PCKIZ Business Idea Challenge.

Content Sample Template

with Examples

About This Template

• Please use this template format to create your submission/presentation for the PCKIZ Business IDEA Challenge.

• This presentation format template was created partly using the “Pitch-Then-Plan” template - originally presented in the book The Art of the Start by Guy Kawasaki—founder of Garage Ventures and part of the original Apple Macintosh development team.

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Organization Name

Your NameYear of SchoolSchoolContact InformationTuesday, April 11, 2023

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Brief Idea Description• Describe your business idea including the technology, secret

sauce, or magic behind your product.

• Specifically, how it creates value for the customer.

• Example: “The delivery of a wine’s ‘message,’ its bouquet and taste, depends on the shape of the glass. The secret to Reidel glasses is that there is a perfect shape for every beverage. Through ten generations of glassblowers, we have discovered the timeless forms of glass to convey the wine’s message in the best manner to the human senses.”

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Brief Idea Description• Describe the buyer’s pain /problem / need that you are taking away.

The goal is to get everyone nodding and “buying in.” Try to personalize the problem.

• Example: “If you go to five travel sites, you will be presented with five completely different offers. Visiting each site and comparing trip packages is time-consuming and confusing.”

• Explain how you take away this pain. Ensure that the audience clearly understands what you sell and your value proposition.

• Example: “We are a discount travel website. We have written software that searches all the other travel sites and collates their price quotes into one report.”

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Market AnalysisFirst think broadly and then more narrowly: Present research on the industry

• trends, industry performance

• size in terms of dollars and number of establishments

Present research on the target market

• Who are your customers?

• What are their key characteristics, attitudes, needs and wants?

• What are their buying intentions?

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Market Analysis Present research on your competition

• Who are your competitors?• Where are they located in relation to your business? • What types of products or services does each competitor offer?• What are the strengths and weaknesses of your competitors?• What threats do they pose?• What is the profile of your competitors?

Overall sales and profits Distribution system Advertising strategy Customer satisfaction and service levels Price in relation to yours

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Market Strategy Define your target market strategy

Do you wish to: - sell low margin product/s in a high volume capacity- sell high margin product/s in a low volume capacity- sell a wide range of products or services- sell your products/services to a particular group of consumers

Consider how you plan to advertise your products?- Internet, catalogues, infomercials, direct mail, and/or smoke

signals. Consider how you plan to distribute your products?

- Distributors, value-added resellers, wholesalers, agents, direct field sales, telemarketing, and/or retail outlets

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Financial FeasibilityBusiness Model

Explain how you make money: who pays you, what are your gross margins.

For example, Think of eBay: “We charge a listing fee plus a commission.”

Explain how you’ll use any money that you are trying to raise. What does the near term future look like?

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Financial Feasibility Prepare a cash flow statement with 3 year projections

Should include :• Startup costs• Business expenses• Sales

List your assumptionsExamples:

Expense assumptions• Cost of goods• Cost per hour of labor• Leased space average costs• Average cost of utilities

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(See next slide)

Sales assumptions• Average purchase

amount• Average contract value • Billable hours• Sales per square foot• Number of customers• Inventory turns

Cash Flow Projection Template

Download the Cash Flow Projection Template

 Start-Up Year 1 Year 2 Year 3 Total

Cash on Hand          Cash Sales          

Bank Loan or Other Cash Injection         

Owner's Cash Injection          Total Cash Available          

           Expenses          

Purchases (Merchandise)          Gross Wages          

Payroll Expenses (Taxes, Workers Comp., etc.) 25% of Gross Wages

         Outside Services          

Supplies (Office and Operating)         

Repairs and Maintenance          Advertising/Marketing          Car, Delivery, and Travel          Accounting and Legal          Rent          Telephone          Utilities (electric, gas, water)          Insurance          Taxes (Real Estate, etc.)          Capital Purchases          Other Start-up Costs          

Bank Loan Payment ($250,000 @ 10% for 7 years)          

Reserve          Total Cash Paid Out          

           Cash Position          

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Management Team

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Describe the key players of your management and their talents.

Which functions are being outsourced?

Use the sample flow chart provided to create a flow chart of the management team of your organization.

Information Sources

Identify your sources of information• Business history or experience

• Trade associations, industry standards/ratios

• Suppliers

• Competitors

• Internet research

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The End

Thank you