The Red Roadmaster’s US Market Re-cap + Stock Talk ™

12 March 2010 Date Line: Bangkok, Thailand

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Red’s Bull Alert: S&P 500 hits 17-month high, a tndhe NAS rose for a 6th day running, matching a streak that ended on February 18, and the S&P mid-cap index rose for a 12th consecutive day for the first time since Y 1996.

. Re-cap of the US Stock Market Action for the session ending 11 March 2010

The S&P 500 hit a 17 month closing high as rising bank shares led a late rally that lifted stocks on Thursday, more than offsetting worries China may move to cool its overheating economy.

US financial stocks added to gains, helped by the possibility new banking regulations being studied by Congress (I said this before and say it again) could be and likely will be watered down if there are any at all because the appetites and sense of urgency for world financial reform have waned as markets have rebounded and the world economy is showing signs of recovery. Citigroup shares rose 5.6% to US$4.18, were among the top gainers, after its chief executive told investors he views the troubled bank as "well positioned to return to sustained profitability.

The DJIA added 44.51 pts, or 0.42%, to close at 10,611.84, the S& 500 Index gained 4.63 pts, or 0.40%, to close at 1,150.24, and the NAS tallied up + 9.51 pts, or 0.40%, to end the session at 2,368.46.

The US trade deficit narrowed unexpectedly as Crude Oil imports fell to their lowest level since February 1999, but exports slipped after rising in the eight previous months.

Advancing Sectors: Financials (+0.9%), Consumer Discretionary (+0.6%), Materials (+0.5%), Health Care (+0.4%), Tech (+0.4%), Telecom (+0.4%), Industrials (+0.3%), Utilities (+0.3%), Consumer Staples (+0.1%) Declining Sectors: (None) Unchanged: EnergyDJ30

Volume and Breadth: About 8.1B/shrs traded on the NYSE, the AMEX and NAS, below last year's average of 9.65B/shrs. Advancers outnumbered decliners on the NYSE by 3 to 2, and on the NAS, 15 stocks rose for each 11 that fell.

Stocks to Watch Today

Estée Lauder Company (EL), Google Inc. (GOOG), Oracle Corp. (ORCL), and PepsiCo, Inc. (PEP).

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Estée Lauder Company (EL) Up-date 5 Last Look: February 17, 2010

March 12, 2010

Paul A. Ebeling, Jnr. Analyst

Today, let’s look at Estée Lauder Company (EL), a seller of cosmetics, fragrances, and skin care products, from a Technical POV. The overall indications, after Thursday’s (March 11) market action, are Very Bullish: in the near term Very Bullish, mid-term Very Bullish, and long term Very Bullish. The recent Candle Stick analysis is: Neutral

**Chart by: http://www.stockta.com

Latest News and Opinion: Rob's Wrap: ARW, EL, WCC, KFT

http://secure2.thestreet.com/cap/login/rm_mbp_yahoo_bd.jsp?cm_ven=YAHOO&cm_cat=PREMIUM&cm_ite=003190&flowid=11e3a01ff8b&url=http://www.thestreet.com/p/_yahoo/rmoney/technicalanalysis/10701118.html

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Thursday’s Market Action Close 63.19 + 1.33 Volume 1,597,700/shrs

There is a Hammer on March 8, and six Gaps open up between October 6, 2009 and February 16, 2010 at 36.77/52.29, the near term resistance is 63.70, support at 61.10, and the 50 day (EMA) exponential moving average is 56.12.

This is Estée Lauder Company (EL): The firm's Estée and Bobbi brands are counted among some of the closest friends to women worldwide. Estée Lauder sells cosmetics, fragrances, and skin care products, with brands including upscale Estée Lauder and Clinique and professional Bobbi Brown essentials. Its lines are sold in department stores, company stores, and by specialty retailers, as well as online. The firm has expanded its chain of freestanding retail stores (primarily for its M.A.C, Origins, and Aveda brands). The founding Lauder family controls about 84% of its voting shares. Estée Lauder launched a Tom Ford collection in 2005 and in 2007 sold its Rodan + Fields line. CEO Fabrizio Freda, a veteran of Procter & Gamble, joined the firm in 2008.

