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PASSIONPASSION AND AND HUMAN HUMAN CAPITALCAPITAL AS THE AS THE

ENGINE OF ECONOMIC ENGINE OF ECONOMIC GROWTHGROWTH

MAPEI KFTMAPEI KFT

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SLIDES AT WWW.PAOLORUGGERI.NET

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GREAT COMPANY

GREAT PEOPLE

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A GLOBAL WORLD…

• A) Surplus of similar companies selling similar products and services. Need to be different or unique!

• B) In almost every industry, upper end niches and low cost are growing, while all that falls in the middle is shrinking.

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C)INTANGIBLE ECONOMY

• 2002 price: 200 millions dollars.

• One single component accounts for 30% of the final price.

• Which one?

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Tangible CapitalTangible Capital(visible)(visible)

Intangible Capital Intangible Capital (invisible)(invisible)

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INTANGIBLE FACTORS ADD THE REAL VALUE TODAY!

• “Value today is added by what is around the product: by the application of creativity and intellectual capital”. – Tom Peters

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PEOPLE

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WE FAIL BECAUSE WE PREFER TO TAKE THE

“EASY ROUTE”

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1) HARD WORKHAS CHANGED!

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2) CONFRONT THE BRUTAL FACTS

YET NEVER LOSE FAITH

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CONFRONT THE

BRUTAL FACTS

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3) DREAM!

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A)MENTAL (YOUR

IMAGINATION)

B) MATERIAL (THE REALITY YOU LIVE)

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LEADERSHIP

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4) ACCEPT RESPONSIBILITY!

INTERNAL CONTROL

EXTERNAL CONTROL

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5) STUDY/TAKE CARE OF YOURSELF

• “Millionaires have a system and the know-how to restore their enthusiam and energy when they lose it.” – Thomas Stanley

• If you want things to change, the first one who has got to change it’s you.

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1) DO THE REAL HARD WORK 2) CONFRONT THE BRUTAL

FACTS3) DREAM (have a goal)!

4) ACCEPT RESPONSIBILITY!

5) STUDY6) TAKE CARE OF THE

PRICELESS COMMODITY

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FIND YOUR VOICE!

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FOR MORE INFORMATION

• www.paoloruggeri.net