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Online reporting for PEC and PHHS
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Presented by Account Manager: Robert Craver
Campaign Managers
•Account manager: Robert R Craver
•Print manager: Elizabeth Martinez
•Social media manager: Lisa Owen
•Online paid ad manager: Michael McEuen
Pain Points
•Need to increase enrollments at new high school (Paradise Honors High School)
•Need to increase awarness of new high school (Paradise Honors High School) among community.
•No online community for PEC or PHHS
•Need to retain students and have a following to increase enrollment for 2012-2013 school year.
Blitz Enrollment / Retention
•Community print
•Claim google maps listing / UBL listing
•Social Media engagment
•Conversion microsite
•Persona targeted “PPC” ads
1
PPC Performance
Paradise Education Center & Honors High School
Campaign Insights:Over the course of the advertising campaign, both the Adwords & Facebook campaigns have been receiving significantly highClick Through Rates from our targeted audience. This means the messaging is resonating well with parents within the Surpriseregion.
For Google Adwords campaigns, the industry standard for a considerably good campaign is with 1 - 1.5% CTR, over the life ofthe Paradise campaign we received a 4.16% CTR.
Below this note you find research conducted by emarketer.com on the average CTR's experienced by Facebook Adcampaigns. The research reveals the average CTR for a campaign is at .028%. The Paradise Honors High School & ParadiseEducation Center experienced a combined average CTR of just shy of .040%.
Total Clicks By AdvertiserDate range : 6/22/2011 - 9/25/2011Publisher Type Clicks Impr. CTRAdWords 428 10,281 4.16 %Facebook 1,421 3,990,363 0.04 %Total: 1,849 4,000,644 0.05 %
PPC PerformanceParadise Education Center & Honors High School
Campaign Insights:
Over the course of the advertis-ing campaign, both the Adwords & Facebook campaigns have been receiving significantly high Click Through Rates from our targeted audience. This means the messag-ing is resonating well with parents
within the Surprise region.For Google Adwords campaigns, the industry standard for a consid-erably good campaign is a 1 - 1.5% CTR, over the life of the Paradise campaign we received a 4.16% CTR.
Below this note you find research conducted by emarketer.com on the average CTR’s experienced by Facebook Ad campaigns. The re-search reveals the average CTR for a campaign is at .028%. The Paradise Honors High School & Paradise Education Center experienced a combined average CTR of just shy of .04%.
2
PPC Performance
# of Clicks Per EngineDate range : 6/22/2011 - 9/25/2011
3
PPC Performance
Google Adwords Insights
The interaction from search traffic from Google on the website has been relatively postive. The average time spent on thewebsite is 1:21 minutes with users looking at 2.54 web pages on average. The bounce rate is a bit higher than what we wouldlike at 60.98%. The addition of more pictures, videos, and possibly a blog should lower this statistic significantly.
Google: Click Through Rate By WeekDate range : 6/22/2011 - 9/25/2011
Google Adwords Total PPC Clicks: 428Impressions: 10,281Click through rate: 4.16%
4
PPC Performance
Top 5 Keywords - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Keyword Campaign Ad Group Impr. Clicks CTRsurprise high school Surprise High School Surprise High School 3,966 175 4.41 %high school surprise Surprise High School Surprise High School 1,175 128 10.89 %surprise az high school Surprise High School Surprise High School 1,437 64 4.45 %high school in surprise Surprise High School Surprise High School 303 19 6.27 %high school in surprise az Surprise High School Surprise High School 151 11 7.28 %
Top 3 Text Ads - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Text Ad Campaign Ad Group Impr. Clicks CTR
Surprise, AZ High SchoolSafe, Challenging, & InnovativeLearning Environment - Enroll Todaysurprisehighschool.com/HighSchool
Surprise High School Surprise High School 1,528 96 6.28 %
High School - Surprise AZ"The Only Excelling High School InSurprise!" Grades 9-12 Enroll Todaysurprisehighschool.com/HighSchool
Surprise High School Surprise High School 965 60 6.21 %
