Pcb Annual Report 2009 Eng-cz Web

8/3/2019 Pcb Annual Report 2009 Eng-cz Web

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2009Annual Report


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str. 20 - 23

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str. 26

str. 27

str. 28

str. 29

str. 30

str. 31

str. 32 - 33

str. 34

TimeLine

A Message rom the Director

Board o Directors / PCB Sta

Prague Meeting Planners Guide & New Web Pages

Business Development Department / Bidding or Prague, Bidding to Win!

Site Inspections / Statistical Summary

Tradeshows & FAM /PRESS Trips

Advertising

Promotional Materials / Special Events

SWOT Analysis PCB 2009

2009 Budget Summary

asov osa

Slovo editelky

Pedstavenstvo a tm PCB

Prague Meeting Planners Guide & Nov webov strnky

Obchodn oddlen / Nabdka Prahy - Nabdka spchu!

Prohldky prostor / Statistick souhrn

Veletrhy & FAM/PRESS Tripy

Reklama & Inzerce

Reklamn materily / Speciln udlosti

SWOT analza PCB 2009

2009 Vsledkovka

2009 Annual Report - 3


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January 8th - 9th

January 21st

January 22nd

January 23th - 24th

January 27th - 28th

January 27th

January 27th

January 27th

January 29th

January 29th

January 30th

February 4th - 5th

February 18th

February 19th

February 24th - 26th

February 25th

February 28th

March 1st

March 15th

March 15th

March 25th

March 26th

March 30th - April 3th

GO and Region Tour Brno

Board o Directors Meeting, Vinohradsk 46, Praha 2

Paris Workshop - 107 French MICE Attendees

Sales trip France

PCB Educational Seminar - Hosted by Henrik Von Arnold Master Class in Bidding

New Years Eve Party - Location: ZOOM, Congress Centre Prague

PCB Members receive Member Certicates

New Promo Materials - Member CDs, olders, pens

Director o PCB, Jade Sebek nominated into steering committeeor Global ACTE Conerence in Prague - 25 - 27. 10. 2009

Marketing Committee Meeting, Vinohradsk 46, Praha 2

New Project City o Pragues Incentive Program in support o Conerence and Incentive Tourism in PragueParis, Tradeshow - Bedouk


Marketing Committee Meeting KEY SELLING POINTS PRAGUE

London, Tradeshow CONFEX - WON an award or BEST SHELL STAND

London MICE Workshop

PCB allocates nancial support rom CzechTourism to assistin the development o Czech Convention Bureau.

Advertorial about Prague as a MICE destination debuts in Czech Travelogue - a International Travel Magazine

Editorial on Prague and PCB advertisement in Luxury Travel Magazine

Launch o NEW Prague Convention Bureau WEBSITE


Marketing Committee Meeting, Vinohradsk 46, Praha 2Paris, Tradeshow - MEEDEX

January 30TH

New Project City o Pragues Incentive Program

in support o Conerence and Incentive Tourismin PragueIn 2009 PCB and its members took it upon them-selves to introduce and Conerence Incentive Pro-gram to the City o Prague, this is still being nal-ized, more details to come in 2010.

February 19TH

Marketing Committee MeetingKEY SELLING POINTS PRAGUE PCB Marketingcommittee generated through a very productivebrainstorming session the main Key selling pointsor Prague, which will be used or print advertising

o PCB, online advertising, sales and sales presen-tations, marketing materials and our website.

March 15TH

Launch o NEW Prague Convention Bureau

WEBSITE - basic versionPCB has launched the PCB website several weeksago. Ocial Tender Winner became the companyNausus, s.r.o.

March 30TH - April 3RD

Paris, Tradeshow - MEEDEX

The only rendez-vous driven event in France dedi-cated exclusively to French buyers booking meet-

ings, conerences, events and incentive travelsinternationally. MEEDEX is preparing the launcho the essential tool or all actors o the MICE sec-tor: The MEEDEX PRO - the ocial business tour-ism, convention and event directory.



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April 1st

April 1st

April 4th - 5th

April 8th

April 19th

April 22nd

April 22nd

April 29th

April 30th

April 30th

May 13th - 16th

May 19th

May 20th

May 21st

May 26th - 28th

June 1st - 3rd

June 11th - 13th

June 11th - 12th

June 15th - 17th

June 16th

June 17th - 20 th

June 18th - 20 th

June 22nd

June 23rd

June 25th

June 25th

June 30th - July 6th

Corporate Sponsor: PILSNER URQUELL

Meeting Planners Guide - Tender winner o this project became COT Business, s.r.o.

Prague - PCB hosts ACTE Site Inspection


PCB presents Prague and the PCB members in the Meetings and Congressi Magazine on the Italian Market



General Meeting in Zon Garden

Business Destinations Magazine

Globe and Mail - European Travel Commission - Specil Travel Edition - Canada/USA

Prague hosts the Meetings and Incentive Forum

Voyages and Strategies



Frankurt, Tradeshow - IMEX

Prague - UK FAM Trip

French PRESS Trip

Milano, Italy - Milano Workshop

Prague, PCB host ACTE Site Inspection


Spain, ICCA Educational Conerence

FAM Trip, France

Brussels, Brussels MICE Workshop

PCB President presents CEBRE

ICCA European Chapter Meeting 2010 coming to Prague!Board and Marketing Committee meet in Hard Rock Cae

PCB hosts ICSC Site Inspection

April 1st

Corporate Sponsor: PILSNER URQUELL

PCB is happy to announce that Pilsner Urquell hasbecame a new corporate sponsor rom April 2009.Financial investment amounts 1 400 000 CZK.

April 29th

General Meeting in Zofn GardenPCB hosted its General Meeting or membersand potential members a like. With a record turnouto over 50 guests PCB presented its accomplish-ments, nances and uture plans.

May 13th - 16th

Prague hosts the Meetings and Incentive ForumPCB is presenting Prague and its members thisweek at the Meetings and Incentive Forum organ-ized by the Great Hotels Organization. PCB is proud

to be one o the sponsors! The Meeting & IncentiveForums are designed to give high quality meetingand incentive hotels our intensive days o ace-to-ace meetings with MICE buyers rom Germany, UK,France, Switzerland, Benelux and Scandinavia.

May 19th

Voyages and StrategiesPrague Convention Bureau promotes Prague and itsPartners through a detailed case study.

May 26th - 28th

Frankurt, Tradeshow - IMEXPCB hosted the IMEX buyers on the CzechTourismstand, presented PCB and its members in each othe three IMEX Daily Magazines. The PCB sta con-

ducted 45 prescheduled meetings and they are ol-lowing up with clients as we speak!

June 1st - 3rd

Prague UK FAM TripPCB welcomed meeting planners rom the UK.We had a rigorous program prepared - the group vis-ited 10 hotels, 4 venues, attended a DMC workshopand enjoyed a tour o Prague. Thank you to all whohelped out in making this FAM a success!

June 11th - 13th

French PRESS TripPrague, Five prestigious travel writers rom FrenchMICE magazines. Press Conerence in coop-eration with PCB, CzechTourism and CSA on Fri-day, 12th o June, 2009.

June 11th - 12th

Milano, Italy - Milano WorkshopPCB is presenting Prague and its members thisweek at a PCB/CzechTourism organized workshopin Milan. CzechTourism and PCB in cooperationwith the Meetings and Congressi Magazine is proudto present Prague and the Czech Republic in Italy.

June 22nd

Brussels, Brussels MICE WorkshopPCB presented Prague and its members by host-

ing a workshop in Brussels in light o wrapping upthe ocial term o the Czech Republic as the head othe EU. The event took place in the Prague House, lo-cated in the heart o the EU commission district. PCBpresented Prague as the ideal meetings destinationto meeting planners and associations alike.

June 23rd

PCB President presents CEBREPCB and the City o Prague were presentedas a meetings destination or association meetings,incentives and corporate events. The presenta-tion was held directly in the European Commissionin ront o 200 commission members.

June 25th

ICCA European Chapter Meeting 2010 comingto Prague!In cooperation with Agentura Karolina Prague wasannounced as the next host destination in 2010at the Geneva 2009 conerence. 50 - 100 partici-pants representing Destination Marketing, MeetingsManagement, Venues, Meetings support and Trans-port companies are expected in Prague in June2010.



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July 1st

July 1st

July 5th - 6th

July 13th

July 15th

July 31st

August 5th

August 9th

August 16th

August 25 th - 26 th

August 27 th

September 1st

September 3rd

September 6th - 12th

September 7th - 8th

September 7th - 9th

September 15th

September 18th

September 24th

Launch o the NEW Business Development Department

PCB wins two bids or Prague!

