ ✓

Use of DA logo on collateral * ✓ ✓

Blogs on DA forums ✓ ✓ ✓

Speaking on joint webinars to clients hosted by DA ✓ ✓ ✓

Eligible for DA Partner Awards and Recognition (i.e., innovation, customer satisfaction, etc.) * ✓ ✓

Co-marketing execution with DA * ✓ ✓

DA quote in your press release - ✓ ✓

Discounted Event passes to DA events - Eligible ✓

Field connects to Sales - ✓ ✓

Inclusion in RFP shortlist of Potential Impl Partner to Clients - ✓ ✓

Discounted booth space at DA sponsored events - Eligible ✓

Leads routing from DA to partners - Eligible Eligible

Joint proposal to client on DA Opportunities - Eligible ✓

Discounts for DAML trainings and certifications * Eligible ✓

Named account manager - - ✓


Tier Criteria MarketingGo-to-Market Services Tier 1 Tier 2 Tier 3

Basic Partner Portal Access (Generic Assets + Sales Enablement) X X X

Logo + Company Description on Digital Asset Partner Page X X X

DAML Marketplace Listing (All Applications) X X X

Standard Webinar on Marketplace Application (w/ Email Promotion) X X -

Digital Asset Monthly Newsletter Feature X X -

Two Co-Authored Blogs (Webinar Promotion + Additional Feature) X X -

Press Release Announcement on Partnership X X -

Advanced Comprehensive GTM Campaign (includes webinar series, e-book, social/email promotion, and more - unique to each company’s vision and message)

Click here to see example marketing campaign

X - -

Account-Based Marketing Support X - -

Full Access to Digital Asset Partner Marketing Resources X - -

Weekly Check-In Calls + Slack Channel Access X - -

Quarterly Review + Monthly Performance Reports X - -

https://docs.google.com/presentation/d/1_U0K8FzLAtIAG50Q6oy9u_d9zAv-OopWPyuQMOImZ9s/edit#slide=id.g913e22c4d3_0_145


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That’s the Daml Difference.

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Partnership Program Digital Asset