8
perience for Opulence in Arabia p.30 LIFESTYLE: FASHION OVERVIEW I t’s boom-time for travel retail fashion Middle East and Asia, driven by the trends among Chinese outbound tra adding retail space at a clip to cater larity – and sales are surging. According to Saba Tahir, Vice Presid sales at Dubai Duty Free, sales jumped the same period of last year, mainly sp introduced in Concourse A—a differ Even though Concourse A opened e 2014 when the whole fashion area w opening of Chanel and Hermès. “ positive upswing on sales,” says Ta Has the fashion category now Traveling The world’s leading travel retai Gulf and Asia are making spac fashion as sales leap—and th has not yet been realized, the in st BYHIBAH 104 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016 EDITOR’S CHOICE 7 6 5 4 3 2 1 Bursting with creativity 1. Braun’s PrecisionTrimmer PT 5090is a high-precision styling device with an edgy and masculine design that can be used in the shower. Its slim head ensures even trimming and precise edging of beard lines and three trimming combs allows for different length settings 2. With strong vintage inspiration, this round, glamorous Jackson model is a sophisticated expression of the Chloéfashion spirit. Made by Marchon Eyewear, the frame features unique metal temples that resemble a tennis racket 3. Lambretta Watches’ new, fashionable Cielo Zebra collection is inspired by the colors of the savannah with hot and trendy zebra pat- terns in three creative colors 4. Germany’s VW Beetle car is celebrating its comeback as a keyring by Troika. The Light Beetle1964 keyring shines with tiny LED lights to lighten every keyhole 5. The Chupa Chups Mini Sour pouch bag by Perfetti Van Melle is the ideal pack for snacking and sharing. It contains 40 mixed sour fruit mini lollipops 6. The limited-edition Godiva Gold Anniversary Collection 18-piece box features eight of Godiva’s most iconic chocolates – one from almost every decade. The collection is completed by the brand new Egérie Noir piece 7. The Mr. Burberry fragrance is inspired by the iconic, black Burb- erry trench coat. The woody scent is encased in a masculine bottle. The weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck This spring’s summary of the best travel trinkets run the gamut of refreshing fragrances, covetable bags, and innovative gifts www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 105 10 9 8. Montblanc Legend Spirit reveals a more casual aspect of Montblanc Legend. The two master perfumers, Nathalie Lorson and Olivier Cresp found a perfect composition to create a fresh and intense fragrance 9. Featuring cool freshness and warm spices, Polo Blue by Ralph Lauren is a fragrance inspired by the blue sky, the open waters, and an invigorating blast of fresh air 10. Tumi’s Larkin Collection, named after the historic street in San Francisco, is offered in a ballistic fabric and pebbled leather for female travelers. The range of refined and structured silhou- ettes includes briefcases, totes, and the new, must-have Laurel backpack 11. The new Slim Power Bankfrom accessories expert Go Travel is as compact as a credit card yet powerful enough to fully charge a smartphone in just 1.5 hours. Thanks to its ultra-slimline design, it conveniently slips into any wallet or shirt pocket 12. Perry Ellis RED, supplied by Falic Fashion Group, is a powerful and masculine new fragrance for spring from the all- American apparel brand. An initial burst of juniper berries with a kick of citrus, the scent evolves into red apple, Sichuan pepper, red leather, and amber 13. Inspired by modern gentlemen dressed in classic white, Vince Camuto Eterno by Parlux Fragrances is a woody aromatic fra- grance that features citrus and mint blended with rich bourbon, sleek woods and vibrant spices 14. Canadian Flower, produced by Canada’s Pillitteri Estates Winery and distributed by ALFA Brands, represents an evolution in the packaging of reserve icewine. The designer is Jesse Shou, a young Canadian artist from British Columbia 15. This Danish designed women’s watch from Obaku Denmark, with its peach mother-of-pearl dial and white Italian leather strap, is a perfect example of Obaku’s sophisticated look and Zen philosophy 16. Perfume Holding’s innovative fragrance iPhone caseprotects the phone while holding your fragrance. The case has been tested to ensure that the juice will not come into contact with any part of the phone. It comes pre-filled with 25ml of fragrance and an additional 25ml refill 11 12 13 15 16 10 CHINESE TRAVELER MARCH 2016 CHINA OVERVIEW Advantage With US$11.7 billion earmarked for civil aviation infrastructure development in 2016 and more than 200 new international routes to be added to the mix, China’s future potential is prodigious China BYCLAIRE MALCOLM US$117 billion has been allocated for civil aviation infrastructure development this year with the identification of 11 key projects 24 ASIA DUTY FREE & TRAVE 48 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016 INDUSTRY NEWS: M1ND-SET N orth American travelers are big users of technology such as smartphones when they travel – but they don’t use it to check out the duty free shopping when they’re passing through the airport. According to the latest data shown exclusively to Americas Duty Free by travel retail research specialist m1nd-set, of the 88% of North Americans who use smartphones when traveling, the vast majority used it at the airport before boarding – but only 7% used it to research duty free shopping. Swiss-based m1nd-set’s latest report is based on interviews with over 4,000 travelers across the globe. e research showed that on average, North American travelers take with them between two and three different devices when going on a business or leisure trip. And they are significantly more likely than travelers globally to carry a smartphone, laptop, tablet or e-reader. m1nd-set’s Owner and CEO Peter Mohn says the report shows that there is a clear behavioral challenge. “e industry has to encourage more travel- ers to consult the internet for duty free and travel retail shopping information. Currently only three out of ten shoppers will consult the duty free retailer websites, while twice as many check brands web- sites and five out of 10 check the domestic retailers’ websites.” Tech-connected travelers On business trips, some 91% of North American travelers carry a smartphone, while 88% take a laptop and 51% have a tablet. For leisure trips, 87% carry a smartphone, 56% a tablet, and 54% a laptop. Of the 88% of North Americans who use smartphones when traveling, the vast majority (86%) used it at the airport before boarding – but only 7% used it to research duty free shopping. And only 7% used their phone during a flight, but this jumped to 42% who used their phone at their destination. Of the 71% who use their laptop when traveling, 36% used it m1nd-set’s Owner and CEO Peter Mohn Join the Research firm m1nd-set discovers that North American travelers aren’t using their favorite tech devices in the duty free shopping arena, and a new report reveals their shopping habits TECH REVOLUTION BYHIBAH NOOR DUTYFREEMAGAZINE.CA Moroccanoil.com ONE BRAND: A WORLD OF OIL-INFUSED BEAUTY In Memoriam: Alberto “Pancho” Motta Jr. p. 16 DPG conquers Chile and Peru p. 20 ASUR’s Cancun Terminal 4 takes off p. 38 JUNE 2016 · ASUTIL· VOL 26 · NO 2 ASUTIL 2016 Inglés y español 16 ASIA DUTY FREE & TRAVEL RETAILING MAY 2016 S already consi port in the world and soon be even more impressive thanks to the latest project, Jewel Changi Airport (Jewel). is impressive glass and steel structure with its outstanding leisure and retail facilities will embody the concept of a lifestyle destination. Set to complete in 2018, the 134,000 square meters that make up Jewel will offer: a hotel operated by international brand YOTEL; a dedicated multi-modal passenger lounge; and 90,000 square meters of retail space. e ten-storey complex, with five floors above ground and five below, is integrated with the expanded Terminal 1 via the Arrival Hall and linked to departure halls of Terminals 2 and 3 via pedestrian bridges with travel- lators. Jewel is conveniently located on the public side of T1, making it accessible to local visitors as well as air passengers and destination tourists. Philip Yim, Chief Executive Officer, Jewel Changi Airport Devt, describes the reasoning behind the S$1.7 billion (US$1.2 billion) investment: “Our vision is for Jewel to be an iconic world-class lifestyle destination that will enable the Changi air hub to capture passenger mindshare, and boost Singapore’s appeal as a stopover point for travelers. At Jewel, we want the world to meet Singapore and for Singa- pore to meet the world.” to deliver air passengers, tour Jewel will offer around 90,000 square meters of retail space Jewel embodies Singapore’s reputation as a garden city as visitors can dine amongst the lush greenery Traffic both to and out of China has remained on an upward trajectory C ivil Aviation Administration of China (CAAC) plans for the construction of 66 new airports between now and 2030 is a gargantuan undertaking but one that will herald a new era of opportunity for the duty free and travel retail industry. A total of US$117 billion has been allocated for civil avia- tion infrastructure development this year with 11 key projects identified and work on new facilities at Beijing, Chengdu, Dalian, Qingdao and Xiamen to be accelerated, along with 52 existing airport upgrades. is will bring the number of Mainland China airports to 272 within the next five years and accommodate growing domestic demand, which saw Chinese travelers log more than four billion trips in 2015. Meanwhile, outbound travelers made 120 million trips according to the National Tourism Administration, repre- senting a year-on-year increase of 16%. According to IATA research, China is expected to overtake the US as the world’s largest passenger market by 2029. With an annual growth rate of 5.2%, by 2034 it will account for just under two billion passengers - that’s 758 million more than 2014. According to Jaya Singh, APTRA President, despite the effect of government austerity measures, which prompted a shiſt in purchasing patterns as consumers replaced ostentation with moderation, the move towards a more sustainable middle ground is the new reality of China’s fluid landscape. Erik Juul-Mortensen, President of TFWA is on the same page, and also highlights Chinese government initiatives to encourage consumers to spend domestically - which was impacted by the twice-devalued Yuan - as major market influencers. “Both of these initiatives have taken their toll on the duty free and travel retail market. However, traffic both to and out of China has remained on an upward trajectory, and growth rates such as the 12.5% reported at Shanghai Pudong will be the envy of the majority of airports across the world,” he says. But far from being pessimistic about the future, he contends that the opportunities are “considerable” and stresses that the Chinese traveler must be a priority for everyone involved in the duty free and travel retail sector, both within China and as travel- ers beyond the region. “Chinese customers are also particularly interested in luxury brands. Whereas in the past this meant largely Western brands, there is now an increasing number of Chinese premium and luxury names.” ERIK JUUL-MORTENSEN, PRESIDENT, TFWA MERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016 ench ng, d has ewear channel luding brands company in the ts roll-out location. ent and Puma, on-trend moment Gucci o in 2017 for the tion. nds under its re look like? “Ker- ssion is to create l retail industry, the luxury eyewear consumers,” says f Global Travel Retail Optical Retailers, ll be given to sports life- a, ahead of the Olympic e Janeiro, Copa America League championship, synergy with the brand. ering Eyewear has a six- y for growth: strong brand d dedicated products; relevant n ; partnership with top clients ns; key projects; a focus on staff consumers in order to increase and a well-structured team. king about the strategy for as travel retail, Kering Eyewear’s goal is to help all 11 brands in their organic growth. He mentions two that are achieving “very important growth” in the market: Puma, through the launch of the Usain Bolt Capsule Collection, in order to exploit Olympic Games; and Saint Laurent, which personifies the laid-back LA attitude with its Surf Sound collection