Paradise Honors H.S.Personalized Attention. Small ClassSizes. College Prep Enviroment.surprisehighschool.com/CharterSchool
Surprise High School Charter Schools 2,503 24 0.95 %
Facebook Advertising Insights
Facebook: Click Through Rate By WeekDate range : 6/22/2011 - 9/22/2011
Social Ads Total PPC Clicks: 1,421Impressions: 3,990,363Click through rate: .04%
4
PPC Performance
Top 5 Keywords - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Keyword Campaign Ad Group Impr. Clicks CTRsurprise high school Surprise High School Surprise High School 3,966 175 4.41 %high school surprise Surprise High School Surprise High School 1,175 128 10.89 %surprise az high school Surprise High School Surprise High School 1,437 64 4.45 %high school in surprise Surprise High School Surprise High School 303 19 6.27 %high school in surprise az Surprise High School Surprise High School 151 11 7.28 %
Top 3 Text Ads - Paradise Honors School Adwords - Based on Clicks (All campaigns)Date range : (6/22/2011 - 9/25/2011)Text Ad Campaign Ad Group Impr. Clicks CTR
Surprise, AZ High SchoolSafe, Challenging, & InnovativeLearning Environment - Enroll Todaysurprisehighschool.com/HighSchool
Surprise High School Surprise High School 1,528 96 6.28 %
High School - Surprise AZ"The Only Excelling High School InSurprise!" Grades 9-12 Enroll Todaysurprisehighschool.com/HighSchool
Surprise High School Surprise High School 965 60 6.21 %
Paradise Honors H.S.Personalized Attention. Small ClassSizes. College Prep Enviroment.surprisehighschool.com/CharterSchool
Surprise High School Charter Schools 2,503 24 0.95 %
Facebook Advertising Insights
Facebook: Click Through Rate By WeekDate range : 6/22/2011 - 9/22/2011
5
PPC Performance
Paradise Honors High School - Top Performing FB dsDate range : 6/22/2011 - 9/25/2011Ad Reach Clicks Impr. CTR
Paradise High SchoolOur brand new Surprisecampus opens in August!Don't miss the opportunity toregister your loved ones forgrades 9 - 12! 15,280 people
366 437,580 0.08 %
Paradise High SchoolOur brand new Surprisecampus opens in August!Don't miss the opportunity toregister your loved ones forgrades 9 - 12! Unknown
234 309,860 0.08 %
Paradise Honors High School
Unknown
177 211,775 0.08 %
Total: 777 959,215 0.08 %
Paradise Education Center - Top Performing FB AdsDate range : 6/22/2011 - 9/25/2011Ad Reach Clicks Impr. CTR
8th Grade Is A Big YearEnsure your child receivesthe best education & is readyfor high school - Enroll yourloved one at ParadiseEducation Center! See More
83,460 people
344 1,936,073 0.02 %
Paradise Education CenterParadise Education Center(Surprise, AZ) Offers A RichAcademic Program, UniqueStudent Culture, & SmallClasses - Enroll Today!
83,400 people
46 122,094 0.04 %
Paradise Education CenterSmall class sizes, strongcommunity, & high academicstandards - Enroll your childfor 8th grade today becauseseats are filling fast!
77,260 people
33 240,527 0.01 %
Total: 423 2,298,694 0.02 %
SurpriseHighSchool.com
Twitter Management Report
ParadiseHHS06/01/2011 - 09/26/2011
Posts (26) Replies (1) Retweets (1) Other Mentions
5
3.75
2.5
1.25
06/01-06/07 06/15-06/21 06/29-07/05 07/13-07/19 07/27-08/02 08/10-08/16 08/24-08/30 09/07-09/13 09/21-09/26 - Not full week
Replies (50.0%)Retweets. (50.0%)
139 Posts
11 Replies
3 Retweets
37 Followers
79 Following
0.47 Follower/Following Ratio
KPI Amount Change from 02/18/2011-05/31/2011
Posts 139 --
Replies 11 --
Replies Reach 3,546 --
Retweets 3 --
Retweets Reach 16,483 --
Other Mentions 1 --
Following 79 --
Followers 37 --
Page 2 of 3
paradiseeducationsurprise.com
Twitter Management Report
ParadiseEd06/01/2011 - 09/26/2011
Posts (29) Replies (2) Retweets Other Mentions
5
3.75
2.5
1.25
06/01-06/07 06/15-06/21 06/29-07/05 07/13-07/19 07/27-08/02 08/10-08/16 08/24-08/30 09/07-09/13 09/21-09/26 - Not full week
Replies (100.0%)
144 Posts
7 Replies
7 Retweets
36 Followers
76 Following
0.47 Follower/Following Ratio
KPI Amount Change from 02/18/2011-05/31/2011
Posts 144 --
Replies 7 --
Replies Reach 6,748 --
Retweets 7 --
Retweets Reach 2,274 --
Other Mentions 0 --
Following 76 --
Followers 36 --
Page 1 of 1
PHHS Facebook
Likes: 236
A minimum of one post is made each day. Content promotes engagement which extends reach through the facebook network.
