Pauline Kneale

Director, White Rose CETL Enterprise, Leeds

Raising student awareness of enterprise skills: accredited and

non-accredited routes

What is Enterprise?enterprise - having an idea, and taking advantage of the opportunities to make it happen

Being enterprising doesn’t have to mean starting up your own business. You can be enterprising in all areas of work and business which will help further your career……

What skills and attributes do I need

to be more enterprising?

Passion and Vision Communication Skills Organisation and Planning Networking Team-working Making an Impression Adaptability

““Blue sky thinking“Blue sky thinking“

coming up with a host coming up with a host of ideas without being of ideas without being

restricted to what is restricted to what is practical.practical.

Arguments for entrepreneurship• It is on VCs agendas

• In the US 18% of graduates start their own businesses; in the UK it is 7%

• The government agenda is economic, but it is also about life style, being creative, being independent, choosing your own path, developing your own research career.

• Self employment is a positive career option

• It is not necessarily about making money – down sizing, work-life balance, social entrepreneurship, taking control

• Social entrepreneurship – sustainability, not-4-profit - another GEES / people friendly agenda

Enterprise Provision

• In GEES Discipline provision

or

• Cross University provision

• Or both?

Deep Learning

Transferable Skills

Business / EnterpriseKnowledge

(Reflection, Self knowledge, Independent learning)

(General and Business specific skills)

(Work based learning, enterprise exercises & exposure to business processes)

What do we mean by ‘enterprise learning’?

Enterprise Teaching : Workshop style

Didactic Learning from:

• Teacher• Passive• Texts• Well organised lecture

format• Notes• Copying discouraged• Mistakes are feared

(Gibb 1993 Didactic and Enterprising Learning Modes)

Enterprising Engagements learn from:

• Each other• By doing• By personal exchange

and debate• By discovery• Flexible informal

environment• Under pressure to

achieve goals• By borrowing from others• By problem solving

Enterprise Modules

• LEED1110 Exploring Social Enterprise

• LEED1120 Leadership, Innovation and Creativity

• LEED2100 Skill Build for Enterprise

LEED1110 Exploring Social EnterpriseAim of the Module• to equip students with an understanding of how social

enterprises operate and function.The LEED modules are designed to appeal to and attract

students from a wide range of disciplines; it is not aimed at any one discipline in particular.

Module Objectives• On completion of this module, students should have

developed an understanding of social enterprise and its differences from public, private enterprise. They should also have an understanding of the drivers and attributes of social entrepreneurs and an understanding of their own enterprise skills.

• Active Learning• Limited formal lecturing

• Each week has a theme:

Teaching Style

Models of Enterprise Team work Leadership Delivering on Time and Target Discussion Feedback

Motivation Values DriversCommunication NetworkingTheory

Pitching

Robert Owen

• Socialist, 1771-1858. • Founded the co-operative

movement• Created New Lanark as a model

community village

for his cotton mills

• http://www.robert-owen.com/

Vikram Akula

• Founding CEO of SKS Microfinance, a micro-lending venture in the Indian state of Andhra Pradesh.

• It is For-Profit but has brought social change amongst poor women from rural villages.

• http://www.sksindia.com/background.htm

Assessment • Group Project: Report 20% Poster 10%

Presentation 0% practice only.

• Personal project: 40% 1500 words not including references. Chose one:1 Explore the characteristics and drivers of social

entrepreneurs using examples from the developed and developing worlds.

2 Explore the role of networking in developing and progressing a social enterprise. Where are opportunities for networking to be found nationally and internationally?

3 Explore the funding opportunities for people wishing to start a social enterprise.

• Reflective Log: 30% 1200 words

LEED1120 Insights into Leadership, creativity and innovation

Module Objectives

• A student completing this module will have an understanding of the key characteristics of leadership, creativity and innovation in a variety of contexts. They will also develop an understanding of their own skills and attributes in these areas and understand how groups develop and respond to these attributes.

Assessment • Group Project: Report 20% Poster 10%

Presentation 0% practice only.

• Personal project: 40% 1500 words not including references1 Explore the role of the innovative leader in industry.

How do they develop and encourage innovative employees?

or2 Explore aspects of creativity that would allow a leader

to be most effective. Why would it be effective for a leader think creatively in their organisation?

• Reflective Log: 30% 1200 words

Student reflections

• When I was choosing this module I felt I needed something that wasn’t totally academic-orientated. Although I knew there were essays to be written, I also was aware that it was more about developing my skills and learning how to be innovative and creative.’

• ‘A crucial motive for my taking this module was I felt I had no skills that would be valuable in the workplace.’

Reflections• ‘One skill I really improved upon was my creative

thinking, I learnt to use parts of the brain which I’m not accustomed to using.’

• ‘I am now more open to criticism and taking on board advice.’

Log book• ‘At first I didn’t really see the point of keeping a

reflective log but my opinions of this have changed greatly over the course of this module.’

• ‘A previous module I have done involved reflective writing and I can find it tedious but having done it for a second time I am starting to realise that reflection is a skill worth developing.’

Aim of the Module• to enable students to develop a personal understanding

of how enterprises are created and run. It is designed to allow students to attend their own selection of workshops and lectures to suit their personal development interests.

The aim is to appeal to and attract students from a wide range of courses; it is not aimed at any one course in particular

Module Objectives• On completion of this module, students should have

developed an appreciation of the skills and attributes of entrepreneurs. They should also know where to access help and advice to develop a business idea and bring it to market in the future.

LEED2110 Skill Build for Enterprise

Assessment

• Project report: 50% 2000 words not including references

• Reflective Log: 50% 2000 words

Student Reflection

• ‘I chose to this module due to the fact that both my parents are entrepreneurs and I had always wondered whether I would be able to be one too.’

• ‘Another reason for taking this module was to meet like-minded people who I could bounce ideas and theories off.’

• ‘I didn’t have a specific business idea but I wanted to explore different options.

Student reflections

• ‘I have always found it hard to chat to new people but after attending the networking workshop I felt a lot more confident.’

• ‘I now enjoy making new contacts and see the scope for opportunity rather than being daunted and shy.’

• ‘I have developed the confidence to take risks and put my ideas across to other people.’

• ‘Meeting other people with different views allowed me to grasp the importance of networking in a business environment.’

Student reflections• ‘If the module has shown me one thing, it is the

need for organization, clarity and not overcomplicating things for myself.’

• ‘I have found this module incredibly valuable and it has inspired me to fulfil my ambition to become an entrepreneur.’

• ‘I have improved in three key areas – knowledge I have gained, skills I have acquired and my attitude towards myself and others.’

• ‘Confidence in my abilities grew as I realised entrepreneurs weren’t superhuman; rather they shared a number of traits with the average person.’

Extra curricula activity

• Workshops 2110 available ad hoc• Lecture series – inspiring enterprise 4 all

• You Are What You Wear Vik Banks, Arkadash - eco and ethical clothing retail shops in Manchester and Leeds

• Martin Penny – An Accidental Entrepreneur

• Networking lunches• Intern – led events - £25 challenge

• Simventure competition

First Year

• 100 students from 70 programmes

• Interested – self selected cohort

• Mix level 1 level 3

• Some students already trading, some thinking about it, some not interested

• Swedes and IKEA

• Group work with friends issues disappeared

All teaching materials free at:

• http://www.leeds.ac.uk/wrcetle/

• http://www.leeds.ac.uk/wrcetle/teachingdocuments.html

Thank you