Jewellery, high-quality crystal, genuine gemstones and synthetic semi-precious stones, finished products and accesso-ries from Swarovski are available in 170 countries around the globe – in the company‘s 1250 own stores and 1100 partner shops. In order to trans-port the brand‘s creative output to the consumer authentically and effectively, Swarovski in the Swiss municipality of Männedorf near Zürich relies on the P‘X5 Store Solution from Perspectix AG, also based in Zürich.

Swarovski sells its products in the jewellery and

accessories, watches, home accessories, and figurines

ranges in over 2350 boutiques in 170 countries around

the world. Interfacing tightly with the Product

P‘X5 Store Solution for Swarovski

Management department, the Visual Merchandising

Global Team at the Zürich site ensures smooth com-

munication of the current collections on the markets.

Together with this team, Perspectix has modified and

refined the P‘X5 Store Solution software, which is in

use around the globe, to the customer‘s specific re-

quirements. Template languages were modified for

the regional sales companies, taking local product

ranges and promotions and cultural differences into

account: in the course of this optimisation, the POS

staff are given modified guidelines with which they

can prepare for new sales and collections in a timely

and optimal manner.

The aim of the Merchandising Team at Swarovski was

to implement a vision of what Visual Merchandising

can achieve, a vision grown out of experience, above

all so that the final customer understands the ideas

that drive developments at Swarovski. The team

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Visual Product Selling

User Report

Swarovski

already began to define the demands for an IT solu-

tion and to identify a suitable supplier in 2011.

The implementation

The company compared solutions from several differ-

ent providers from all over Europe in detail. The Swiss

provider Perspectix proved to be a partner whose

P‘X5 Store Solution came very close to the exacting

and complex demands, while also offering a high lev-

el of flexibility: «We see this as one of the great ad-

vantages that made us opt for P‘X5», said Swarovski.

Following the first roll-out in 2013, which was carried

out on one of the test markets, it became quite clear

that the company had chosen the right solution both

with regard to user-friendliness and making work

easier. As a future part of the overall solution, pro-

jects are now handed over straight to the Visual Mer-

chandising Team, which also simplifies global mer-

chandising significantly. Shops can be planned

individually with displays, products and decorative

elements.

Tomorrow‘s visual merchandising

Swarovski sees further potential: «This excellent

software has developed extensively and is ideally

suited to high-end representation of our Swarovski

product portfolio. As a next step, we are planning to

evaluate the merchandising analyses.» The company

will continue to work together seamlessly with Per-

spectix: «We have defined goals for the years to

come, to make the Virtual Store a strategically im-

portant communication instrument for the whole

company.»

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Swarovski – The brand

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his new-ly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world‘s leading producer of preci-sion-cut crystal for fash-ion, jewelry and more recently lighting, archi- tecture and interiors.

User Report

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The P‘X5 Store Solution was specially developed by Perspectix for retail forms wishing to combine store construction, fixtures to corporate standards, and product range optimization. Designed as a collaborative solution, it encourag-es inter-company communication between everyone involved in store construction, fixture design, and product presentation in a standardised planning environment. It forms the basis for comprehensive branch store management and selective expansion.

Store construction

Store construction is based on digital product and

fixture catalogues in which store construction sys-

tem manufacturers visualise their range of products

in 3D models. A predefined product and configura-

tion logic guarantees cohesive summaries and infor-

mation about bills of materials.

Shop planners can put together the modules for their

store construction concept by drawing on the ele-

ments from the various catalogues. Any missing pro-

duct elements or individual designs can be specified

based on element templates and added to the cata-

logue. Special designs can be imported from CAD

systems, adding all the necessary product details.

Flexible planning of fixtures

The retail firm, finally, organises planning of fixtures

based on its concept catalogue. Reusable 3D plan-

ning modules for shelf elements, merchandise fix-

tures, decoration and plan-o-grams are available for

use. By organising and providing these in centralised,

cross-branch concept catalogues, it is possible to

control product range, product presentations, and

brand values on a standardised basis despite special

local features. The modules are imported from the

digital catalogues into the particular branch‘s layout

based on a modular principle. The space available at

the particular locality can be used to best possible

The P‘X5 Store Solution

Swarovski

effect. Merchandise fixture plans, bills of materials

for ordering, dimensions and plan-o-grams are de-

fined automatically during the planning process.

Concept catalogues can be developed into compre-

hensive merchandise fixture stocking and plan-o-

gram lists.

Visual merchandising

The P‘X5 Store Solution lets you organise collections

and product ranges in concept catalogues, too. The

visualisation options range from 3D placeholders for

product groups to detailed display of individual prod-

ucts. By combining product range catalogues with

merchandise fixtures, plan-o-gram and fixture design

form a single planning unit. Changes to plan-o-grams

by Category Management at headquarters are auto-

matically forwarded to the branch. This allows custo-

misation of local merchandise fixtures without creat-

ing any manual routine work.

About Perspectix

Since its foundation in 1996, Perspectix AG has evolved into the leading technological provider of solutions for sales and pro-ject planning of wide-rang-ing products. P‘X5 users benefit from experience from complementary ap-plication industries: me-chanical engineering, plant engineering, electrical en-gineering, fixture, store construction, storage, and logistics systems. By com-bining sales optimisation, graphical project plan-ning, and product lifecycle management in a forward- engineered technology, Perspectix is today a stra-tegic supplier to renowned manufacturers and chains and a partner to leading IT firms.

Perspectix AGHardturmstrasse 253CH-8005 ZürichSwitzerland tel. + 41 44 445 95 95fax + 41 44 445 95 96info@perspectix.comwww.perspectix.com 01 | 14

Centralised control and optimisation

Based on evaluations of available space at all branch-

es, commercial enterprises can determine the total

amount of goods actually needed. The central pur-

chasing department can operate with exact ideal

quantities. Changes to product ranges and merchan-

dise fixtures can be output automatically as plan-o-

grams and assembly instructions on a per-branch

basis. The P‘X5 Store Solution software therefore

supports fast, uncomplicated implementation of

centrally coordinated changes to product ranges and

interior environments.