marc jacobs - perfumes

Who is marc jacobs?Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 80 coun-tries. He has been the creative director of the French design house Louis Vuitton since 1997. Jacobs was on Time Magazine's "2010 Time 100" list of the 100 most influential people in the world, and ranked 14th on Out Magazine's 2012 list of "50 Most Powerful Gay Men and Women in America".

marc jacobs fragrancesMarc Jacobs began offering fragrances in 2001, in conjunction Coty. Marc Jacobs for Women was the first fragrance offering, followed by a companion men's scent in 2002. The brand began offering unisex splash colognes in large bottles emphasizing a single note such as Cotton, Cucumber or Fig, in 2006. His popular womens' scent, Daisy, was launched in 2007 and has inspired a series of flank-ers. Women's scent Lola in 2009 has also been a best-seller and inspired flankers and limited editions. Bang for men was introduced in 2010 and is a popu-lar choice among young men.

fragrance - collection

47 perfumesDesigner Marc Jacobs has 47 perfumes in our fragrance base. The earliest edition was created in 2001 and the newest is from 2012. Marc Jacobs fragrances were made in collaboration with perfum-ers Yann Vasnier, Ann Gottlieb, Richard Herpin, Steve Demercado, Alberto Morillas, Annie Buzantian, Calice Becker, Loc Dong, Ralf Schwieger, Carlos Vinals, Vera Vanore, Patricia Choux, Maurice Roucel, Laurent Le Guernec, Patty Hidalgo, Andrea Lupo, Honorine Blanc and Givaudan.

daisy edition Daisy - 2007 Daisy Black Edition - 2008

Daisy Silver Edition - 2009 Daisy Bloom - 2009 Daisy Garland - 2010 Daisy Pop Art Edition - 2010

Daisy Eau So Fresh - 2011 Daisy Hot Pink - 2011 Daisy Eau So Fresh Sunshine - 2012 Daisy Sunshine - 2012

daisy - product range

product range and distributionDaisy is a sparkly floral-woody fragrance, fresh and feminine at the same time. It is devoted to a sophis-ticated, seductive, and dazzling woman, which at the same time strives to simplicity. It is captured in a lovely bottle decorated with daisy flowers on the top. Creator of this fragrance is Alberto Morillas.

For the range and distributions aspect of my work i wish to develop an understanding of how a brand can design a product, rework and restyle it to the point of a collection that is made for distribution.

PerfumesPurse sprays

Gift setsMirrorsPurses

KeyringsPhone cases

design inspiration - format

illustrationFor the format of my work i decided to look at not only what Marc Jacobs methods are but also our designers and artists who promote the same object, this being perfume. I like the idea of illustration being applied to my work with a particular feminine approach. This has been demonstrated in the Chanel No.5 illustrative work by Sandra Contras, she has situated her water colour illustrations onto objects such as cards, phone cases and i pad cases, all of which are daily used objects unusually introduced with a drawing of a designer perfume bottle.

Another perfect example of how illustration can be applied to the component of perfume design and advertising, is the illustrative work of Laura Laine. She is a fashion illustrator who grasps femininity and beauty in order to connect with the audience through drawing elegant women clasping onto desir-able objects such as perfume. This type of design is inspirational for my work as i would like to apply illus-tration to the products i make, whether it be prod-uct, packaging or promotional design.

product & packaging

As my theme is focused upon 'Marc Jacobs' per-fumes, i think it could be interesting to perhaps design a rendition of a current collection of his per-fumes or even design the next in line product, e.g 'Daisy 2013 edition'. I think looking at the wider per-fume market is essential as there are so many differ-ent brands available to use for visual sources to see what has and hasn't been done.

Christian Dior, a popular perfume brand came up with a campaign for its perfume 'Miss Dior Cherie Eau de Toilette', the idea was to give consumers an experi-ence by introducing Augmented Reality developed by Total Immersion, initially the product started off as a 3d pop up book which is then opened and shown to a webcam to give the experience. A television commercial was launched directed by Sofia Coppola and a print campaign featuring British photographer Tim Walker to promote the work. Miss Dior Chérie Eau de Toilette is a fragrance with floral accents that beckons the imagination to take flight in a luminous and lively garden.

promotional material