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SPORTS, TOURISM, ARCHAEOLOGY & MUSEUMS

AND YOUTH AFFAIRS DEPARTMENT,

GOVERNMENT OF KHYBER PAKHTUNKHWA

TOURISM CORPORATION

13-A, Attached Building Complex, Khyber Road,

Peshawar Phone! "#11$"1 % &ax! "#1$'(1

P C - )

OF THE

UMBRELLA SCHEME NAMELY

P*B+)C PR)A. PAR/.R0)P &2R ..+2P4./2& 2*R)00 &AC)+)).0 )/ C)RA+, 5A+)6A,

/ARA/, KA5A/ A/ K2)0A/AP #$1#-13-17, R.&+.C. A 0.R)A+ /2 8$"

9) C24P*.R /21#$'"$, A)/5 C20 2& R0

(: 4)++)2/ A/ A++2CA)2/ 2& R0!3: 4)++)2/ ;2/. R../*. 0). nternational fairs 5.3

Rs Mi%%i$& )*500

TOURISM DEVELOPMENT ACTIVITIES IN KHYBER PAKHTUNKHWA (ENDOWMENT FUND)TOURISM DEVELOPMENT ACTIVITIES IN KHYBER PAKHTUNKHWA (ENDOWMENT FUND) 4| P a g e

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*2 +ETAILS OF SUB SCHEMES , ACTIVITIES

*2' Es".%is/#e&" C$s"s $ "/e $1e"i$& " "/e C$e Oi3e $ FY 20''-'24

0C.*+. &2R /.9 .=P./)*R. ;0/.< &2R 6.AR #$11-#$1#

Code Sub-Head Recurring (Rs)

T$"% SNE $ 20''-20'2 (AB '6762070'500

A T$"% Es".%is/#e&" C/8es ''72)'79:000

0'000 T$"% Bsi3 P; $ Oi3es,Oi3i%s $s )60700000

3133 8epair of 'ransport 33,333.33

333 =achinery > )uipment 33,333.33

3$33 urniture > i*ture @3,333.33

333

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*22 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e Ce"ive i&84

S ! NAME OF COMPONENTCOST (RSMILLION

1

+perational Costs of professional engaged :i. %dvisor Publicity > Promotion D 8s. 63,333ii. ncharge Creative Aing D 8s. $6,333iii. Graphic (esigner D 8s. $,333iv. =ar"eting, =edia > Public 8elation +fficial D 8s. $3,333v. =edia +fficial 0/rdu2 D 8s.3,333

vi. =edia +fficial 0)nglish2 D 8s. 3,333vii. Eunior Graphic (esigner D 8s. 3,333viii. Naib Fasid D 8s.4,333

'otal Costs: 8s. 17,333 * 1 month 08s. 6,5,3332

.733

%ssembling of customi;e (es" top number for Creative Aingfor graphic > designing purose.

3.$7@

$Publicity > Promotional activities through )lectronic =edia,such as ', ace streamers etc. 3.@33

7Publicity > Promotional activities through

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4..7 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e A.see& Fe; P$e3"4


+perational Costs Per =onth of professional engaged:1 Project (irector D 8s. 63,333.331 ncharge Kund 8est Bouse D 8s.16,333.331 %dmin ncharge D 8s. 16,333.33

1 %ccountant D 8s. 1,333.331 Project &upervisor D 8s. 16,333.331 hard#are etc. D 8s. 11,333 per month for one year.

3.1$

T$"% Rs 8enovation of the proposed ten rest houses beingtransferred to 'ourism Corporation, initially by the government of Khyber Pa"htun"h#a andproposed distribution of P'(C assets in #hich 1 assets are e*pected as our share. %lsosome amount site a side to meet the e*penses of the personal transferred along#ith the

assets.


