Patton Press May 2013

MAY 2013ISSUE 7

1923 - 2013

Patton Press | Issue 7 | May 20132

CONTENTS

EDITOR & CREATIVE DIRECTOR DIO ZHAOEXECUTIVE EDITORS VANESSA ADAMS & MARGARET WALKER CREATIVE / ART DIRECTION CRAIG PARKER, RAY KEANE & CAMERON WYNNIATTCONTRIBUTORS SAMEER HANDA, ANDREW GALLIANO, JOHN MCCARREY, SWATANTRA GAGNEJA & UMESH THAKUR

HOME FIRE SAFETY SESSION

P5

FIJI - BRIDGES TO BUSINESS

P19MARKETING UPDATE

P20

AN AUSPICIOUS BEGINNING AT MUMBAI WAREHOUSE

P15

NEW PATTON BRANCH OPENING IN MELBOURNE AUSTRALIA

P9

PATTON’S NEXT TOP MODEL FLYING HIGHTAURANGA ROADSHOW

P7

PATTON THAILANDSUCCESSFUL STORIES

P17

ACREX 2013 MUMBAI, INDIA

P13

Patton Press | Issue 7 | May 2013 3

During our 7th edition of this newsletter you will notice a new and brighter look, thanks

to Dio Zhao, our new creative director and editor.

The last few months have been tough and challenging but I’m pleased to say that in spite of these circumstances we have made some very good progress on several fronts.

Under the leadership of Jon in Thailand our Patton branded equipment is now specified in all major retail outlets including Tesco, Villa and Foodland supermarkets.

In India under the leadership of Swatantra we opened our new sales office and warehouse in Mumbai in March to coincide with our participation at ACREX, the biggest trade exhibition in the country. This month we are opening our sales office in Bangalore.

With these additions we will have offices to cover all major regions ofthe Indian market very effectively.

With Stuart at the helm in Australia, we are in the process of opening a new branch in Melbourne. This will be our 13th trade outlet in Australia. We plan to start trading from 1st June.

Although the business en-vironment is very tough in NZ, we have made some good progress with the dairy industry under Philip’s lead-ership. We have also made huge progress on health and safety areas of the business.

As we celebrate our 90th Anniversary this year we would like to thank all our customers, staff, suppliers and other stakeholders for encour-aging and inspiring us to be better than the year before.

Sameer HandaCEO, Patton Group of Companies

Message from our CEO


Patton’s head office is based in Auckland, New Zealand, and provides the central hub for administration, marketing, development work and technical support. Supported by its nine branches Patton NZ ensures nationwide customer support.

Patton New Zealand

Working smoke alarms save livesInstall smoke alarms if you haven’t already – and test them regularly.

Make an escape planDrawing up an escape plan and practising it with your family will make all the difference.

Get out and stay outIn a fire, get everybody out and call 111. And whatever you do, stay out.

1 2 3Learn the fire safety basics.


On 4th April, Patton Auckland invited NZ Fire Service onsite for a fire awareness session around home fire safety. All of the 42 staff

attended.

The Fire Services shared their valuable knowledge around home fire safety includ-ing the number one cause of home fires unattended cooking. Discussion took place on how loose cables and overloaded multi-boards with double adaptors can cause fire. We were advised to check and dust the ex-tension cords regularly, to ensure they are not twisted, are tightly plugged in to avoid sparking and, if possible, to have multi-boards with surge protection and overload switches for computers.

The Fire Service put a huge emphasis on working smoke alarms and gave many ex-amples of how lives had been saved.

They advised that just as we have fire drills in the workplace and at schools, it is equal-ly important to have escape plans for home and to practise them regularly. We should also let our overnight guests know where the meeting place is in the event of a fire.

Due to thick smoke and panic most people are unsure of what to do during a fire and a plan saves valuable minutes and lives. Everyone was given a home challenge, to find the way to the main door while crawling on their knees with eyes covered.

Finally we had a practical demonstration of how dangerous unattended cooking is and why it is so important not to throw water on a fry pan containing oil that’s on fire. We were advised to have a fire blanket in the kitchen for a cheap and efficient method of smothering a fire in a pan.

