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Paul Kelly Design is a specialist hospitality design company, which has an in-depth understanding of the local and international F&B landscape.
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FOLIO201 6
Paul Kelly Design is a specialist hospitality design
company, which has an in-depth understanding
of the local and international F&B landscape.
With 20 years of experience, Paul Kelly Design
has successfully completed over 300 venues
throughout Australia and Asia. The wide variety
of these offers and the fact that they are
positioned across the full market spectrum,
highlights the fact that Paul Kelly Design is a
strategic partner. Paul Kelly Design delivers the
unique requirements of the client and each
project, providing much more than an isolated
aesthetic interior design response.
Paul Kelly Design provides a differentiated
service for its clients, by offering a strategic and
comprehensive business solution. Paul Kelly
Design has the capability and expertise across
these key areas 1) Marketing 2) Operations and
3) Building and construction. In today’s competitive
market, Paul Kelly Design can maximize the
opportunity of each venue. When ‘space’ and
‘interior design’ aesthetics are not the only
important components, Paul Kelly Design uses
multiple tools to successfully tailor every unique
offer to its specific target audience.
Introduction
“The Paul Kelly Design is a
premium interior design and
architecture brand, compared
to our competition. We offer
strategic value to each client and
our contributions in marketing,
operations and building and
construction are critical factors to
ensure your projects success.” Paul Kelly
Salaryman is a ramen dedicated Japanese
restaurant set in a raw and distressed
interior. The space is inspired by the
collection of small bars and restaurants
hidden in the backstreets of Tokyo’s
Omoide Yokocho (Memory Lane).
The open dining space is intimate and
rough-hewn, featuring a giant mural of a
Japanese woman with thick resin paint
drips, symbolising the blend of Japanese
and inner city ‘cool’ dining. Worn and aged
blockwork and brick walls surround the
space, alongside the dining area with its
open action filled kitchen. The kitchen bar
counter is created using concrete sheets
with origami / Tokyo post war inspired
shapes.
Category Restaurant
Budget Sub $1.0M
Year 2015
Size 230m2
Salaryman
3
This European steak house offers a unique
environment to enjoy an extended dining
experience through a variety of seasons.
The combination of classic euro styling
and a post-industrial concrete shell
brings this project together harmoniously,
creating a visually dynamic food and
beverage experience.
Featuring an expansive open kitchen and
a dining room for 150, this classic room
surrounds a central zinc table which is the
heart of the space, seating up to 20 guests
in a period ‘feast’ experience. The bar area,
situated opposite the restaurant allows its
customers a casual food and beverage
affair in a world away styled interior.
Category Restaurant
Budget $3.8m Fit-out
Year 2014
Size 730m2
Marble and Grain
5
Black by Ezard is a truly unique international
steak house and contemporary dining
experience. Located within the Star Casino
in Sydney and partnered with Melbourne
based celebrity chef Teage Ezard, Black by
Ezard is a sophisticated, refined, tailor-made
restaurant concept that seats 150 guests.
Paul Kelly Design has created what can
only be described as a masterpiece in
this restaurant’s design, with its use of
rich yet approachable materials, stone,
timbers, leathers and dramatic lighting
— making this one of the country’s most
popular steak restaurants.
Category Restaurant
Budget $4.5m Fit-out
$2.0m Base (PKD)
Year 2011
Size 745m2
Black by Ezard
7
The Oaks Hotel is one of the most iconic
and recognised hotels in Australia. Paul
Kelly Design has created a unique identity
with a strong link to the hotel’s history by
developing a classic food and beverage
concept that’s built for a wide, yet
discerning clientele.
The Bar & Grill steak house concept
services customers through an old butcher
shop, placing them in front of the action of
the kitchen and surrounding them in fine
wine and Art Deco styling.
Category Hotels & Pubs
Budget $5.5m Fit-out
$1.0m Base (PKD)
Year 2013
Size 665m2
The Oaks Hotel
9
Sydney’s The Star Casino has let Paul Kelly
Design loose with Chef Chase Kojima
to create a 200 person space through
a design junction of Tokyo and Sydney,
known as Sokyo. This contemporary
Japanese restaurant, located on the
ground floor of The Darling Hotel, has a
refined contemporary aesthetic, assisting
in its success as one of the most popular
Japanese restaurants in Australia.
Researching the culture behind the Tokyo
based Kaiseki style, Paul Kelly Design has
created a series of unique spaces to like
the cuisine on offer continually amaze, and
transport the customer to the dizzying
heights of Chase’s cuisine.
Category Restaurant
Budget $4.2m Fit-out
Year 2011
Size 985m2
Sokyo
11
The iconic Bourbon & Beefsteak has been
reinvented by Paul Kelly Design, taking this
space to an international level influenced
by a mixture of Chicago and New York, with
the music edge of New Orleans.
The Bourbon feels like it has always been
there, just as you would image the classic
Bourbon to be, its materials are real, the
textures are refined and the interior is one
of the most beautiful experiences to be
a part of.
This new design incorporates a breath-
taking, state of the art, fully outdoor
30-machine gaming room.
