7/28/2019 PeekAnalytics Report - Scott Monty

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

@ScottMonty Audience Report

Key Metrics: @ScottMonty | March - 24 - 2013

Total Audience

91,773

@ScottMonty had 91,773 Twitter followers and we've classified the ones we could into Consumer,

Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of

anonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

1,037x

Pull is a good measure of how influential @ScottMonty 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @ScottMonty 's Twitter followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIED

AUDIENCE

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Reach Insights

AVERAGE

NETWORK SIZE

Insights :

- On average, each of

@ScottMonty's followers

has 4,091 connections

across all social media

platforms.

Audience Demographics

SEX

Insights :

-*Statistics based on 83%

of @ScottMonty's

followers, whose sex we

were able to determine.

AGE RANGE

Insights :

- 34% @ScottMonty's

audience is between 36 -

45.- *Statistics based on 24%

of @ScottMonty's

followers, whose age we

were able to determine by

identifying through social

profile or public records

data.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Demographics [continued]

FEMALE

FOLLOWERS BY

AGE

Insights :

- Compared to the average

@ScottMonty's female

followers tend to be more in

the 36 - 45 age range.

MALE

FOLLOWERS BY

AGE

Insights :

- Compared to the average

@ScottMonty's male

followers tend to be more in

the 46 - 55 age range.

Audience Geographic Insights

TOP CITIES

Insights :

- @ScottMonty has a

higher percentage of

followers from Chicago,

Illinois than the typical

Twitter user.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Geographic Insights [continued]

TOP

STATES/PROVINCES

Insights :

- @ScottMonty has a

higher percentage of

followers from Michigan

than the typical Twitter

user.

TOP COUNTRIES

Insights :

- @ScottMonty has a

higher percentage of

followers from USA than

the typical Twitter user.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Interests Insights

INTEREST

AFFINITY

Insights :

- Compared to the average

audience, @ScottMonty's

audience's top three

interests are Business,

Auto, and Politics.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Career Insights

INCOME LEVEL

Insights :

- @ScottMonty's consumer

audience has a high level of

income compared to the

average.

INDUSTRY

Insights :

- Compared to the average

audience @ScottMonty's

top three industries are

Auto, Marketing/PR, and

Media.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Education Insights

EDUCATION

TYPE

Insights :

- @ScottMonty's followers

attend College/University

schools more than the

average Twitter audience.

Audience Social Media Usage

SOCIAL MEDIA

USE

Insights :

- @ScottMonty's consumer

audience is active on at

least 179,237 social

profiles and/or blogs.

SOCIAL

MEMBERSHIPS

Insights :

- 96% of @ScottMonty's

followers have LinkedIn

profiles.

- @ScottMonty's has more

followers who use Quora

than does the typical

Twitter user.

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ScottMonty

@ScottMonty | Mar 12 2007

Global head of social media at Ford Motor

Company, husband, dad, podcaster, proprietor of

http://t.co/8lu6VjHY, and a generally nice guy.

Formerly from Boston.

Tweets 38,683

Followers 91,773

Following 26,135

Audience Social Media Usage [continued]

ONLINE

ACTIVITIES

Insights :

- 29% of @ScottMonty's

consumer audience has

been identified as a *Geo

Location.