PAYware Mobile

July 2010

Accept payments with your iPhone™ With confidence.

Discussion Topics

• Partner Introduction

• PAYware Mobile Solution Overview

• PAYware Mobile Solution Details

• Setup Process

• PAYware Mobile Marketing Material

• Questions & Answers

• Contact TASQ

–www.tasq.com– info@tasq.com –916.632.7600 / 800.827.8297

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The Complete Payment

Solution For Small Businesses

On-The-Go

PAYware Mobile

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Wide Variety Of Small Businesses On-The-Go

• Jewelry vendor• Handyman• Architect• Art dealer• Carpenter• Restaurant delivery• Electrician• Avon lady• Caterer• Personal trainer• Music teacher• Interior designer• Pet Groomer• Photographer

What Do All These Small Businesses Have In

Common?Self employed Multi-taskers

Watch the bottom line

Juggle financesCrunched for time

Early adopterCash only

MobileiPhone user

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The Solution: PAYware Mobile

Introducing PAYware Mobile from VeriFone, the proven leader in secure

payments.

Gives customers exactly what they want … a simple, secure way to pay with their credit cards.

Just swipe, sign and email the receipt. It’s that easy.

Now merchants will never miss a sale.

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Savings

• Save by avoiding “card-not-present” transaction fees

• Save time and eliminate manual entry errors by swiping cards

• Eliminates check handling fees

• Improves cash flow

• Simplifies cash management

• Captures previously missed sales

There are lots of payments apps out there. But using an app alone without a card encryption sleeve can be costly. With a card-present solution, merchants can achieve considerable savings in transaction fees.

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Simplicity

When merchants turn iPhone into a secure payment device, they’ll never miss another sale. Combine the robust payment app with a durable card encryption sleeve to create complete payment solution.

• Quickly converts iPhone into a mobile payment device

• Easily accept credit cards anywhere

• Eliminates human error from manual entry

• Easy navigation with a familiar interface

• Streamlined ergonomic card encryption sleeve is custom fit for iPhone

• Simple signature capture and instantly emailed receipts

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Security

• Never stores sensitive card data and significantly reduces merchants’ liability risks

• PA-DSS approved for the highest security available

• Compliant with all major card brands’ security standards

• Signature capture provides verifiable proof of purchase

• Real-time payments, hosted data center, monitoring 24/7

• Provides end-to-end security with VeriShield Protect

Rely on the mobile solution developed based on years of expertise in payment security. Card data is encrypted from the moment a card is swiped so sensitive, unencrypted cardholder data never enters iPhone.

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Solid

• Backed by 30 years of payment expertise

• Unparalleled customer support

• Marketing Support to help with selling efforts

Rely on the leader in secure payments when choosing your mobile payments solution. VeriFone’s innovation and continued support of its products are second to none.

Solution Details

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PAYware Mobile

Merchants now can accept payments everywhere with the complete solution from the company that defines payments.

Follow the Leader. Anywhere.

PAYware Mobile is an iPhone paymentsolution comprised of an app, card encryption sleeve, and gateway.

Simply swipe a card, capture a signature, and ring up sales – with rock-solid security andreliability – wherever business happens.

VeriShield Protect Encryption

Data decrypted at

PAYware Mobile Gateway

(PAYware Connect)

Track data is encrypted at the mag-stripe reader via 128 bit AES that provides strong hardware based encryption. The algorithm reformats the data in a manner that the POS system perceives as unencrypted data.

