Pecatonica River Popcorn

Introductions

• Jacki Raabe- Unit popcorn Kernel from Darby Creek District. Member of SKC Popcorn Committee

• Tim Budnik- Unit popcorn Kernel from Delaware District. Member of SKC Popcorn Committee

• Marshall Long-SKC popcorn staff advisor

• Sean Gallagher- SKC popcorn staff advisor emeritus

Goals for tonight

• Introduce new popcorn vendor- Pecatonica River Popcorn.

• Review why the change was made and the selection process.

• Introduce product line-up.

• Give people ideas to improve sale between now and district trainings in August.

• Answer any questions.

Highlights of PRP

• Tins across the product line-up (exceptions: microwave products, and popping corn).

• Unique designed OSU tin offered at $25. • Unit commission remains 32% • Product is visibly higher quality than Trails-End

and tastes better. • Scouting themed tins offered (Rockwell and

Csatari images) • Simplified online ordering for both customers and

unit leaders

Decision Process

• -Taste Tests: Pecatonica River outscored Trails-End in every product in a series head-to-head blind taste tests. Over 130 participants took part at largest test at University of Scouting.

• -Focus group sessions: Four focus groups were conducted across the SKC where volunteer feedback was solicited.

Decision Process

• Common themes from group sessions:

• -Tins offer a perceived value to both unit leaders and customers.

• -Taste of product is a concern.

• -Additional $10 item needed.

• -Price points should remain flat.

• -OSU Tin option too expensive and not unique.

• -How do we increase the # of “yes’s” at the door?

Why PRP is better

• Tins are back

• Drastic price reduction on OSU tin ($25 vs. $55).

• Lower price on Kettle Corn ($22 vs. $25)

• $40 Gift Set has four tins and is a great holiday gift (see example)

• Jalapeño Cheese is awesome. Scored highest in taste test among three vendors.

Why PRP is better

• Product tastes better!

• Online ordering makes more sense to costumers than Trails-End equivalent (simplified $30 and $50 offerings. That’s it!)

• PRP has a warehouse in Akron that will serve us. Quicker turnaround time on receiving additional product during the sale.

Why PRP is better

Drumroll….

The Line-up

2013 Pecatonica River Products • $10 Caramel Corn (10 oz.) • $10 Popping Corn (2.5 lbs. normal ordering procedure) • $18 Cheddar Cheese (8 oz.) • $18 18 pk Micro Butter • $18 18 pk Micro Butter Lite $30/$50 Military donations remain • $18 Mud Puddles (18 oz.) Red equals Tin • $18 White Gold (18 oz.) • $18 Jalapeno Cheese (8 oz.) • $22 Mirco 18pk Kettle Corn • $25 OSU Tin (CC with peanuts 16 oz.) • $30 Classic Trio 3-Way (23 oz.) • $40 Four Tin Gift Pack (33.5 oz.) • $50 Choc. Lovers 5-Way (68 oz.)

Items/Case (it’s easy!)

Product Weight and Dimensions

Product Length Width Height Weight Items Per Case

2.5 lb Raw Popping Corn 10.5" 10.5" 10.5" 22 lbs. 8

8oz. Cheese Varieties 24" 24" 12" 10.5 lbs. 8

10oz. Classic Caramel 10.5" 10.5" 10.5" 12 lbs. 8

18 oz. Mud Puddles 11.75" 11.75" 11.75" 15 lbs. 8

18 oz. White Gold 11.75" 11.75" 11.75" 15 lbs. 8

18 Pack Microwave Butter 16.25" 16.25" 12.25" 25 lbs. 8

18 Pack Microwave Butter Light 16.25" 16.25" 12.25" 25 lbs. 8

18 Pack Microwave Kettle Corn 16.25" 16.25" 12.25" 25 lbs. 8

33.5 oz. Gift Set 11.5" 11.5" 12.5" 6 lbs. 1

23 oz. Classic Trio 10.5" 10.5" 8" 3.5 lbs. 1

68 oz. Chocolate Lovers 5 Way 10.5" 10.5" 12" 7 lbs. 1

8 oz. Jalapeno Cheese 24" 24" 12" 10.5 lbs. 8

Ways to take advantage of switch

• Each unit that attends August training session will receive tasting kits based on the number of youth in your Pack/Troop/Crew

• If you haven’t ever done a kickoff program to excite your sellers and their families, a taste test would be a great (easy) way to start

• Excite and inform families about the sale changes… starting now!