inspired by contemporary Californian music culture and rock aesthetic. e company is working on several strategic initiatives in the region. For the high-end brands, such as Bottega Veneta and Saint Laurent, it is focusing on visibil- ity in selected locations. Several initiatives will be unveiled during the following months. For the Sport & Lifestyle division, where Puma is its pillar, a broad distribu- tion is targeted in high-traffic locations such as Rio de Janeiro, São Paulo, Manaus, Macapá and Buenos Aires. He adds that the company offers dedicated Asian and Korean fitting for consumers traveling in the North West [US] region. To spur growth, Kering Eyewear aims to integrate one of the fastest-growing categories within accessories, helping the sunglass brands to exploit their full potential. e eyewear collections are now designed and developed in-house, in collaboration with the creative teams, and with the same attention to craſtsmanship and detail as in other product categories. “e result is that we are now present- ing to the market collections that are totally aligned with the brand’s DNA and that leverage on the masterbrand icons, such as for Puma, where we have trans- lated some strong concepts such as Suede and Ignite into the eyewear collection,” enthuses Hagi. He also cites McQ, the Alexander McQueen diffusion line, whose Spring/ Summer 16 collection takes classic shapes and distorts iconic silhouettes with metalwork, unexpected textures and bold prints that capture the rebellious spirit of the brand. Crucially, Kering Eyewear also aims to maintain selective distribution by choos- ing its partners carefully and offering qualitative visibility for its brands. “We are not another eyewear company, but we aim to become the first luxury company in the eyewear category,” Hagi concludes. Saint Laurent’s California sunglass style forms part of the Saint Laurent Surf Collection, evoking a laid-back LA music vibe and rock aesthetic e on s to return wear has vel retail arena he first luxury category To exploit the Olympic Games, Puma has launched the Usain Bolt Capsule Collection, centered on staying ahead of the game and looking “beyond, forever, faster” FASHION FILES: A creased seat capacity and improved global economy in addition to concerted efforts on the part of many Caribbean countries helped make 2014 the region’s best tourism year yet T here’s no denying that a market like leisure tourism is inextricably linked to peaks and valleys in major worldwide economies. Given poor economic indica- tors in the US and Europe over the last few years that d in would-be tourists having less disposable income, the m industry in the Caribbean has had a tough go of it. onetheless, travel to the region is starting to pick up, and field Griffith, Director of Research & IT at the Caribbean rism Organisation, says that the signs were evident near the d of 2014. “Leisure travel is displaying steady demand again as the conomies in the main markets continue to show signs of resur- ence, although these signs vary from weak to moderate at best,” he explains. “is heightened demand significantly benefited the Caribbean [in 2014] and is clearly evident in the fact that visitors are coming in larger numbers such that growth rates in arrivals were higher than expected last year. e growth rate of 5.3% in tourist arrivals was among the best at the regional and sub- regional levels worldwide.” Furthermore, an analysis of data provided by Smith Travel Research, a US company that tracks overall performance of the hotel sector, reveals that Caribbean hotels earned more revenue last year than in 2013. Room occupancy rates also improved slightly, and revenue per available room was up 5.7%. More good news is that this increase in travel wasn’t just a blip and up BYRYAN WHITE 22 CONFECTIONERY JUNE 2016 LINDT & SPRÜNGLI I n times of crisis, price-related offers are oſten viewed as a temporary Band-Aid to shore up sales but for leading premium confectionery brand Lindt, discounting will never be an option. “At Lindt, we would rather focus on continuing on the track of high quality executions and passenger edutainment,” says Peter Zehnder, Global Duty Free Division Head, Lindt & Sprüngli. Lindt’s maître chocolatier is its sweet secret weapon when it comes to amplifying consumer spend in the duty free segment and the company continues to highlight the brand’s chocolate competence and appeal to the travel retail sector via a range of eye-catching HPP events, including live master chocolatier demonstrations. The Lindt Putting its maître chocolatiers on the duty free frontline as brand ambassadors is one way that Lindt & Sprüngli continues to reinforce its 170 years of craftsmanship and market expertise strategy BYCLAIRE MALCOLM Peter Zehnder, Global Duty Free Division Head, Lindt & Sprüngli, and Thierry Canive, DFS The eye-catching Love LINDOR range made its Asia debut at the 2016 TFWA Asia Pacific Exhibition & Conference With EXCELLENCE you will discover the expertise and craftsmanship of our LINDT Maîtres Chocolatiers: blending the most aromatic cocoa beans with the finest ingredients to create elegantly thin chocolate of intense flavor. EXCELLENCE Driven by their passion, dedication and innovative spirit since 1845, the LINDT Maîtres Chocolatiers create the world’s finest chocolate delights. LINDOR makes the perfect blissful treat. Once you break the milk chocolate shell, the irresistibly smooth filling starts to melt and so will you. LINDOR What makes LINDT Chocolate so exceptional? Taste the Difference www.dutyfreemagazine.ca CONFECTIONERY 23 According to Zehnder, Lindt’s master chocolatier is its finest brand ambassador and has been a symbol of the company’s innovative spirit since 1845; making it an essential element when it comes to driv- ing duty free consumer spend. Says Zehnder: “Our new Swiss Masterpieces giſting collection, as pre- sented at TFWA Singapore, presents a great opportunity to involve our maître chocolatier at POS and to really showcase the craſtsmanship and tradition of the brand heritage. “is is reflected in sound commer- cial returns, and at the launch events in Zurich and Dubai for example, we saw triple percentage increase in sales.” While certain destinations have per- manent master chocolatiers in residence, there is also a traveling contingent, and Zehnder highlights recent promotions in Jordan, Spain, Chile and Sri Lanka, in co-operation with World Duty Free, as successful examples. A new mini brochure called the Lindt Difference has also been introduced to reinforce the company’s heritage and USPs. Lindt also hopes that with products such as the glamorous Love Lindor range that debuted at TFWA Singapore, and its Pick ‘n’ Mix proposition, market share in Asia will continue to grow, as Zehnder explains: “Last year we continued to see global growth but there is still some way to go for the brand in Asia.” A staple in the domestic candy arena, but relatively new to travel retail, is the Pick ‘n’ Mix concept. So far it has only been available in Zurich, Qatar, Stock- holm, São Paolo, Singapore and Kuala Lumpur. More recently, two new locations opened: Nice (with Lagardère) and Hong Kong (with DFS). “It’s a really interactive concept which drives footfall to the store. It serves different purposes, from encouraging higher spend as well as communicating the different Lindor flavors and seasonal opportunities to adding personalization and individualization at airport locations,” says Zehnder. “It requires a certain location and only really works in large airports where there is an expanded duty free set-up with a shop-in-shop so that there is the requisite space and room for staffing. So far, the response has been very good and we are seeing a lot of interest from retailers and operators,” he adds. The Lindt Difference info brochure Lindt’s Pick ‘n’ Mix concept is relatively new to travel retail but is already proving to be a popular traveler choice The Lindt Pick ‘n’ Mix experience at Hong Kong International Airport Lindt craftsmanship is a key brand USP DUTYFREEMAGAZINE.CA DFS chooses Cambodia for downtown store p. 10 John Garner takes DFASS to new heights p. 14 Teo Chew Hoon: New at Changi Airport p. 36 25/03 MAY 2016 · TFWA AP· VOL 20 · NO 1 TFWA AP 2016 CONTENTS What’s inside 24 LEAD STORIES CONFECTIONERY JUNE 2016 · SPECIAL ISSUE 72 AMERICAS DUTY FREE & TRAVEL RETAILING JUNE 2016 COMPANY REPORT: MONARQ T his year MONARQ celebrates its 10th anniversary, and the celebrations are about much more than just longevity; each passing year has brought more growth to the company’s sales. Despite South America’s economic difficulties, 2015 brought much of the same, though 2016’s sales have leveled off somewhat. “We saw modest growth in South America duty free channel during 2015, which has stabilized during the first quarter of 2016,” says CEO Robert De Monchy. “e most heavily impacted area is duty free on the Brazilian borders. Argentina continued to do well throughout 2015 but has also started to suffer in 2016.” Brazil and Argentina have traditionally been the collective economic engine in the region, but in recent years that power has diffused somewhat to other countries. “Other parts of Latin America continue to do quite well,” says De Monchy. “Colom- bia and Mexico are facing some chal- lenges due to exchange rate issues, but the remaining socio-economic indicators remain positive for these markets.” While LATAM has had a difficult year, the same cannot be said for the Caribbean and US markets, which were both strong, and MONARQ definitely benefited from this strength. “e year 2015 has been another year of double-digit top-line growth, mostly coming from the Carib- bean and US duty free,” he says. is year has been positive so far in those areas and also in Central America, whereas large swaths of South America remain challenging. “To my understanding, we will have a few more challenging years ahead of us in Brazil, since the country will need to undergo some serious restructuring,” he says. But sales are not the only things growing for MONAR the company’s portfolio is a expanding. “We presented number of new premium super premium brands d ing IAADFS,” says De M chy. “Most notably, Tam Speyside Single Malt W Tomatin Highland Sin Malt W Germa Durin newe Lebl Sing Sin off p C Tenacious A strong and growing portfolio, relentless determination and amiability have combined to make MONARQ a true force in the western hemisphere MONARQ has added a number of single malts to its portfolio, including Tamdhu, which was presented at IAADFS for 10 BYWENDY MORLEY Leblon Cachaça is o of the brands MONA is presenting in ASU CHINESE Asia Duty Free Travel Cover_FINAL.pdf 1 3/15/16 8:30 AM MARCH 2016 · SPECIAL ISSUE TRAVELER When Fred Vandermarliere, CEO of family-owned J. Cortès met José Oliva, CEO of family-owned Oliva cigars, they felt an immediate connection. Four years later J. Cortès’ acquisition of the American- Nicaraguan company has created a perfect working arrangement B elgian cigar specialist J. Cortès has acquired US-based Oliva Cigars, with branches in Miami and Nicaragua. e deal was effective on July 1, 2016.With this acquisition, J. Cortès aims to diversify its product portfolio and further establish its position in the worldwide market. eir combined annual turnover equals US$100 million. “A family business firmly branching out in two continents is unprecedented in the cigar industry,” said J. Cortès in a statement. e two companies are family owned but are run differently: J. Cortès cigars are manufactured on a production line, while Oliva cigars are rolled by hand. Where J. Two families unite While J. Cortès has acquired Oliva Cigars, the company will continue to be run as it always has Whereas J. Cortès produces machine-made cigars, Oliva Cigars are rolled by hand Together with José Oliva, Gilberto Oliva Fred Vandermarliere have created an “all-in win-win” deal TOBACCO NEWS ERICAS DUTY FREE & TRAVEL RETAILING OCTOBER 2015 Poliakov, one of the world’s biggest vodka br flavor range last year, citing “flavor fatigue” as the reason THE DUTY FREE INDUSTRY’S REGIONAL SPECIALIST MEDIA KIT 2017 WWW.DUTYFREEMAGAZINE.CA DU TFWA AP 2016 MAY 2015 · TF The World’s Top 5 Airports for Shopping p. 14 p. 26 QATAR DUTY FREE PERFUMES AND COSMETIC Smooth sailing for Bhatia Traders p. 6 Dan Cappell talks strength of ADD Chinese travelers around the world p. 12 TFWA AP 2016 MAY 2016 · TFWA AP · VOL 26 · NO 1 DUTYFREEMAGAZINE.CA

