8
116 DAFTAR PUSTAKA Aaker, J., & Fournier, S. (1995), A brand as a character, a partner and a person: three perspectives on the question of brand personality, Advances in Consumer Research. 22. 391-395. Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing Research. 34 (3). 347-356. Aaker, D.A. (1996), Measuring brand equity across products and markets, California Management Review, 38 (3), 102-120. Aaker, J.L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology. 81 (3). 492-508. Abdillah, D. W., & Jogiyanto, P. (2015). Partial Least Square (PLS). Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Yogyakarta: C.V ANDI OFFSET. Ad, G., Adr, V., & Pascu, N.E. (2012), Logo design and the corporate identity, Procedia-Social and Behavioral Sciences, Vol. 51, pp. 650-654. Aggarwal, P., & McGill, A.L. (2007), Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34 (4). 468-479. Airey, D. (2009). Logo design love: A guide to creating iconic brand identities. New Riders. Alba, J.W., & Hutchinson, J.W. (1987), Dimensions of consumer expertise, Journal of Consumer Research, 13 (4), 411-454. Ali, Hasan. (2013). Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For Academic Publishing Service) Arslan, F.M. & Altuna, O.K. (2010). The effect of brand extensions on product brand image. Journal of Product & Brand Management, 19(3), 170-180. Baker, W., Hutchinson, J., Moore, D., & Nedungadi, P. (1986). Brand familiarity and advertising: effects on the evoked set and brand preference. ACR North American Advances. Baron, R.M., & Kenny, D.A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DAN KEAKRABAN MEREK PADA MEREK MINUMAN ISOTONIK POCARI SWEAT ANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSi Universitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

  • Upload
    others

  • View
    17

  • Download
    0

Embed Size (px)

Citation preview

Page 1: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

116

DAFTAR PUSTAKA

Aaker, J., & Fournier, S. (1995), A brand as a character, a partner and a person:

three perspectives on the question of brand personality, Advances in

Consumer Research. 22. 391-395.

Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing

Research. 34 (3). 347-356.

Aaker, D.A. (1996), Measuring brand equity across products and markets,

California Management Review, 38 (3), 102-120.

Aaker, J.L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as

carriers of culture: a study of Japanese and Spanish brand personality

constructs. Journal of Personality and Social Psychology. 81 (3). 492-508.

Abdillah, D. W., & Jogiyanto, P. (2015). Partial Least Square (PLS). Alternatif

Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Yogyakarta:

C.V ANDI OFFSET.

Ad, G., Adr, V., & Pascu, N.E. (2012), Logo design and the corporate identity,

Procedia-Social and Behavioral Sciences, Vol. 51, pp. 650-654.

Aggarwal, P., & McGill, A.L. (2007), Is that car smiling at me? Schema congruity

as a basis for evaluating anthropomorphized products. Journal of Consumer

Research, 34 (4). 468-479.

Airey, D. (2009). Logo design love: A guide to creating iconic brand identities.

New Riders.

Alba, J.W., & Hutchinson, J.W. (1987), Dimensions of consumer expertise,

Journal of Consumer Research, 13 (4), 411-454.

Ali, Hasan. (2013). Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS

(Center For Academic Publishing Service)

Arslan, F.M. & Altuna, O.K. (2010). The effect of brand extensions on product

brand image. Journal of Product & Brand Management, 19(3), 170-180.

Baker, W., Hutchinson, J., Moore, D., & Nedungadi, P. (1986). Brand familiarity

and advertising: effects on the evoked set and brand preference. ACR North

American Advances.

Baron, R.M., & Kenny, D.A. (1986). The Moderator-Mediator Variable

Distinction in Social Psychological Research: Conceptual, Strategic, and

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 2: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

117

Statistical Consideration. Journal of Personality and Social Psychology, 51

(6), 1173-1182.

Batra, R., Lehmann, D., & Singh, D. (1993), The brand personality component of

brand goodwill: some antecedents and consequences, in Aaker, D. and Biel,

A. (Eds), Brand Equity and Advertising: Advertising’s Role in Building

Strong Brands, Lawrence Erlbaum Associates, Hillsdale, NJ, 83-96.

Bernstein, D. (1986), Company Image and Reality: A Critique of Corporate

Communication, Cassell Educational, London.

Chadwick, S., & Walter, G. (2009). Sportswear identification, distinctive design

and manufacturer logos – issues from the front line. The Marketing Review.

99 (1). 63-78.

Chattopadhyay, A., & Basu, K. (1990). Humor in advertising: The moderating

role of prior brand evaluation. Journal of Marketing Research, 27(4), 466-

476.