PCB hosts the Saralee Site Inspection

PCB presents itsel at the IEEE

London Oysters Networking Workshop

PCO a DMC Meeting - Babylon, Liberec

Board o Directors Meeting, Rytsk 26, Praha 1

PCB and CzechTourism collaborate or a Meetings and Incentive MAP!

PCB hosts a French PCO Site Inspection - Agency Partners France

Toronto, Tradeshow Incentive Works

Toronto, Toronto Workshop

New York, New York Workshop

Board o Directors Meeting, Rytsk 26, Praha 1

PCB in Cooperation with CzechTourism host USA and Canada FAM trip

PCB hosts World Cae Site Inspection

PCB Hosts French FAM trip

Pragues FIRST Meeting Planner Guide Available

PCB launches sophisticated online RFP Program

General Meeting PCB, Plzesky Prazdroj, Plzen

July 1st

Launch o the NEW Business DevelopmentDepartmentNew Sta, New concept, Sales Manuals, acelitPCB oce

July 1st

PCB Wins two bids or Prague!This year has been quite a turning point orthe Prague Convention and its members. Expan-sion in both team members and nances and nowresults are starting to come emerge. We are proudto announce two conerences which have beenconrmed rom Prague in 2010 through the hardwork o the PCB sta.

July 13th

PCB presents itsel at the IEEEPCB took part in the IEEE - PANEL OF CONFER-ENCE ORGANIZERS, held in Prague in July. PCBwelcomed the delegates and sponsored a coeebreak or the 120 IEEE delegates to enjoy.

July 15th

London Oysters Networking WorkshopPCB also took part in the OYSTERS SUMMERPARTY - ON TOP OF THE WORLD, organizedby CAT Publications, CONFEX Group and OYSTERS(A group o tourist boards and CVBs in the UK.The networking event was meant to bring together

21 key detonations and over 300 potential buyersin the London area.

August 27th

Toronto, Toronto WorkshopPrague Convention Bureau presented itsel beore60+ meeting planners rom the Greater Toronto Area in the exquisite location the Sunnybrook Es-tates.

September 1st

New York, New York WorkshopFor the rst time PCB and CzechTourism hosteda evening workshop event in New York, meetingwith over 50 buyers in the Czech House locatedin Uptown New York.

September 15thPragues FIRST Meeting Planner Guide AvailablePrague Convention Bureau issued this monththe rst comprehensive overview o convention andincentive possibilities in Prague - Prague MeetingPlanners Guide. This publication presents servicesand activities o the Prague Convention Bureaumembers; in the orm o summary the other sub- jects who are active in conerence and incentivebusiness, incentives and social programs in Pragueand surrounding areas and the basic inormationnecessary or meeting planners.

(Download on www.pragueconvention.cz)



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More promotional materials - new pans, note pads and paper PCB git bags

A Message rom the Director

Sales Trip ParisSano Aventis Site Inspection

MAP PRO Tradeshow in France + Sales Trip

Host o GAL A Site Inspection

ACTE GLOBAL CONFERENCE IN PRAGUE

PCB hosts FAM Trip UK


Florence Itlie, akce ICCA Conerence

UK, Trade show WTM/Sales Trip

Prague hosts Brussels FAM Trip


PCB Advertisement in AHR Forum and Be The Best Magazine

New Power Point Presentation Available

Barcelona, Tradeshow EIBTM, Advertising - EIBTM Daily

USA - Chicago, New York, Toronto Sales Trip

Board o Directors Meeting, Bellevue, Smetanovo nb. 18, Praha 1

Workshop Paris

PCB Advertisement in Top Travel Business

October 2nd

October 5th

October 7th

- 9th

October 9th - 12th

October 10th - 14th

October 15th - 18th

October 25th - 27th

November 2nd - 4th

November 5th

November 7th - 11th

November 8th - 13th

November 22nd - 24th

November 26th

November

December 1st

December 1st - 3rd

December 7st - 15th

December 10th

December 15th

December

October 25th - 27th

ACTE GLOBAL CONFERENCE IN PRAGUEWe are very happy to announce that PCB in coop-eration with CzechTourism is supporting the ACTE2009 conerence in Prague, Czech Republic. PCBorganized and lead the site inspection which washeld rom the 15th - 18 th o June 2009. The ACTEGlobal Educational Conerence will be held romthe 25th - 27th o October in the Hilton Hotel Prague;we are expecting approx. 400 - 500 participantstraveling rom all over the world.

December 15th

Workshop ParisPCB attended the second MICE workshop in Parispresenting to over 100 buyers in a traditionallyCzech holiday themed event.



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A Message from the Director

At its core, the mission o the Prague Convention bureau is to strengthen the positive awareness o the city o Prague as a convention and visitordestination to increase revenue and stimulate economic growth or the community. In 2009 the bureau sta and volunteer board o directors tookthat message to heart and pursued a number o successul marketing ventures.

For the rst time in history Prague published an ocial Meeting Planners Guide which we created in conjunction with COT media and withoutany direct eect on our year end budget. This visually stunning promotional tool has over 140 pages with an individualized presentationo each o our members. A 1 000 copies were printed in 2009 and we will be expanding this venture in the uture.

New was also the completion o an interactive CD-ROM presentation highlighting the cities must see attractions and activities, memberpresentations and many other key selling points toward Prague.

At the beginning o April, we unveiled a completely re-designed web site eaturing new bells and whistles to ensure a user riendlyexperience. New photography and additional links were made more accessible on the home page. In August o 2009, PCB launched a newsophisticated online request or proposal system, which surpasses most other online RFP systems promoted by our competitors.

In April 2009, PCB welcomed its rst ocial corporate sponsor Pilsner Urquell with signicant nancial commitment which will continue into

the beginning o 2010. We also were able to allocate unds or our budget rom our strategically partner CzechTourism, which was providedto us on the basis o assisting in the development o Czech Convention Bureau. At the end o the year, PCB also received a partnershipinvestment directly rom the City o Prague in a record high o 2.5mil CZK.

All this was accomplished while still introducing new projects, achieving our goals and coming over 1mil CZK under budget.

Looking back on 2009, a number o actors aected tourism - rom unpredictable consumer behavior, to the general economic climate. However,a recent study released through ICCA (International Conerence and Convention Association) indicated that in 2010 and 2011 tourism will againbecome a growth industry especially in the associations meeting sector.The PCB sta, board o directors and bureau partners have all done an outstanding job in servicing all meeting proessionals and elevatingthe awareness o the City o Prague. As we look orward in 2010, the bureau will pursue new marketing opportunities and will continue to striveto exceed the expectations o clients who would like to Compose their event in Prague!



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PCB Sta

Jade SebekDirector

Andrea LibovMarketing

Ken DietrichBusiness Development Dept.

Brett IraBusiness Development Dept.

Martina BouovTeam Coordinator

Jana JzovP/T Business Development Dept.

Helena Hradilov

P/T Business Development Dept.Julius FabulaP/T Business Development Dept.

Board o Directors

Jan AdmekPresident o the Board

Petr MarhoulVice president o the Board

Michal ChourVice president o the Board

Lenka lebkovMember o the Board

Sanjiv SuriMember o the Board

Katarina DvokovMember o the Board

Karel Knetl

Member o the BoardJarmila korkovTreasurer



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PRAGUE MEETING PLANNERS GUIDE

and CD-ROM PRODUCEDThe Prague Convention Bureau introduced a new key marketing tool or the promotion omeeting and incentive tourism to Prague. For the rst time, the PCB is able to oer a com-plex meeting planners guide, the publication presents services provided by the PragueConvention Bureau and its members; members being listed with detailed inormation andnon members being list with a visuals and basic contact inormation.

We worked with C.O.T. media and our partners to create a proessionally producedmarketing piece that beautiully displays the cities nest oerings by way o activities,sites, ood, shopping and o course accommodations and conerence organizers. PCBDirector Jade Sebek said This very visual production will continue to serve as and e-ective outreach tool in the months and years ahead

This project was completely sel-unded. The helpul coordination o C.O.T. media al-lowed the PCB to contact members and non-members to advertize in this publication

in a very non-oensive way. The overall look o the publication can be downloadedat www.pragueconvention.cz.

NEW WEBSITEand ONLINE REQUEST FOR PROPOSAL FORM

The bureau unveiled a resh new design o its website in April 2009 at www.PragueCon-vention.cz. The new site developed by Nausus s.r.o., was created to be more user riendlyand easier to navigate or meeting planners, members and the media.

To achieve this, key items such as the request or proposal orm and the members direc-tory were made to be complex but easy to use both or the member and the end client.The Request or Proposal orm is an application which directly connects the membersand the potential clients. Potential clients input all detailed inormation into a detailedthree page orm, which automatically gets distributed to the members through and online

lter system at this point the client and the members communicate directly.