Competitive Landscape

Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker exceeds US$600,000.

Personal Care Products Manufacturing Industry ForecastThe output of US toiletries manufacturing is forecast to decline at an annual compounded rate of 1 percent between 2008 and 2013. Data Sourced: December 2009

Toiletries Production Growth Plummets Then Recovers

Estee Lauder Companies Inc. (HQ)

William P. Lauder, Exec. Chairman

767 Fifth AvenueNew York, NY 10153United StatesPhone: 212-572-4200Fax: 212-572-3941

http://www.elcompanies.com

Google Inc. (GOOG) Up-date 17 Last Look: February 17, 2010

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March 12, 2010

Paul A. Ebeling, Jnr. Analyst

Today, let’s look at Google Inc. (GOOG), the Internet Search Engine leader, from a Technical POV. The overall indications, after Thursday’s (March 11) market action, are Neutral: in the near term Bullish, mid-term Neutral, and long term Neutral. The recent Candle Stick analysis: Bearish.

**Chart by: http://www.stockta.com

Latest News and Opinion: Chinese minister insists Google obey the lawChinese minister insists Google obey the law, gives no sign of compromise on censorship

http://finance.yahoo.com/news/Chinese-minister-insists-apf-3974845791.html?x=0&.v=13

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Thursday’s Market Action Close 581.14 + 4.69 Volume 4,233,700/shrs

There is a DOJI on March 9, and two Gaps open up between March 2 and 5, 2010 at 533.29/559.90 the near term resistance is 583.50, support at 576.59, and the 50 day (EMA) exponential moving average is 559.90.

This is Google Inc. (GOOG): Google operates the leading Internet search engine, offering targeted search results from billions of Web pages. Results are based on a proprietary algorithm -- Google's technology for ranking Web pages is called PageRank. The company generates nearly all of its revenue through ad sales. Advertisers can deliver relevant ads targeted to search queries or Web content. Google also operates the Google Network, a network of third party customers that use Google's advertising programs to deliver relevant ads to their own Web sites. Founders Sergey Brin and Larry Page each have nearly 30% voting control of the company.

The Competitive Landscape

Demand comes largely from corporations that sell consumer products, and telecommunications, entertainment, and financial services. The profitability of individual companies depends on creative skills and good marketing. Large companies are advantaged in being able to serve the varied needs of large customers, but small companies can be competitive through special talent or lower pricing or through special services. The industry is labor intensive, but the high value of the product produces annual revenue per employee of about US$150,000.

Advertising and Marketing Industry ForecastThe output of US advertising services is forecast to grow at an annual compounded rate of 5.5 % between 2008 and 2013.

Google Inc. (HQ)

Chairman & Chief Exec. Officer Eric E. Schmidt Ph.D.

1600 Amphitheatre ParkwayMountain View, CA 94043United States Phone: 650-253-0000Fax: 650-253-0001

http://www.google.com

Oracle Corp. (ORCL) Up-date 12 Last Look: January 15, 2010

March 12, 2010

Paul A. Ebeling, Jnr. Analyst

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Today let’s look at Oracle Corp. (ORCL), the Giant enterprise software company, from a Technical POV. The overall indications, after Thursday’s (March 11) market action, are Neutral: in the near Bullish, term mid-term Bullish, and long term Neutral. The recent Candle Stick analysis is: Neutral

**Chart by: http://www.stockta.com

Latest News and Opinion: Oracle’s Ellison, Google’s Brin and Page get richer on billionaires list

http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2010/03/08/daily68.html?ana=yfcpc

Thursday’s Market Action Close 25.14 +. 27 Volume 24,214,400/shrs

There is a Bearish Engulfing Candle on March 8, are two Gaps open up between December 10 and February 17, 2010 at 22.02/23.94, the near term resistance is 25.47, support at 24.94, and the 50 day (EMA) exponential moving average is 24.17.