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*26 O1e"i$&% 3$s"s &d 3"ivi"ies $ "/e "$=is" 3i%i""i$& 3e&"es4


1

+perational Costs Per =onth of professional engaged:Consultant 'C +perations D 8s. ,333.33Computer 'echnical %ssistant D 8s. 3,333.33

're""er -Cum-Computer %ssistant D 8s.13,333.33Naib Fasid 0=useum2D 8s. 5,333.33ncharge 'C (ongagali D 8s. 1@,333.33%ssistant 'C (ongagali D 8s. 13,333.33Cho#"idar 'C (ongagali D 8s. 7,333.33ncharge 'C Chitral D 8s.1@,333.338eceptionist 'C Chitral D 8s.13,333.33NF 'C Chitral D 8s. 7,333.33Cho#"idar 'C ChitralD 8s. 7,333.33ncharge 'C %bbottabad D 8s. 13,333.33NF 'C %bbottabad D 8s. 7,333.33ncharge 'C slamabad D 8s. 1@,333.33%ssistant 8eceptionist 'C slamabad D 8s. 13,333.33Cho#"idar 'C slamabad D 8s. 7,333.33NF 'C slamabad D 8s. 7,333.33ncharge 'C at 0at Continental Botel2 D 8s. 1@,333.33Careta"er Cho#"idar 'C !anda"ey at D 8s.7,333.33'otal Costs: 8s. 16,333 * 1 month 08s. 6,@3,3332

.6@3

8ent of 'Cs of Chitral D 8s. 6,333- Per =onth8ent of 'Cs of %bbottabad D 8s.11,333- Per =onth8ent of 'Cs of slamabad D 8s. 63,333- Per =onth8ent of 'Cs of at at Continental Botel D 8s. 3,333- P='otal 8ent for 1 year 8s. 17,333- Per =onth * 1 08s.16,1,333-2

1.61

$ 'ouring various areas by the 'Cs &taff professional engaged D8s. 63,333- per month for one year.

3.733

&tationary, )lectricity, internet, (&!, Aeb, telephone, fa*, computersoft#are > hard#are etc. D 8s. 63,333 per 'C per month for 'Ci.e. Pesha#ar, Chitral, %bbottabad > slamabad for one year.

.33

T$"% Rs *0:2

E?1%&"i$&4 'he 'CKP is in the process of establishing 4 'ourist nfo Centers inslamabad, slamabad %irport, Pesha#ar, Pesha#ar %irport, %bbottabad, Naran >Chitral for promotion of tourism. 'he proper functioning of a 'C entails that it is fullyfurnished and is at least provided #ith a PC having nternet, Phone > a* in order tofacilitate the tourists more effectively.

*2: P"i3i1"i$& i& %$3%7 e8i$&% @ I&"e&"i$&% is4


1

$%d T$=is# +; 20'2

)*hibition, nauguration > Concluding ceremonies 8s.3.33

)vents filming > photography 8s.3.33

Publicity through

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S/$> Csi&8 $ KPK T$=is# 1$d=3" i& Is%#.d7L/$e7 K3/i %dvertisement in the 'ele )lectronic media by Creative Aing,

'CKP

&ouvenir - depicting KPK 'ourism, Beritage, %rchaeology >

crafts logos 0Khyber Pass, 'CKP insignia, Pesha#ar=useum, &handur, ort international mar"et and project a soft image of the province abroad.

GRAN+ TOTAL (RS IN MILLION )*500

@. %nnual operating and maintenance costafter completion of the project: 'he sub schemes #ould be operated through the

private sector on public-private partnership basis#herever feasible and on sponsorship throughmutual collaboration #ith interested agencies,such as (evelopment inancial nititutions,NG+s, NG+s, !ocal communities etc. 'herecurring e*penditure of sub schemes operatedand maintained by 'CKP #ould be met out fromthe proceeds of the activities after levying nominaltic"eting, surcharge in ordered to ma"e it selfsustainable in the long run. 'he mega eventsnamely &handur Polo and Khanpur Aater &ports

Gala #ould be offered for sponsorship throughthe media besides reuesting special financingfrom inance (epartment as grant in aid after theapproval of the competent authority. Bo#ever, it ise*pected that #ithin three to five years if thesituation remains peaceful in the province most ofthe activities #ould be self-sustaining.

5. (emand and supply 'here is enormous potential for tourism in theKhyber Pa"htun"h#a scenic beauty andhills in the north, Ghandara civili;ation and otherrich cultural heritage in the plains andarcheological sites and rugged terrain in thesouth. 'he corporation intends to capitali;e on the


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comparative advantage of the province in thetourism sector in order to ma"e it an incomegenerating venture for the province that finallyestablish lin"ages and coordination #ith similarorgani;ation #ithin and outside the province as#ell as the neighboring countries of %fghanistan,China and possibly central %sian republic states.