Members were also provided with log in inormation, which allows each member to up-date their member prole, pictures and other inormation directly on the site. The PragueConvention Bureau plans urther enhancements to its website in 2010.



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BUSINESS DEVELOPMENT

DEPARTMENTIn 2009 the Prague Convention Bureau introduced a new initiative to increasethe amount o events in Prague. The Business Development department o-cially opened its doors in July, 2009 with a team o two ull time sta and twopart time sta. The BDDs goals were to concentrate on developing a data-base o qualied clients, contacting them directly to introduce the serviceso the PCB and its members, ocus on active bidding and creating an Ambas-sadors Program.

(>1000pax)

ICSC - International Council o Shopping Centres 2010 1000 WON! PragueIFLA - International Federation o Library Associations 2012 3500 Decision Barcelona

ESMRMB - European Society or Magnetic Resonance in Medic ine and Bio logy 2013 1300 TBD

IPA - International Psychoanalytical Society 2013 2500 TBD

CMEC - Ceramics and Materials Engineering Conerence 2014 1500 TBD

EACPT - European Association or Clinica l Pharmacology and Therapeut ics 2015 1000 Decision Madrid

ERS - European Respiratory Society 2015 1000 TBD

EAIE - European Association or International Education 2013/14 3700 TBD

WLA - World Lottery Association 2014 1200 TBD

ISP - International Society o Photosynthesis 2013 1500 TBD

(>1000pax)CHEMCON - European Conerence 2010 350 WON! Prague

IFLA - International Federation o Library Associations 2011 750 Decision Barcelona

E SMRMB - Eu ropean Soci et y or Magn et ic Resonance i n Medi ci ne an d B io logy 20 13 50 0 T BD


CMEC - Ceramics and Materials Engineering Conerence 2013/14 750 TBD

EAC PT - European As sociat ion or Clinical Pharmac olog y and Thera peutics 600 Decision Madrid


BIDDING for PRAGUE,BIDDING to WIN!

In 2009, PCB directed its eorts to actively begin bidding on larger associa-tion conerences. This meant working with Pragues proessional conerenceorganizers, the Prague Congress Centre and in some instances the local as-sociation representative. The PCB has been very successul with winning threemajor bids directly due to our eorts.

In 2010, the PCB will continue its eorts in bidding or major conerences andwill enhance this project by introducing activities such as the AmbassadorsProgram which will directly infuence local area association contact to actas lobbyist in their own International associations.



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Month Date PAX Other Details

April 4th - 5th 1 USA, conerence or 3000pax, site or congress centre - AES

May 26th - 28th 1 Switzerland - gala dinner 300 - WIN

June 15th - 17th 2 USA, conerence or 300pax - ACTE

June/July 30th - 2nd 1 USA, conerence or 1000pax - ICSC

August 5th - 6th 2 Netherlands, meeting or 70pax - Saralee

August 16th - 20th 1 French Core PCO - Agency Partners France

September 7th - 8th 2 USA, World Ca Association, 150pax

October 5th - 7th 1 USA, GALA, 5 00p ax

November 18th - 20th 1 UK, Exhibition or 800 -1000pax - iGaming

December 16th - 17th 2 UK, Conerence 600 - 800pax - ISDA

SITE INSPECTIONS STATISTICAL SUMMARY

Tota l Number o c lients contacted personal ly through BDD: . . . . . . . . . . . . . . . . . . . . . . . . . .2804

To ta l nu mb er o up da ted contac ts i n BD D da tabase : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 65 2

Tota l numbers o Inqu ires achieved di rect ly through BDD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

To ta l n umber o I nq ui res Won by P CB Members : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3

Total Number o Bids: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8

Total Number o Bids Won: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Tot al number o Bids still in TBD: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Total number o room nights secured or Prague:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 6 0 1(Through 2009 efforts)

Tot al number o Site Inspec tions: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10



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TRADESHOWS and FAM/PRESS Trips

The Prague Convention Bureau attended nine tradeshows, seven workshops and hosted 6 FAM/Presstrips rom our top destinations. PCB also assisted in preparing the Meeting and Incentive Forum Great

Hotels o the World and the ACTE Global Conerence both in Prague and throughout 2009 conducted6 sales trips, either individually or along with another event to save on cost.

Month Date Event Type Place

January 8th - 9th Go and Region Tour Brno

January 22nd Paris Workshop Paris

February 4th - 5th BEDOUK Paris

February 24th - 25th CONFEX + Sales Trip London

February 25th London Workshop London

March/April 30th - 3rd MEEDEX Paris

April 12th - 17th Mee ti ng s an d In cent ive Fo ru m P ragu e

May 26th - 28th IMEX Frankurt

June 1st - 3rd UK FAM/Press Trip Prague

June 11th - 12th Milano Workshop Milano

June 18th - 20th French FAM Trip Prague

June 17th - 20th ICCA Educ ation Conerence Malaga

June 22nd

Brussels Workshop BrusselsJune 23rd - 25th Brussels Sales Trip Brussels

July 15th Networking Workshop London

August 25th - 26th In cent ive Works + Sa les Tr ip To ronto

August 27th Toronto Workshop Toronto

September 1st New York Workshop New York

September 6th - 12th USA/Canada FAM Trip Prague

September 7th - 9th FAM/Press Trip France Prague

October 10th - 14th Map Pro, France and Sales tr ip Par is

October 25th - 27th ACTE Global Conerence Prague

November 2nd - 4th FAM/Press Trip UK Prague

November 7th - 11th ICCA Conerence Florence ItalyNovember 8th - 13th WTM/ Sales Trip UK

November 21st - 24th Brussels FAM/Press Trip Prague

December 1st - 3rd EIBTM Barcelona

December 7th - 15th Sales Trip - Chicago, New York, Toronto USA



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20102009200820072006

PCBROSTEAVYSN

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Marketingovpod

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On-linepoptvkyZahr

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YouCanExperience theInspirationinPrague

VisitthePrague Convention BureauatEIBTMto EAT, DRINKandWINPCB is located attheCzech RepublicStand# K650On TuesdayDecember 1, 2009 andWednesdayDecember 2, 2009 at3PMPCB will be holding PrizeDraws with

over20 chances to WIN! Door Prizes consist of overnight stays in Prague, dinners, tours and much more provided by

the PCB members! Talk to a Prague Convention Bureau representative to find out details ofhowto win the GRANDPRIZE

a 5 NightVacation in Prague(including airfare,a ccommodationand tours).Traditional CzechBeerandWinealsoavailable foryouto enjoy See youatthe Show!

PragueistheprettiestgeminthestonecrownoftheworldJ.W.Goethe, (17491832)

www.pragueconvention.cz

ADVERTISING

2009 Main ocus on media - domestic and abroad:

Domestic: Establish our expertise among our peers, the press, and our potential clients

Build goodwill among our clients and suppliers Create and reinorce our brand and proessional corporate image

Inorm and create good perceptions regarding our company and services

Abroad:Assist in introducing a new service or product Generate trac to our on-line request orm

Mitigate o negative publicity and corporate crisis

List of Advertising in 2009:

AHR Forum BEDOUK Catalogue

Be The Best COT

Business Destinations Magazine Convention and Incentive Catalogue (CzechTourism)

Czech Travelogue Czech Republic Sales Guide (North America)

EIBTM Daily IMEX Daily

Incentive Travel Magazine Luxury Meetings

Meeting a Congressi Prague Meeting Planners Guide

The Globe and Mail TOP Travel Business

ZlepujemecestuproVbusinessMonostefektivnspoluprcespartneryvoblastiMICEZskvnpoptvekprostednictvmmodernhoon-linesystmu

PrezentacenanaichzahraninchakcchMarketingovpodporazestranyPCB

Marketingovpodpora

MICE partnei

Bidding

On-linepoptvky

Zahranin

prezentace

www. prag ue co n ve n ti o n . cz

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ATAILOR-MADE SOLUT

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www.pragueconve

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PROMOTIONAL MATERIALS SPECIAL EVENTS

PCB New Year Eve Party

General Meeting Spring 2009

Meeting and Incentive Forum

General Meeting Fall 2009

ACTE Global C onerence

The Czech Tourist Autority, a non pro t organization under theMinistry Of Regional Development was founded in 1993 forthe purpose of promoting the Czech Republic as an attractivetouristdestinationabroadandin theyear2003alsopromotingwithin the domestic market.

CzechTourism supports the incoming and domestic tourist industry and further focuseson promoting the particular branches of the travel industry, such as spas, conference andincentive as well as golf tourism.

