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Penn State Smeal MBA Program
Establishing your LinkedIn Profile
presented byEmily Giacomini
August 22, 2012
Penn State Smeal MBA Program
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Personal Career Strategy
Networking
Info Interviews
Business Cards
Social Media
Alumni
Dress for Success
Career Fairs
Info Sessions
Job Applications
Interviewing
Case Interviews
Negotiation
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Presentation Outline
• Part I: Why it Matters
• Part II: Setting up your LinkedIn Profile
• Part III: Using LinkedIn
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I: Why it Matters
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Why should I bother to get online?
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I: Why it Matters
92% of employers use or plan to use social media in their hiring effortsJobvite: Social Recruiting Survey Results 2012
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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I: Why it Matters
35% of employers have eliminatedcandidates from the pool based on on-line informationhttp://www.forbes.com/sites/susanadams/2011/07/13/more-employers-using-social-media-to-hunt-for-talent/
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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Two Quick Tips
• Facebook: make your profile only visible to Friends
• Twitter: use a pseudonym for a social purposes
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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II. Your LinkedIn Profile
Image Source: realizedworth.blogspot.com
Is your profile at 100%?OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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II. Your LinkedIn Profile
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Sign-in here
1st time users:
register here
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Sending Invitations
Customize every invite:1) Remind them how you met2) Invite them to join your circle3) Give them a reason to do it
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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Your LinkedIn Profile
• Professional photo• Branding message • 100% complete
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
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QUESTIONS?
Image Source: blog.chron.com
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Parting Thought
“People get jobs through other people,
not computers.” www.mashable.com,
Dan Schawbel
