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PARTNERSHIPS 2020
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
Dan Sylvester - Co-Founder
Dan’s journey into We are Beer began as co-founder of Oval Space, the original home of the London Craft Beer Festival, and one of London’s foremost cultural and musical venues. Dan’s expertise in building events business’ and working extensively within food and music have allowed us to work with the likes of Hot Chip, Foals, Friendly Fires, Craig Charles, Belle and Sebastian along with Restaurants & Chefs like Lyles, Clove club , Paloma, Moro, Aisle, Brad Carter, Josh Eggleton, Mat Orlando and many more.
Greg Wells - Co-Founder
Greg’s journey into We are Beer began as a director in insight and brand consultancy at Flamingo. Greg led accounts with a number of brands including Guinness, Bulleit Bourbon, adidas and PlayStation. A keen food and drink fan, Greg has always worked in and around the industry and still consults for food and drink start-ups – bringing his expertise in brand, positioning, and communications strategy to bear, just as he has done with We are Beer.
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
WHO WE ARE AND WHERE WE’VE COME FROM
Our mission is simple; to promote modern drinking culture through food, music and cultural collaborations creating unique experiences to a varied audience
We are focused on beer discovery, accompanied by world class music and food - set us apart and stands as our calling card today.
7th – 9th August• Year 8• 15,000 attendees• 100 breweries• 10 restaurants & 40
partners• Location - Tobacco Dock • Trade session for 2,500
attendees• Twitter: 8.6k• Facebook: 19.5k• Instagram: 4k• Email subscribers: 12+k
22nd – 23rd May• Year 4• 5,000 attendees• 50 breweries• 5 restaurants & 20 partners • Location - The Biscuit
Factory• Twitter: 1.6k• Facebook: 6k• Instagram: 1.7k• Email subscribers: 3k+
12th – 13th June• Year 5• 5,000 attendees• 50 breweries• 6 restaurants & 20 partners • Location - Lloyds
Amphitheatre, Harbourside• Twitter: 2,181• Facebook: 4.5k• Instagram: 1.6k• Email subscribers: 3k+
17th – 18th July• Year 2• 2,500 attendees• 40 breweries• 5 restaurants & 20 partners • Location - Arena• Twitter: 1k• Facebook: 1.6k• Instagram: 1.3k• Email subscribers: 2.5k+
19th – 21st June• Year 1• 3 day camping festival • 5,000 attendees• 50 breweries• 20 restaurants & 40
partners • 3 music stages• Craft market• Family friendly• Location - Ragley Hall,
Alcester
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
2020 EVENTS
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
32%
68%
35%
27%
20%Ages25 - 34
Ages25 - 44
Ages35 - 44
70%
90% 92% 95%
60%65%
42%38% 35%
30%
TRAV
EL
FOO
D
DRI
NK
ART
S
MU
SIC
THEA
TRE
SUST
AIN
ABL
ELI
VIN
G
FILM
FITN
ESS
SPO
RT
2018 26.8k
2019 33.1k
2019 9.7k
2018 3.2k
2018 11.8k
2019 13.8k
2018 11.8k
2019 20.5k
201920182017
10,0
00
16,0
00
22,5
00
Attendance Figures
Socials Growth
104,
901
32,6
71
37,2
15
21,8
79
LCBF ECBF BCBF BC
Website Platform Users in 2019
Top Ten Interest amongst Ticket Holders
STATISTICS
Over the years we have worked with some fantastic brands...
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
PARTNERS WE HAVE WORKED WITH
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
TRADE & PR ‘We understand how important trade is in order to grow a business, we
aren’t just a consumer festival.’