Moreinformations:[email protected] www.CzechTourism.com

www.czechtourism.com

CzechTourism www.czechtourism.comVinohradsk46,Praha2ragueInformation Service www.prague-info.cz

Information Centres:TheOldTownHall(Starom stskradnice),Staromstsknms t 1Theconcourseof theMainRailroadStation

InformationCentreRytsk ul. 31TheLesserTownBridgeTower(Malostranskmosteck v)(fromApril toOctober)

PublicTransportSystem www.dpp.czCzech Airlines www.czech-airlines.com

The Prague Convention Bureau is a non-pro t organizationofferingyouaone-stop-shopservicefororganizinga conference,meet ing ,seminar,exhib itionorincent iveevent.Adviceandassistance are provided completely free of charge.Interestedin organizingan eventin Prague?

ThePragueConvention Bureaucanassist youin:Planningyour event,Organizingyour siteinspection,Drawing upa social program,Helpingyourbudgetgoals

Moreinformations:[email protected] www.pragueconvention.cz

PragueMetro



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INTERNALSTRENGTHS

CommitmentLoyal

EntrepreneurialRelationships with membersInnovativeHard workingFun / upbeatBoard loyalty & involvementLeadershipCan-Do attitudeStrong MembershipChallenges dealing with adversityGrowth in Marketing and Business Development ActivitiesVery sophisticated RPF systemEngaged & established boardVision / seeing opportunity

WEAKNESSESUndervalued work-orceCommunication o Activities and Accomplishmentsto members and the communityContinuity / stabilityWebsiteCultural HospitalityNetworkingService groups vs. generating leadsReliable unding (city, state) - membership dependentQuantity value o membership to all members - prove o ROILimited resourcesCommunity (selling ROI)Quantity advertising ROINot politically active - local, regional

EXTERNALSTRENGHTS

Unique local favourDrivable destination

Heart o EuropeGlobal destinationCapital City within Czech RepublicProximity to tourist attractions in Prague and throughout CZClean environmentMany 4* and 5* propertiesUnique culinary favourRich in historySae environmentPartnershipsEasily accessibleCreative economy

WEAKNESSES

Lack o public undingLack o incentive program rom side o HLMPIdentityLocal awarenessLocal media presenceLack o Exhibition SpaceFull-fedged inormation centerLocal municipal supportEconomyTerritorialism

OPPORTUNITIESExchange ratePartnerships: Regional and International

Collective VisionLarge group events - Ambassador ProgramCommission structureCollaborating with neighbouring regionsRevive meeting connections with other CVBsStaycations / Meet locallyTechnology: eciency through technologyGrowing / emerging cityGreen marketingReduce duplication with other organization (re-evaluation)Streamline / back to basicsTo become more politically activeDene geographic region - enlargeHost events

THREATSIll-inormed legislatureMajor acilities built/renovated in other regionsOverall economyEnergyTechnology - how people get inoLack o member vs. executive team cohesivenessFinancial back-up - questionable not stableChanging demographics: Age, ethnic, languageAre we positioned or change?Competing markets

SWOT ANALYSIS PCB 2009



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PCB THE YEAR AHEAD:Ater looking into all aspects o our business we dened the main goals or PCB in 2010:

MARKETINGFocus on PR - locally and in eeder marketsWeb page upgrade > photo gallery, emailing system, etc.Social media promotion - Twitter, Facebook, Linked-in, etc.Marketing campaign at EIBTM and IMEXGoogle

BUSINESS DEVELOPMENTgoal 36 conrmed bids/bookings resulting in 15.000 room nightsSta allocation -> Congresses 50% and 50% corporate meetingAmbassador Program in place and ully unctioningSeries o Trade airs, sales trips and FAM trips

STRUCTURAL GOVERNMENTAL SUPPORTIncentive program or large convention > development & implementation; nanced through municipalityEvents tracking statics (online)



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2009 BUDGET SUMMARY

Revenue 2008 (CZK) 2009 (CZK)

Membership Fees General 2 281 750 2 705 524

CzechTourism + Sponsorship 0 2 300 000

City o Prague 0 2 500 000

Workshops 46 000 124 488

Other Income 2 116 407

Total 2 329 866 7 630 419

Expenses 2008 (CZK) 2009 (CZK)

Wages and Salaries 523 823 2 509 676

Administration 200 237 1 043 190

Advertising and Marketing 1 124 890 1 235 017

Business Development * 688 667

Workshops and Tradeshows 348 041 336 346

Miscellaneous Expenses ** 18 100 264 090

Total 2 215 091 6 076 986

SUBSTANTIAL INCREASE IN REVENUE

2009 was a pivotal year or the Prague Convention Bureau. With a visibleincrease o members, activities, sta, but most importantly REVENUE. PCBincreased its membership base to over 80 members 46% being Platinummembers, 35% Gold members and 19% Silver members. PCB was able to an-chor in many o the key players within the Pragues meetings market. PCBwas able to acquire a 2 million CZK partnership contract with CzechTourismto help kick start the Czech Convention Bureau, which had been success-ully launched on 1.1.2010. In addition to this, PCB was able to convince oneo Czech Republics most recognized brand, Pilsner Urquell to invest and spon-sor the eorts o the PCB. And towards the end o 2009, Prague ConventionBureau was patiently waiting on a decision rom the City o Prague, whetheror not we were to receive a partnership contract to support PCB activities.Ater a lot o hard work on behal o the PCB team and its Board o Directors,PCB received a substantial contribution o 2.5 million CZK bringing our annualbudget to a new high. We would like to sincerely thank you all or your on go-ing support and are looking orward to urther growth in the uture years to

come!

* Hardware, Sotware, Renovation oce in Rytsk, Database** Legal and tax consultation, Vehicle expense, General and other Members meeting support



19/36

2009Vron zprva


20/36

8.- 9. ledna

21. ledna

22. ledna

23. - 24. ledna

27. - 28. ledna

27. ledna

27. ledna

27. ledna

29. ledna

29. ledna

30. ledna

4 - 5. nora

18. nora

19. nora

24. - 26. nora

25. nora

28. nora

1. bezna

15. bezna

15. bezna

25. bezna

26. bezna

30. bezna - 3. dubna

GO a Region Tour Brno

Zasedn pedstavenstva, Vinohradsk 46, Praha 2

Workshop v Pai: 107 astnk rancouzskho MICE

Obchodn cesta do Francie

PCB vzdlvac semin - podan Henrikem Von Arnoldem (jednika v oblasti tvorby nabdek)

Novoron party, msto konn: ZO2OM, Congress Centre Prague

lenov PCB obdreli lensk certikty

Nov propagan materily - lensk CD, desky, tuky

editelka PCB, Jade Sebek, nominovna do dcho vboruGlobal ACTE Conerence v Praze 25. - 27. 10. 2009

Setkn marketingov komise, Vinohradsk 46, Praha 2

Nov projekt Prask incentivn program k podpoe konerenn a incentivn turistiky v PrazePa, veletrh Bedouk


Zasedn marketingov komise - KEY SELLING POINTS PR AGUE

Londn, Veletrh - CONFEX - Udlena cena za nejlep stnek

Londn - MICE Workshop

PCB zskv fnann podporu od CzechTourism k rozvoji Czech Convention Bureau

Uvedena reklama o Praze jako MICE destinaci v Czech Travelogue - mezinrodn cestovatelsk magazn

Editorial o Praze a inzerce PCB v Luxory Travel Magazine

Uveden NOVCH webovch strnek PCB - zkladn verze


Zasedn marketingov komise, Vinohradsk 46, Praha 2

Pa, veletrh - MEEDEX

30. lednaNov projekt Prask incentivn program

k podpoe konerenn a incentivn turistikyv Praze V roce 2009 si PCB a jeho lensk zkladna vzaliza sv pedstavit konerenn a incentivn programHlavnmu mstu Praze. Na projektu se stle pracu-je, vice inormac v roce 2010.

19. nora

Zasedn marketingov komiseKEY SELLING POINTS PRAGUE Velmi produktivnbrainstorming marketingov komise PCB pineslvynikajc vsledky v podob sestaven klovchprodejnch bod (tzv. Key Selling Points) pro Pra-hu. Ty budou pouit na titnch inzercch PCB,on-line reklamch, pi prodeji a prodejnch prezen-tacch, marketingovch materilech a na naichwebovch strnkch.

15. bezna

Uveden NOVCH webovch strnek PCB

zkladn verzePCB uvedla sv nov webov strnky ped nkolikatdny. Ocilnm vhercem tendru se stala spole-nost NAUSUS, s.r.o.

30. bezna - 3. dubnaPa, veletrh - MEEDEX

Jedin udlost zamen na pm jednn ve Fran-cii. Je vnovan pouze rancouzskm nkupm,kte objednvaj mtinky, konerence, udlosti a in-centivn cestovn na mezinrodn rovni. MEEDEXpipravuje sputn zkladnho nstroje pro vech-ny zastnn z MICE odvtv - MEEDEX PROse stane ocilnm adresem incentivn turistiky.