Students now show a very active community that is safe clean and promotes the integrity of the school.
Facebook PECLikes: 246
A minimum of one post is made each day. Content promotes engagement which extends reach through the facebook network.
Parents seem to engage, but mostly through likes. Comments and postings are rare but views and impressions are very high. This suggests parents read the content, but are not engaging due to their more mature behavior.
Micro Site PHHShttp://surprisehighschool.com
www.surprisehighschool.comDashboard Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
15
30
0
15
30
Aug 29 Sep 5 Sep 12 Sep 19
Visits
Site Usage
391 Visits
1,089 Pageviews
2.79 Pages/Visit
52.43% Bounce Rate
00:01:17 Avg. Time on Site
87.72% % New Visits
Visitors Overview
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visitors
Visitors361
Traffic Sources Overview
Referring Sites155.00 (39.64%)
Search Engines153.00 (39.13%)
Direct Traffic83.00 (21.23%)
Map Overlay
Visits1 388
Content Overview
Pages Pageviews % Pageviews
/ 450 41.32%
/new-campus/ 160 14.69%
/requirements/ 136 12.49%
/athletics/ 121 11.11%
/2011/05/31/hello-world/ 105 9.64%
1 Google Analytics
www.surprisehighschool.comDashboard Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
15
30
0
15
30
Aug 29 Sep 5 Sep 12 Sep 19
Visits
Site Usage
391 Visits
1,089 Pageviews
2.79 Pages/Visit
52.43% Bounce Rate
00:01:17 Avg. Time on Site
87.72% % New Visits
Visitors Overview
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visitors
Visitors361
Traffic Sources Overview
Referring Sites155.00 (39.64%)
Search Engines153.00 (39.13%)
Direct Traffic83.00 (21.23%)
Map Overlay
Visits1 388
Content Overview
Pages Pageviews % Pageviews
/ 450 41.32%
/new-campus/ 160 14.69%
/requirements/ 136 12.49%
/athletics/ 121 11.11%
/2011/05/31/hello-world/ 105 9.64%
1 Google Analytics
www.surprisehighschool.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
15
30
0
15
30
Aug 29 Sep 5 Sep 12 Sep 19
Visits
All traffic sources sent a total of 391 visits
21.23% Direct Traffic
39.64% Referring Sites
39.13% Search Engines
Referring Sites155.00 (39.64%)
Search Engines153.00 (39.13%)
Direct Traffic83.00 (21.23%)
Top Traffic Sources
Sources Visits % visits
google (organic) 136 34.78%
facebook.com (referral) 102 26.09%
(direct) ((none)) 83 21.23%
apps.facebook.com (referral) 20 5.12%
aka-cdn-ns.adtechus.com 13 3.32%
Keywords Visits % visits
paradise honors high school in 18 11.76%
valley vista high school 5 3.27%
high schools in surprise az 4 2.61%
paradise honors surprise 4 2.61%
sundown high school surprise 4 2.61%
3 Google Analytics
www.surprisehighschool.comDashboard Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
15
30
0
15
30
Aug 29 Sep 5 Sep 12 Sep 19
Visits
Site Usage
391 Visits
1,089 Pageviews
2.79 Pages/Visit
52.43% Bounce Rate
00:01:17 Avg. Time on Site
87.72% % New Visits
Visitors Overview
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visitors
Visitors361
Traffic Sources Overview
Referring Sites155.00 (39.64%)
Search Engines153.00 (39.13%)