• We are beer has an historical trade database of 12,450
• A total of 756 different companies were registered through the Trade Accreditation site in 2019
• Direct marketing communiques that were successfully received totalled 71,978
• 5,697 buyers, operators, brewers, outlet managers, marketing & head office personnel
• 13,200 Propel readers
• 1,448 outlets in London – Manager & Free Trade
We had over 2,500 attend the trade session in 2019‘The big cross section of consumers that you do see here are harder to reach on
social, this is for me a really raw and natural approach to selling the product’ Robbie, Chapel Down
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
TRADE ATTENDEES 2019 Root + Bone48 West Ltd7000 Jars of Beer8000 Vintages Limited A Spirou LtdA&OAbc KitchenAleHunters LtdAll Bar OneAll Hail Ale And UnionAntic AntuerpiaAramarkAsdaBarworksBeef & BrewBeer + Burger Beer Baron Ltd.Beer Hawk LtdBeer Junction Ltd Beer merchants tapBeer No Evil LimitedBeerflyBeers n BeansBill’sBloodandsand LtdWaterloo TapBodean’s BBQBodega Bay Bone DaddiesBoutique Wines OnlineBowimiBrands DirectBrasserie de BrunehautBrew Republic UKBrewBrokerBrewers AssociationBrewery Market LtdBrewfellas Ltd
British Beer and Pub AssocBroufoxBrunning and PriceBudweiser Budvar Brewery Bullfinch Brewery & TaproomCAMRACaps and TapsCaptain BarrelCara TechnologyCarouse London LtdCelebrator Beer News (US)Beer Paper (US)Cervecería RuralCervejaria NoiCharles Faram Cheval CapitalCityglen Pub CoClapton CraftClimpson & SonsClose Brothers RentalsCo-opCraft Beer Coin Craft beer London appCrafty’s Beer ShopCrisp MaltingsCrown & AnchorDarlingDayla LtdDe Bierlijn Rotterdam BVDead Crafty Beer Company DeskBeersDirect Wines LtdElekron VenturesElevate Elevate Retail Solutions LtdEnotria & CoeEOS ConsultingEuroboozer LtdEvenodds ltdFactotum Partners
FandomFarmer’s Boy PHFrontier PubsHarvey NicholsHawksmoorHawthorn LeisureHead BottlesHeathwick LtdHilton WorldwideHix & Buck LtdHog Technical ServicesHop Burns & BlackHop Swap LondonHopmaster IIHouse of BeersiCraftBImbibaIndiebeerIreland Craft BeveragesIWTTWJames ClayJeffersons breweryJohn Lewis PartnershipJolly Good Beer Junkyard Nottingham ltd KAM MediaKD22 consulting Ltd Kill The CatLadywell TavernLes Caves De PyreneLeytonstone Mini MarketLHRCBLidlLondon Beer ConsultingLondon City RunnersLongflint drinks ltdLowlander grand cafe Majestic WinesMalvern InnsMathbrew
Matthew ClarkeMDBMeronMissMitchell’s & Butler’sMolson coorsMorgenrotMorrisonsMorrow BrothersMother Kelly’sMOTIMMuntonsNaifs Food LtdNALSAN Business LTD Narnia Pub Ltd NZ Beer CollectiveNinth ward londonNo heroesNoi cervejaria Oakman Inns & RestaurantsOasthouse EngineeringOddbinsOdysea Ltd Old Spot Pub companyOne-Solution ConsultancyPage & Saldana LtdPageant MediaPark FeverPenelope’s PortmanteauPennyhill Park Peppermint Bars & EventsPernod RicardPig’s Ears Beer LtdPizza HutPrincess Alexandra Pubs of DistinctionReal Food Markets LtdRed Squirrel WineRedFarmReverence
Revetas Sainsbury’sSalthouse BottlesSeven SeasonsShepherd NeameSIBASofflesSoho House GroupSolvay SocietySopexaSourced MarketSpitalfields Pubs CompanySSV LimitedStirStir Cambridge LtdStonegate Pub CompanyStrongroom BarSunset HospitalitySweet ChickSwig Wines Swig Wines Ltd Tap EastTaphandlesTescoThe Beerblefish Brewing CoThe BohemiaThe Cheese BarThe Craft Beer Shop LtdThe Duke of SussexThe Duke’s Head LtdThe Edition Hotel GroupThe Firkin ShedThe George InnThe HerculesThe HG WellsThe Hop LockerThe Hop Locker LtdThe HopeThe Hopmaster The Joiners Arms
The Little Wine Shop & Social The Night SwiftThe Ninth WardThe Northcote ArmsThe Old FountainThe Pickerel PubThe Prince N22 LtdThe Rose & Crown TootingThe Rusty Bucket PubThe Stoneworks BarThe Swimming PigThem That CanTimothy Taylor & CoTofs Events LtdTonkotsuTopshelf AsiaTrickle BeersTrilogy Beverage BrandsTrue CraftTubbs Pubb LtdTübinger Craft BeerTurpin BreweryTwickenham Green Taverns UBREWUrban GroundUrban Leisure GroupVagabond WinesVandeStreek bierVinmonopolet Wadworth & Co LtdWaitroseWatneys Beer CompanyWe Brought Beer LtdWeino BIBWindmill Taverns LtdWoods WhurWorld Beers LtdWOTR LtdYakima Chief HopsYoung’s
We’re now already engaged with numerous partners for 2020, and taking enquiries for new opportunities.
If you’d like to speak to us about getting involved, what we can offer and pricing, then please contact.
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
GET IN TOUCH
