Digital Media : Facebook, Twitter, Instagram, Google +

• Official Facebook Page of PASEO India .

• Containing Company history and details of the product

• Keeping the cover picture filled with the USP of the brand i.e Eco Friendly and made from 100 % Virgin pulp

• Survey creation

• Engaging consumer with various quiz

• Facebook : PASEO INDIA

• Twitter : @paseoindia #paseoindia

• Instagram : @paseoindia #paseoindia

• Pinterest : @paseoindia

Digital Media : Facebook, Twitter, Instagram, Google +

• Save your skin pass me a paseo ( CAMPAIGN ) • Using #useapaseo for winter campaign on social front .

YOUTUBE ADS AND TVC ADS • Short youtube ads ranging from 10 sec to 60 sec . • Skip ads on youtube • Tvc ads from 10 sec to 60 sec

GOOGLE PROMOTION • GOOGLE ADWORDS • PPC • BACKLINK CREATION IN INFLUENTIAL WEBSITE • SEARCH ENGINE OPTIMIZATION OF OFFICIAL WEBSITE • GOOGLE LISTING • GOOGLE ANALYTICS • EMAIL MARKETING

Winter promotion

Festive Offer

• Attractive Diwali , Christmas , New year , Holi offers deals and gifts on bulk purchases .

• Posting them on social fronts .

• In India housewife look after the purchasing power for households product for family safety .

• So it is necessary us to convey idea’s of promotional activity taking measure of family safety .

• So women buy the product which are performed for the preservation of health & Hygiene

Insight

Promotional Event At Outlet

• We can make selfie design frame for paseo . • Through this medium person can click image with paseo frame get posted themselves on their facebook , instagram ,twitter account & official account

Digital Advertising

• On Facebook we can share daily updates of how to keep your skin healthy and moisture free .

Digital Advertising

Cover Pic for Facebook page

Promotional Story

• Share me a Paseo, Pass me a Paseo stories

• On facebook and twitter we can tell our user to share their stories and joyful moment

• My love for paseo ( every weekend we select best story to get published on paseo official page of india .

• Starting a first post with good wishes and Thought For The Day

• On occasion of festival regards message post .

Editing creative post on facebook and twitter

engaged into paseo

Its not just a tissue , Its Paseo

OOH

• PROMOTIONAL EVENT AT OULET OF PASEO

• EXAMPLE : SHOPPING MALL , DMART HYPERCITY AND METRO STALL WHERE WE CAN FIND LOTS OF COMMUTERS .

DO YOU KNOW HOW TISSUE IS MADE POSTER

TO BE PUT ON SITE .

DO YOU KNOW HOW TISSUE IS MADE ?

OVERALL COMMUNICATION OBJECTIVE

To increase brand equity by informing target audience that

PASEO tissues are best and most eco friendly product in the

market

Pitch as a well defined tissue brand and is here to stay

Cater business to business and business to consumer

MEDIA OBJECTIVE

• To attract interest of target audience based in India

• This will be achieved by embedding the new advertising

message into the minds of consumers by increasing

frequency of PASEO communication

MEDIA DECISIONS

Define the Target Market.

Quantitative Measures

Reach: the percentage of people in the target market who are exposed to the ad campaign during the defined time duration

*70% of the target market during the first three months of the campaign

Media Decisions

Frequency: A measure of how many times an average individual in the target market who have been reached .

MEDIA SELECTION

Television

95% watch television every day

90 % watches news or business news during 9 pm to

11pm

Large reach, National

Entertainment channel like Star Plus, Sony, Colors, Zee TV

Greater exposure to TG

PRINT

Magazine

*Mens Health, Health Biz India, Magzter, Forbes India

Regional Magazine AD : Shair (URDU), Ananda Vikatan

(Tamil), Anandalok (Bengali) and others

News paper

*Times of India, Dainik Jagran, The Telegraph, Hindustan

Times, MidDay

And major financial papers in India

EVENT AND PR

Increase target market’s participation with PASEO

through events like launch, exhibitions

Events will give PASEO to interact with their consumers

and understand their views about the Product

Will Increase communication between consumer and

client

BUZZ MARKETING

To create hype among target market before campaign

officially launches .

Word of mouth will help spread a positive media

attention towards PASEO

Online reputation management and PR will help generate

positive media attention towards PASEO

Public Relation

• The PR exercise is essential for long term image building for PASEO as a ecofriendly, top quality Tissue brand.

• Helps to gain top of mind recall with the potential & prospective clientele.

Phase 1 - Awareness

This phase will be mainly to create awareness of the services and the brand. The point to highlight is the concept of safe flying

We will also emphasize on the concept of the ‘one stop shop for your helicopter needs

Period : This will be for a period of 1 month to cover important mainlines and magazines.

Phase 2 – Promotion

In this phase it is important to promote services for different segments. The promotion will be done by keeping small group media interaction, and highlight the benefits for such service to each and every user / user group.

Period: 2nd month

Phase 3 – Sustain

This phase will ensure that the noise level is kept at the threshold level and to highlight any business that was done during last 2 months. Stories and video clips to be shown to prospects.

Period:3rd months

STRATEGY

CONCLUSION

Good Advertising & Public Relation strategy translates

the brand’s positioning statement into a persuasive and

memorable message. A correct planning will provide

lasting impact even if advertising budgets are

constrained.

Thanking you