Direct Traffic83.00 (21.23%)
Map Overlay
Visits1 388
Content Overview
Pages Pageviews % Pageviews
/ 450 41.32%
/new-campus/ 160 14.69%
/requirements/ 136 12.49%
/athletics/ 121 11.11%
/2011/05/31/hello-world/ 105 9.64%
1 Google Analytics
www.surprisehighschool.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
15
30
0
15
30
Aug 29 Sep 5 Sep 12 Sep 19
Visits
All traffic sources sent a total of 391 visits
21.23% Direct Traffic
39.64% Referring Sites
39.13% Search Engines
Referring Sites155.00 (39.64%)
Search Engines153.00 (39.13%)
Direct Traffic83.00 (21.23%)
Top Traffic Sources
Sources Visits % visits
google (organic) 136 34.78%
facebook.com (referral) 102 26.09%
(direct) ((none)) 83 21.23%
apps.facebook.com (referral) 20 5.12%
aka-cdn-ns.adtechus.com 13 3.32%
Keywords Visits % visits
paradise honors high school in 18 11.76%
valley vista high school 5 3.27%
high schools in surprise az 4 2.61%
paradise honors surprise 4 2.61%
sundown high school surprise 4 2.61%
3 Google Analytics
Micro Site PEChttp://paradiseeducationsurprise.com
www.paradiseeducationsurprise.comDashboard Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visits
Site Usage
149 Visits
217 Pageviews
1.46 Pages/Visit
82.55% Bounce Rate
00:00:30 Avg. Time on Site
89.93% % New Visits
Visitors Overview
0
5
10
0
5
10
Aug 29 Sep 5 Sep 12 Sep 19
Visitors
Visitors138
Traffic Sources Overview
Referring Sites112.00 (75.17%)
Direct Traffic30.00 (20.13%)
Search Engines7.00 (4.70%)
Map Overlay
Visits3 146
Content Overview
Pages Pageviews % Pageviews
/ 149 68.66%
/academics/ 38 17.51%
/extra-curricular-activities/ 19 8.76%
/contact/ 10 4.61%
/?s=dress+code 1 0.46%
1 Google Analytics
www.paradiseeducationsurprise.comDashboard Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visits
Site Usage
149 Visits
217 Pageviews
1.46 Pages/Visit
82.55% Bounce Rate
00:00:30 Avg. Time on Site
89.93% % New Visits
Visitors Overview
0
5
10
0
5
10
Aug 29 Sep 5 Sep 12 Sep 19
Visitors
Visitors138
Traffic Sources Overview
Referring Sites112.00 (75.17%)
Direct Traffic30.00 (20.13%)
Search Engines7.00 (4.70%)
Map Overlay
Visits3 146
Content Overview
Pages Pageviews % Pageviews
/ 149 68.66%
/academics/ 38 17.51%
/extra-curricular-activities/ 19 8.76%
/contact/ 10 4.61%
/?s=dress+code 1 0.46%
1 Google Analytics
www.paradiseeducationsurprise.comTraffic Sources Overview Aug 26, 2011 - Sep 25, 2011
Comparing to: Site
0
10
20
0
10
20
Aug 29 Sep 5 Sep 12 Sep 19
Visits
All traffic sources sent a total of 149 visits
20.13% Direct Traffic
75.17% Referring Sites
4.70% Search Engines
Referring Sites112.00 (75.17%)
Direct Traffic30.00 (20.13%)
Search Engines7.00 (4.70%)
Top Traffic Sources
Sources Visits % visits
facebook.com (referral) 65 43.62%
apps.facebook.com (referral) 44 29.53%
(direct) ((none)) 30 20.13%
google (organic) 3 2.01%
bing (organic) 2 1.34%
Keywords Visits % visits
paradise education center 3 42.86%
paradise education center 1 14.29%
paradise education surprise az 1 14.29%
paradise learning center 1 14.29%
safe school environment 1 14.29%
3 Google Analytics