Category Hotels & Pubs / Gaming
Budget $4.5m Fit-out
$5.0m Base (PKD)
Year 2013
Size GD 1,300m2
Total 5,200m2
The Bourbon
13
The Macarthur Tavern, located in Greater
Western Sydney, has a new gaming
destination. The room provides a resort
expression of opulence and wealth while
incorporating an energetic environment to
provide the perfect suite for gaming. The
vibrant custom carpet is balanced by the
subtlety of natural timber panelled ceilings
and feature stone wall cladding.
The room allows for full smoking
throughout while offering a full service bar,
private facilities, gaming and TAB areas,
making The Macarthur Tavern a standout
for serious players.
Category Gaming
Budget $1.2 M fitout
Year 2015
Size 360m2
The Macarthur
Tavern
15
Vic’s Meat Market is the brand behind Victor
Churchill’s and is all about the flavour and
taste of the world of the carnivore. This
venue is a dedication to the expansive
nature and detailed preparation of sourcing
the best product in the market.
This space is split into two sides, with the
world’s first open air butcher on one side
and a walk through Southern inspired
smoke house and Wagyu grill on the
other. The design aesthetic is based on
the perception of craftsmanship by using
recycled timber materials and a classic
industrial base. The result is a clever retail
space dedicated to the cause.
Category F&B Retail
Budget $1.8m Fit-out
Year 2014
Size 440m2
Vic’s Meat Market
17
The Ivanhoe Hotel, located in Sydney’s
beachside Manly, is a venue spanning four
floors, capturing several distinct markets
based on the various food and beverage
offers positioned within the venue. The
venue’s design aesthetic is coastal with
a Hamptons influence, bringing through
a palette of white with subtle highlights
of soft blues, jade greens and weathered
driftwood greys.
The design direction has links to a classic
coastal interior and is intended to exceed
the expectation of the customer by creating
an atmosphere of quality and subtle design.
All of the exterior spaces of this venue are
operable allowing year round use, with
customers enjoying dynamic landscape
architecture and vibrant use of materials.
Category Hotels & Pubs
Budget $6.0m Fit-out
$2.0m Base (PKD)
Year 2012
Size 1,800m2
The Ivanhoe
of Manly
19
The Garden Pavilion is the latest offering to
the Oaks Hotel in Neutral Bay. This space is
utilised as a function venue for up to 100
seated guests, utilising a private bar and
kitchen facilities all located within a space
that is heavily influenced by the zinc clad,
English orchid conservatories of the 1800’s.
The intimacy of this space created by
hanging plant-covered mesh screens and
the crisp ceiling dynamics produce the
perfect synergy with classic colour tones
and old-world ‘Oaks Hotel’ charm that
customer expect. This is a beautiful sun-
drenched space, perfectly executed and
balanced in design and functionality.
Category Bars
Budget $1.2m Fit-out
Year 2013
Size 135m2
The Garden
Pavilion
21
The Italian Kitchen is a classic approach
to casual Italian cuisine, with a covered
outdoor dining area, indoor private dining
spaces and an intimate bar area. Working
with Dedes Group, this venue is located
within the Westfield Miranda and is a new
approach to mall style dining. The colour
palette and materials are soft and light,
reminiscent of coastal southern Italy, with
a relaxed and approachable menu that was
created by celebrity chef Danny Russo.
The complete development is a success
in its ability to take guests on a journey
through classic design and simple Italian
food, allowing the business to appeal to
a wide variety of customers.
Category F&B Retail
Budget $1.2m Fit-out
Year 2014
Size 400m2
The Italian
Kitchen
23
Located in the heart of the city, this
club is exclusive and private. Catering
predominately to a senior clientele the
club was strategically focused on re-
positioning their Buttery to attract a
younger member base.
The project is a casual all day dining
restaurant with views over Sydney’s iconic
skyline. We looked to elevated the dining
experience and by including a small bar
we created a mood that encouraged
younger patrons to stay and enjoy
themselves later into the evening.
The design is classic and sophisticated
with contemporary art deco details.
Category Restaurant
Budget $1.5m
Year 2015
Size 200m2
25
Private Member’s
Club, Sydney
Betty’s Burgers and Concrete Co. is located
on Hasting Street Noosa, QLD. The concept
was developed by the powerhouse duo
of Paul Kelly Design & CONCRETESEED.
The food is nostalgically positioned as a
‘classic burger joint’ offering, serving the
juiciest and most mouth-watering burgers
around. The frozen custard and signature
‘Concretes’ set this throw-back apart from
the rest.
The interiors concept is a fusion of 1950’s
fun and the rustic appeal of a weather-
beaten beach shack, it’s relaxed in its
simplicity with a few quirky twists. Betty’s
Burgers and Concrete Co. is now on the
precipice of national expansion.
Category F&B Retail
Budget $1.2m Fit-out
$500k Base (PKD)
Year 2014
Size 140m2
Betty’s Burgers
& Concrete Co.
27
Paul Kelly Design Pty Ltd77 Bay StreetGlebe NSW 2037Australia+612 9660 8299paulkellydesign.com.au