2009 Vron zprva - 20


21/36

1. dubna

1. dubna

4. - 5. dubna

8. dubna

19. dubna

22. dubna

22. dubna

29. dubna

30. dubna

30. dubna

13. - 16. kvtna

19. kvtna

20. kvtna

21. kvtna

26. - 28. kvtna

1. - 3. ervna

11. - 13. ervna

11. - 12. ervna

15. - 17. ervna

16. ervna

17. - 20. ervna

18. - 20. ervna

22. ervna

23. ervna

25. ervna

25. ervna

30. ervna - 6. ervence

Sponzorstv PILSNER URQUELL

Meeting Planners Guide - vhercem vbrovho zen na tento projekt se stal COT Business, s.r.o.

Praha - PCB hostuje ACTE Site Inspection


PCB pedstavuje Prahu a svou lenskou zkladnu v asopise Meetings and Congressi na italskm trhu



Setkn v restauraci on Garden

Business Destinations Magazine - esk republika zvolena nejlep business destinac ve stedn Evrop

Globe and Mail - European Travel Commission - Speciln cestovatelsk vydn - Kanada/USA

Praha pod Meetings and Incentive Forum

Cesty a strategie



Frankurt, veletrh - IMEX

Praha - UK FAM Trip

Francouzsk PRESS Trip

Milano, Itlie - Milano Workshop

Praha, PCB pod ACTE Site Inspection


panlsko, ICCA Educational Conerence

FAM Trip, Francie

Brusel, Brussels MICE Workshop

Pedseda PCB prezentuje CEBRE

ICCA European Chapter Meeting 2010 se uskuten v Praze!

Zasedn pedstavenstva a marketingov komise v Hard Rock Cae

PCB pod ICSC Site Inspection

1. dubnaSponzorstv PILSNER URQUELLPCB s radost oznamuje, e Pilser Urquell se od dub-na 2009 stal nam novm sponzorem. Finannpodpora dosahuje ve vi 1 400 000 K. Pt letn

setkn se uskuten v Plzeskm pivovae.29. dubnaSetkn v restauraci on GardenDne 29.4. 2009 PCB uspodalo setkn pro svoulenskou zkladnu a potenciln leny. Pi rekordnnvtvnosti 50 host PCB presentovalo svoje sp-chy, nann a budouc plny.

13. - 16. kvtnaPraha pod Meetings and Incentive ForumV tomto tdnu PCB prezentovala Prahu a svoji len-skou zkladnu na Meetings and Incentive Forumpodanm the Great Hotels Organization. PCB jehrd na to, e je jednm ze sponzor, kte pomohlipi konn tohoto setkn v Praze! Meeting & Incen-

tive Forum je navren tak, aby poskytlo pikovmhotelm v incentivn turistice tyi intenzivn dny jed-nn tv v tv s MIC E nkupmi z Nmecka, Brit-nie, Francie, vcarska, Beneluxu a Skandinvie.

19. kvtnaCesty a strategiePCB pedstavuje Prahu a sv partnery v podrobnppadov studii.

26. - 28. kvtnaFrankurt, veletrh IMEXOd 26. do 28. kvtna se PCB prezentovalo na veletr-hu IMEX ve Frankurtu. PCB vtala zjemce na stn-ku CzechTourism, kde prezentovalo PCB a jeholenskou zkladnu v kadm ze t IMEX denka podala koktejlovou party pro zjemce s vybra-

nmi eskmi specialitami a eskou olklorn muzi-kou. Zamstnanci PCB realizovali pes 45 schzeka na n navazuj prv te, kdy tete tyto dky.

1. - 3. ervnaPrague UK FAM TripPCB pivtala organiztory mtink z Velk Britnie.Mli jsme pipraven nron program skupina na-vtvila 10 hotel, 4 djit konerenc, zastnila seDMC workshopu a uila si prohldku Prahy. Dkuje-

me vem, kte nm pomohli k spchu tohoto FAMtripu! Do budoucna plnujeme dlat vice takovchtoFAM trip a pokud se na Vs nedostalo nyn, nezou-ejte, pt se to jist povede!

11. - 13. ervnaFrancouzsk PRESS TripPraha pt prestinch reportr o turistice z ran-couzskch MICE asopis zavtalo do Prahy pod vlaj-kou PCB. 12. 6. tiskov konerence ve spoluprciPCB, CzechTourism a SA.

11 - 12. ervnaMilano, Itlie Milano WorkshopPCB prezentovalo Prahu a svou lenskou zkladnuna workshopu organizovanm PCB a CzechTourismemv Miln. CzechToursim a PCB ve spoluprci s Mee-ting and Congressi Magazine jsou hrdi na to, e mohliprezentovat Prahu a eskou republiku v Itlii.

22. ervnaBrusel, Brussels MICE WorkshopDne 22.6. PCB prezentovalo Prahu a svou lenskouzkladnu pi podn workshopu v Bruselu kona-nho pi pleitosti pedsednictv esk republikyEvropsk unii. Udlost se konala v ndhernm Pra-skm dom, kter se nachz v samm stedu tvrti,kde sdl Evropsk komise. PCB prezentovalo Prahuorganiztorm mtink jako ideln msto pro jejichsetkn nebo konerenci. Po veern akci a worksho -pu nsledoval raut, esk pivo a vno.

23. ervnaPedseda PCB prezentuje CEBREPCB a Hlavn msto Praha byly prezentovny jakokongresov destinace vhodn pro sdruen, incentiv-n a remn eventy. Prezentace probhla 23. 6. 2009pmo v Evropsk komisi ped 200 komisai.

25. ervnaICCA European Chapter Meeting 2010se uskuten v Praze!Ve spoluprci s agenturou Karolina jsme na kone-renci eneva 2009 vyhlsili Prahu jako pt ms-to, kde se bude ICCA setkn odehrvat. Tm stoastnk z ad Destination marketingu, manage-mentu mtink, mst konerenc, mtinkov podporya pepravnch spolenost pijedou do Prahy v erv-nu 2010.



22/36

1. ervence

1. ervence

5. - 6. ervence

13. ervence

15. ervence

31. ervence

5. srpna

9. srpna

16. srpna

25. - 26. srpna

27. srpna

1. z3. z

6. - 12. z

7. - 8. z

7. - 9. z

15. z

18. z

24. z

Zahjen innosti novho obchodnho oddlen

PCB vyhrv pro Prahu dv vbrov zen

PCB pod Saralee Site Inspection

PCB se prezentuje na IEEE

London Oysters Networking Workshop

PCO a DMC setkn Babylon, Liberec

Zasedn pedstavenstva, Rytsk 26, Praha 1

PCB a CzechTourism spolupracuj na Meetings and Incentive MAP!

PCB pod rancouzskou PCO Site Inspection - Agency Partners France

Toronto, vstava Incentive Works

Toronto, Toronto Workshop

New York, New York WorkshopZasedn pedstavenstva, Rytsk 26, Praha 1

PCB ve spoluprci s CzechTourism podaj USA and Canada FAM trip

PCB hostuje World Cae Site Inspection

PCB pod French FAM trip

PRVN Meeting Planner Guide dostupn pro veejnost

PCB spout s ostikovan online poptvkov systm

Setkn PCB, Plzesky Prazdroj, Plze

1. ervenceZahjen innosti novho obchodnho oddlenNov zamstnanci, nov koncept, prodejn manulya vylepen kancelskch prostor PCB

1. ervencePCB vyhrv pro Prahu dv vbrov zenRok 2009 byl pro PCB a jeho leny zlomov. Ex-panze ze stran jak lensk zkladny, tak i nanczpsobila, e jsou vidt vsledky. Jsme hrdi na to,e meme ohlsit, e se Praha stane dky na tvr-d prci hostitelem tchto dvou konerenc:ICSC - International Council o Shopping Centers- 700 - 800 osob, CHEMCON - 300 - 350 osob.

13. ervencePCB se prezentuje na IEEEPCB se zastnilo IEEE - PANEL OF CONFERENCEORGANIZERS, kter se konal v Praze v ervenci.Uvtali jsme delgty a sponzorovali coee breakpro 120 delgt IEEE.

15. ervenceh

London Oysters Networking WorkshopPCB se tak zastnilo OYSTERS SUMMER PARTY- ON TOP OF THE WORLD podan CAT Publica-tions CONFEX Group and OYSTERS (skupina adcestovnho ruchu a CVBs v Britnii). Networkingovudlost mla za cl pivst dohromady pes 300 po-tencilnch klient z oblasti Londna.