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Card Encryption Sleeve

Card slot properly designed for error-free card reads

VeriShield Protect encryption head instantly encrypts cardholder information

Mini USB pass- through charging connects with any off-the-shelf mini USB charger

Easily slides on to and firmly attaches to iPhone 3G and iPhone 3GS

Integrated capacitive stylus extends normal consumer habits with signature capture

LED indicator illuminates to indicate when it’s time to swipe the credit card

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Application Details

• Simple user interface: Maximum usability; order of prompting, menu design, user interface

• View daily sales / transaction details and perform batch settlement remotely from iPhone

• View transaction history via the app or via the gateway portal

• Email receipts to customers with customized layouts and fields to highlight special promotions

• Location with latitude and longitude points identifies transaction location to aid with dispute resolution

Application Settings

Transaction LogTransaction Details

End-to-end Encryption

Signature CaptureCard Swipe Entry Email ReceiptSecurity PIN

Easy to Use

Additional Options

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PAYware Connect Gateway

• Works in conjunction with VeriFone’s hosted gateway service, PAYware Connect

• Manage entire estate of devices including countertop and iPhones

• On demand sig capture and receipt retrieval

• Enables merchants to efficiently manage their business with extensive reporting – such as transaction history, post settlement and transaction search

• Lets account administrators activate, manage and even deactivate access from iPhones that are lost or stolen

• Extensive search capabilities find specific transactions and gives robust summaries to enable quick and easy balancing

Merchant Console – Virtual Terminal

Merchant Console – Reporting

Merchant Console – Manage Messaging to Customers

Touch points with Merchant customers

Custom Emailed Receipts

Another Sample Receipt

Set up Process

• Partner Steps for boarding a Merchant

1. Merchant is boarded at the processor (First Data, Global, TSYS, etc.)

2. Merchant Gateway Account is created by Partner (boarded on the gateway)

3. Activation email sent automatically to Merchant (with credentials)

• Merchant Next Steps1. Downloads the app from the Apple store 2. Clicks link from activation email to activate and login to the

Merchant Console. 3. Register iPhone – Merchant settings (Self Registration)

• Ready for Business!!

Note: Best practice is to run a small ($1) transaction to ensure processing and settlement are correct prior to use.

Optional steps include setting up other user information, settlement options, customizing the email receipt, and application settings.

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Accept Card Payments Wherever Business Takes You

• Attain previously unreachable merchants

• Expand merchant base

• Increase sales volumes

• Reduce transaction fees

Visit www.paywaremobile.com to learn

more

Partner Can:

Sales Materials and Training

PAYware Mobile Portal on VeriFone Zone

• VeriFone Zone has a new page dedicated to all things PAYware Mobile

• The new PAYware Mobile portal gives you access to selling tools, marketing materials, and customizable merchant leave-behinds

• To access this new resource, go to www.verifonezone.com and click on the PAYware Mobile Portal spotlight

PAYware Mobile Portal on VeriFone Zone

• With just a few clicks you can download materials like the brand-new PAYware Mobile Interactive Tool Kit, vertical selling guides, flyers, data sheets and branding guidelines

• To access this new resource, go to www.verifonezone.com and click on the PAYware Mobile Portal spotlight

Vertical SIC Codes

• If you need to classify verticals by the type of activity in which they are primarily engaged, you’ll find a list of SIC codes, as well as, detailed research in our sales kits on the Portal

Vertical Example

• There are millions of small business on the go. With the steady introduction of new markets, VeriFone is able to provide you with extensive research and sales tools to keep your business competitive in the marketplace

• On the Portal we listed several markets that are great candidates for PAYware Mobile. Check back often as new verticals are continuously being added

Vertical flyer gives brief overview of selling markets

Vertical selling guide is a detailed report of individual market segments

Customizable Merchant Sheet

• Creates awareness of PAYware Mobile’s top features

Your info here

Data Sheet and Merchant Sheet

Generic Die Cut

• The generic die cut showcases the three key features of PAYware Mobile

• Security• Solid hardware• Savings

• Can be customized

ISO Tool Kit

• PAYware Mobile ISO tool kit is comprehensive interactive sales guide containing everything you need to know to sell PAYware Mobile to your merchant.

Promotions

• While you’re helping merchants improve their business, earn additional income for yourself

• Until the end of August, VeriFone will pay you $100 for every three (3) new PAYware Mobile Merchants

• Contact TASQ

–www.tasq.com– info@tasq.com –916.632.7600 / 800.827.8297

Questions and Comments?

Remember to visit www.verifonezone.com