Chen, C.C., Chung, J.Y., Gao, J., & Lin, Y.H. (2017), Destination familiarity and

favorability in a country-image context: examining Taiwanese travelers’

perceptions of China. Journal of Travel & Tourism Marketing, 34 (9). 1211-

1223.

Cooper, D.R., & Schindler, P.S. (2014). Business Research Methods, 12th edition.

McGraw-Hill Education, New York.

Ekhlassi, A., Nezhad, M.H., Far, S.A., & Rahman, K. (2012). The relationship

between brand personality and customer personality, gender and income: a

case study of the cell phone market in Iran. Journal of Targeting,

Measurement and Analysis for Marketing. 20 (3-4). 158-171.

Escalas, J.E. & Bettman, J.R. (2005). Self-construal, reference groups, and brand

meaning. Journal of Consumer Research. 32 (3). 378-389.

Fornell, C. & Larcker, D.F. (1981), Evaluating structural equation models with

unobservable variables and measurement error, Journal of Marketing

Research, 18 (1), 9-50.

Foroudi, P., Hafeez, K. & Foroudi, M.M. (2017), Evaluating the impact of

corporate logos towards corporate reputation: a case of Persia and Mexico,

Qualitative Market Research: An International Journal, Vol. 20 (2), 158-180.

Foroudi, P., Melewar, T.C., & Gupta, S. (2014), Linking corporate logo, corporate

image, and reputation: an examination of consumer perceptions in the

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 3: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

118

financial setting, Journal of Business Research, Vol. 67 No. 11, pp. 2269-

2281.

Foroudi, P., Melewar, T.C., & Gupta, S. (2017), Corporate logo: history,

definition, and components, International Studies of Management &

Organization, 47 (2), 176-196.

Foroudi, P. (2019). Influence of brand signature, brand awareness, brand attitude,

brand reputation on hotel industry’s brand performance. International journal

of hospitality management, 76, 271-285.

Fournier, S. (1998), Consumers and their brands: developing relationship theory

in consumer research. Journal of Consumer Research. 24 (4). 343-373.

Freling, T.H., & Forbes, L.P. (2005). An examination of brand personality

through methodological triangulation. Journal of Brand Management. 13 (2).

148-162.

Gray, E.R., & Balmer, J.M. (1998). Managing corporate image and corporate

reputation. Long Range Planning. 31 (5). 695-702.

Grohmann, B. (2008), The effect of logo design on brand personality perceptions,

ASAC, 29 (3), 143-151.

Grohmann, B., Giese, J.L. & Parkman, I.D. (2013), Using type font characteristics

to communicate brand personality of new brands, Journal of Brand

Management, 20 (5), 389-403.

Gylling, C., & Lindberg-Repo, K. (2006). Investigating the links between a

corporate brand and a customer brand. The Journal of Brand Management. 13

(4-1). 257-267.

Ha, H.Y., & Perks, H. (2005). Effects of consumer perceptions of brand

experience on the web: brand familiarity, satisfaction and brand trust. Journal

of Consumer Behaviour: An International Research Revie. 4 (6). 438-452.

Hair, J. J., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate

Data Analysis. Seventh Edition. Harlow: Pearson.

Hair. J. F., Ringle, C. M., Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet.

Journal of Marketing Theory and Practice, vol. 19, no. 2, pp. 139–151.

Hair, J. J., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial

Least Squares Structural Equation Modeling (PLS-SEM). Second Edition.

Los Angeles| London| New Delhi| Singapore| Washington DC| Melbourne:

Sage.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 4: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

119

Hem, L.E., & Iversen, N.M. (2004). How to develop a destination brand logo: a

qualitative and quantitative approach. Scandinavian Journal of Hospitality

and Tourism. 4 (2). 83-106.

Henderson, P.W., & Cote, J.A. (1998), Guidelines for selecting or modifying

logos, The Journal of Marketing, 62 (2), 14-30.

Henderson, P.W., Cote, J.A., Leong, S.M., & Schmitt, B. (2003). Building strong

brands in Asia: selecting the visual components of image to maximize brand

strength, International Journal of Research in Marketing. 20 (4). 297-313.

Herrera, C.F., & Blanco, C.F. (2011), Consequences of consumer trust in PDO

food products: the role of familiarity. Journal of Product & Brand

Management. 20 (4). 282-296.

Hestad, Monika. (2013). Branding and Product Design: An Integrated

Perspective. Farnham, Surrey: Gowe.

Hoch, S. J., & Deighton, J. (1989). Managing what consumers learn from

experience. Journal of Marketing, 53(2), 1-20.

Japutra, A., Keni, K. & Nguyen, B. (2016), What’s in a university logo? Building

commitment in higher education, Journal of Brand Management, 23 (2), 137-

152.

