OverviewIt is estimated that around 4.3 billion items of direct mail are sent out every year using around 550,000 tonnes of paper. In 2003 an estimated 87% of the items sent out annually were ending up in landfill. Although direct marketing contributes around only 2% of the UK’s waste mountain, the UK government recognises that the current model of environmental, social and economic development is unsustainable and that a decisive move towards more sustainable development is in the long-term interests of everyone.

In 2003, representing the interests of the direct marketing industry, the Direct Marketing Association and the Department for Environment, Food and Rural Affairs (Defra) agreed strict 10-year targets for reducing waste from the direct marketing sector. To add further to the pressure on direct marketers, 2010 sees tougher targets under the EU Landfill Directive come into force.

So there are some strong drivers for the direct marketing industry to take a more responsible and sustainable approach to its activities when it comes to the environment.

PAS 2020:2009 Direct Marketing – Environmental Performance was developed to help the industry respond to these pressures. The specification focuses on establishing a set of environmental objectives, performance levels and indicators for different environmental aspects of a direct marketing (DM) campaign. The indicators provide an indirect measure of a direct marketing campaign’s environmental impact.

Who is it for?The PAS sets out requirements relating to both organisations that carry out direct marketing and to suppliers of activities relating to the provision of DM campaigns such as DM agencies, printers, mail houses, distribution

service providers and field marketers. Some or all requirements of the PAS will apply to these types of organisations.

Claiming complianceAny organisation can claim that they comply with the requirements of a PAS. However, self-declaring compliance will not satisfy all your stakeholders.

PAS 2020 has been written such that it can be independently audited and certified against by an experienced and competent body such as BSI – the first certification body to offer assessment and certification services to PAS 2020.

Improve the environmental performance of your direct marketing activities... ...by becoming certified to PAS 2020

PAS 2020 – Direct Marketing – Environmental Performance

raising standards worldwide™

FEATURES AND BENEFITS OF USING PAS 2020

• Greater consistency and improvement in ways of working

• Better operational efficiency

• Improved environmental performance of campaigns as a result of better supplier management

• More effective campaigns through better planning

• Better prepared for legislation by improving the environmental performance of your campaigns

• Protection of reputation through better targeting

www.bsigroup.co.uk/pas2020

PAS 2020 – Direct Marketing – Environmental Performance

How can BSI help?

The BSI certification mark can be used on your stationery, literature and vehicles when you have successfully achieved certification.

BSI Group: Standards • Information • Training • Inspection • Testing • Assessment • Certification

For further information, please contact BSI Learning on +44 (0) 0845 086 9000 or visit our website at www.bsigroup.co.uk/learning

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The assessment processThe certification assessment is conducted by one of our highly trained and experienced client managers who will have an excellent understanding of your business area and will support you as you move forward with the assessment and certification of your campaign management system.

There are two different approaches to certification based on your level of involvement in campaign management and the activities undertaken.

Approach 1 – Campaign management certification

This approach applies to clients with overall responsibility for a campaign and suppliers conducting all or some activities of a campaign and subcontracting other activities such as DM agencies. Audits for these organisations will include an assessment in two stages.

Stage one of the assessment will focus on assessing whether your campaign management system meets the requirements of PAS 2020. Stage two of the assessment focuses on the effective implementation of your management system.

Approach 2 – DM supplier certification

This approach applies to suppliers of one or more activities of direct marketing campaigns, e.g. printing,

distribution services, field marketing, mailing houses, data management.

Audits for these organisations will include a single assessment of only those requirements of PAS 2020:2009 that relate to the activities undertaken by the organisation.

Following successful completion of the assessment, a certificate of registration to PAS 2020:2009 will be awarded.

The certificate will be valid for three years, and your assessor will visit you regularly to ensure you remain compliant, and support you in the continual improvement of your systems.

Benefits of certificationCertification will bring you the following benefits:

• Independent assurance of compliance

• Added integrity to any claims of compliance made

• Differentiator leading to competitive advantage

• Makes responding to tenders easier

• Improved reputation

• Fresh set of eyes on your systems

• Sharing of best practice

• Added focus on continual improvement

Next stepsThere are a number of ways to move towards certification to PAS 2020. For further information or to get a quote, please contact us.

BSI

Beech House

Breckland

Linford Wood

Milton Keynes

MK14 6ES

United Kingdom

T: +44 (0)845 080 9000

F: +44 (0)1908 228 180

E: certification.sales@bsigroup.com

www.bsigroup.co.uk/pas2020