PEDAGOGICAL CONSIDERATION IN IMPLEMENTING SOCIAL MEDIA: TWITTER,

FACEBOOK, YOUTUBE, AND MORE

Seminar 16A

Tanya Joosten and Shannon Ritter

October 12, 2010

LISTEN

HOW THIS SESSION CAME TO BE:

• EDUCAUSE 2009 Social Networking Roundtable

• EDUCAUSE Social Media Constituent Group Meeting Thursday, 4:30PM

• EDUCAUSE Social Media Constituent Group

http://www.educause.edu/groups/SOCMEDIA

INTRODUCTIONS

• Tanya Joosten• University of Wisconsin - Milwaukee

@tjoosten

• Shannon Ritter• The Pennsylvania State University (Penn State)

@micala

• All of You

TODAY’S GOAL:This session will:

Focus on social media and how these tools can be used both inside and outside the classroom

Share perspectives from both the pedagogical side and online community-building sides

Encourage participants to become part of the conversation and share their experiences.

Evaluate social media tools relative to personal and institutional goals to determine which tool might be beneficial to achieve those goals

Develop support networks through leveraging social media tools and sites to facilitate best practices and collaboration during and after the conference (#educause10 and #edusocmedia)

TAKEAWAYS

• Video cases submitted to YouTube #edusocmedia

• Wiki at http://edusocmedia.wikispaces.com that is a collaborative understanding of social media and its uses in higher education

• Microblog gathering and sharing of social media information #edusocmedia -- Archive at http://www.educause.edu/E2010/Program/SEM16A

• Video collaboration of today’s events on YouTube #edusocmedia .

WHY ARE WE HERE?

WHO ARE OUR STUDENTS?

I WANT TO FEEL CONNECTED

• According to a survey by Joosten (2009), students

reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they

need to feel connected to learn (80%) (http://tinyurl.com/yafu8qz).

I DON’T USE E-MAIL

• According to PEW Internet study, “Teens who participated in focus groups for this study said that they

view email as something you use to talk to ‘old people,’ institutions, or to send complex instructions to large groups “ (http://www.pewinternet.org/Reports/2005/Teens-and-Technology.aspx?r=1).

I *DO* USE SOCIAL MEDIA – A LOT

• According to Bulik (July 8th, 2009) “…They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day” (para 7).

• According to PEW Internet study, “…Nearly three-quarters (72%) of online 18-29 year olds use these sites–similar to the rate among teens–with 45% doing so on a typical day” (http://tinyurl.com/33hynyx).

I AM MOBILE

• According to Joosten (2009), 71% of students want to receive text messages about their class (http://tinyurl.com/yafu8qz).

• According to PEW Interent, “the typical American

teen sends and receives 50 or more messages per day, or 1,500 per month.”

WHAT IS SOCIAL MEDIA?

WHAT IS SOCIAL MEDIA?

THINK-PAIR-SHARE ACTIVITY

REPORTING OUT – VOLUNTEERS?

• Contributers?

• Wiki at http://edusocmedia.wikispaces.com

• Tweet #edusocmedia

WHAT CAN STUDENTS, INSTRUCTORS, AND ADMINISTRATION DO WITH SOCIAL

MEDIA?

LET’S FIND OUT!!!

KRISTEN GREENE, INSTRUCTIONAL DESIGNER, NYC

JOHN DOLAN, PENN STATE

TOM DANFORD, CIO, TENN BOARD OF REGENTS

MARICOPA COMMUNITY COLLEGES

UW-M JEWISH STUDIES

NYU – ITALIAN LANGUAGES

UW-M CLINICAL LAB SCIENCES

UW-M STUDENT SERVICES

BREAK

IT’S YOUR TURN -- HOW ARE *YOU* USING SOCIAL MEDIA?

Group Activity: Discuss w/ your group how social media is being used on your campus

REPORTING OUT – VOLUNTEERS?

• Contributers?

• Wiki at http://edusocmedia.wikispaces.com

• Tweet #edusocmedia

CONSIDERATIONS WHEN IMPLEMENTING SOCIAL MEDIA

GROUP ACTIVITY

CHOOSE ONE:

1.WHAT ARE THE COSTS ASSOCIATED WITH IMPLEMENTING THE USE OF SOCIAL MEDIA FOR FACULTY, STAFF, AND STUDENTS?

2. HOW DO WE TEACH STUDENTS AND FACULTY TO USE SOCIAL MEDIA APPROPRIATELY?

3. WHAT CONCERNS SHOULD WE HAVE ABOUT PRIVACY IN OUR USE OF SOCIAL MEDIA?

4. HOW DO WE EVALUATE THE IMPACT OF SOCIAL MEDIA?

5. WHAT ARE SOME BEST PRACTICES IN USING SOCIAL MEDIA?

REPORTING OUT – VOLUNTEERS?

• Contributers?

• Wiki at http://edusocmedia.wikispaces.com

• Tweet #edusocmedia

SHARE WHAT YOU’VE LEARNED!

-TAKE SOME TIME TO RECORD A VIDEO SHARING ONE THING YOU LEARNED IN TODAY’S SEMINAR.

-UPLOAD IT TO YOUTUBE AND TAG IT WITH#EDUSOCMEDIA

-BECOME PART OF THE COMMUNITY CONVERSATION!

JOIN US

• Panel: Top-10 Questions to Consider When Implementing Social Media: Perspectives of Different Campuses

• Wednesday, 11:30am-12:20pm, Meeting Room 204B

• Discussion: EDUCAUSE Social Media Constituent Group Meeting

• Thursday, 4:30pm-5:30pm, Marriott - San Diego, Lower Level

DON’T STOP….

• Continue to tweet using #edusocmedia to share with the group

• Join us at ELI in DC in January where we will continue the conversation

• Or, we’ll see you here next year!

CONTACT:

• Tanya JoostenUniversity of Wisconsin, Milwaukee

@tjoosten

• Shannon Ritter The Pennsylvania State University (Penn State)

shannon@psu.edu

@micala

THANK YOU