Overall everyone had the opportunity to take something back to their families and friends and to make their home fire safe.

This year, we are planning to introduce several new exciting initiatives under the Health and Safety umbrella. This is one of the many which encourages work/life bal-ance. Previously we have had seminars with Civil Defence, NZ Budget Services, Skills 4 Work and on-site health checks/flu vacci-nations have all helped the staff to improve their well-being.

HEALTH & SAFETY

AUCKLAND HOME FIRE AWARENESS SEMINAR

Thursday, 4th April 2013

- UMESH THAKUR


With mixed feelings of sadness and joy we announce the retirement of Andrew Sekula, Engineering Man-ager New Zealand.

Andrew joined Patton’s 6-1/2 years ago bringing a wealth of knowledge and industry experience to the company. Starting out, in his young ap-prentice days, working on ammonia and other natural refrigerants things have almost gone full circle as he leaves the industry with an increas-ing popularity of these eco-friendly refrigerants. Involved in product development and the ex-pansion of our capital plant range, Andrew was

always quick to keep a project on track with his “cut to the chase” attitude and no fuss analy-sis. Being the technical and managerial support for our Thailand and Indian operations, he gave valuable and knowledgeable advice to these once fledgling operations and indirectly helped to grow our business in these growing markets.

Though staff, suppliers and customers alike will miss Andrew, with his tough veneer but under-lying caring nature, we know he’s had a great career in this ever-changing industry and now is the time for him to direct his energies to family, friends and that nagging golf handicap.

- CRAIG PARKER


Flying High

PATTON’S NEXT

On Monday 18th February we had a gathering of trade customers from a far afield as Whakatane

and Whangamata at Classic Flyers, Mt Maungaui

Passengers on our “Top Model” trip were invited to pre-flight re-freshments in the hangar lounge.After sufficient preparation pas-sengers were asked to board and take their seats for our in-flight seminar where they embarked on a journey of discovery with panoramic views of Patton’s latest innovative products, along with displays of Emerson and Dixell. In flight gifts were given away by our Captain much to the delight

of all passengers. Rothenberger were also on hand at the end of the flight with their fine product range on display at the end of the runway.

Concluding the journey, all pas-sengers were welcome to partic-ipate in further refreshments and tour the Classic Flyers hangar/ museum to get up close and personal with many of the exhibits.

From NAC memorabilia, RNZAF Harvard’s, the Spitfire and the world’s only restored De Havilland Mosquito from WWII, a memorable time was had by all.

Tauranga Roadshow

- HARVEY WIN


Patton currently has 12 wholesale outlets, including 5 joint ventures, in 4 Australian states (Victoria, New South Wales, Queensland and Western Australia), with manufacturing facility in Sydney.

Patton Australia


Patton Australia will soon be open-ing a branch in West Melbourne, Victoria.

The building will be an asset to the al-ready rapidly growing brand that is Pat-ton Refrigeration HVAC. It will bring the number of Victorian branches to four. The building comprises a total area of approx. 740m2 with 252m2 being the showroom and downstairs office. The branch is situated close to other whole-salers and major arterial routes includ-ing citylink. This will enable easy access for all customers to enter and leave the area promptly. Initially the branch will be staffed by Ashley Chua (Branch Manager), Andrew Galliano (Engineering Sales Manager, Victoria) plus an internal sales/store person. Its vision is to capture the ma-jority of service related work in the CBD and surrounding metro suburbs. They will be looking also at promoting the branch in the eastern district where the

leading mechanical services companies are situated.

The aim is to get back to basics and deliver knowledge, service and advice to all customers. This together with a friendly stable environment should be a good recipe for a successful outcome for Patton. On top of this it is hoped to build our customers trust that we are here to stay and want to expand to meet their needs.

The opening of this new branch will also complement our existing Victo-rian branches with added back up of staff and stock levels. Patton is a brand that is gradually becoming more wide-ly known, not only as a quality product but also as a recognisable wholesale network throughout Australia and New Zealand.

Patton Branch Opening in Melbourne Australia

NEW

- ANDREW GALLIANO


Charity Rides Again with Andrew Galliano

Every year I set myself a cou-ple of challenges to achieve and this year has not been any different. I suppose I

am a glutton for punishment!

