Titolo Franklin Gothic Medium 30 pt …The goal was to have good Network KPI ... HUAWEI 6.4% LG 4.2% SONY 2.3% tot Altri Brand 8.1% TOTALE 100% iPhone 6 iPhone 6S 11% 9% 6% 17% Other

GRUPPO TELECOM ITALIA

Workshop ITU-MISE su Monitoraggio QoS

Bologna, 25/11/2015

Technical Quality Head of Dept.

Alma Fazzolari

QoS Monitoring A new vision on QoS: to know our customers and their devices

2 Workshop ITU-MISE su Monitoraggio QoS – Bologna 25/11/2015

A. Fazzolari - Technical Quality Head of Dept.

What’s Quality? To Know our Customers and their Devices

Who are our customers?

What do they like to do?

How do they fill our

networks?

Where do they like to go?

What Kind of Devices do

they use?

M2M

DONGLE SMARTPHONE

TABLET

MOBILE DEVICES

‘Roaming’

People coming and going ...



TODAY …to know our customer to meet their needs

YESTERDAY …The goal was to have good Network KPI …

New Vision on Quality

Bench: Voice with Phones and Data with Dongles

Traditional statistical KPI

Statistical Surveys

Statistical Systems

Microsoft Office Data processing

DEVICES NOT CONSIDERED

TOOLS TO TREAT

Bench: Voice and Data with Smartphones

New KPI closer to customer perceptions

Specific Surveys

Probes

BIG DATA-SOC Data Processing

STRONG CONSIDERATION OF DEVICES

TOOLS ALSO TO PREVENT

Broadband

Availability

Drops

Mobile

Accessibility

Throughput Processing

Load



… what means “Customer Centric Approach” ?

2. To correlate information coming from different domains (probes, KPI, customer survey, …)

1. To sum different views (from network to services usage and customers behavior)

SOC Platform is

currently up&running

and it manages

billions of data every

day in order to feed

Service Monitoring

views.



… and now …

HAVE A LOOK AT OURS CUSTOMERS,

THEIR DEVICES, THEIR USAGE



To know our customers: Where do they like to go? What

do they like to do?

Sm

art

ph

on

e &

Ta

ble

t

by m

on

thly

Usa

ge

Pro

toc

ol

Dis

trib

uti

on

Monthly Usage

SMARTPHONE

(Oct’15)

Monthly

Usage

TABLET

(Oct’15)

Localization of Users with 4G Capable

devices

Summer ‘15

Winter ‘15

Ap

plic

ati

on

Dis

trib

uti

on



To know our customers: Who are our customers? What

kind of Devices do they use?

Reg

iste

red

cu

sto

me

rs a

t le

as

t

on

ce

in

th

e n

etw

ork

by c

on

tra

ct

typ

e a

nd

To

p 1

0 d

evic

es

CONSUMER TOP BUSINESS

Model/Brand Device type

IPHONE-6 (APPLE) smartphone

IPHONE-4S (APPLE) smartphone


GALAXY S III NEO (SAMSUNG) smartphone

IPHONE-5S (APPLE) smartphone


GT-C3590 (SAMSUNG) phone

GALAXY S III (SAMSUNG) smartphone

GT-C3520 (SAMSUNG) phone

GALAXY S IV (SAMSUNG) smartphone

TOT PRIMI 10 MODELLI 18%


BGS2-W (CINTERION) M2M

MC35I (CINTERION) M2M

GE865-QUAD (TELIT) M2M

TC35I (CINTERION) M2M


G350 (U-BLOX) M2M

HILO -V2 (SAGEM) M2M

SIM900 (SIMCOM) M2M

WISMO228 (Sierra Wireless) M2M

G24-LITE (MOTOROLA) M2M



MC35I (CINTERION) M2M



BGS2-W (CINTERION) M2M

GE864-QUAD-V2 (TELIT) M2M

WISMO218 (WAVECOM) M2M

WMP100 (WAVECOM) M2M

CELLULAR-ENGINE-AC43 (SIEMENS) M2M

BGS3 (CINTERION) M2M

GL865-DUAL (TELIT) M2M


Trend 2010-2015 Mobile Devices Types LTE MULTIMODE DEVICE TYPE



Trend Unique Users vs Devices Registered and Web

Surfing. FOCUS on Customers that change their device

Same Device in October:

94%

1 change of Device

In October: 5%

Trend Devices & Users REGISTERED Trend Devices & Users Web Surfing

FOCUS BB USERS & % that change their Devices



FOCUS DEVICES BY RADIO ACCESS

Same Device in October: 94%

Customers that didn’t change Device during the month:

Distribution of Device Type

2G Only

Dual mode

4G 61% 20%

7% 5%

2%

2G

3G/2G

4G/3G/2G

4%



Customers that change 1 Device during the month

Change of Device: which Technology? TOP BRAND: Choicest Devices

Top 2 choicest Smartphones Top 2 choicest Smartphones

1 change of Device

In October: 5% Of which 75% towards Smartphone & Phones

‘Smartphone & Phones ‘Total Device’

BRAND

ATTERRAGGIO

Users Chaner

vs

TOT Changer

SAMSUNG 39%

APPLE 24%

HUAWEI 8%

NOKIA/MICROSOFT 8%

LG 4%

SONY 2%

Altri Brand/NC 15%

TOTALE 100%

BRAND

ATTERRAGGIO

Users Chaner

vs

TOT Changer

SAMSUNG 41.9%

APPLE 28.2%

NOKIA/MICROSOFT 8.9%

HUAWEI 6.4%

LG 4.2%

SONY 2.3%

tot Altri Brand 8.1%

TOTALE 100%

iPhone 6 iPhone 6S

11%

6% 9% 17%

Other

Brand

74% 83%

Other

Brand

iPhone 6

Launching 28/9/13

iPhone 6S

iPhone 5

18%

iPhone 5

21%

LTE

@ 1800 MHz

17%

16%

iPhone 5S

Launching 25/10/13

iPhone 4 e

4S

23%

11%

17%

iPhone 4 e

4S

24%

Launching 28/9/13

LTE

@ 1800 MHz

2G/3G 2G/3G

10%

iPhone 5S

http://www.google.it/imgres?imgurl=http://www.androidfreeze.com/wp-content/uploads/2011/10/samsung-logo.jpg&imgrefurl=http://www.androidfreeze.com/2011/11/samsung-applied-trademark-for-samsung-galaxy-sleek/&usg=__Y8rqznQmLWabDJwtsKM4WKkgGlY=&h=350&w=1048&sz=18&hl=it&start=1&zoom=1&tbnid=rKGYtoQxBCy1CM:&tbnh=50&tbnw=150&ei=DYzDT_HtOo3O4QSbk4m-CQ&prev=/search?q%3Dsamsung%2Bmobile%2Blogo%26um%3D1%26hl%3Dit%26gbv%3D2%26tbm%3Disch&um=1&itbs=1






Oct’15: Focus on callback between the same

couple of Customers Oct’15: Focus on drop by Device Type

Oct’15: Focus on Volumes and Throughput by Device Type

% Calls with at least a callback between

the same couple of users

Heavy user

Data transmission

time > 50 sec,

Transferred volumes

> 1.5MB

DL/UL >7

Different voice

performance per Device

New phones have many

functions, but is better to

use the old phones for

talking

To know our customers: How do they fill the network (NEW KPI)

Back to 2012…

Voice Performance per

Device



… Old and New Devices …

Calls

SMS

…Facebook

WhatssApp

YouTube

Instagram

Twitter

Waze…

SMARTPHONE OLD PHONE

VS

…BUT…

... Smartphone vs Phone …

SMARTPHONE PHONES

Battery Life: 4-5 hours 4-5 days

Maximum drop height without

breaking:

50 cm (on parquet) 5th floor and then step on

Impact protection: a new cover please built- in device

SW Updates: one per week unnecessary

Life cycle: Maximum 2 years It still works after 20 years

It works with how many bandwidth? dozen of bandwidth

GSM,UMTS,LTE

… no one works perfectly ….

only 2 Bandwidth … but it works also

in the cellar



M2M… old fashion? - 8 MAIN ITEMS

M2M: MAIN EVIDENCES

1. Mainly 2G only M2M

2. 2G only Devices in growing: + 9% during the last 5 years. Main uses:

1. Automotive: 65% cars and company fleets that utilize the

connection for security/infotainment/localization of vehicles.

2. Metering: 15% in the electric and gas industries the M2M allow

the elimination of electromechanical counters. Italy is the first

country in the world to have eliminated old counters for smart

M2M.

3. Gaming: 10% control devices with legal purpose on Slot

machines.

4. Other: 10% (elevators, remote alarms, remote monitoring..)

3. Prevalent usage of corporate APN

4. Important % of «Reject» that causes contest activation failure, increasing

further the signaling. This is due also to a lack of IP addresses on the

Client server.