Ways to take advantage of switch

• Change hopefully provides a “shot in the arm” to sale. New promotional materials have fresh feel to excite customers and sellers.

• Make popcorn a part of unit committee meetings to help spread the word to your families

• We can arrange to have sample prizes, tins and/or product at your unit meeting. Just reach out!

Sales Trainings-August 2013

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3

4 5 6 7 8 9 10

Licking-First United

Methodist Church-

88 N. Fifth St,

Newark, OH

Location-7:00

Ohio Valley-

Location TBD- 6:30

Chief Tarhe- First

Presbyterian

Lancaster- 222 N

Broad St, Lancaster

7:00

11 12 13 14 15 16 17

Darby Creek -Plain

City Presbyterian

Church-231 E. Main

St., Plain City 7:00

Chief Logan-

Chillicothe HS- 421

Yoctangee Pkwy,

Chillicothe-6:30

Tri-Creek- Walnut

Creek Presbyterian

Church- 600 W

Johnstown Rd,

Columbus -6:30

Chief Logan (2)-

TBD

Tecumseh-

Greenup Locks and

Dam- Greenup, KY.

6:00

18 19 20 21 22 23 24

Arrowhead- Church

of the Messiah-51

N State St,

Westerville-6:30

Delaware- Lewis

Center UMC- 1081

Lewis Center Rd,

Lewis Center-6:30

Buckeye- SKC

Office- 807 Kinnear

Rd. Columbus, OH-

6:30

25 26 27

Cap City- SKC Office-

807 Kinnear Rd.

Columbus, OH- 6:30

28 29 30 31

Prizes

• Mix of physical prizes and gift cards (gift cards start at higher level-$775 for $30 card)

• Lower point of entry for prizes ($90 is first prize level above sell one item vs. $250 from last year).

• Local experience based incentive will return. Details still being worked out. (CBJ and OSU Hockey)

• PR “Winners Circle” prizes are higher quality than the top tier Trails-End prizes

Scholarship Question

• Withdrawal process for accessing funds from TE account remains the same. Those funds are still there! Don’t worry!

• Kids who are currently enrolled in the Trails-End Scholarship program will receive 7% of their retail sales from PR in the form of $$ (either credit card, money order to parent-form of $$ is still TBD)

• This will not be the case for new $2500 sellers only kids already in the TE program.

• PR “Winners Circle” prizes (for sellers >$2500 have a higher value than TE to compensate.

Peanut Question

“All products are produced in a facility that also packages peanuts. The Microwave and Raw Popcorn are produced in dedicated sections of the facility that do not come in contact with peanuts.”

Online Sales Question

• Only items offered to consumer online is a $30 two gallon tin and a $50 three gallon tin.

• The consumer gets to choose which 3 flavors they would like out of 12 unique options. The $30 (2 Gallon) tin has smaller size bags than the $50 (3 Gallon) tin.

• Shipping is an added cost, but is more transparent than with TE.

Next Steps

• If this change excites you… Pass the news along to your Pack/Troop/Crew and other Scouting contacts.

• Reengage customers who left because of no tins, poor taste, etc.

• If you are not the popcorn kernel for your Pack/Troop/Crew, now would be a great time to ID that person. Reach out if you need help!

Next Steps

• Plan on attending district training in August for sales methods, best practices and more. Valuable for both new Kernels and veterans.

• We would like to conduct a breakout session at the trainings for new and returning Kernels. We need volunteer feedback for these.

• Make popcorn part of your Pack/Troop/Crew committee meetings through the summer.

• Simply spreading the word will be a huge help!

Q&A