I have been a keen cyclist for quite a few years now and can be seen most Saturday mornings either doing a training ride down Beach Road in Melbourne or rac-ing for my local cycle club. I find it is always good to set a challenge of one sort or another in work and play.

I started the year on Australia Day with the Alpine Classic - a charity ride for Kids with Cancer. The original course of 200kms was going to pass over three ma-jor mountains at an average alti-tude of 1300 metres in the alpine region of Victoria. However due to the fires we could only travel over Mount Buffalo which brought the ride back to 150km’s. Still a very hard ride, being a category 1 climb for you cyclist “nuts” out there. Cramps galore and a 38°C day made it even harder!

The next ride was one I do every year, the MS ride, for which I raised nearly $500.00 (thanks to those of you at Patton who donated). For this 25km ride I was part of a group that my brother-in-law and I joined due to some team mem-bers never being on a bike before! I normally enter the 50km ride. It started in the CBD of Melbourne, headed over the Westgate Bridge then back to Carlton just north of Melbourne. This is the only time

amateur riders are given access to the Bridge and is a good chance to get a different view of our beau-tiful city.

Later I hope to look at doing an-other charity event or challenge whether riding, running or some-thing different. And there might be a chance that some of you guys may want to join me and challenge yourself!

- ANDREW GALLIANO

Andrew Galliano

Just Married Leigh Hancock, Manager of Ballarat

Branch married Lauren on Easter Saturday, 30th March 2013. The cere-mony took place at Lauren’s parent’s

property on the Goulburn River near Nag-

ambie followed by the reception at Kirwan’s Bridge Winery Nagambie. The lovely couple enjoyed an unforgettable honeymoon in Langkawi, Malaysia. We wish them all the best for the future!

Lauren &

Leigh

- STUART SMITH


Patton Australia Adelaide Branch recently sold 2 large air cooled condensers HQAC10002 to a Big W store in Adelaide as replacement condensers for air conditioning.

The picture below shows Shane Brand standing in front one of the units ready to be despatched.

Jason Pearce, Technical Manager, in conjunction with contractor, AJ Baker Pty Ltd has secured an order for the refrigeration for Cairns Base Hospital. This will be used in the cold rooms, freezer room etc. of the new kitchens being built to replace the old hospital facilities.

The equipment includes: Two water cooled mini racks complete with Copeland stream compressors, fully wired with Dixell rack controllers, shell and tube condensers fitted to the rack. Capacity control is achieved with two Emerson variable speed drives on the lead compressor on each rack.

There are also several standard semi-hermetic water cooled condensing units and a range of ‘B’ & ‘P’ series evaporators all fitted with Parker ‘SC’ series balanced port valves.

Cairns Hospital Project

- DARREN BROMLEY

- STUART SMITH


Patton India

Patton Refrigeration India Pvt Ltd was establishedin Delhi in November 2007, shortly after thatit acquired local HVAC brand ‘Synergy’.The company continues to thrive and expand ina rapidly developing market. As well as importingevaporators and condensing units from itsPatton Thailand facility, Patton India representsmany world renowned brands including Henry,Embraco, Dorin, Fieldpiece, Appion, Mueller Industries, Uniweld, Think, Supco and Suniso.


For the event of Acrex 2013 held on 7th to 9th March 2013 at Mumbai, and organized by the Indian Soci-ety of Heating, Refrigerating and

Air Conditioning Engineers (ISHRAE), the aim was “to surpass the expecta-tions of the previous shows and set new precedents and standards for all such future exhibitions”.

Team Patton rose to this challenge and had their most successful exhibi-tion stand covering 42 square metres. The range displayed included products from Patton, Synergy, Embraco, Dor-in, Uniweld, Appion, Think, Supco and Fieldpiece. Many of the industry lead-ers who visited our booth appreciated the design and layout. We would like to thank them all. Sameer travelled from New Zealand and attended each day.

Under the banner of “Dedicated to an eco-friendly environment” companies were encouraged to display environ-mentally friendly, energy saving and

sustainable products and services to meet the demanding, ever growing Indian market.

