CULTURAL CONCEPTS IN INTERNATIONAL BUSINESS

Patricia Lambert MA, MSc

QUESTIONS TO ASK

Business?Communication?Social Identity?Changes through time?

WHAT IS CULTURE?

CULTURE IS LEARNED

Interactions Play Societal norms

NONVERBAL COMMUNICATIONS

SOCIAL GAMES

ROLE IN SOCIETY

CreatedChanges ReflectedCementedShared System

BUSINESS IN CHANGING

Global movementMulticultural

AdaptiveCompetitive

OSLAND’S MODEL OF WORKING ABROAD

1. Call to adventure2. In the belly of the whale3. Magical friend4. Road of trials ( Paradoxes)5. Ultimate Boon and Return

“People don’t care how much you know until they know how much you care.”

- Zig Zigler

Individual Employee

Family Business

CommunityMarketplac

e

World

“No matter what people tell you, words and ideas can change the world.”

-Robin WIlliams