PAULO LEALAlameda Julieta 832

06544-620 Tamboré SP BrazilPhone # 5511 98518.3000 / 2424.8988

Brazilian – Married OBJECTIVE Commercial Director – Brazil / LATAM 20- year- experience in sales strategic planning, mid/long-term marketing plans, on/off media vehicles, event sponsorship, sports and music platforms, corporate events, leading staff and sales teams in Brazil and Latin America.

Participated in the last 4 World Cup and 4 Olympic Games, pre selling and activating sponsorship for brands such as Sony, McDonalds, VW, Visa, Adidas.

Key competencies are: business and profitability oriented, people empowerment and engagement, leadership, outstanding drive for results, passion for sales and pro active and positive energy to work with diversified teams. Fully bilingual English/Spanish.

Managed sales and Marketing at MTV, HBO, Disney & ESPN Media Networks and Turner Networks in Brazil helping brands and advertisers develop brand strategic planning and advertising in Brazil and LATAM for multiple consumers.

Managed sales and marketing at iG – Internet Group, one of the Top 3 providers in Brazil.

Director of Time4Fun for 5 years, the largest entertainment company in Latin America.

Joined The Walt Disney Brazil in the TV business area as Commercial and Marketing Director for 5 years leading sales of ESPN and Disney Channel.

Professional Experience & Background:

NET VILLE TV TELECOM – Managing Director – 2013 / 2015

Responsible for NET TV, broadband, mobile operations in West region of Sao Paulo State managing staff of 60 employees in sales, marketing, operations, administrative, human resources and finance leading different teams towards growth implementing empowerment disciplines and professional and personal motivation among them.

Rede TV Network – Sales and Marketing VP – 2011 to 2013

In charge of leading sales team and marketing executives throughout the country, managing 50 professionals in 5 states of Brazil handling US$250M as net sales yearly.

Mondo Entretenimento – Managing Director – 2008 to 2011 (XYZ Live)

Responsible for creating, developing and structuring promotional, media and content solutions utilizing international shows and Broadway musicals as a communication platform .Responsible for attracting brands and companies for the tours of international artists such as Eric Clapton, Sting, Beyoncé & Nestlé, Natura & Jason Mraz, Rexona Teens & Jonas Brothers in Brazil.

Dream FACTORY EVENTS – Managing Director – 2006 to 2008

Responsible for creating, developing and structuring promotional content platforms for clients and brands at Rock In Rio Concert in Rio, Lisbon and Madrid.

DISNEY MEDIA NETWORKS – Commercial & Marketing Director – 2003 to 2006

Responsible for developing and structuring marketing, promotional and media solutions for local brands and The Walt Disney platform of products in the marketplace combining content solutions of television, movie releases, mobile content, licensing, consumer products, dvd´s and relationship with major retailers in the marketplace.

TIME FOR FUN - Managing Director - 1999 to 2003

Experienced and developed the naming rights marketing concept in Brazil by implementing and building important venues such as Credicard Hall, Direct Music Hall, Claro Hall, Teatro Abril and the brand-new Teatro Bradesco.Attracted brands to the launch of major Broadway Theatrical productions in Brazil as The Beauty and The Beast, Les Miserablés, Miss Saigon and Jekyll & Hyde.

ALMAP /BBDO – General Manager, Media & Research - 1997 to 1998

Developed strategic media planning and media buy for clients such as VISA, VW, Pepsi, Samsung, MTV, Wella, Iberia, Audi and Bayer. AlmapBBDO is ranked # 2 ad agency in billing in Brazil.

MTV BRAZIL - Senior VP, Advertising Sales & Marketing - 1989 to 1997

Launched the first segmented youth channel in Brazil in October 1990.

Introduced MTV in the Brazilian advertising community amongst Marketing Directors and Media Directors, responsible for national sales and sponsorships.

TVA - Director, Advertising Sales and Marketing - 1990 to 1996

Head of Advertising Sales of HBO, ESPN, CNN, CARTOON, FOX, TNT, SONY and WARNER managed by TVA cable operator from 1990 to 1996 simultaneously to MTV (Abril Group).

S. A. O Estado de Sao Paulo – Sales Account Manager - 1987 to 1990

Responsible for managing the brands of the largest advertising agencies such as BBDO, J.W.T., Pão de Acucar and Leo Burnett and the largest daily newspaper in Brazil.

Education Background

Graduated Journalism – London School of Journalism Graduated in Advertising – FIAM - Brazil Pos Graduated in Marketing – ESPM – Brazil Fluency in English, Spanish and Portuguese

Professional and Personal References

Giancarlo Civita – Executive President of Abril Group – 5511 3037.2021

Flavio Maria – President of Future Group 5511 5503.3300

Miriam Chaves – Sales Director of Time for Fun 5511-99143.7737

Marcelo de Carvalho – President of REDETV – 5511. 3306.1120 / 99499.8504

Ezra Geld – CEO and President of JWT – 5511 3888.8000

Giuliano Loureiro – CFO of Dentsu Brazil -5511 3528. 5339

Octavio Florisbal– Board Member of TV Globo - octavio.florisbal@tvglobo.com.br