5. Connectivity Model: High impact on the signaling in front of a very low

Data (<10MB/month).

6. High presence in highway and harbors. Important diffusion at a regional

level.

7. Resolution 120/15/CONS : …. What about to review current rates that

today are designed for Human use ?

8. Considerable increase of contract at a European level (Permanent

Roaming)

Sites with high concentration of M2M

M2M Type of Registration

Trend 2010-2015

Mobile Devices Types



M2M: Evidence of Mobility - % of static & dynamic M2M

% of ‘Statics’ M2M – ALL % of ‘Statics’ M2M – Main concentration



Thank you

What kind of Device do You use, and how long are you

using it?

… and what if we asked to our children?



BACKUP



Risultati del Progetto FUB (Fondazione Ugo Bordoni) Campagna di misure VOCE

svolta da FUB sulle reti TIM e VF

Terminali tradizionali

Smartphone

A parità di servizio offerto dalle Reti mobili, la tipologia di terminale usata dal Cliente, ha FORTE IMPATTO sulla

Qualità complessiva Percepita.

Gli smartphone (con S.O. evoluti) fanno molte più cose dei cellulari tradizionali. I cellulari tradizionali (con S.O.

semplici), fanno bene le (poche) cose che sanno fare.

Ente certificato esterno

“indipendente” ingaggiato da AGCOM

Cosa è emerso dal Progetto FUB ?

Scopo del progetto era la valutazione delle prestazioni VOCE, in ottica utente, di Smartphone e cellulari

“tradizionali” su rete mobile dei due principali operatori mobili in Italia: TIM e Vodafone. (Risultati finali aggregati

su Rete TIM+VF)

SCOPO

La campagna di misura è stata effettuata mediante una successione di Chiamate VOCE originate da rete Fissa

verso i terminali posti su veicoli in movimento (stesso istante, stesso luogo) e basata su 2 parametri di misura:

Inaccessibilità chiamate VOCE o Setup Failure Rate (SFR)

Cadute chiamate VOCE o Drop Call Rate (DCR)

In funzione agli esiti dei 2KPI voce è stata fatta una classificazione in 4 categorie di qualità.

STRUMENTI

Roma, 7 Marzo 2012

Incontro presso sede FUB



FUB (Fondazione Ugo Bordoni) - valori ufficiali Globali (Reti TIM+VF)

MARCA MODELLO Tipo Device S.ORanking

Definitivo

Valori definitivi

FUBFASCIA

Nokia C1-01 tradizionale proprietario 1° 0,64% ottimo

Nokia 2720 tradizionale proprietario 2° 0,69% ottimo

Apple iPhone 4 smartphone iOS 3° 0,82% buono

Samsung Galaxy S2 smartphone Android 4° 0,84% buono

Nokia 5230 smartphone Symbian 5° 0,94% buono

Samsung C 3050 tradizionale proprietario 6° 1,00% buono

RIM (Blackberry) Torch 9800 smartphone BB OS 7° 1,02% buono

HTC Wildfire smartphone Android 8° 1,51% mediocre

Nokia N8 smartphone Symbian 9° 1,73% mediocre

LG Optimus 7 smartphone Windows Mobile 10° 10,29% scadente

CADUTE: DCR (Drop Call Rate)

VALORI GLOBALI (su rete TIM e VF)

MARCA MODELLO Tipo Device S.ORanking

Definitivo

Valori definitivi

FUBFASCIA

HTC Wildfire smartphone Android 1 0,78% ottimo

Nokia C1-01 tradizionale proprietario 2 1,44% buono

Samsung C 3050 tradizionale proprietario 3 1,62% buono

Nokia N8 smartphone Symbian 4 1,63% buono

Nokia 2720 tradizionale proprietario 5 1,67% buono

Apple iPhone 4 smartphone iOS 6 2,72% mediocre

Nokia 5230 smartphone Symbian 7 2,77% mediocre

RIM (Blackberry) Torch 9800 smartphone BB OS 8 2,83% mediocre

Samsung Galaxy S2 smartphone Android 9 3,21% mediocre

LG Optimus 7 smartphone Windows Mobile 10 7,49% scadente

INACCESSIBILITA': SFR (Setup Failure Rate)

VALORI GLOBALI (su rete TIM e VF)

Documents

Titolo Franklin Gothic Medium 30 pt …The goal was to have good Network KPI ... HUAWEI 6.4% LG 4.2% SONY 2.3% tot Altri Brand 8.1% TOTALE 100% iPhone 6 iPhone 6S 11% 9% 6% 17% Other