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16 AMERICAS DUTY FREE & TRAVEL RETAILING NOVEMBER 2013

Grey Goose pop-up bar

Also in the Arrivals area, an even more spec-

tacular sight awaited travelers as the bar/

restaurant operated by HMSHost was trans-

formed into a Grey Goose bar and restaurant.

As well as having the opportunity to enjoy a

Grey Goose Le Fizz, travelers could sample the

same cocktails being enjoyed by movie stars at

exclusive festival parties. Three cocktails—the

Glacier Goose, the Canadian Crush and the

Torontini—were specially created for this

year’s festival and were all available to purchase

from the Grey Goose Arrivals bar. Also in the

bar was a big screen where travelers could

catch up on Festival news, which was being

shown alongside films on how to make the

Grey Goose cocktails.

Joining forces with the Bacardi Canada

team, in the on-trade Bacardi Global Travel

Retail gave travelers the opportunity to enjoy

a complimentary Grey Goose cocktail in one

of several bars, restaurants and clubs which

are festival hot spots throughout the city. The

cocktail gift voucher came with a Grey Goose

festival guide featuring a map of the best places

in Toronto to enjoy a cocktail during the Fes-

tival with the recipes to this year’s cocktails

on the reverse.

Trinity in Toronto

For the

Bacardi partners with Toronto Pearson, Nuance and

HMSHost for a film festival activation, effectively driving

sales of Grey Goose and upping traveler engagement

“We achieved great results

in Toronto last year and

set a high bar for us to top

in 2013, but thanks to an

excellent collaborative effort

we’ve created a seamless

Grey Goose experience for

festival-goers.” LEIGH IRVINE,

REGIONAL DIRECTOR FOR THE AMERICAS,

BACARDI GLOBAL TRAVEL RETAIL

As the movie world descended upon Toronto for its annual film festival, Bacardi

Global Travel Retail, in cooperation with duty free retailer Nuance, HMSHost and

Toronto Pearson Airport, celebrated the arrival of Hollywood’s finest.

Bacardi welcomed travelers at Toronto Pearson with a complimentary Grey

Goose Le Fizz cocktail—a refreshing mix of Grey Goose vodka, St-Germain

elderflower liqueur, freshly squeezed lime juice and soda water—served in an elegant flute.

And to help get consumers in the mood to see a festival movie, each Grey Goose Le Fizz was

accompanied by popcorn.

benefit

of all

Bacardi effectively raised the profile of

Grey Goose in Departures by driving

footfall into the Nuance Departures stores

by RYAN WHITE

DUTYFREEMAGAZINE.CA

Iraq DF in new terminal p.16 Prestige Suppliers: Pioneers in Southeast Asia p.18 Opulence in Arabia p.30

MAY 2015 · TFWA AP · VOL 25 · NO 1

TFWA AP 2015

Dubai Duty Free’s

Colm McLoughlin

named recipient of Irish

Presidential Distinguished

Service Award p.6

6 LIFESTYLE ISSUE OCTOBER 2015

LIFESTYLE: FASHION OVERVIEW

It’s boom-time for travel retail fashion sales across the

Middle East and Asia, driven by the voracious appetite for

trends among Chinese outbound travelers. Operators are

adding retail space at a clip to cater for the category’s popu-

larity – and sales are surging.

According to Saba Tahir, Vice President—Purchasing, fashion

sales at Dubai Duty Free, sales jumped by 34% compared to

the same period of last year, mainly spurred by the new brands

introduced in Concourse A—a different presentation than usual.

Even though Concourse A opened early 2013, it was only mid-

2014 when the whole fashion area was complete, namely with the

opening of Chanel and Hermès. “This has had a welcome and

positive upswing on sales,” says Tahir.

Has the fashion category now reached its potential? “Cer-

tainly not for Dubai Duty Free,” Tahir says, “and we see a lot

of potential to grow the fashion categories in the future, space

permitting. We can see more and more categories having fashion

elements—technology, for instance, is a perfect example. Fashion

evolves continuously and very quickly and in order to maximize

its potential, we need to be ready to embrace required changes at

any given time.

“The new fashion concept in Concourse A, where the brands

like Chanel, Hermès, Gucci and Salvatore Ferragamo are show-

cased in a different environment, is a way of adapting to changes

required at this time and making the most of what we can do for

this category.”

Catering to different requirements

In terms of buying, fashion is dictated by the trends and there-

fore Dubai Duty Free must ensure that the key items for each

collection are in its assortment, says Tahir, while the profile of its

customers dictates the specific requirements when it comes to

size, shape, color, etc. “As much as we cater to the international

market, we need to be diverse when it comes to product assort-

ment to ensure that we cater to different requirements,” he adds.

“However, we still have to be mindful of the fact that when it

comes to ready-to-wear, customers will still be drawn to basics

and safe styles and designs. Trying to strike a balance between

being true to the ethos of a brand and buying more safe and

conservative can be difficult and one we find challenging when

going to do orders!”

Dubai Duty Free’s top 10 fashion/lifestyle products overall are

bags, wallets, small leather goods, scarves, ties, belts, sunglasses,

jewelry, men’s polo shirts, and men’s shirts.

Traveling

The world’s leading travel retailers in the

Gulf and Asia are making space for luxury

fashion as sales leap—and the potential

has not yet been realized, they say

Dubai Duty Free’s top three fashion/lifestyle products

overall are bags, wallets and small leather goods

in styleby HIBAH NOOR

104 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016

EDITOR’S CHOICE

7

6

5

4

3

2

1

Bursting with

creativity

1. Braun’s PrecisionTrimmer PT 5090 is a high-precision

styling device with an edgy and masculine design that can be used in

the shower. Its slim head ensures even trimming and precise edging

of beard lines and three trimming combs allows for different length

settings

2. With strong vintage inspiration, this round, glamorous Jackson

model is a sophisticated expression of the Chloé fashion spirit. Made

by Marchon Eyewear, the frame features unique metal temples that

resemble a tennis racket

3. Lambretta Watches’ new, fashionable Cielo Zebra collection is

inspired by the colors of the savannah with hot and trendy zebra pat-

terns in three creative colors

4. Germany’s VW Beetle car is celebrating its comeback as a keyring

by Troika. The Light Beetle 1964 keyring shines with tiny LED

lights to lighten every keyhole

5. The Chupa Chups Mini Sour pouch bag by Perfetti Van Melle

is the ideal pack for snacking and sharing. It contains 40 mixed sour

fruit mini lollipops

6. The limited-edition Godiva Gold Anniversary Collection

18-piece box features eight of Godiva’s most iconic chocolates – one

from almost every decade. The collection is completed by the brand

new Egérie Noir piece

7. The Mr. Burberry fragrance is inspired by the iconic, black Burb-

erry trench coat. The woody scent is encased in a masculine bottle.

The weighted cap references horn-look buttons, while a hand-tied

knot in English-woven gabardine sits around the neck

This spring’s summary of the best

travel trinkets run the gamut of

refreshing fragrances, covetable

bags, and innovative gifts

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 105

10

9

8

8. Montblanc Legend Spirit reveals a more casual aspect of

Montblanc Legend. The two master perfumers, Nathalie Lorson

and Olivier Cresp found a perfect composition to create a fresh and

intense fragrance

9. Featuring cool freshness and warm spices, Polo Blue by

Ralph Lauren is a fragrance inspired by the blue sky, the open

waters, and an invigorating blast of fresh air

10. Tumi’s Larkin Collection, named after the historic street

in San Francisco, is offered in a ballistic fabric and pebbled leather

for female travelers. The range of refined and structured silhou-

ettes includes briefcases, totes, and the new, must-have Laurel

backpack

11. The new Slim Power Bank from accessories expert Go

Travel is as compact as a credit card yet powerful enough to fully

charge a smartphone in just 1.5 hours. Thanks to its ultra-slimline

design, it conveniently slips into any wallet or shirt pocket

12. Perry Ellis RED, supplied by Falic Fashion Group, is a

powerful and masculine new fragrance for spring from the all-

American apparel brand. An initial burst of juniper berries with a kick

of citrus, the scent evolves into red apple, Sichuan pepper,

red leather, and amber

13. Inspired by modern gentlemen dressed in classic white, Vince

Camuto Eterno by Parlux Fragrances is a woody aromatic fra-

grance that features citrus and mint blended with rich bourbon, sleek

woods and vibrant spices

14. Canadian Flower, produced by Canada’s Pillitteri Estates

Winery and distributed by ALFA Brands, represents an evolution in the

packaging of reserve icewine. The designer is Jesse Shou, a young

Canadian artist from British Columbia

15. This Danish designed women’s watch from Obaku Denmark,

with its peach mother-of-pearl dial and white Italian leather strap, is a

perfect example of Obaku’s sophisticated look and Zen philosophy

16. Perfume Holding’s innovative fragrance iPhone case protects

the phone while holding your fragrance. The case has been tested

to ensure that the juice will not come into contact with any part of the

phone. It comes pre-filled with 25ml of fragrance and an additional

25ml refill

11

12

13

14

15

16

10 CHINESE TRAVELER MARCH 2016

CHINA OVERVIEW

AdvantageWith US$11.7 billion earmarked for civil

aviation infrastructure development in

2016 and more than 200 new international

routes to be added to the mix, China’s

future potential is prodigious

Chinaby CLAIRE MALCOLM

US$117 billion has been allocated

for civil aviation infrastructure

development this year with the

identification of 11 key projects

24 ASIA DUTY FREE & TRAVEL RETAILING TFWA/APTRA CHINA 2015

根据世贸组织规则，2015年中国将取

消银联在银行间结算的垄断地位，让

其它信用卡公司大胆进入中国市场，

尤其是维萨、万事达和美国运通，它

们既发行信用卡，也提供商户服务。

中国人青睐和购买的顶级品牌商品继

续占到中国游客总消费量的近75%，

这些品牌包括路易威登、古琦、香奈

儿、阿玛尼和万宝龙。化妆品、香

水、天然健康产品、鞋类和糖果糕点

居中国游客购买商品的前列。

更多中国人进入邮轮市场，为免税

和购物提供了新的增长机遇。2015

年，东亚将成为大型邮轮基地，主要

邮轮运营商投入大量预算，以中国为

中心，大力开展营销活动。皇家加

勒比、嘉年华及其它独立邮轮公司正

在增加从上海、天津和青岛起航的航

线。中国最大的在线售票商“携程”

最近购买了一艘邮轮，而“春秋旅

游”2015年要包租15艘邮轮。到2016

年，中国人将成为世界上第二大邮轮

旅游民族群体。

中国人拥有、经营和关注的酒店集团

开始主导市场。如家快捷酒店现在成

为第九大酒店经营商，锦江酒店就总

床位而言居第十位。锦江酒店2014

年成功推出“都城”中档酒店品牌之

后，将于2015年在新上海大厦高层推

出“J Hotel”品牌。北京旅游集团和

德国凯宾斯基酒店成立的合营企业“

诺金”的第一家豪华酒店将在北京开

放营业。大连万达将在伦敦、马德

里、芝加哥和澳大利亚黄金海岸等世

界各地建立万达酒店和度假村，而如

家快捷酒店和锦江酒店正在向整个东

南亚扩张。

2015年，中国人出境旅游和寻求新

体验的细分市场，尤其是高端市场，

将激发旅行社重点关注特色旅游和利

基市场促销活动。澳大利亚在用美食

引诱中国游客，瑞士在兜售滑雪场滑

雪活动，加拿大在落基山脉促销冬季

度假活动。邮轮，游猎，冬季冒险运

动，还有自驾车出租，各国旅游公司

2015年卯足了劲在中国加紧营销。

微信仍然是帮助品牌公司和零售商

有效联系中国海外购物者的主要平

台。52%的中国购物者表示，微信影

响着他们的购买决策。近乎100%的中

国手机提供微信服务，6亿消费者每天

都使用微信购物、收发信息和互动交

流。零售商尤其成功，他们利用微信

提高品牌忠诚度，提供深层次产品信

息，引导消费者从线上来到线下，最

终实现转化和销售。

中国经济虽然增速减缓，但仍然像中

国海外购物者扫货一样坚定有力，中

国国内经济增长的基本因素将继续推

动富裕的中上阶层中国人出国购物。

中国奢侈品进口税，依据产品种类不

同，仍然保持在 50%-125%。由于许

多中国人越来越把旅游视为身份的象

征，所以在纽约、伦敦、巴黎和新加

坡购买产品就成为一种炫耀的资本，

比实际购物本身重要多了。中国海外

购物者很快就要牺牲假期出去购物。

GUEST WRITER

48 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016

INDUSTRY NEWS: M1ND-SET

North American travelers are

big users of technology such

as smartphones when they

travel – but they don’t use it

to check out the duty free shopping when

they’re passing through the airport.

According to the latest data shown

exclusively to Americas Duty Free by

travel retail research specialist m1nd-set,

of the 88% of North Americans who use

smartphones when traveling, the vast

majority used it at the airport before

boarding – but only 7% used it to research

duty free shopping.

Swiss-based m1nd-set’s latest report

is based on interviews with over 4,000

travelers across the globe. The research

showed that on average, North American

travelers take with them between two

and three different devices when going

on a business or leisure trip. And they are

significantly more likely than travelers

globally to carry a smartphone, laptop,

tablet or e-reader.

m1nd-set’s Owner and CEO Peter

Mohn says the report shows that there

is a clear behavioral challenge. “The

industry has to encourage more travel-

ers to consult the internet for duty free

and travel retail shopping information.

Currently only three out of ten shoppers

will consult the duty free retailer websites,

while twice as many check brands web-

sites and five out of 10 check the domestic

retailers’ websites.”

Tech-connected travelers

On business trips, some 91% of North

American travelers carry a smartphone,

while 88% take a laptop and 51% have

a tablet. For leisure trips, 87% carry

a smartphone, 56% a tablet, and 54%

a laptop.

Of the 88% of North Americans who

use smartphones when traveling, the

vast majority (86%) used it at the airport

before boarding – but only 7% used it to

research duty free shopping. And only

7% used their phone during a flight, but

this jumped to 42% who used their phone

at their destination. Of the 71% who use

their laptop when traveling, 36% used it

m1nd-set’s

Owner and CEO

Peter Mohn

Join the

Research firm m1nd-set discovers that North

American travelers aren’t using their favorite

tech devices in the duty free shopping arena,

and a new report reveals their shopping habitsTECH REVOLUTION

by HIBAH NOOR

DUTYFREEMAGAZINE.CA

Moroccanoil.comO N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y

In Memoriam: Alberto “Pancho” Motta Jr. p. 16 DPG conquers Chile and Peru p. 20

ASUR’s Cancun Terminal 4 takes off p. 38

JUNE 2016 · ASUTIL· VOL 26 · NO 2

ASUTIL 2016

Inglés y español

16 ASIA DUTY FREE & TRAVEL RETAILING MAY 2016

AIRPORT NEWS: JEWEL CHANGI AIRPORT

Singapore’s Changi Airport is

already considered the best air-

port in the world and soon it will

be even more impressive thanks

to the latest project, Jewel Changi Airport

(Jewel). This impressive glass and steel

structure with its outstanding leisure and

retail facilities will embody the concept of

a lifestyle destination.

Set to complete in 2018, the 134,000

square meters that make up Jewel will

offer: a hotel operated by international

brand YOTEL; a dedicated multi-modal

passenger lounge; and 90,000 square

meters of retail space. The ten-storey

complex, with five floors above ground

and five below, is integrated with the

expanded Terminal 1 via the Arrival Hall

and linked to departure halls of Terminals

2 and 3 via pedestrian bridges with travel-

lators. Jewel is conveniently located on

the public side of T1, making it accessible

to local visitors as well as air passengers

and destination tourists.

Philip Yim, Chief Executive Officer,

Jewel Changi Airport Devt, describes the

reasoning behind the S$1.7 billion (US$1.2

billion) investment: “Our vision is for

Jewel to be an iconic world-class lifestyle

destination that will enable the Changi

air hub to capture passenger mindshare,

and boost Singapore’s appeal as a stopover

point for travelers. At Jewel, we want the

world to meet Singapore and for Singa-

pore to meet the world.”

in the crown

A joint venture between Changi

Airport and CapitaMalls Asia is set

to deliver an iconic centerpiece for

air passengers, tourists and locals

by REBECCA BYRNETHE JEWEL

Jewel, the new icon of Changi Airport

Jewel will offer around 90,000

square meters of retail space

Jewel embodies Singapore’s reputation

as a garden city as visitors can

dine amongst the lush greenery

Traffic both to and out of China has remained on an upward trajectory

Civil Aviation Administration of China (CAAC)

plans for the construction of 66 new airports between

now and 2030 is a gargantuan undertaking but one

that will herald a new era of opportunity for the

duty free and travel retail industry.

A total of US$117 billion has been allocated for civil avia-

tion infrastructure development this year with 11 key projects

identified and work on new facilities at Beijing, Chengdu, Dalian,

Qingdao and Xiamen to be accelerated, along with 52 existing

airport upgrades.

This will bring the number of Mainland China airports to 272

within the next five years and accommodate growing domestic

demand, which saw Chinese travelers log more than four billion

trips in 2015. Meanwhile, outbound travelers made 120 million

trips according to the National Tourism Administration, repre-

senting a year-on-year increase of 16%.

According to IATA research, China is expected to overtake

the US as the world’s largest passenger market by 2029. With an

annual growth rate of 5.2%, by 2034 it will account for just under

two billion passengers - that’s 758 million more than 2014.

According to Jaya Singh, APTRA President, despite the

effect of government austerity measures, which prompted a

shift in purchasing patterns as consumers replaced ostentation

with moderation, the move towards a more sustainable middle

ground is the new reality of China’s fluid landscape.

Erik Juul-Mortensen, President of TFWA is on the same page,

and also highlights Chinese government initiatives to encourage

consumers to spend domestically - which was impacted by the

twice-devalued Yuan - as major market influencers.

“Both of these initiatives have taken their toll on the duty

free and travel retail market. However, traffic both to and out of

China has remained on an upward trajectory, and growth rates

such as the 12.5% reported at Shanghai Pudong will be the envy

of the majority of airports across the world,” he says.

But far from being pessimistic about the future, he contends

that the opportunities are “considerable” and stresses that the

Chinese traveler must be a priority for everyone involved in the

duty free and travel retail sector, both within China and as travel-

ers beyond the region.

“Chinese customers are also

particularly interested

in luxury brands. Whereas

in the past this meant

largely Western brands,

there is now an increasing

number of Chinese premium

and luxury names.”

ERIK JUUL-MORTENSEN,

PRESIDENT, TFWA

120 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2016

SUNGLASSES: KERING EYEWEAR

Kering Eyewear, part of French

luxury goods group Kering,

is new to travel retail and has

a clear vision for the eyewear

industry. Since venturing into the channel

with its eyewear collections – including

hot fashion and sports lifestyle brands

Saint Laurent and Puma – the company

has been selecting its partners in the

channel and is now building its roll-out

plan, carefully selecting each location.

In addition to Saint Laurent and Puma,

the firm boasts nine other on-trend

brands, with brand-of-the-moment Gucci

being added to its portfolio in 2017 for the

Spring/Summer 17 collection.

With these stellar brands under its

belt, what does the future look like? “Ker-

ing Eyewear’s main mission is to create

an impact in the travel retail industry,

transforming the way the luxury eyewear

is perceived by final consumers,” says

Omar Hagi, Head of Global Travel Retail

and International Optical Retailers,

Kering Eyewear.

A big focus will be given to sports life-

style brand Puma, ahead of the Olympic

Games in Rio de Janeiro, Copa America

and European League championship,

leveraging the synergy with the brand.

Overall, Kering Eyewear has a six-

prong strategy for growth: strong brand

portfolio and dedicated products; relevant

distribution ; partnership with top clients

in all regions; key projects; a focus on staff

and final consumers in order to increase

sell-out; and a well-structured team.

Speaking about the strategy for

Americas travel retail, Kering Eyewear’s

goal is to help all 11 brands in their

organic growth. He mentions two that are

achieving “very important growth” in the

market: Puma, through the launch of the

Usain Bolt Capsule Collection, in order

to exploit Olympic Games; and Saint

Laurent, which personifies the laid-back

LA attitude with its Surf Sound collection

inspired by contemporary Californian

music culture and rock aesthetic.

The company is working on several

strategic initiatives in the region. For the

high-end brands, such as Bottega Veneta

and Saint Laurent, it is focusing on visibil-

ity in selected locations. Several initiatives

will be unveiled during the following

months. For the Sport & Lifestyle division,

where Puma is its pillar, a broad distribu-

tion is targeted in high-traffic locations

such as Rio de Janeiro, São Paulo, Manaus,

Macapá and Buenos Aires.

He adds that the company offers

dedicated Asian and Korean fitting for

consumers traveling in the North West

[US] region.

To spur growth, Kering Eyewear aims

to integrate one of the fastest-growing

categories within accessories, helping

the sunglass brands to exploit their full

potential. The eyewear collections are

now designed and developed in-house, in

collaboration with the creative teams, and

with the same attention to craftsmanship

and detail as in other product categories.

“The result is that we are now present-

ing to the market collections that are

totally aligned with the brand’s DNA and

that leverage on the masterbrand icons,

such as for Puma, where we have trans-

lated some strong concepts such as Suede

and Ignite into the eyewear collection,”

enthuses Hagi.

He also cites McQ, the Alexander

McQueen diffusion line, whose Spring/

Summer 16 collection takes classic shapes

and distorts iconic silhouettes with

metalwork, unexpected textures and bold

prints that capture the rebellious spirit of

the brand.

Crucially, Kering Eyewear also aims to

maintain selective distribution by choos-

ing its partners carefully and offering

qualitative visibility for its brands.

“We are not another eyewear company,

but we aim to become the first luxury

company in the eyewear category,”

Hagi concludes.

Saint Laurent’s California sunglass

style forms part of the Saint Laurent

Surf Collection, evoking a laid-back

LA music vibe and rock aesthetic

Luxe vision

As hot brand Gucci prepares to return

to its portfolio, Kering Eyewear has

propelled itself into the travel retail arena

on a mission to become the first luxury

company in the eyewear category

by HIBAH NOOR

To exploit the Olympic

Games, Puma has

launched the Usain Bolt

Capsule Collection,

centered on staying

ahead of the game

and looking “beyond,

forever, faster”

24 LIFESTYLE ISSUE OCTOBER 2015

FASHION FILES: LAGARDÈRE TRAVEL RETAIL UK & IRELAND

Lagardère Travel Retail UK & Ireland recently

announced the opening of The Fashion Place at

Glasgow Airport. The store is a pilot of the concept but

more openings are already planned for Seville in Janu-

ary 2016 and Nice in March 2016.

Mélanie Musso, International Retail Brand Manager, Duty

Free Global, Lagardère Travel Retail, tells us that fashion has

been a focus for the company worldwide for some time now

since a significant portion of the growth that duty free has

experienced of late has come from the category. “Fashion also

represents an opportunity for us to grow our own business,”

Musso explains.

Of course, Lagardère Travel Retail knows a thing or two about

fashion, with the operator’s multi-brand concept, The Fashion

Gallery, currently in place in Singapore, Madrid and Warsaw

airports. Fashion and accessories are performing extremely well

across Lagardère Travel Retail’s global network, with Musso

calling it the operator’s “main lever of business growth,” with a

turnover evolution at +21% in 2014 versus 2013. A clear indica-

tion of the importance of fashion to Lagardère Travel Retail’s

bottom line is the fact that in 2014, 41 boutiques were opened; a

further 57 are planned for 2015.

“The fashion business is definitively becoming an important

category in travel retail,” Musso explains. “For instance, our fash-

ion portfolio now represents 16% of our global business. Fashion

purchases in travel retail are at 75% impulse, yet passengers

are more likely to yield to accessories and jewelry offers. The

positioning of The Fashion Place Glasgow offer has been defined

based on the airport and passengers research we performed.”

Answering

Lagardère Travel Retail UK & Ireland’s

latest concept, called The Fashion Place,

has been designed from the ground

up to meet travelers’ fashion needs

the call

Mélanie Musso, International Retail Brand Manager,

Duty Free Global, Lagardère Travel Retail

by HIBAH NOOR

Increased seat capacity and improved

global economy in addition to

concerted efforts on the part of many

Caribbean countries helped make 2014

the region’s best tourism year yet

10 AMERICAS DUTY FREE & TRAVEL RETAILING APRIL 2015

CARIBBEAN TOURISM REPORT

There’s no denying that a market like leisure tourism

is inextricably linked to peaks and valleys in major

worldwide economies. Given poor economic indica-

tors in the US and Europe over the last few years that

resulted in would-be tourists having less disposable income, the

tourism industry in the Caribbean has had a tough go of it.

Nonetheless, travel to the region is starting to pick up, and

Winfield Griffith, Director of Research & IT at the Caribbean

Tourism Organisation, says that the signs were evident near the

end of 2014.

“Leisure travel is displaying steady demand again as the

economies in the main markets continue to show signs of resur-

gence, although these signs vary from weak to moderate at best,”

he explains. “This heightened demand significantly benefited the

Caribbean [in 2014] and is clearly evident in the fact that visitors

are coming in larger numbers such that growth rates in arrivals

were higher than expected last year. The growth rate of 5.3% in

tourist arrivals was among the best at the regional and sub-

regional levels worldwide.”

Furthermore, an analysis of data provided by Smith Travel

Research, a US company that tracks overall performance of the

hotel sector, reveals that Caribbean hotels earned more revenue

last year than in 2013. Room occupancy rates also improved

slightly, and revenue per available room was up 5.7%.

More good news is that this increase in travel wasn’t just a blip

On the up and up

2014 proved to be a banner year

for tourism in the Caribbean, and

growth is expected to continue

as more and more tourists opt for

sun and fun on their vacations

by RYAN WHITE

Richard Sealy, Minister of Tourism for

Barbados and Chairman of the CTO,

notes that much of the responsibility

for continuing to attract tourists

rests squarely on the shoulders of

the organization and its members

(Left) Hugh Riley, Secretary

General of the Caribbean Tourism

Organisation, notes that there’s

reason to be optimistic for 2015

22 CONFECTIONERY JUNE 2016

LINDT & SPRÜNGLI

In times of crisis, price-related offers

are often viewed as a temporary

Band-Aid to shore up sales but for

leading premium confectionery

brand Lindt, discounting will never be

an option.

“At Lindt, we would rather focus on

continuing on the track of high quality

executions and passenger edutainment,”

says Peter Zehnder, Global Duty Free

Division Head, Lindt & Sprüngli.

Lindt’s maître chocolatier is its sweet

secret weapon when it comes to amplifying

consumer spend in the duty free segment

and the company continues to highlight

the brand’s chocolate competence and

appeal to the travel retail sector via a range

of eye-catching HPP events, including live

master chocolatier demonstrations.

The Lindt

Putting its maître chocolatiers on the

duty free frontline as brand ambassadors

is one way that Lindt & Sprüngli

continues to reinforce its 170 years of

craftsmanship and market expertise

strategy

by CLAIRE MALCOLM

Peter Zehnder, Global Duty Free

Division Head, Lindt & Sprüngli,

and Thierry Canive, DFS

The eye-catching Love

LINDOR range made

its Asia debut at the

2016 TFWA Asia Pacific

Exhibition & Conference

With EXCELLENCE you will discover

the expertise and craftsmanship of our

LINDT Maîtres Chocolatiers: blending

the most aromatic cocoa beans with

the finest ingredients to create elegantly

thin chocolate of intense flavor.

EXCELLENCE

Driven by their passion, dedication and innovative spirit

since 1845, the LINDT Maîtres Chocolatiers create the

world’s finest chocolate delights.

LINDOR makes the perfect

blissful treat. Once you

break the milk chocolate

shell, the irresistibly

smooth filling starts to

melt and so will you.

LINDOR

What makes LINDT Chocolate

so exceptional?

Taste the Difference

www.dutyfreemagazine.ca CONFECTIONERY 23

According to Zehnder, Lindt’s master

chocolatier is its finest brand ambassador

and has been a symbol of the company’s

innovative spirit since 1845; making it an

essential element when it comes to driv-

ing duty free consumer spend.

