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1!|!P a g e !Press Release: Allegra Strategies – Project Café2015 Ireland – World Coffee Portal
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Press!release:!World!Coffee!Portal,!Allegra!Strategies!Project!Café2015!Ireland!report;!www.allegrastrategies.com!
For$immediate$release:$30$June,$2015$$
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Irish$branded$coffee$shop$market$continues$to$grow,$according$to$definitive$report$
from$Allegra$Strategies$World$Coffee$Portal$
The!total!Irish!coffee!shop!market!is!estimated!at!502!outlets!and!continues!to!outperform!the!Irish!
retail!sector!with!significant!sales!growth!of!14%,!to!reach!total!turnover!of!€284m.!
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Market$growth$driven$by$branded$chains$and$this$will$continue$
According!to!Allegra!World!Coffee!Portal’s!definitive!report,!Project!Café2015!Ireland,!the!coffeeM
focused!market!has!driven!overall!growth!in!the!last!12!months.!!Physical!expansion!by!leading!
players,!Insomnia,!Costa!and!Starbucks,!is!the!key!driver!of!growth.!!However,!smaller!chains!closed!
stores!and!Nosh!n!Coffee!exited!the!market.!
Market!leader,!Insomnia,!has!96!units!and!a!31%!outlet!market!share.!!Insomnia!has!strong!
expansion!plans!and!several!new!partnerships,!including!Debenhams,!Compass!and!SPAR!UK.!
Costa!is!the!second!largest!branded!coffee!shop!chain,!with!most!of!its!stores!located!regionally.!
Ireland$is$becoming$a$nation$of$coffee$drinkers$
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2!|!P a g e !Press Release: Allegra Strategies – Project Café2015 Ireland – World Coffee Portal
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Ireland!is!historically!a!teaMdrinking!nation;!the!coffee!drinking!culture!emerged!about!10!years!ago!
and!the!report!shows!that!Ireland!is!now!an!emerging!coffeeMdrinking!nation.!!83%!of!coffee!shop!
visitors!drink!coffee!at!least!once!a!month!and!62%!drink!coffee!daily.!!This!is!marginally!less!than!
the!UK!where!95%!of!coffee!shop!visitors!drink!coffee!at!least!once!a!month!and!75%!drink!coffee!
daily.!!Coffee!is!mostly!consumed!at!home!(10!cups!per!week),!followed!by!at!work!(4!cups)!and!then!
in!coffee!shops!(3!cups).!!
Currently!71%!of!consumers!visit!coffee!shops!at!least!once!a!week!and!1!in!5!claim!they!intend!to!
visit!coffee!shops!more!often!in!the!next!12!months,!fuelling!further!growth!in!this!emerging!market.!
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The$third$wave$is$now$well$established$in$the$Irish$market$
The!Irish!coffee!shop!market!has!a!burgeoning!independent!scene!that!is!positively!influencing!the!
direction!of!the!branded!sector.!!It!is!also!increasing!competition!within!the!market.!!The!third!
wave/artisan!coffee!segment!has!profoundly!influenced!operator!and!consumer!expectations!about!
coffee!quality!and!store!design.!!!
There!has!also!been!a!greater!commitment!to!coffee!credentials!by!the!nonMspecialist!sector,!such!as!
fast!food,!supermarkets!and!retail!stores,!which!has!generated!wider!consumer!participation!while!
adding!to!competitive!pressures.!!!!
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3!|!P a g e !Press Release: Allegra Strategies – Project Café2015 Ireland – World Coffee Portal
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Strict$planning$laws$impact$expansion$plans$for$branded$chains$
Strict!planning!laws!in!central!Dublin!which!discourage!more!coffee!shops!and!restaurants!in!Dublin!
make!securing!new!sites!centrally!a!significant!challenge.!!As!a!result,!growth!from!branded!chains!
will!be!focused!outside!of!Dublin.!
Total$Irish$branded$market$to$reach$750$outlets$and$€610m$turnover$by$2020$
Allegra!World!Coffee!Portal!predicts!the!total!Irish!coffee!shop!market!will!exceed!750!outlets!and!
€610m!turnover!by!2020,!driven!by!branded!coffee!chain!expansion!and!nonMspecialist!operator!
growth.!!The!branded!coffee!shop!segment!is!forecast!to!exceed!€360m!across!515!outlets!by!2020!
with!outlets!predicted!to!grow!at!9.0%!compound!and!revenue!at!14.5%!compound!over!the!next!5!
years.!!!
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The!future!coffee!shop!marketplace!will!be!shaped!by!further!increasing!consumer!participation!and!
more!savvy!consumers,!with!the!desire!for!premium!quality!coffee!anywhere!and!anytime,!driving!
improved!coffee!offers!across!a!broader!set!of!channels.!!!!
The!market!will!be!dominated!by!brands,!but!independents!will!influence!the!direction!of!the!sector.!
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4!|!P a g e !Press Release: Allegra Strategies – Project Café2015 Ireland – World Coffee Portal
The!Project!Café2015!Ireland!report!is!now!available!to!purchase!from!Allegra!Strategies!World!
Coffee!Portal!Limited.!
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***Ends***$
Editor’s$Notes$$
Sources!
• 30+!online!and!telephone!interviews!with!CEOs,!managing!directors,!senior!managers!and!store!
managers!of!major!industry!players!
• 3,245!online!surveys!with!Irish!consumers!!
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World!Coffee!Portal!
The!Allegra!World!Coffee!Portal!is!the!premier!global!information!platform!for!senior!decision!
makers!across!the!coffee!and!related!retail!and!foodservice!sectors.!Building!upon!the!unparalleled!
coffee!expertise!of!Allegra!Strategies,!the!World!Coffee!Portal!delivers!live!data,!coffee!trend!
information,!brand!profiles!and!strategic!analysis!on!some!of!the!most!important!coffee!markets!
across!the!world.!
!
Contacts!
Jeffrey!Young!
Managing!Director!
Allegra!Strategies!Ltd!
+44!(0)20!7691!8830!
Emily!Stella!
Senior!Analyst!
Allegra!Strategies!Ltd!
+44!(0)20!7691!8848
!
Allegra!Strategies!
Allegra!Strategies!is!a!LondonMbased!strategic!research!consultancy!recognised!as!a!global!leader!in!
the!foodservice!and!coffee!shop!sector.!!Allegra!is!best!known!for!its!definitive!reports!on!the!!
European!and!UK!coffee!markets.!!Allegra!has!accurately!predicted!trends!in!the!UK!branded!coffee!
shop!market!since!1999.!The!report!is!considered!by!the!industry!as!‘the!bible’!of!the!coffee!sector.!
!
Allegra!Strategies!Limited!registered!address:!
Walkden!House,!10!Melton!Street,!NW1!2EB,!+44!(0)20!7691!8800!
