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PatentEng- Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 [email protected] du 321 Haviland Mondays 4:00-6:00 Week 8: Coffee Sleeve Project

PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 [email protected]

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Page 1: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 1

Patent EngineeringIEOR 190G

CET: Center for Entrepreneurship &Technology

Week 8

Dr. Tal Lavian(408) 209-9112

[email protected] 321 Haviland

Mondays 4:00-6:00Week 8: Coffee Sleeve Project

Page 2: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

3

Anticipation and Obviousness

2. What else matters besides <Prior Art>?Anticipation: NOTHING. Except that the single

piece of Prior Art must ENABLE at least as well as the patent does.

Obviousness: LOTS.The PRIMARY CONSIDERATIONS.

(really not much beyond the p.a., but there’s a formula for them, from the statute and from court decisions)

The SECONDARY CONSIDERATIONS

Guess which one Accused Infringers prefer to use to challenge a patent?What about Patent Owners?

PatentEng-Berkeley-Lavian Week 8: Coffee Sleeve Project

Page 3: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

Class Project: Coffee Sleeves

• You will receive approximately 40 different Coffee Sleeves

• Some of them will have the patent number– Research the differences between the

different patents online

PatentEng-Berkeley-Lavian 4Week 8: Coffee Sleeve Project

Page 4: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 5

• Patents as small as a Coffee Sleeve:

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 5: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 6

Coffee Sleeves Patents

• 5,205,473 Starbucks/Seattle’s Best• 6,863,644 Starbucks/Seattle’s Best• 5,826,786 The Sleeve• GB: 2,382,049 Starbucks/Seattle’s Best• HK: 1,055,927 Starbucks• 5,425,497 Peet’s Coffee/Moschetti Espresso• 6,986,438 Ultimate Cup Jacket

Week 8: Coffee Sleeve Project

Page 6: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 7

• Starbucks/Seattle’s Best: recyclable, corrugated container holders

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 7: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 8

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 8: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 9

• Peet’s Coffee/Moschetti Espresso:safe cup holder, simple manufacturing

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 9: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 10

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 10: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 11

• James Dickert: cup holder sleeve

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 11: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 12

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 12: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 13

• Bernard Leung: insulating sleeve

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project

Page 13: PatentEng-Berkeley-Lavian 1 Patent Engineering IEOR 190G CET: Center for Entrepreneurship &Technology Week 8 Dr. Tal Lavian (408) 209-9112 Tlavian@berkeley.edu

PatentEng-Berkeley-Lavian 14

Class Project: Coffee Sleeves

Week 8: Coffee Sleeve Project