The evaporator range from Patton and the portable brazing torch from Uniweld were big attractions and numerous vis-itors showed interest in these products.

Some key customers who showed keen interest in our product range were LG, Daikin, GEA, Panasonic, Bharti Walmart, Voltas, Carrier, Celfrost, Bluestar, Arneg, Stulz, Ice Make and Werner Finlay.

During the three days of Acrex we were able to present certificates to our deal-ers who visited from all over India. The dealers met our agency partners and interacted with the sales team to ex-pand and update their knowledge of our product range.

Acrex 2013Mumbai, India

- SWATANTRA GAGNEJA

Patton Press | Issue 7 | May 2013141. Priest doing rituals to perform Pooja

5. The first Invoice being signed 4. Conch blowing Ceremony

2. Team Patton Mumbai 3. Aarti Puja (An invocation)

6. Coconut breaking ceremony

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PHOTOSHOW Acrex 2013, Mumbai, India

Patton Press | Issue 7 | May 2013 151. Priest doing rituals to perform Pooja

5. The first Invoice being signed 4. Conch blowing Ceremony

2. Team Patton Mumbai 3. Aarti Puja (An invocation)

6. Coconut breaking ceremony

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An Auspicious Beginning at Mumbai Warehouse

Patton India is pleased to announce the opening of its west zone operations, along with the hub warehouse

at Bhiwandi approximately 40km north east of Mumbai in the Thane District of Maharashtra State. Bhiwandi is an ideal location for the warehouse as it is outside the Octroi Zone (local tax) on the Mumbai-Agra Highway ensuring smooth connectivity with Mum-bai, Thane and Nasik. This ena-bles close proximity for import shipment clearance at Mumbai port and prompt, efficient deliv-ery of materials to all the regions of west, south and east India.

The warehouse was inaugurat-ed on 9th March – the final day of ACREX 2013.

It began with a havan pooja (sacred fire ceremony) and prayers to the Hindu deities for the prosperity of Patton’s new operations. The entire ritual took about 90 minutes and the Patton India team, along with Sameer Handa and Swatantra Gagneja attended the ceremony. A coconut breaking rite was performed by Sameer to mark an auspicious beginning. This is one of the most common rituals in Hinduism before an activity of any magnitude is undertaken.

Everyone taking part in the ceremony is given a small part of the coconut flesh to eat. The first invoice of commercial activities from the new location was also signed by Sameer.

This regional warehouse and office will be advantageous for local billing and the sales team based in the west zone will focus its attention on the commercial capital of the country i.e. Mumbai.

For the next step, they are planning to register as an excise warehouse which will help Patton India cater to the OEM (Original Equipment Manufacturer) business.

- SWATANTRA GAGNEJA


November 2007 saw the establishment of PattonAero Co. Ltd (PACL) in Bangkok, a successful jointventure between Patton NZ and Eastern SyntechCo, manufacturing Patton specialty refrigerationequipment for Southeast Asia, India, the MiddleEast and the rest of the world.

Patton Thailand


T1his year is Patton’s 6th year manufacturing in Thailand and after 5 years of exclusively exporting product, Patton has

now focused on entering the Thai Market.

Patton’s General Manager in Thailand, Jon Pickford, has been tasked with making Patton products the product of choice for both Thailand and the ASEAN markets. After 2 months of marketing and involving our new Regional Sales Manager, Kritsada Lowrungsi, the Patton brand has now been specified in all major retail outlet chains and supermarkets in Thailand.

Orders are now rolling in for Patton’s new range of CZBD, Digital Scroll Slim-line units, PZBD, Digital Scroll Patton Pak, PZBDT, Tandem (Twin) Digital and Fixed Scroll Units. Digital Scroll is the latest technology from Emerson providing superior capacity control and energy efficiency. Along with our trusted, long established Patton Unit Coolers, P and B Series we have introduced our latest Unit Cooler models developed around new motor technologies and using the best modern coil design. Combined with our growing presence in the Industrial Market, our future is looking very bright indeed.

- JON PICKFORD

Patton ThailandLaunches in Thailandwith Great Success

Foodland, Patpong – Store Renovation including 5 cool rooms.


Successful stories are continuing...