Josiassen, A., Lukas, B.A., & Whitwell, G.J. (2008). Country-of-origin

contingencies: competing perspectives on product familiarity and product

involvement, International Marketing Review, 25 (4).423-440.

Kang, G.D. & James, J. (2004), Service quality dimensions: an examination of

Gronroos’s service quality model, Managing Service Quality: An

International Journal, Vol. 14 No. 4, pp. 266-277.

Kapferer, J.N. (1997), Strategic Brand Management: Creating and Sustaining

Brand Equity Long Term, 2nd ed., Kogan Page, London.

Kaur, H., & Kaur, K. (2019). Connecting the dots between brand logo and brand

image. Asia-Pacific Journal of Business Administration, 11(1), 68-87.

Kay, M.J. (2006), Strong brands and corporate brands, European Journal of

Marketing, Vol. 40 Nos 7/8, pp. 742-760.

Keller, K.L. (1993), Conceptualizing, measuring, and managing customer-based

brand equity, The Journal of Marketing, 57 (1), pp. 1-22.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 5: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

120

Keller, K.L. & Richey, K. (2006), The importance of corporate brand personality

traits to a successful 21st century business, Brand Management, 4 (1-2), 74-

81.

Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and

Managing Brand Equity. Fourth Edition Harlow. English: Pearson Education

Inc.

Kent, R. J., & Allen, C. T. (1994). Competitive interference effects in consumer

memory for advertising: the role of brand familiarity. Journal of

marketing, 58(3), 97-105.

Khan, S. (2012). Concentric Diversification is a New Product Offering or

Cannibalization. A Descriptive Study. International review of management

and business research, 1(1), 18-25.

Kim, H. S. (2000). Examination of brand personality and brand attitude within the

apparel product category. Journal of Fashion Marketing and Management:

An International Journal, 4(3), 243-252.

Kotler, P. & Armstrong, G. (1996), Principles of Marketing, Prentice-Hall, NJ.

Kotler, Philip, 2000, Marketing Management. The Millenium Edition, Prentice

Hall Intl, Inc New Jersey.

Kotler, P., & Keller, L. K. (2016). Marketing Management 15. New Jersey:

Pearson Prentice Hall, Inc.

Kusrianto, Adi. (2009). Pengantar Desain Komunikasi Visual. Yogyakarta: ANDI.

Kwon, W. S., & Lennon, S. J. (2009). Reciprocal effects between multichannel

retailers’ offline and online brand images. Journal of Retailing, 85(3), 376-

390.

Lau, K.C. & Phau, I. (2007), Extending symbolic brands using their personality:

examining antecedents and implications towards brand image fit and brand

dilution, Psychology & Marketing, 24 (5), 421-444.

Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as

determinants of purchase intention: An empirical test in a multiple brand

context. Journal of business Research, 37(2), 115-120.

Madhavaram, S. Badrinarayanan, V. dan McDonald, R. E. (2005) Intergrated

Marketing Communication (IMC) and Brand Identity as Critical

Components of Brand Equity Strategy: A Conceptual Framework and

Research Propositions, Journal of Advertising, 34 (4), 69-80.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 6: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

121

Aruman, E. (2017). Strategi ISOPLUS Menggoyang Pasar Minuman Isotonik.

Tersedia di https://mix.co.id/brand-activation-community/strategi-isoplus-

menggoyang-pasar-minuman-isotonik/ diakses pada 28 Oktober 2019

Melewar, T.C. (2003), Determinants of the corporate identity construct: a review

of literature, Journal of Marketing Communications, 9 (3), 195-220.

Melewar, T.C. & Saunders, J. (1998), Global corporate visual identity systems:

standardization, control and benefits, International Marketing Review, 15 (4),

29-1-308.

Melewar, T.C. & Saunder, J. (1999), International corporate visual identity:

standardization or localization?, Journal of International Business Studies, 30

(3), 583-598.

Nelson, D. L. Reed, V. S. & Walling, J. R. (1976). Pictorial superiority effect.

Journal of experimental psychology. Human learning and memory. 2. 523-8.

Olins, W. (1978), The Corporate Personality: An Inquiry into The Nature of

Corporate Identity, Kynoch Press.

Olins, W. (1989), Corporate Identity: Making Business Strategy Visible Through

Design, Thames & Hudson, London.

Pittard, N., Ewing, M. & Jevons, C. (2007), Aesthetic theory and logo design:

examining consumer response to proportion across cultures, International

Marketing Review. 24 (4), 457-473.

Park, J., & Stoel, L. (2005). Effect of brand familiarity, experience and

information on online apparel purchase. International Journal of Retail &

Distribution Management. 33 (2). 148-160.

Rageh Ismail, A. and Spinelli, G. (2012). Effects of brand love, personality and

image on word of mouth: the case of fashion brands among young consumers,

Journal of Fashion Marketing and Management: An International Journal,

16 (4), 386-398.

Ridgway, J., & Myers, B. (2014). A study on brand personality: consumers’

perceptions of colours used in fashion brand logos. International Journal of

Fashion Design,Technology and Education. 7 (1). 50-57.

Rustan, S. (2009). Mendesain Logo. Jakarta: Gramedia Pustaka Utama.

Sarwono. (2012). Metode Riset Skripsi Pendekatan Kuantitatif Menggunakan

Prosedur SPSS. Jakarta: Media Elex Komputindo.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 7: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

122

Sekaran, U., & Bougie, R. (2016). Research Methods for Business. Seventh

Edition. United Kingdom: Wiley.

Schivinski, B., & Dabrowski, D. (2016). The effect of social media

communication on consumer perceptions of brands. Journal of Marketing

Communications, 22(2), 189–214.

Schmitt, B., & Simonson, A. (1997), Marketing Aesthetics: The Strategic

Management of Brands, Identity, and Image, The Free Press, New York, NY.

Siguaw, J. A., Mattila, A., & Austin, J. R. (1999). The brand-personality scale: An

application for restaurants. Cornell Hotel and Restaurant Administration

Quarterly, 40(3), 48-55.

Simonian, M. A., Forsythe, S., Kwon, W. S., & Veena, C. (2012). The role of

product brand image and online store image on perceived risks and online

purchase intentions for apparel. Journal of Retailing and Consumer Services.

19, 325–331.

Srivastava, M., & Kamdar, R.M. (2009). Brand image formation as a function of

involvement and familiarity. Paradigm. 13 (1). 84-90.

Stanton, William, J., (2001), Prinsip-prinsip Pemasaran, Jilid Ketujuh, Penerbit

Erlangga, Jakarta.

Supphellen, M. & Gronhaug, K. (2003). Building foreign brand personalities in

Russia: the moderating effect of consumer ethnocentrism. International

Journal of Advertising. 22 (2).203-226.

Swaminathan, V., Stilley, K.M., & Ahluwalia, R. (2008), When brand personality

matters: the moderating role of attachment styles. Journal of Consumer

Research. 35(6). 985-1002.

Top Brand Award. (2018). Top Brand Index Fase 1 2018. Tersedia di

https://www.topbrand-award.com/top-brand-index/?tbi_year=2018 diakses

pada 25 Desember 2018.

Van den Bosch, A.L., De Jong, M.D. and Elving, W.J. (2005), How corporate

visual identity supports reputation, Corporate Communications: An

International Journal, 10 (2), 108-116.

Van der Lans, R., Cote, J. A., Cole, C. A., Leong, S. M., Smidts, A., Henderson, P.

W., ... & Moorthy, J. (2009). Cross-national logo evaluation analysis: An

individual-level approach. Marketing science, 28(5), 968-985.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

Page 8: PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN …

123

Van Riel, C.B. & Van den Ban, A. (2001). The added value of corporate logos –

an empirical study. European Journal of Marketing, 35 (3/4). 428-440.

Villarejo-Ramos, A. F., & Sánchez-Franco, M. J. (2005). The impact of marketing

communication and price promotion on brand equity. Journal of Brand

Management, 12(6), 431–444.

Walsh, M.F., Page Winterich, K., & Mittal, V. (2010). Do logo redesigns help or

hurt your brand? The role of brand commitment. Journal of Product & Brand

Management, 19 (2). 76-84.

Watkins, B.A., & Gonzenbach, W.J. (2013). Assessing university brand

personality through logos: an analysis of the use of academis and athletics in

university branding, Journal of Marketing for Higher Education. 23 (1). 15-

33.

Wheeler, A. (2009), Designing Brand Identity: An Essential Guide for the Whole

Branding Team, Third Edition. New Jersey: John Wiley & Sons Inc.

Wulandari, D. (2016). Strategi Story Telling Marketing Floridina di Pasar RTD.

Tersedia di https://mix.co.id/marcomm/brand-insight/marketing-

strategy/strategi-story-telling-marketing-floridina-di-pasar-rtd/ diakses pada

30 Oktober 2018

Zajonc, R.B. & Markus, H. (1982), Affective and cognitive factors in preferences.

Journal of Consumer Research. 9 (2). 123-131.

Zhao, X., Lynch, J.G. Jr and Chen, Q. (2010), Reconsidering Baron and Kenny:

myths and truths about mediation analysis, Journal of Consumer Research,

37 (2), pp. 197-206.

PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/