PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO ADDRESS THE NEEDS OF YOUR COMMUNITY...
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PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation Association Annual Conference August 29, 2013
PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation Association Annual Conference
PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO
ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation
Association Annual Conference August 29, 2013
Slide 2
DEFINITION OF A PARTNERSHIP A legal contract entered into by
two or more persons in which each agrees to furnish a part of the
capital and labor for a business enterprise, and by which each
shares a fixed proportion of profits and losses. A relationship
between individuals or groups that is characterized by mutual
cooperation and responsibility, as for the achievement of a
specified goal.
Slide 3
TYPES OF PARTNERSHIPS With other public sector agencies With
the non-profit sector With the private sector
Slide 4
PRIVATE SECTOR FOCUS The difference between the public sector
and the private sector Timing they move more quickly Attitude
profit and loss Dont understand or appreciate government process
Want what you have need you
Slide 5
DEVELOPING A PARTNERSHIP Solicited RFP Unsolicited potatoes
from the sky Do you need an RFP with a potato? Inventory of assets
Analysis of needs Community relationship building Alignment with
mission and organizational values Economic justification Credible
economic studies
Slide 6
WHAT IS NEEDED TO SUCCEED? Shared vision Governing body Top
Management Clarity on desired outcomes Strong Agreements Good
agreement administration Impactful difference Metrics
Trust/Credibility/Fairness Relationship with Agency
departments-Team effort Relationship with partner
Entrepreneurial/innovative organizational culture Assets
Courage
Slide 7
TYPES OF AGREEMENTS Use Permit License Lease MOU Partnership
Customized
Slide 8
AGREEMENT PITFALLS Timing (use period) Accountability/Penalty
Conflict of use Use Area Insurance and liability Staff resources
Attitude of partnership quid pro quo PUBLIC BENEFIT
Slide 9
BENEFITS Revenues Direct to department Direct to organization
Indirect - Regional Economic impact Capital improvements at no cost
to tax payer Marketing/branding of public facilities at no cost to
the tax payer Recreational opportunities for the public Benefit to
the organization to maximize assets on behalf of the public
Slide 10
RELATIONSHIPS Oftentimes no template need to work together Need
to create an environment to make it profitable for the partner
Constant vigilance and agreement administration Establish mutual
trust Success breeds success
Slide 11
CASE STUDY: 3 PUBLIC/PRIVATE PARTNERSHIPS IN COCONINO COUNTY
Pepsi Amphitheater Flagstaff Extreme North Pole Experience
Slide 12
Slide 13
Slide 14
County owned facility at Fort Tuthill County Park 3000 capacity
First performance: 2006 Season: May - October Management company: R
Entertainment North Contracted with Management Agreement in 2011
for 5 years County receives contracted minimum plus % of tickets,
merchandise, concessions, liquor
Slide 15
2012 Numbers # of Events AttendanceDirect $ to County Job
Creation % Non- Local Visitation Economic Impact
2621,245$88,3122341%$2M Economic Impact Source: NAU AZ Rural Policy
Institute
Slide 16
Slide 17
12 acres within 413-acre Fort Tuthill Opened to the public May
2012 Season: March-December Proprietary engineering uses
compression rather than piercing any trees In 2012 - $43/per person
CCPR receives 3% of ticket, food, beverage, merchandise
revenue
Slide 18
AttendanceDirect $ to CCPR Job Creation % Non- Local Visitation
Economic Impact Capital Improvements 14,743$17,6043545%$4M$450,000
Economic Impact Source: Economic Collaborative of Northern Arizona
2012 Numbers
Slide 19
NORTH POLE EXPERIENCE http://www.northpoleexperience.com/
Slide 20
NORTH POLE EXPERIENCE Use of County owned building at Fort
Tuthill County Park Previous operation in Greer Proven business
model Opened in 2012 at Fort Tuthill 26 event days, November and
December Trolley from Little America Hotel Operation from 4PM-10PM
CCPR receives flat rate from ticket revenue tiered with attendance,
3% of merchandise revenues on and off site.
Slide 21
NORTH POLE EXPERIENCE # of Events AttendanceDirect $ to CCPR
Job Creation % Non- Local Visitation Economic Impact Capital
Improvements 26 days17,000$27,0884085%$3M$469,000
Slide 22
SUCCESS BREEDS SUCCESS 2012AttendanceCapital Improvements
Direct Revenues to County/CCPR Job Creation Non- Local Visitation
Economic Impact Pepsi Amp21,245$88,3612341%$2M Flag
X14,743$450,000$17,6043545%$4M NPX17,000$469,000$27,0884085%$3M
TOTAL52,988$919,000$133,0539857%$9M Pending: Outsourcing of the
campground at Fort Tuthill Public/Private Partnership Snow Play at
Fort Tuthill
Slide 23
PARTNERSHIP-THE NEW NORMAL UTILIZING THE PRIVATE SECTOR TO
ADDRESS THE NEEDS OF YOUR COMMUNITY Arizona Parks and Recreation
Association Annual Conference August 29, 2013