Pentadic Criticism of “Trust Your Power”

Sonika ChandraMedia AnalysisJuniata College

Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their

power. Background & Artifact Pentadic Approach Results

“Trust Your Power”

Background

Background Rhetor: Duracell with Patrick Willis Patrick Willis- Linebacker for San Francisco

49ers (NFL) Target Audience: Middle Class Families Duracell & Patrick Willis doing charity work

for underprivileged children 2:00 min in length

Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their

power.

Background & Artifact Pentadic Approach Results

Pentadic Approach Helps critic discover a rhetor’s motive

(attitude) Kenneth Burke-American Literary Theorist &

Philosopher Five elements: Act, Agent, Agency, Purpose,

Scene Ratios Frequency & Intensity

Results 3 pentads: Young, Mid-Age, Present Young:

• Act: Running• Agent: Willis-Young Age• Agency: Struggling• Purpose: Questioning• Scene: Childhood

Cont. Middle-Age

• Act: Not give in• Agent: Middle ages• Agency: Training• Purpose: Perseverance • Scene: School, field, growing up

ACT AGENT AGENCY PURPOSE SCENE

(you can) go anywhere you want

Willis-Present Day

Success To trust his power

NFL-Present

Running (sc. 47)

Jersey (sc. 35) “Go anywhere” (ln. 18)

“Not letting anything hold you back (ln. 16)

Training

Walk onto field (sc. 48-50)

NFL “Power” (ln 15)

Walk onto field (sc. 48-50)

“Going Forward (ln. 15)

“you want” (ln 17)

“Trust the power within” (Sc. 50)

Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their

power.

Results:• Strongest Ratio: Purpose-Act• What and How: Inspiring audience to trust

themselves by showing his steps to success.

Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their

power.

Background & Artifact Pentadic Approach Results

Works Cited "The Official Website of Patrick Willis - About." The Official

Website of Patrick Willis - About. N.p., n.d. Web. 25 Feb. 2013. "Procter & