Pembroke Communications

Credentials

Who We Are

A leading full-service Public Relations agency, established in 1981

18 dedicated professional consultants based in Dublin

An affiliate of one of the world’s largest PR agencies, MS&L, which operates through 18 offices and 70 network agencies

An autonomous member of the Publicis group, one of thelargest integrated marketing communications companies in the world

Regional expertise through affiliate pr agencies inCork and Mayo

Our Expertise

Pembroke has a dedicated corporate practice, providing our clients with a complete range of communications services from strategic, integrated long-term campaigns to ad hoc projects

Areas of expertise:

- Corporate PR

- Public affairs counsel

- Issues management

- Online PR & reputation management

- Sponsorship Programmes

- Event management

- Agri-food Business

- Stakeholder management

Services We Offer

Publicity generation – annual results, AGMs, product launches, executive profiling

Press office function for all media enquiries

Strategic communications advice, crisis and issues management

Management of public information campaigns

Lobbying and government submissions

Media Training

Speech writing and editing services

Public Affairs Research

Online reputation management

Client Experience Overview

Client Case StudyVintners’ Federation of Ireland

The VFI is a membership body set up in 1973 to protect and better the livelihoods of individualpublicans outside Dublin. It has approximately 4,500 members and is a firmly established nationaltrade organisation. What we do for the VFI:

Day-to-day press office function dealing with reactive press queries

Issues management – e.g. drink driving legislation, below cost sales of alcohol

Event management and media relations for annual AGM

Government submissions and lobbying

Stakeholder management – drinks trade/ membership organisations

Writing end editing quarterly members’ magazine – VFI Update

Media Training and speech writing for executive officers

Opinion piece placement and writing

Proactive consumer initiatives such as ‘Stars of our Bars’

Sample Media CoverageVintners’ Federation of Ireland

Dublin Informer

Irish Daily Star

Irish Times Irish IndependentSunday World

Sunday Independent

Client Case StudyUPC Ireland

Formerly Chorus ntl in Ireland, UPC is the European division of Liberty Global, Inc., the world’sleading international cable operator. UPC brings television, broadband internet and telephoneservices to approximately 13 million customers throughout 10 European countries.

What we do for UPC:

Managed rebrand of Chorus ntl to UPC - Ireland’s largest rebrand this year

Handle media relations for quarterly financial results on behalf of UPC and Liberty Global

Devise, plan and implement proactive, creative consumer campaigns

Issues management – e.g. services outages, customer issues etc

Social media and online reputation management

Profiling for senior executives and brand ambassador

Pembroke Communications

Corporate Public Relations Credentials

Sample Media Coverage UPC

Irish Daily Star

Irish Times

Irish Independent

Irish Examiner

Sunday Business Post

Client Case StudyNationwide UK (Ireland)

Part of the world’s largest building society, Nationwide UK (Ireland) is a directsavings provider based in Dublin. What we do for Nationwide UK (Ireland):

Managed launch to the Irish market

Day-to-day press office function dealing with all media enquiries

New product launches

Weekly media report on industry and competitor news

Manage media relations for monthly savings index in conjunction with ESRI

Corporate profiling for senior executives

Media training

Speech writing

Sample Media Coverage Nationwide UK (Ireland)

Irish Examiner

Irish Independent Irish TimesSunday Business Post

Irish Independent

Client Testimonial

Vintners’ Federation of Ireland, membership body representing publicans

“The Vintners’ Federation of Ireland represents over 4,500 publicans throughout Ireland outside of Dublin.

In early 2008 we engaged Pembroke Communications as our PR Consultants after acompetitive tender process. In the last two years we have worked in a culture of partnership with them and I have found Pembroke to be extremely professional andhard working in what has been an extremely busy time for us.

Together we have devised a proactive national media strategy targeting opinionforming media which is working to promote the interests of our members and enhancethe image of the Federation. Pembroke have also assisted with our lobbying efforts atall levels on what can be extremely sensitive and sometimes emotive issues in achallenging environment.

At regional level, Pembroke has media trained spokespersons all over the country and this hashelped keep messaging uniform and boosted our cause at regional level.”

Client Testimonial

Nationwide UK (Ireland), the world’s largest building society

“Pembroke Communications have provided support to us since 2008. We have benefitted from their experience and expertise across a number of initiatives ranging from our launch into the market to our on-going brand building initiatives.

One of the most important considerations for us in choosing our partners is a cultural fit, and the focus that Pembroke place on understanding our requirements and delivering results means that we are extremely happy with the service we get.

As a result of their professionalism, responsiveness and creativity, the account team at Pembroke is now an important part of our overall marketing support.”

Client Testimonial

162 Group, group of 6 AIM listed resource companies

“Pembroke disseminate all financial news from the six AIM listed companies under the umbrella of the 162 Group to the Irish media. We provide Pembroke with an RNS and they tailor it for the Irish media.

There is a regular information flow from the six companies which ranges from updates on activity to end of year results to share placings. Due to the nature of resource exploration, company news can often come suddenly and must be issued under short notice.

Pembroke have enhanced our relationships with the key financial and business media and have tailored a specific press service function to meet the demands of the 162 Group ensuring that our company information reaches existing and potential investors through the Irish media.”

Our Account Management Standards

We are a member of the Public Relations Consultants Association (PRCA) and manage our business in accordance with the consultancy management standard code of practice.

Executive time sheets are recorded for all assignments

Our invoicing is transparent with all fees and third party costs agreed before work commences

Winner of 2007 PRCA Award for Excellence

Winner of 2008 AIM award for Integrated Marketing

Winner of 2010 PRCA Award for Social Media