It’s A Mobile World

Increasing Participant Engagement Thru Apps

Your Presenters

2

Deanna Bucchiarielli National Kidney Foundation

Senior Ntl. Walk Manager

Sue Dalos Charity Dynamics

Principal Consultant

Today’s Agenda

• Why an App?

• Results you can expect

• Real Results: Kidney Walk Apps

• Assessing Engagement

3

Why an App?

Peer to Peer Fundraising Apps

5

6

Mobile Statistics

7

79%

US population using smartphones

13%

Internet Users are mobile only

21%

Millennials are mobile Only

US Mobile Device

Users Preferences:

Mobile Apps vs.

Browsers December 2015

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Over 55% prefer to

engage via a mobile

app

[VALUE]%

[VALUE]% [VALUE

]%

[VALUE]%

Mobile Browser

Mobile Apps

Both at differenttimes

None

Why you need a Mobile App?

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90% of donors are new to the

organization

On average 5% of funds

raised comes through Mobile

Apps

Results you can Expect

App results by event type

Event Type Facebook

Mobile

Adoption $ Raised / User Adoption $ Raised / User

Walk / 5K 10% $55 5% $49

Cycling 30% $148 46% $129

Multi-Day Walk 72% $476 36% $154

Endurance 27% $166 27% $87

24 hr 8% $69 11% $125

General 18% $97 6% $90

Obstacle 18% $62 11% $64

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Synergy across apps = Increased results

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Boundless Fundraising % of

Donations Facebook Mobile Total

Incremental

Impact

Walk / 5K 5% 1.9% 8% 56%

Cycling 3% 2.5% 8% 149%

Multi-Day Walk 9% 4.5% 15% 75%

Endurance 4% 0.5% 5% 32%

24 hr 6% 2.0% 8% 36%

General 5% 2.7% 8% 31%

Obstacle 7% 3.6% 13% 85%

Real Results: Kidney Walk Apps

2009: Early Adopter of Facebook App

Year 1:

2.5% of online donations came

in through Facebook App

Year 2:

6.5% of online donations came

in through Facebook App

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2012: Early Adopter of Mobile App

30% year over year increase

in online donations through

Facebook & Mobile

Apps in 2012

Overall program grew 3X

between 2009 and 2012

through introduction of these

two apps

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2015: Early Adopter of Tablet App

In 2016: Over 9% of

online donations came

in through Apps

(Combined Facebook,

Mobile and Tablet

Apps)

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It’s All About Results

17

Change Is Inevitable

Assessing Engagement

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Adoption

Engagement

Transactions

Google Analytics: User Engagement

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Facebook Analytics: Users Activity

22

Facebook: Published Stories & Impressions

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Bringing It All Together

Engaging your participants through Apps

• If you do not have a mobile strategy, 2017 is the year to get started

• Mobile is a key growth area for P2P fundraising

• Over 55% of your fundraisers expect to be able to engage via a mobile app.

• Offering multiple mobile options results in exponential growth in your

participant fundraising

• Ensure you have measurement tools in place

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For more information visit www.charitydynamics.com

Created by Charity Dynamics November 2016 27