- JON PICKFORD

Perhaps the greatest success is the inclusion and first order from Tesco Lotus. Tesco is one of the biggest hypermarket chains in Thailand, established in 1998 with millions of customer visits each week. Although

they stock western products the largest proportion of their inventory is made up of locally sourced product. In addition the stores also carry a huge variety of non-food items.

The Tesco Lotus brand includes express stores and gas sta-tions in addition to hypermarkets - all needing refrigeration for perishable items. Tesco Lotus in Thailand controls all the refrigeration systems for Tesco in ASEAN and is the key to Patton’s future success.

At the end of our second month of marketing, our sales have already far exceeded the Thailand 2012 sales. Our first Tesco Lotus order is in production and will be delivered and installed soon.

Our customers now include:

Villa Supermarket, Phuket – New Store (100% Patton Digital products with Super Coat Corrosion Protection).

Villa Supermarket, Udon – New Store (100% Patton Digital products and Unit Coolers).

Tesco Lotus, Bangpakong – Full Hyper market refurbishment with our Partner Trane.

Villa Supermarket, Sena – New Store (50% Patton Digital products).


Fiji - Bridges to BusinessAt the invitation of Pacific

Islands Trade & Invest, Sameer Handa, our Chief Executive Officer joined a

delegation of 12 businessmen on a five-day visit to Fiji.

The purpose of the mission was for New Zealand companies to experience Fiji, the business practices, the culture and the investment opportunities.

The program for the week included several business meet-ings with Fiji business executives and then visiting their factories, offices and commercial complexes. The delegation together with Vinay Lal, our Export Sales Co-ordinator, had the opportunity of meeting with the Fiji Prime Min Commodore Bainimarama, ministers and government officials. The Prime Minister assured the delegation there are opportunities available for investors in Fiji and incentives to support this are being provided by the Government of Fiji.

Sameer, together with several members of the delegation agreed “Fiji businesses were hospitable, forthcoming and enterprising. We are sure that the members of the delegation will find several areas of interest to do business with Fiji in the future,” they said.

Fiji is a popular tourist destination with New Zealand tourists and together with a strong NZ dollar

From left to right: Fiji PM Frank Bainimarama, Wenceslaus Anthony (Chairman of India NZ Business Council), Manuel Valdez & Patton CEO Sameer Handa.

From left to right: Patton CEO Sameer Handa, Mert Tora (Acting Head of Mission Fiji Hihg Commission), & Patton Export Sales Co-ordinator Vinay Lal Chouhan

the delegation agreed there’s huge potential for NZ companies to partner with Fiji businesses.

- Sameer Handa

18-22 March 2013


UPDATE03

04

NEW

new website

brand book

product catalogue

Patton 90thanniversary

standards & guidelines

After 6 months planing, building & editing, our Patton NZ website finally went live on 1st March 2013!

Big thanks to:Craig, Ray, Cameron, Dio& the IT Support Team

This is just a beginning!

Patton Australia, Patton India & Patton Thailand websitesare also live now!

A series of events will becarried out through outthis year. And the grandfinal party is expecting on 30th September 2013.

Wait

AIM

CHEERS

NEW

To maintain and strengthen the desired perception for the Patton brand, as well as to achieve a high levelof consistency.

A new design of the product catalogue is working one and it will be released in November this year.

By using cutting edge professional design software and techniques, our aim is to left up the Patton product catalogue to a high level.

The first version of the Patton Brand Book has been released. If you have any questions please contact Patton Marketing:[email protected]

Time to celebrate...

- DIO ZHAO

MARKETING


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VRVIRTUAL REALITY

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GALLERY


82%3%3%

3%

3%3%4%

NEW ZEALAND: 82 QATAR: 4 MELBOURNE: 3 MUMBAI: 3 INDIA: 3 BRISBANE: 3 BANGKOK: 3


PATTONNZ.COM GOOGLE ANALYTICS REPORT INFOGRAPHIC


Please submit any news from your branch or in and around your district. We are interested in stories about our people, their exploits, the company and its progress and articles of general interest. For earlier issues of our newsletter, please visit pattonnz.comPlease forward all correspondence to [email protected]

www.pattonnz.com

Documents

Patton Press May 2013