27. srpnaToronto, Toronto WorkshopPrague Convention Bureau se prezentovalo pedvce jako edesti organiztory mtink z iroblasti Toronta v exkluzivnm mst SunnybrookEstates.

1. zNew York, New York WorkshopPCB a CzechTourism podalo podveern udlostv New Yorku. Setkn v newyorskm eskm Domv New York Uptown zahrnulo pes 50 nakupch.

15. z

PRVN Meeting Planner Guidedostupn pro veejnostV zi vydalo Prague Convention Bureau prvn cel-kov pehled incentivnch a sjezdovch monostv Praze - Prague Meeting Planners Guide. Publika-ce prezentuje sluby, innosti a nabdku len PCB;ve orm celkovho peheldu subjekt, kter jsouaktivn v oblasti konerenn a incentivn turistiky,incentivnch a spoleenskch programech v Prazea pilehlm okol. Publikace je urena organizto-rm mtink, konerenc a event a je dostupn na:www.pragueconvention.cz



23/36

Dal propagan materily nov propisky, bloky a paprov drkov PCB taky


Obchodn cesta do Pae

Sano Aventis Site Inspection

MAP PRO veletrh ve Francii + obchodn cesta

Podn GALA Site Inspection

ACTE GLOBAL CONFERENCE v Praze

PCB pod FAM Trip UK


Florencie Itlie, akce ICCA Conerence

UK, prodejn vstava WTM/Sales Trip

Praha pod Brussels FAM Trip


PCB inzeruje v AHR oru a Be The Best asopise

New Power Point Presentation Available

Barcelona, veletrh EIBTM, inzerce - EIBTM Daily

USA - Chicago, New York, Toronto obchodn cesta

asedn pedstavenstva, Bellevue, Smetanovo nb. 18, Praha 1

Workshop v Pai

PCB inzeruje v Top Travel Business

2. jna

5. jna

7. - 9. jna

9. - 12. jna

10. - 14. jna

15. - 18. jna

25. - 27. jna

2. - 4. listopadu

5. listopadu

7. - 11. listopadu

8. - 13. listopadu

22. - 24. listopadu

26. listopadu

Listopad

1. prosince

1. - 3. prosince

7. - 15. prosince

10. prosince

15. prosince

Prosince

25. - 27. zACTE GLOBAL CONFERENCE v PrazeJsme velmi astni, e meme ohlsit, e PCBve spoluprci s CzechTourismem podporuje ACTE2009 konerenci v Praze. PCB organizovalo a ved-lo site inspection, kter se konala mezi patnctma osmnctm ervnem 2009. ACTE Global Educa-tional Conerence se odehrla od 25. do 27. jnav hotelu Hilton Praha a zastnilo se j k pti stmastnk z celho svta.

15. prosinceWorkshop v Pai

PCB se zastnilo druhho workshopu v Pai,aby mohlo prezentovat 100 astnkm tma tra-din esk dovolen.



24/36

Slovo editelky

Podstatou posln Prague Convention bureau (PCB) je poslit pozitivn povdom o Praze jako mst konerenc a destinaci pitaliv pro adu n-vtvnk, a tm zvit pjmy a stimulovat rst odvtv cestovnho ruchu. V roce 2009 se zamstnanci a manaei naden zapojili do naplovntohoto posln. Dky jejich zpalu, entusiasmu a aktivit se podailo splnit celou adu obchodnch vzev.

Poprv v historii vydala Praha ociln Meeting Planners Guide vytvoen spolen s COT media, ani by to mlo dopad na celkov ronrozpoet. Tento propagan nstroj, jeho skvl graka na prvn pohled upout, m pes 140 stran, na nich najdete prezentace vech naichlen. Bylo vytitno tisc kus. Tato aktivita bude dle rozvjena.

Nov byla tak dokonena interaktivn CD-ROM prezentace, kter upozoruje na nejzajmavj msta, kter je mon v Praze navtvit,a na aktivity, kter je zde mon podnikat. Spolu s tm tato prezentace obsahuje i pedstaven len PCB.

Na zatku dubna jsme zprovoznili zcela pebudovan internetov strnky. Byla pidna ada atraktivnch unkc, dky emu je rozhranuivatelsky pjemnj a poskytuje nvtvnkm daleko vy komort. Na domovsk strnce nyn najdete vce otogra, odkaz a dalchuitench inormac, ani by tm utrpla pehlednost. V srpnu byl uveden do provozu nov poptvkov systm, kter pevyuje naprostouvtinu konkurennch systm pro zadvn poptvek.

V dubnu PCB mezi svmi partnery pivtalo prvnho ocilnho korportnho sponzora. Je jm Plzesk Prazdroj, kter vznamnou mroupispl k nancovn a rozhodl se v tomto pokraovat i v roce 2010. Podailo se nm tak zskat zdroje od naeho strategickho partnera,agentury CzechTourism, co nm pomohlo udrovat rychl tempo rozvoje. Ped koncem roku obdrelo PCB partnersk pspvek pmood hlavnho msta Prahy v rekordn vi 2,5 mil K.

Dky tomu, e se to vechno podailo doshnout, jsme mohli realizovat nov projekty. Nklady zstaly o jeden milion korun ni, ne byl pedpoklad.

Pi ohlednut zpt na rok 2009 je nutn konstatovat celou adu akt, kter ovlivnily turistick ruch od nepedvdatelnho chovn spotebitelpo obecn ekonomick klima, kter cestovn nepeje. Pesto jedna z poslednch studi publikovan ICCA (International Conerence and Conventi-on Association) poukzala, e v letech 2010 a 2011 se turismus znovu stane rostoucm odvtvm zejmna v oblasti konerenc a mtink.Zamstnanci, pedstavenstvo a partnei PCB odvedli vynikajc prci pi poskytovn proesionlnch slueb a zvyovn povdom o Praze. Naenaden neopad ani v roce 2010, kdy PCB bude pokraovat ve vyhledvn novch marketingovch pleitost a kdy udlme vechno pro to,abychom pekonali oekvn klient, kte by rdi uspodali svou udlost v Praze!



25/36

PCB tm

Jade Sebekeditelka

Andrea LibovMarketing

Ken Dietrichobchodn oddlen

Brett Iraobchodn oddlen

Martina BouovKoordintor tmu

Jana Jzovobchodn oddlen (sten pracovn vazek)

Helena Hradilovobchodn oddlen (sten pracovn vazek)

Julius Fabulaobchodn oddlen (sten pracovn vazek)

Pedstavenstvo

Jan AdmekPedseda pedstavenstva

Petr MarhoulMstopedseda pedstavenstva

Michal ChourMstopedseda pedstavenstva

Lenka lebkovlen pedstavenstv

Sanjiv Surilen pedstavenstv

Katarina Dvokovlen pedstavenstv

Karel Knetllen pedstavenstv

Jarmila korkovFinance



26/36

Vytvoen PRAGUE MEETINGPLANNERS GUIDE a CD-ROM

PBC vytvoilo nov eektivn nstroj pro propagaci konerenn a incentivn turistiky. Po-prv me nabdnout rozshlho prvodce a zdroj inormac pro plnovn kongres.Publikace shrnuje veker sluby poskytovan PCB a jejmi leny. Kad len m svoudetailn prezentaci. Ostatn maj monost umstit krtkou inormaci a vizuln prezentacise zkladnmi kontaktnmi daji.

zce jsme spolupracovali s C.O.T. media a vemi naimi partnery, abychom vytvoiliproesionln publikaci, kter by dokzala pedvst vechny krsy Prahy a to nejlepz nabdky volnoasovch aktivit, restaurac, nkup a samozejm ubytovn a organiz-tor konerenc. k Jade Sebek a dodv, e tato vynikajc pruka bude v nsleduj-cch mscch a letech cennm pomocnkem jak pro PCB, tak pro vechny zainteresovanstrany.

Projekt byl pokryt z rozpotu PCB. Podpora C.O.T. media umonila PCB kontaktovat leny

i neleny s nabdkou zaazen do publikace zpsobem, kter byl ptelsk a neobtoval.Publikace je mimo jin dostupn internetovch strnkch www.pragueconvention.cz.

NOV WEBOV STRNKYa online VZVA K PODN POPTVKY(Request for proposal form, RFP)

V dubnu 2009 PCB zcela inovovalo graku svch internetovch strnek na adresewww.PragueConvention.cz. Styl novch strnek, kter vyvinula rma Nausus s.r.o., jepteltj, pohodln a jednodu pro prochzen - a u plnujete mtink, jste namlenem nebo se o nae aktivity zajmte jako novin.