Says Zehnder: “Our new Swiss

Masterpieces gifting collection, as pre-

sented at TFWA Singapore, presents a

great opportunity to involve our maître

chocolatier at POS and to really showcase

the craftsmanship and tradition of the

brand heritage.

“This is reflected in sound commer-

cial returns, and at the launch events in

Zurich and Dubai for example, we saw

triple percentage increase in sales.”

While certain destinations have per-

manent master chocolatiers in residence,

there is also a traveling contingent, and

Zehnder highlights recent promotions

in Jordan, Spain, Chile and Sri Lanka,

in co-operation with World Duty Free,

as successful examples.

A new mini brochure called the

Lindt Difference has also been introduced

to reinforce the company’s heritage

and USPs.

Lindt also hopes that with products

such as the glamorous Love Lindor range

that debuted at TFWA Singapore, and its

Pick ‘n’ Mix proposition, market share in

Asia will continue to grow, as Zehnder

explains: “Last year we continued to see

global growth but there is still some way

to go for the brand in Asia.”

A staple in the domestic candy arena,

but relatively new to travel retail, is the

Pick ‘n’ Mix concept. So far it has only

been available in Zurich, Qatar, Stock-

holm, São Paolo, Singapore and Kuala

Lumpur. More recently, two new locations

opened: Nice (with Lagardère) and Hong

Kong (with DFS).

“It’s a really interactive concept which

drives footfall to the store. It serves

different purposes, from encouraging

higher spend as well as communicating

the different Lindor flavors and seasonal

opportunities to adding personalization

and individualization at airport locations,”

says Zehnder.

“It requires a certain location and only

really works in large airports where there

is an expanded duty free set-up with a

shop-in-shop so that there is the requisite

space and room for staffing. So far, the

response has been very good and we are

seeing a lot of interest from retailers and

operators,” he adds.

The Lindt Difference info brochure

Lindt’s Pick ‘n’ Mix

concept is relatively

new to travel retail but is

already proving to be a

popular traveler choice

The Lindt Pick ‘n’ Mix

experience at Hong Kong

International Airport

Lindt craftsmanship

is a key brand USP

DUTYFREEMAGAZINE.CA

DFS chooses Cambodia for downtown store p. 10 John Garner takes DFASS to new heights p. 14

Teo Chew Hoon: New at Changi Airport p. 36

Asia DF di Maggio.indd 1

25/03/16 18:21

MAY 2016 · TFWA AP· VOL 20 · NO 1

TFWA AP 2016

CONTENTS

What’s

inside

14

24

FEATURES

Industry sales hit US$60 billion in 2013 14

Online experience with Dufry 68

London Supply’s retail play

70

Taking travel retailing to the next level 78

Guest writer: Sarah Branquinho 84

ARI North America is in the loop 86

Taking the next step

92

An exciting show in store

98

Viewing 2015 with positive anticipation 100

Tackling global challenges head-on 102

The sun is shining

104

Essence Corp. tackles

Caribbean challenges

109

Extreme targeting

114

LEAD STORIES

18 Top Story

READY FOR GROWTH

Santiago’s Comodoro Arturo Merino Benítez

International Airport will more than triple its

passengers in the next 30 years. Under a

new consortium, this airport will be ready

for them

22 Airport Report: JFK

STEP BY STEP

JFKIAT, which manages JFK International

Airport’s Terminal 4, has been taking its

time fully developing its new airside com-

mercial space

36 Panama Report

WHERE THE AMERICAS MEET

Three big names in the industry—Motta In-

ternacional, ASUTIL and Grupo Wisa—weigh

in on what makes Panama a great place to

do business

EL LUGAR DE ENCUENTRO

DE LAS AMÉRICAS

Tres nombres prestigiosos de la industria—

Motta Internacional, ASUTIL y Grupo Wisa—

analizan los motivos por los que Panamá es

un sitio ideal para hacer negocios

40 Latin Americas Report

SOMETHING FOR EVERYONE

Four Latin American duty free operators walk

Americas Duty Free through their varying

strategies for ensuring success in an increas-

ingly competitive industry

ALGO PARA TODOS

Cuatro operadores duty free de Latinoaméri-

ca revelan a Americas Duty Free sus cambi-

antes estrategias para garantizar el éxito en

una industria cada vez más competitiva

58 Association Report: ASUTIL

WHAT’S TO COME

ASUTIL’s José Luis Donagaray discusses

the organization’s upcoming conference

in Panama and what big changes in Brazil

could mean for the industry

LO QUE TRAERÁ EL FUTURO

José Luis Donagaray, de ASUTIL, habla so-

bre la próxima conferencia de la organización

en Panamá, y lo que podrían significar para la

industria los grandes cambios en Brasil

CONFECTIONERYJUNE 2016 · SPECIAL ISSUE

Category update: Confectionery p. 6 Perfetti’s local flavor, global appeal p. 12

DDF’s Saba Tahir talks confectionery p. 18

DUTYFREEMAGAZINE.CA

72 AMERICAS DUTY FREE & TRAVEL RETAILING JUNE 2016

COMPANY REPORT: MONARQ

This year MONARQ celebrates

its 10th anniversary, and the

celebrations are about much

more than just longevity; each

passing year has brought more growth

to the company’s sales. Despite South

America’s economic difficulties, 2015

brought much of the same, though 2016’s

sales have leveled off somewhat. “We

saw modest growth in South America

duty free channel during 2015, which has

stabilized during the first quarter of 2016,”

says CEO Robert De Monchy. “The most

heavily impacted area is duty free on the

Brazilian borders. Argentina continued

to do well throughout 2015 but has also

started to suffer in 2016.”

Brazil and Argentina have traditionally

been the collective economic engine in

the region, but in recent years that power

has diffused somewhat to other countries.

“Other parts of Latin America continue to

do quite well,” says De Monchy. “Colom-

bia and Mexico are facing some chal-

lenges due to exchange rate issues, but

the remaining socio-economic indicators

remain positive for these markets.”

While LATAM has had a difficult year,

the same cannot be said for the

Caribbean and US markets,

which were both strong, and

MONARQ definitely benefited

from this strength. “The year

2015 has been another year of

double-digit top-line growth,

mostly coming from the Carib-

bean and US duty free,” he says.

This year has been positive

so far in those areas and also

in Central America, whereas

large swaths of South America

remain challenging. “To my

understanding, we will have

a few more challenging years

ahead of us in Brazil, since the

country will need to undergo

some serious restructuring,”

he says.

But sales are not the only

things growing for MONARQ;

the company’s portfolio is also

expanding. “We presented a

number of new premium and

super premium brands dur-

ing IAADFS,” says De Mon-

chy. “Most notably, Tamdhu

Speyside Single Malt Whisky,

Tomatin Highland Single

Malt Whisky, Del Maguey Mezcal, St

Germain liqueur and Cognac D’Ussé.

During ASUTIL we will be presenting our

newest exciting premium spirit brands

Leblon Cachaça, Benromach Speyside

Single Malt Whisky and Kilchoman Islay

Single Malt Whisky.” The company is also

offering some new travel retail-exclusive

packaging, including a 4x5cl pack for

Crystal Head Vodka, and is introducing 1

liter bottles for Opihr Oriental Spiced Gin

and Bloom London Dry Gin.

According to De Monchy, MONARQ’s

main focus over the coming year is: “to

continue on the same steep growth path

as for the last 10 years, maintaining our

investment level in our organization and

our brands.” How does he intend to do

that? “This business is about brands and

people, so it’s clear where our focus is.

We have recently been strengthening our

organization in the Caribbean, Mexico

and US duty free to better serve our cli-

ents and brand owners.” The importance

of a strong portfolio in this equation has

not escaped him. “We have also strength-

ened our portfolio with, above all, a

number of really exciting Single Malt

Whisky brands.”

Tenacious

A strong and growing portfolio, relentless determination

and amiability have combined to make MONARQ

a true force in the western hemisphere

MONARQ has added a number of single malts to its portfolio,

including Tamdhu, which was presented at IAADFS

for 10by WENDY MORLEY

Leblon Cachaça is one

of the brands MONARQ

is presenting in ASUTIL

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Free Trave

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MARCH 2016 · SPECIAL ISSUE

China’s future potential p. 10 Dufry’s state of readiness p. 24

DFS always one step ahead p. 28

DUTYFREEMAGAZINE.CA

TRAVELER When Fred Vandermarliere, CEO

of family-owned J. Cortès met

José Oliva, CEO of family-owned

Oliva cigars, they felt an immediate

connection. Four years later J.

Cortès’ acquisition of the American-

Nicaraguan company has created

a perfect working arrangement

48 SPIRITS & CIGARS JULY 2016

Belgian cigar specialist J. Cortès

has acquired US-based Oliva

Cigars, with branches in

Miami and Nicaragua. The

deal was effective on July 1, 2016.With

this acquisition, J. Cortès aims to diversify

its product portfolio and further establish

its position in the worldwide market.

Their combined annual turnover equals

US$100 million. “A family business

firmly branching out in two continents

is unprecedented in the cigar industry,”

said J. Cortès in a statement.

The two companies are family owned

but are run differently: J. Cortès cigars are

manufactured on a production line, while

Oliva cigars are rolled by hand. Where J.

Cortès is mainly active in Europe, Oliva

plays an important role in the American

market. J. Cortès CEO Fred Vandermarl-

iere said he had chosen to continue to

manage Oliva as a business, including the

brands it owns and its current manage-

ment team.

“Oliva Cigars is a fantastic, well-

run business with strong brands and

plenty of future opportunities. This acqui-

sition allows us to further strengthen

both businesses’ strategy and to stay

focused on brands, people and dedication

to great products for cigar lovers,”

said Vandermarliere.

Oliva Cigars CEO José Oliva described

the deal as an “all-in win-win,” He will

continue running the firm, with guaran-

teed continuity in both brands and the

workforce of 1,115 people.

“As a family, it was important to us to

be part of a company whose spirit and

culture is much like our own, a company

that appreciates and wants to continue

working with our entire team. It is a

new and exciting chapter for our com-

pany,” said Oliva.

J. Cortès Cigars has been in the hands

of the Vandermarliere family since 1926.