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This is Oracle Corp. (ORCL): Oracle is an enterprise software company, engages in the development, manufacture, distribution, servicing, and marketing of database, middleware, and application software worldwide. The company’s New Software Licenses segment provides licenses for database and middleware software, including database management software, application server software, business intelligence software, identification and access management software, analytics software, content management software, development tools, and data integration software; and applications software that offers enterprise information for customer relationship management, financials, insurance, human resources, maintenance management, manufacturing, marketing, order fulfillment, product lifecycle management, procurement, projects, sales, services, enterprise resource planning, and supply chain planning sectors. It’s Software License Updates and Products Support segment offers customers with rights to unspecified software product upgrades and maintenance releases, and Internet access to technical content, as well as Internet and telephone access to technical support personnel. The company’s Consulting segment designs, implements, deploys, and upgrades database, middleware, and applications software. Its On Demand segment provides multi-featured software and hardware management, and maintenance services for clients deploying its software products; and support centers, assistance, technical account management, configuration and performance analysis, personalized support, annual on-site technical services, and other related services. The company’s Education segment offers online courses and self paced media training on CD-ROMs. It distributes its products and services to resellers, system integrators/implementers, consultants, education providers, Internet service providers, network integrators, and independent software vendors.

Competitive Landscape

The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products.Computer Software Development Industry ForecastThe output of US software publishers is forecast to grow at an annual compounded rate of 6 % between 2008 and 2013. Data Sourced: December 2009

Oracle Corp. (HQ)

Co-Founder, Chief Exec. Officer: Lawrence J. Ellison

500 Oracle ParkwayRedwood Shores, CA 94065United States Phone: 650-506-7000Fax: 650-506-7200 http://www.oracle.com

Oracle SubsidiariesCrystal Balli-flex Solutions LimitedOracle Corporation Canada Inc.

PepsiCo, Inc. (PEP) Up-date 9 Last Look: February 26, 2010

March 12, 2010

Paul A. Ebeling, Jnr. Analyst

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Today let’s look at PepsiCo, Inc. (PEP), the World's #2 carbonated soft drink maker, from a Technical POV. The overall indications, after Thursday’s (March 11) market action, are Bullish,, in the near term Very Bullish, mid-term Neutral, and long term Bullish. The recent Candle Stick analysis is: Bullish

**Chart by: http://www.stockta.com

Latest News and Opinion: PepsiCo Goes Beyond Sponsor to Enable and Support 'Next Generation' of Digital Innovation Talent at South by Southwest 2010

- Provides Creative Visionaries with Multiple Touchpoints to Relax, Recharge and Refuel, Plus a Reason to Believe.

http://finance.yahoo.com/news/LISTEN-TALK-SHARE-PepsiCo-prnews-2430604667.html?x=0&.v=1

Thursday’s Market Action Close 64.97 +.54 Volume 7,536,800/shrs

There is a Bullish Engulfing Candle on March 9, and there are no Gaps open up on the Chart: the near term resistance is 65.00, support at 64.25, and the 50 day (EMA) exponential moving average is 62.11.

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This is PepsiCo, Inc. (PEP): The PepsiCo vs. KO challenge never ends for the world's #2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina water. The company also owns Frito-Lay, the world's #1 snack maker with offerings such as corn chips (Doritos, Fritos) and potato chips (Lay's, Ruffles). Its Quaker Foods division offers breakfast cereals (Life), pasta (Pasta Roni), rice (Rice-A-Roni), and side dishes (Near East). A true global giant, Pepsi's products are available in some 200 countries.

The Competitive Landscape

Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large manufacturers have economies of scale in production and distribution, with average annual revenue per production worker close to US$1MM. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices.

Beverage Manufacture and Bottling Industry Forecast

The output of US soft drinks and ice manufacturing is forecast to grow at an annual compounded rate of 4.9% between 2008 and 2013.

PepsiCo, Inc. (HQ)

Chairman and CEO Indra K. Nooyi700 Anderson Hill Rd. Purchase, NY 10577-1444United States Phone: 914-253-2000Fax: 914-253-2070

http://www.pepsico.com

PepsiCo Subsidiaries

Frito-Lay North AmericaThe Gatorade CompanyNaked Juice Company

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Our newsletter and website have been prepared for informational purposes only and are not intended to be used as a complete source of information on any particular company. An individual should never invest in the securities of any of the companies’ profiled based solely on information contained in our report. Individuals should assume that all

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information contained on our website or in one of our newsletters about profiled companies is not trustworthy unless verified by their own independent research.

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