Abychom toho doshli, bylo nutn vyeit klov vlastnosti poptvkovho ormule tak,aby byl dostaten podrobn a zrove jednoduch - pro leny PCB i pro koncov z-kaznky. Vznikla tak aplikace, kter pmo spojuje leny a potenciln zkaznky. Zkaz-

nci vypln do detailnho tstrnkovho ormule daje o sv poptvce. Poptvky jsoutdny v on-line ltrovacm systmu a automaticky pedny tm lenm, pro kter jsourelevantn. Od tto chvle komunikuj lenov a zkaznci pmo.

lenov obdreli pihlaovac daje, kter jim umouj aktualizovat svj lensk prol,obrzky a ostatn inormace na webovch strnkch.

Dal rozen webu a jeho unkc plnuje PCB v roce 2010.



27/36

OBCHODN ODDLEN

V roce 2009 pedstavilo Prague Convention Bureau dal aktivitu pro zve-n potu konerenc v Praze. V ervenci zahjilo innost obchodn oddlen,v nm pracuj dva zamstnanci na pln vazek a dva na sten vazek.Jejich kolem je pedevm rozvoj databze kvalikovanch zkaznk a pmstyk s nimi. Krom jinho se obchodn oddlen zamuje na prezentaci sluebPCB a jeho lensk zkladny, aktivn tvorbu nabdek a vytvoen Ambassadorprogramu.

(>1000 astnk)

ICSC - International Council o Shopping Centres 2010 1000 Vyhrno Praha

IFLA - International Federation o Library Associations 2012 3500 Rozhodnut BarcelonaESMRMB - European Society or Magnetic Resonance in Medic ine and Bio logy 2013 1300 TBD


CMEC - Ceramics and Materials Engineering Conerence 2014 1500 TBD

EACPT - European Association or Clinica l Pharmacology and Therapeut ics 2015 1000 Rozhodnut Madrid


EAIE - European Association or International Education 2013/14 3700 TBD

WLA - World Lottery Association 2014 1200 TBD

ISP - International Society o Photosynthesis 2013 1500 TBD

(>1000 astnk)CHEMCON - European Conerence 2010 350 Vyhrno Praha

ICOGRADA - International Council o Graphic Design Associations 2011 750 TBD

IATDMCT - International Association o Therapeutic Drug Monitoring and Clinical Toxicology 2013 500 Rozhodnut Salt Lake City

ICUD - International Council on Urban Drainage 2014 600 TBD

ESPU - European Society or Pediatric Urology 2013/14 750 TBD

IFEAT - International Federation o Essential Oils and Aroma Trades 600 TBD

EBWA - European Bottled Water Association 2010 600 Vyhrno Praha

NABDKA PRAHY- NABDKA SPCHU!

V roce 2009 zamilo PCB sv sil na aktivity vedouc k tomu, aby se me-zinrodn konerence vznamnch spolenost konaly v Praze. To zahrnovalomimo jin spoluprci s praskmi organiztory kongres pod vlajkou Prask-ho kongresovho centra, a v nkterch ppadech tak se zstupci mstnchorganizac. PCB doshlo vznamnho spchu. Zskalo pro Prahu t vznamnkonerence!

V roce 2010 se PCB i nadle zam na podvn nabdek na konn vznam-nch konerenc. Tuto innost podpo aktivitami, jako je napklad program Ambassador, kter pmo ovlivn mstn poboky mezinrodnch organizac.Ty pak budou psobit ve vlastnch organizacch jako lobby prosazujc Prahujako msto mezinrodnch setkn.



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Msc Datum astnk Detaily

Duben 4. - 5. 1 USA, konerence pro 3000 osob - AES

Kvten 26. - 28. 1 Switzerland - gala veee 300 osob - WIN

erven 15. - 17. 2 USA, konerence pro 300 osob - ACTE

ervenec 30. 6. - 2. 7. 1 USA, konerence pro 1000 osob - ICSC

Srpen 5. - 6. 2 Netherlands, setkn pro 70 osob - Saralee

Srpen 16. - 20. 1 French Core PCO - Agency Partners France

Z 7. - 8. 2 USA, World Ca Association, 150 osob

jen 5. - 7. 1 USA, GALA, 500 osob

Listopad 18. - 20. 1 UK, vstava pro 800 -1000 osob - iGaming

Prosinec 16. - 17. 2 UK, konerence pro 600 -800 osob - ISDA

PROHLDKY PROSTOR STATISTICK SOUHRN

Celkov poet kl ient kontaktovanch osobn obchodnm oddlenm: . . . . . . . . . . . . . . . . . 2804

Celkov poet aktualizovanch kontakt v databzi obchodnho oddlen: . . . . . . . . . . . . . . 7652

Celkov poet poptvek zskanch prostednictvm obchodnho oddlen:. . . . . . . . . . . . . . . . . 8 6

C elko v p o et p op tve k vy hra nc h le ny P CB : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3

Celkov poet nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Celkov poet vyhranch nabdek: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Cel kov poe t z at m ne rozh od nu tch nabd ek (T BD ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Celkov poet hotelovch noc zabezpeench pro Prahu (za rok 2009) . . . . . . . . . . . . . . . . 4601Poet inspekc provedench v konerenn ch prostorch: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10



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VELETRHY a FAM/PRESS Tripy

Prague Convention Bureau se zastnilo devti veletrh, sedmi workshop a hostovalo 6 FAM/Press tri-

p z naich top destinac. PCB tak asistovalo v pprav Meeting and Incentive orum - Great Hotelso the World and the ACTE Global Conerence v Praze a bhem roku zadila est obchodnch cest jakindividuln, tak pro sporu nklad paraleln s dalmi eventy.

Msc Datum Nzev akce Msto

Leden 8. - 9. Go a Region Tour Brno

Leden 22. Paris Workshop Pa

nor 4. - 5. BEDOUK Pa

nor 24. - 25. CONFEX + Sales Trip Londn

nor 25. London Workshop Londn

Bezen/Duben 30. - 3. MEEDEX Pa

Duben 12. - 17. Meetings and Incentive Forum Praha

Kvten 26. - 28. IMEX Frankurt

erven 1. - 3. UK FAM/Press Trip Praha

erven 11. - 12. Milano Workshop Milano

erven 18. - 20. French FAM Trip Praha

erven 17. - 20. ICCA Education Conerence Malaga

erven 22. Brussels Workshop Brusel

erven 23. - 25. Brussels Sales Trip Brusel

ervenec 15. Networking Workshop Londn

Srpen 25. - 26. Incentive Works + Sales Trip Toronto

Srpen 27. Toronto Workshop Toronto

Z 1. New York Workshop New York

Z 6. - 12. USA/Canada FAM Trip Praha

Z 7. - 9. FAM/Press Trip France Praha

jen 10. - 14. Map Pro, France and Sales trip Pa

jen 25. - 27. ACTE Global Conerence Praha

Listopad 2. - 4. FAM/Press Trip UK Praha

Listopad 7. - 11. ICCA Conerence Florencie ItlieListopad 8. - 13. WTM/ Sales Trip UK

Listopad 21. - 24. Brussels FAM/Press Trip Praha

Prosinec 1. - 3. EIBTM Barcelona

Prosinec 7. - 15. Sales Trip - Chicago, New York, Toronto USA



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REKLAMA & INZERCE

2009 - Hlavn zamen na domc a zahranin mdia:

Domc: Pedstavit nai odbornost naim partnerm, tisku a potencilnm klientm

Budovat dobrou povst mezi klienty a dodavateliVytvoit a poslit znaku PCB a jej proesionln korportn image Inormovat a vytvet dobr dojem o na spolenosti a slubch

Zahranin:Asistence v pedstaven novch slueb a produkt

Vybudovat nvtvnost a traic naemu on-line poptvkovmu RFP ormuli Zmrnit negativn publicitu a korportn krizi

Seznam inzerc v roce 2009:

AHR Forum BEDOUK Catalogue

Be The Best COT

Business Destinations Magazine Convention and Incentive Catalogue (CzechTourism)

Czech Travelogue Czech Republic Sales Guide (North America)

EIBTM Daily IMEX Daily

Incentive Travel Magazine Luxury Meetings

Meeting a Congressi Prague Meeting Planners Guide

The Globe and Mail TOP Travel Business

20102009200820072006

PCBROSTEAVYSN

M

www. p r agueconv e

nti o n . cz

Marketingovpod

poraBidding

On-linepop

tvkyZahranin

prezentace

BUSINESSMICE partnei

YouCanExperience theInspirationinPrague

VisitthePrague Convention BureauatEIBTMto EAT, DRINKandWINPCB is located attheCzech RepublicStand# K650On TuesdayDecember 1, 2009 andWednesdayDecember 2, 2009 at3PMPCB will be holding PrizeDraws with

over20 chances to WIN! Door Prizes consist of overnight stays in Prague, dinners, tours and much more provided by

the PCB members! Talk to a Prague Convention Bureau representative to find out details ofhowto win the GRANDPRIZE

a 5 NightVacation in Prague(including airfare,a ccommodationand tours).Traditional CzechBeerandWinealsoavailable foryouto enjoy See youatthe Show!