13. inancial Plan and mode of financing8s. in million

--------------------------------------------------------------------------------------------------------------------------%mount for %mount forCapital 8ecurring&ources )*penditure

-------------------------------------------------------------------------------------------------------------------------- 0a2 Government sources:

0ederalProvincial2 Provincial

0i2 Grant 8s. 633 million endo#ment fund0ii2 !oan N+N)0iii2 )uity nvestment N+N)0iv2 (irect Government

)*penditure

N$"e4 the 8s. 633 million #ould be "ept in ban" ofrepute and appropriate ran"ing to be selected aftercompetitive rate for profit selection process forindefinite period starting from 6 years to 16 years.

+nly the proceeds from the profit so accrued #ouldbe utili;ed for meeting the operational costs of the'ourism Corporation, Khyber Pa"htun"h#a on boththe development and non-development side. n themean #hile revenue #ould also be generated in aphased manner from the assets and activities ofthe corporation to ma"e it a lead organi;ation forthe promotion of tourism in sustainable manner.

0b2 &ponsoring %gencyLs o#n

Contribution. )stablishment, +>= e*penses #ill be borne by'CKP from the proceeds of the profit of the 8s.633 million endo#ment fund that #ould be "ept inban" of repute and appropriate ran"ing to beselected after competitive rate for profit selectionprocess for indefinite period starting from 6 yearsto 16 years. +nly the proceeds from the profit soaccrued #ould be utili;ed for meeting theoperational costs of the 'ourism Corporation,Khyber Pa"htun"h#a on both the development andnon-development side. n addition to above if any

special tas" is assigned by the competent authorityit #ould have to be supported by financialcommitment.


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0c2 Private nvestment N+N)

0d2 !ocal

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ii. )mployment generation

0direct and indirect2 'he sub schemes under the umbrella scheme are

e*pected to directly contribute to the improvement

of e*isting assetscreation of ne# assets and to

enable the corporation to be mobile in the field in

order to peruse the notions of promotion of tourismthrough income generation by the local

communities through small scale enterprising

activities for elimination of poverty and ma"ing

tourism as an industry in the province on sound

footing.

iii. )nvironmental impact 'he initial environmental e*amination indicates that

the proper disposal of sanitation #ould help in

maintaining clean environment.

iv. mpact of delays on project

cost and viability %ll the activities have been casted for the current

? on current mar"et rates and therefore, no

escalation of cost is e*pected. 'his current PC-

#ill be the basis for subseuent PC-s to be

recommended for approval approved in

anticipation by the =anaging (irector from the

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underta"ing tourism as income generating

activities at the grass roots level thereby creating

employment to the locals especially the youth.

1. Certified that the project proposal has

been prepared on the basis of guidelines

provided by the Planning Commission

for the preparation of PC- for &ocial

&ectors. 'he cost estimates are according to the open

mar"et rates.

PREPARE+ BY4

MMMMMMMMMMMMMMMMMMMMMMMMM(MUHAMMA+ TANEER

C+=P/')8 P8+G8%==)8,'+/8&= C+8P+8%'+N

MMMMMMMMMMMMMMMMMMMMM(SADDA+ HAMEE+

=%N%G)8 %(=N&'8%'+N > P8+P)8')&0P>(2,'CKP

CHECKE+ BY4

MMMMMMMMMMMMMMMMMMMMMMMMMHAYAT ALI SHAH

G)N)8%! =%N%G)8 0P>(2,'+/8&= C+8P+8%'+N

MMMMMMMMMMMMMMMMMMMMMMMMMM(MUSHTA AHMA+

G)N)8%! =%NG)8 0%(=N2'+/8&= C+8P+8%'+N

APPROVE+ BY

(MUHAMMA+ AAM KHAN

=%N%GNG (8)C'+8,'+/8&= C+8P+8%'+N

&)C8)'%8? '+ G+)8N=)N' + KB?

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PC-I 2012-13 75-35 PPP.doc