The company holds a strong position in

the European market, producing 100%

machine-made cigars, and is active in

80 countries worldwide. Core activities

are brands such as J. Cortès, Neos and

Amigos. It has 2,250 employees world-

wide and a total annual production of

500 million cigars.

Thanks to solid growth over the past 10

years, Oliva Cigars, based in Miami and

Nicaragua, has a strong position in the

American market for premium hand-

rolled cigars, branded Oliva, NUB and

Kaïn. Total annual production is 15

million handmade cigars.

A wonderful film about the partner-

ship can be found here: http://www.

jcortes.com/news or here: https://

www.youtube.com/watch?time_

continue=85&v=h0_MJoxBPLQ

Two families

unite

While J. Cortès has

acquired Oliva Cigars, the

company will continue to

be run as it always has

Whereas J. Cortès produces machine-made cigars, Oliva Cigars are rolled by hand

Together with José

Oliva, Gilberto Oliva

Fred Vandermarliere

have created an “all-in

win-win” deal

TOBACCO NEWS

The multi-brand Junction store was designed

and executed by Qatar Duty Free’s in-house

team, and is performing extremely well

20 LIFESTYLE ISSUE OCTOBER 2015

RETAILER NEWS: QATAR DUTY FREE

In just over a year, Qatar Duty Free has shot to the top of

the fashion retail charts with its impressive assortment of

mid-range and high-end brands targeting the diverse pas-

senger mix at Hamad International Airport (HIA) in Doha.

From the understated Italian chic of Giorgio Armani to the

vibrant Arabia-inspired T-shirt designs from local brand Fanilla

Couture, the retailer is going after both the dedicated fashionista

and the casual shopper.

Keith Hunter, Senior Vice President, Qatar Duty Free, is keen

to stress the retailer’s distinctive approach to the fashion category,

choosing to work with both established and niche brands that are

new to the airport environment.

“We are delighted with the reaction that we have had to our

unique mix of mid-range and high-end fashion and lifestyle

brands which we have brought to HIA,” he enthuses. “Most

notably our own concept multi-brand stores that were designed

and executed entirely by our in-house team have been perform-

ing extremely well. We took a risk by introducing brands and

concepts that are not traditionally associated with travel retail or

airports and it has really paid off.

“Our bespoke boutiques such as Esquire, a one-stop shop

for every man’s sartorial needs, or The Boulevard, which was

designed to meet the requirements of today’s fashion-conscious

travelers, have found an appreciative audience at HIA. Junction,

with its trendy mix of male and female urban brands such as

Desigual and Diesel, has also been a big hit with travelers.”

At the upper end of the market, Qatar Duty Free has an

avenue of luxury boutiques, which includes brands such as

Hermès, Ferragamo, Giorgio Armani, Tiffany & Co, Rolex, Hugo

Boss, Coach, Burberry and Michael Kors, which is also a popular

destination for fashion-savvy travelers.

A fashion

Qatar Duty Free has experienced a

fashion renaissance since the opening

of Hamad International Airport in 2014

lover’s oasis

Keith Hunter,

Senior Vice President,

Qatar Duty Free

by HIBAH NOOR

124 AMERICAS DUTY FREE & TRAVEL RETAILING OCTOBER 2015

sales were fairly flat in 2013 but in 2014 they fell. The crackdown

on conspicuous consumption affected sales in China, and sales

fell drastically throughout that region. Despite the industry’s

reputation as being “recession proof,” sales dropped drastically in

the economically troubled Venezuela.

Brazil is one of the biggest global markets for spirits, a strong

market for Scotch whisky, and its coastal city of Recife is believed

to have the highest per capita consumption of Scotch whisky in

the world. According to the Scotch Whisky Association, whisky

is now the UK’s sixth largest export to Brazil. In 2014, however,

while volumes remained the same, value dropped, suggesting

that the economic situation there, too, has affected consumer

purchasing. Despite positive economic conditions, sales of Scotch

whisky in the US, which had increased 8% in 2013, dropped

back down 9% in 2014, bringing figures back approximately to

the same levels as in 2012. Mexico showed the one shining light

in the region. The volume of Scotch whisky sold in the country

increased 5% in 2014 after increasing 20% in 2013. However,

value still dropped 10%.

Vodka remains flat

Despite being the largest global category, vodka sales have been

quite flat for the past few years. In 2013 the category’s growth

barely reached above zero. Until recently flavored vodka was

leading what growth there was, but flavored vodka sales have

now also dropped; some companies have begun to narrow their

flavor range or commit to offering more traditional, natural

flavors.

An example of this is La Martiniquaise’s Poliakov vodka. The

brand underwent a flavor makeover last year, upgrading its clas-

sic flavors using exclusively natural ingredients. Nadege Perrot,

Poliakov Brand Manager, says “flavor fatigue” was the reason for

the change in the brand’s range, which now includes Strawberry,

Caramel, Peach, Cranberry, Green Apple, Mandarin and Lemon.

Perrot has big expectations for the coming year. While this top-

selling brand’s main strongholds are in Europe, Oceania and the

Middle East, it is looking for expansion in the Americas.

All is not lost, however. Sales of unflavored vodka picked up

last year, and the spirit is still becoming more popular in Brazil.

That country’s vodka sales are expected to continue growing over

the next few years, according to IWSR.

in the double digits, and often high double digits. For example,

the Woodford Reserve family grew 32%.

American whiskey is not the only winner in the brown spirits

category. Irish whiskey has been on a massive upswing, with sales

in America quadrupling since 2002 and increasing by 22.5% last

year alone. High-end Canadian whiskies such as Brown-For-

man’s Collingwood are also on a growth trajectory.

Scotch whisky has not had the same good fortune. Global

Brown-Forman has seen great

success globally with its Jack

Daniel’s Tennessee Honey,

with net sales jumping 55%

globally outside the US

Poliakov, one of the world’s biggest vodka brands, upgraded its

flavor range last year, citing “flavor fatigue” as the reason

SPIRITS TRENDS: THE FUTURE OF SPIRITS

THE DUTY FREE INDUSTRY’S REGIONAL SPECIALISTMEDIA KIT 2017 WWW.DUTYFREEMAGAZINE.CA

DUTYFREEMAGAZINE.CA

TFWA AP 2016 MAY 2015 · TFWA AP · VOL 19 · NO 2

The World’s

Top 5 Airports

for Shopping

p. 14

p. 26

p. 40QATAR DUTY FREE PERFUMES AND COSMETICS

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Smooth sailing for Bhatia Traders p. 6 Dan Cappell talks strength of ADDF p. 10

Chinese travelers around the world p. 12

TFWA AP 2016 MAY 2016 · TFWA AP · VOL 26 · NO 1

DUTYFREEMAGAZINE.CA

Page 2: Pax International - Media Kit

Key points

■ Total distribution of 11,850 targeted readers

■ Established and respected; published for over 25 years

■ Truly unique and relevant regional perspectives

■ All issues distributed at events and to regional database

■ Strong internet exposure: Our website receives ~ 3 million hits per year

■ Weekly enewsletters with high open and click rates

■ Coverage of all major duty free exhibitions

■ Bilingual issues: Spanish/English in Americas and Mandarin/English in Asia

■ Continuously updated design and editorial content, to stay current

PARENT COMPANY OF AMERICAS, ASIA AND GULF-AFRICA DUTY FREE & TRAVEL RETAILING MAGAZINES, GLOBAL MARKETING, IS THE ONLY PUBLISHING HOUSE THAT PRODUCES REGULAR MAGAZINES AND NEWSLETTERS TARGETED SPECIFICALLY AT DUTY FREE & TRAVEL RETAIL EXEC-UTIVES WORKING IN THESE SPECIFIC MARKETS. AS SUCH IT PROVIDES AN INVALUABLE SOURCE OF INFORMATION AND EXPERT OPINION ABOUT MATTERS PERTAINING TO EACH OF THOSE SPE-CIFIC REGIONS. AT TFWA WE CONSIDER THESE PUBLICATIONS TO BE PILLARS OF THE INFRA-STRUCTURE THROUGH WHICH THE INDUSTRY IS DEVELOPING NOW AND IN THE FUTURE.

– ERIK-JUUL MORTENSEN, PRESIDENT, TFWA’’

Global MarketingCompany Ltd.

Launched over 25 years ago, Americas, Asia and Gulf-Africa Duty Free maga-zines cover all three regions of the world that are on a growth trend in

the global travel retail industry. Our high-quality, glossy magazines are

the perfect choice to showcase global brands. While we have a clear regional focus, offering especially relevant informa-tion and allowing for targeted marketing, we have the look and feel of a high-end con-sumer publication.

While issues are produced for – and distributed at – specific industry events such as TFWA China Conference, IAADFS, TFWA Asia Pacific, ASUTIL, TFWA World Exhibi-tion, MEADFA and FDFA, each issue is also distributed to the entire regional database to ensure we reach all possible industry profes-sionals regardless of their attendance at any particular event.

Industry insiders know Americas, Asia and Gulf-Africa Duty Free magazines are must-read titles; we uncover the news that matters and, most importantly, get it into the hands of travel-retail industry decision makers.

Kindest Regards,

Hibah Noor, Editor-in-ChiefAmericas, Gulf-Africa and AsiaDuty Free & Travel Retailing

BEST OF BOTH WORLDS

Page 3: Pax International - Media Kit

■ Elevate your profile

■ Reach industry leaders and decision makers

■ Well-respected industry magazine published for over 25 years

■ Strong relationships and partnerships with TFWA, ASUTIL, IAADFS, MEADFA, FDFA, research groups like m1nd-set, and duty free operators

■ Full-service, turnkey media planning to make the very most of your marketing spend

■ Targeted, cost-effective media solutions. Regionally, thematically: Adapt your messaging and creative to your target audience

■ Multiple media touch points: Print, digital, experiential

■ Regionally based writers, an authentic voice and especially relevant information

■ Copy in English-Spanish in Americas and in English-Mandarin in Asia

WHY ADVERTISE?