PragueistheprettiestgeminthestonecrownoftheworldJ.W.Goethe, (17491832)


ZlepujemecestuproVbusinessMonostefektivnspoluprcespartneryvoblastiMICEZskvnpoptvekprostednictvmmodernhoon-linesystmu

PrezentacenanaichzahraninchakcchMarketingovpodporazestranyPCB

Marketingovpodpora

MICE partnei

Bidding

On-linepoptvky

Zahranin

prezentace

www. prag ue co n ve n ti o n . cz

Ryts k 2 6 , Praha 1te l . : 2 2 4 2 3 5 1 5 9i n fo@ prag ue conve nti on . cz

C_in rc_A _ r .in 1

1 .1 . 1 : : 5

PartnerFindingService

ANEFFECTIVE ON-LIN

EREQUESTSYSTEM

CONNECTINGBUYERS

AND SUPPLIERS

Detailedon-linerequestf

orm

Fastandeasyto us

e

On-line c

ustomerservice24

hoursaday

Guaranteeofhigh

quality services

ATAILOR-MADE SOLUT

IONPREPAREDESPECI

ALLYFORYOU!

www.pragueconve

ntion.cz



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REKLAMN MATERILY

The Czech Tourist Autority, a non pro t organization under theMinistry Of Regional Development was founded in 1993 forthe purpose of promoting the Czech Republic as an attractivetouristdestinationabroadandin theyear2003alsopromotingwithin the domestic market.

CzechTourism supports the incoming and domestic tourist industry and further focuseson promoting the particular branches of the travel industry, such as spas, conference andincentive as well as golf tourism.

Moreinformations:[email protected] www.CzechTourism.com

www.czechtourism.com

CzechTourism www.czechtourism.comVinohradsk46,Praha2ragueInformation Service www.prague-info.cz

Information Centres:TheOldTownHall(Starom stskradnice),Staromstsknms t 1Theconcourseof theMainRailroadStation

InformationCentreRytsk ul. 31TheLesserTownBridgeTower(Malostranskmosteck v)(fromApril toOctober)

PublicTransportSystem www.dpp.czCzech Airlines www.czech-airlines.com

The Prague Convention Bureau is a non-pro t organizationofferingyouaone-stop-shopservicefororganizinga conference,meet ing ,seminar,exhib itionorincent iveevent.Adviceandassistance are provided completely free of charge.Interestedin organizingan eventin Prague?

ThePragueConvention Bureaucanassist youin:Planningyour event,Organizingyour siteinspection,Drawing upa social program,Helpingyourbudgetgoals

Moreinformations:[email protected] www.pragueconvention.cz

PragueMetro

SPECILN UDLOSTI

PCB novoron party

General Meeting Jaro 2009

Meeting and Incentive Forum

General Meeting Podzim 2009

ACTE Global C onerence



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VNITNSILN STRNKY

odpovdnost, odhodlnloajalitapodnikatelsk

vazby se lenyinovativntvrd pracujcvesel/pozitivnloajalita pedstavenstva a jeho zapojenvedennlada zvldneme tosiln lenstvvzvy a vypodn se se zmnamirst marketingovch a obchodnch aktivitvysoce sostikovan RFP systminteresovan, zaplen a stabilizovan pedstavenstvovize, vidn pleitosti

SLAB STRNKYpodhodnocen pracovn slakomunikace aktivit a spch smrem ke lensk zkladnkontinuita a stabilitawebov strnkykulturn pohostinnostnetworkingskupiny slueb vs. tvorba pleitostspolehlivost ond (msto, stt) a zvislost na lenstvkvantitativn hodnota lenstv pro leny(prokazatelnost nvratnosti investice)limitovan zdrojekomunita (prodej ROI)kvantitativn reklama ROIpoliticky neaktivn /mstn, regionln

VNJSILN STRNKY

uniktn mstn duchdostupn destinacesrdce Evropy

celosvtov destinacehlavn msto esk republikyturistick cle lehce dostupn jak v Praze, tak cel Rist ivotn prostedmnoho 4* a 5* hoteljedinen kulinsk umnbohat na historiibezpen prostedpartnerstvsnadno dostupnkreativn ekonomika

SLAB STRNKYnedostatek veejnho kapitlu

nedostatek incentivnch program ze strany HLMPidentitamstn povdom, nrodn uvdomnptomnost v mstnch mdichnedostatek vstavnch prostorpln kvalikovan inorman centrapodpora mstaekonomikateritoriln protekcionismus

PLEITOSTIkurzovn rozdlyregionln a mezinrodn partnerstvkolektivn vizeambasadorsk program pro rozshl skupinov eventykomisn strukturaspoluprce s pilehlmi regionyobnovit propojen s ostatnmi CVBsStaycations mstn setkntechnologie: eektivita skrz technologiirostouc a rozvjejc se mstozelen marketingsnit duplicity s ostatnmi organizacemiusmrnn/zpt k zkladmstt se politicky vce aktivnmdenovat a rozit geograck regionhostovat eventy

OHROENpatn postaven legislativav jinch regionech budou postaveny/renovovny velka vznamn zazencelkov ekonomieenergietechnologie - jak se lid dostanou k inormacmnzk vazba mezi leny a vkonnm tmemnann zajitn - diskutabiln, nestabilnmnc se demograe, strnut, etnika, jazykjsme v pozici pipraven na zmnu?konkurenn trhy

SWOT ANALZA PCB 2009



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PCB V DALM ROCE:Po zven vech aspekt naeho byznysu jsme denovali hlavn cle PCB v roce 2010:

MARKETINGZaosteno na PR - mstn na hlavnch trzchUpgrade webovch strnek > otogalerie, emailov systmPropagace v socilnch stch - Twitter, Facebook, Linked-in, etc.Marketingov kampa na EIBTM a IMEXGoogle

ROZVOJ OBCHODUClem je 36 potvrzench nabdek/rezervac s vsledkem 15 000 hotelovch nocZamen zamstnanc -> Kongresy 50% a 50% remn mtinkyAmbassador Program hotov a pln unknada veletrh, obchodnch cesta a FAM trip

STRUKTURLN PODPORA VLDYIncentivn program pro rozshl akce > rozvoj a implementace nancovan ze zdroj samosprvyMapovn event a statistika (online)



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2009 VSLEDOVKA

Pjmy 2008 (K) 2009 (K)

lensk pspvky 2 281 750 2 705 524

CzechTourism sponzorsk dary 0 2 300 000

Msto Praha 0 2 500 000

Workshopy 46 000 124 488

Ostatn pjmy 2 116 407

Celkem 2 329 866 7 630 419

Vdaje 2008 (K) 2009 (K)

Mzdov vdaje 523 823 2 509 676

Administrativn nklady 200 237 1 043 190

Inzerce a marketing 1 124 890 1 235 017

Obchodn oddlen * 688 667

Workshop a veletrhy 348 041 336 346

Drobn vdaje** 18 100 264 090

Celkem 2 215 091 6 076 986

VZNAMN NRST PJM

Rok 2009 byl pro Prague Convention Bureau klov a pinesl vrazn nrst

potu len, aktivit, zamstnanc a pedevm: VNOS. PCB zv ilo svoulenskou zkladnu na vce ne 80 len, z eho 46% bylo Platinovch, 35%Zlatch a 19% Stbrnch. PCB zakotvilo v podvdom mnohch klovch hr- na praskm kongresovm trhu. Zskalo vce ne dvoumilionov partnerskkontrakt s agenturou CzechTourism, kter pomohl nastartovat Czech Conven-tion Bureau (CCB zaalo sv aktivity 1. 1. 2010). Navc se podailo pesvditjednu z nejvtch a nejznmjch eskch znaek Pilsner Urquell, aby inves-tovala a sponzorovala aktivity PCB. Koncem roku 2009 jsme trpliv ekali narozhodnut Hlavnho msta Prahy o poskytnut dotace. Po mnoha dnech tvrdprce odveden tmem PCB a jeho pedstavenstva jsme skuten obdrelivelmi vznamn pspvek o celkovm objemu 2,5 mil K. To radikln roz-ilo monosti naeho rozpotu.

Tmto bychom rdi podkovali vem naim lenm, poskytovatelm dotac apznivcm za trvalou podporu. Tme se na rst v dalch letech!

* Hardware, Sotware, Rekonstrukce kancel v Rytsk ul., databze** prvn a daov poradenstv, nklady na dopravu, podpora lenskch setkn



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Documents

Pcb Annual Report 2009 Eng-cz Web