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PAYING WITH DATA :How Free Services on the Internet
Are Not Free
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Introductions
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Web Ecology studies the
relationship of the nature of data and the behavior of actors on
the internet.
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Core QuestionsWhat is the current state of the datarelationship
between users and internet
companies?What models or frameworks might inuencethe way users
think about that relationship?
How might those frameworks affect the wayusers share their data
and interact withcompanies?
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Context
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Scale of theData Relationship
500 millionactive users
175 millionregistered users
42+ productsChrome, Gmail
90 pieces of contentcreated eachmonth byaverage user
95 milliontweets per day
11.1 billionsearches inJanuary 2011 inthe US
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Race to the Bottom:Free Services Economics
Storage
Bandwidth
Processing Power
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Focus has been...
Data privacy
Data ownership
Data portability
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...EmergingConversation
World Economic Forum: Personal Data: TheEmergence of a New Asset
Class
Frog Design: Terms and Conditions blog
Jaron Lanier: We should pay for search.Personal data panels @
SXSW
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But as we use the Internet for free, we have
to remember that if were not paying forsomething, were not the
customer. We are infact the product being sold or, morespecically,
our data is.
- Metalter commenter
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Text
Personal Data: The Emergence of a New Asset Class
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#paying withdataSara MarieWatson
Julia Angwin
Sam Yagan
ArvindNarayanan
@smwat @JuliaAngwin @random_walker
@WebEcology @WhatTheyKnow @okcupid @DoNotTrack
saramariewatson.com juliaangwin.com randomwalker.info
webecologyproject.org wsj.com/whattheyknow okcupid.com
33bits.org