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Wonderful fragrancesCollectaable cosmeticsExquisite jewelleryOne way to have it all

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Page 4: Pax International - Media Kit

NEW DAVIDOFF ESCURIO

A NIGHT IN RIO INSPIRES AN ADVENTURE IN TASTE

RHYTHM · INTRIGUE · ORIGINALITYDISCOVER WHERE ESCURIO MIGHT TAKE YOU

davidoff.com

dav_esc_210x203mm.indd 1 16.09.15 10:06ARI’s Gerry Crawford discusses business p. 10 DDF unveils shops in Concourse D p. 14 ATU has global ambitions p. 28

DUTYFREEMAGAZINE.CAOCTOBER 2016 · TFWA WE · VOL 25 · NO 2TFWA WE 2016

■ In addition to special features relevant to the specific region and timely topics, each issue offers:

■ Ample operator news and information

■ In-depth articles about major airport projects and renovations

■ Company profiles

■ Exhibitor coverage

■ New and exciting offerings crossing all categories

■ Luxury goods

■ Wine & spirits news and reports, including information on trends, promotions and activa-tions specific to regions and categories

■ Tobacco news, from cigars and cigarillos to cigarettes and e-cigarettes

■ Fragrance, cosmetics and skincare news and reports, including new launches, promotions, GWPs and celebrity endorsements

■ Fashion, jewelry and accessories, seasonal trends, designer profiles, celebrity endorse-ments and in-store events

■ Technology and travel accessories

■ Confectionery and fine foods

■ Beauty beat

■ Gifting, exclusive packaging and seasonally focused items

■ Guest writers from the most influential companies

EDITORIAL COMPONENTS

DUTYFREEMAGAZINE.CA

DFS chooses Cambodia for downtown store p. 10 John Garner takes DFASS to new heights p. 14 Teo Chew Hoon: New at Changi Airport p. 36

Asia DF di Maggio.indd 1 25/03/16 18:21

MAY 2016 · TFWA AP· VOL 20 · NO 1TFWA AP 2016

DUTYFREEMAGAZINE.CA

Dufry’s Rene Riedi discusses changes in LATAM p. 18 Neutral Duty Free update on Melancia Mall p. 32 What to expect at ASUTIL 2016 p. 52

IAADFS 2016 APRIL 2016 · IAADFS· VOL 26 · NO 1

Inglés y español

AMERICAS CIRCULATIONNorth America 34%South America 37%Central America 12%Caribbean 11%Other 6%Total Copies 3,850

GULF-AFRICA CIRCULATION Middle East 74%Northern Africa 9%Southern Africa 5%Central Africa 2%Other 10%Total Copies 3,600

ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400

OUR READERS

Buyer

33%

President/CEO

21%

Retail Manager

41%

Other

4%

Page 5: Pax International - Media Kit

I AM PARTICULARLY IMPRESSED BY THE ARTI-CLES IN THE AMERICAS, ASIA AND GULF-AFRICA DUTY FREE MAGAZINES BEING DISSIMILAR TO WHAT I READ IN THE OTHER TRAVEL RETAIL MEDIA. THE ARTICLES HAVE GOOD DEPTH AND I HAVE THE FEELING OF ALWAYS HAVING LEARN-ING SOMETHING NEW. ADDITIONALLY, THE DUTY FREE MAGAZINES’ TEAM SEEMS TO KNOW VERY WELL WHAT IS IMPORTANT AND RELEVANT TO THE INDUSTRY.

–DR. PETER MOHN, OWNER & CEO, M1ND-SET’’’’

I ALWAYS FEEL THAT ON TOP OF WELL-RESEARCHED, INSIGHTFUL AND RELEVANT ARTICLES WE HAVE A DIA-LOGUE THROUGH THESE PUBLICATIONS. THIS PROVIDES VALUABLE GUIDANCE TO ALL PARTIES INVOLVED IN THIS INDUSTRY IN THE DYNAMIC REGIONS THEY COVER.

–JAYA SINGH, PRESIDENT, APTRA

EDITORIAL CALENDAR 2017

Magazine Focus or Event Month

Americas, Asia and Gulf Duty Free China February

Americas Duty Free IAADFS March

Asia Duty Free TFWA AP May

Gulf-Africa Duty Free TFWA AP May

Americas Duty Free ASUTIL June

Americas, Asia and Gulf Duty Free Confectionery June

Americas, Asia and Gulf Duty Free Spirits July

Americas, Asia and Gulf Duty Free Lifestyle October

Americas Duty Free TFWA WE October

Asia Duty Free TFWA WE October

Gulf-Africa Duty Free TFWA WE October

Gulf-Africa Duty Free MEADFA November

Americas Duty Free FDFA November

■AMERICAS ■ASIA ■GULF-AFRICA ■GLOBAL

ASIA CIRCULATION Southeast Asia 38%Northern Asia 30%Pacific Rim 9%Indian Subcontinent 8%Other 15%Total Copies 4,400

Page 6: Pax International - Media Kit

DIGITAL

Because travel retail professionals are always on the go

Nothing has changed the way we get information like the proliferation of laptops, tablets and smartphones. As more lounges, airports and even airplanes offer wifi, it becomes easier and easier to get information while traveling, which is exactly where the travel retail decision makers often are.

Americas, Asia and Gulf-Africa Duty Free magazines have made it easy for their readers to get information whenever and wherever they prefer, with an array of digital options.

WEBSITESOur website hits total close to 3 million per year

Each regional magazine has its own dedicated website, bringing constant news updates and important industry information. Easy-to-navigate pages direct you to categorized news stories, event updates, embedded video and product news, again separated by category.

Each website contains links to every magazine issue pro-duced in the previous years for that region, giving easy access to information with a simple click.

The interactive environment helps inspire readers to click on advertisements, navigating directly to the brand’s webpage, causing an increase in web traffic and a greater potential to receive exceptional statistics on engagement.

AVERAGE MONTHLY STATISTICS (July 2015-July 2016)

Total pageviews:

12,200Visits:

6,561

TOP LANDING PAGESAMERICAS main page

ASIA main page

ASIA tobacco news section

GULF-AFRICA main page

ASIA industry news section

GULF-AFRICA spirits news section

AMERICAS industry news section

NEW VERSUS RETURNING VISITORS

New

26.8%

Returning

73.2%

TOP REFERRAL SITES

Other

16%

Direct

29%Google

55%

DEVICE BREAKDOWN

65%

Desktop

21%

Smartphone

14%

Tablet

Unique visitors:

5,301Average

time on site:

1:45Pages

per visit:

2.3

QUICK STATISTICS

Page 7: Pax International - Media Kit

E-NEWSLETTEROur popular weekly newsletters bring timely information from all three regions, focusing on:

■ Retailer news

■ Airport and airline news

■ Industry news

■ Association news

■ Brand news

These newsletters go out to all 11,850 people in our database on a weekly basis, so travel retail professionals can keep abreast of current happenings, launches and promotions throughout the year.

DIGITAL EDITIONSEach of our magazine issues is also produced digitally and distributed to our global database.

While our printed magazines have an event focus and go out to those travel retail professionals most likely to attend that event (whether or not they do), our new strictly digital editions are focused on a topic that is relevant to all regions, and go out to everyone within those regions.

2017 digital editions:

■ Confectionery, going out in June

■ Spirits, going out in July

Global enewsletter combines Americas, Asia and Gulf-Africa Duty Free & Travel Retailing readerships

Mailing score: CONTACT SALES CONSULTANT

FOR THESE NUMBERS

Open rate: CONTACT SALES CONSULTANT

FOR THESE NUMBERS

Click through rate: CONTACT SALES CONSULTANT

FOR THESE NUMBERS

DEVICE BREAKDOWN

Page 8: Pax International - Media Kit

ADVERTISING RATES & SPECIFICATIONSADVERTORIAL REQUIREMENTSAll Advertorial copy must be supplied by the client in high-res-olution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.

Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution – 300 dpi minimum) on CD or via e-mail/ftp site. A matchprint is recommended to guarantee color.

PRINT AD RATES ELECTRONIC AD SPECSPIXELS INCHES

A SUPER BANNER 650 X 150 9.028 X 2.083

B SIDE BANNER 166 X 300 2.306 X 4.167

C BUTTON AD 166 X 122 2.306 X 1.694

Files: JPG or GIF (animated accepted) file. We can assist you in designing your web banner

ELECTRONIC AD RATES

C O N D I T I O N S F O R A D V E R T I S I N GOnce the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment to Global Marketing within 30 days after the publication of the magazine.

Materials must be sent to Global Market-ing by the determined deadline. If the client company fails to have materials delivered

on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the ma-terial by the deadline and the advertisement therefore does not run in the issue.

Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of

the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed.

Furthermore, cancellations will void dis-counted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.

B C

PLEASE CONSULT YOUR ACCOUNT

MANAGERFOR DETAILS

PLEASE CONSULT YOUR ACCOUNT MANAGER FOR DETAILS

Aijaz Khan, Publisher T: +1 905 821 3344 x. 22 F: +1 905 821 2777 E: [email protected]

A

PRINT AD SPECS millimeters inches millimeters inches

FRONT COVERTRIM SIZE 210 x 203 8 5⁄16“ x 8” HALF-PAGE HORIZONTALBLEED SIZE 223 x 210 8 ¾” x 8 ¼” TRIM SIZE 188 x 134 7 3⁄8“ x 5 5⁄16”TYPE AREA 184 x 184 7 ½” x 7 ½”FULL PAGETRIM SIZE 210 x 297 8 5⁄16“ x 11 5⁄8” QUARTER-PAGEBLEED SIZE 223 x 310 8 ¾” x 12 ¼” TRIM SIZE 94 x 134 3 ¾“ x 5 5⁄16”TYPE AREA 184 x 272 7 ½” x 10 11⁄16”DOUBLE-PAGE SPREADTRIM SIZE 420 x 297 16 ½“ x 11 5⁄8” THIRD OF A PAGEBLEED SIZE 433 x 310 17 1⁄16” x 12 ¼” TRIM SIZE 75 x 275 3“ x 11”TYPE AREA 395 x 272 15 ½” x 10 11⁄16”

HALF-PAGE VERTICAL STRIPTRIM SIZE 94 x 275 3 ¾“ x 11” TRIM SIZE 214 x 55 8 ¾“ x 2 1⁄8”


Pax International - September/October 2013

Pax International - September/October 2013

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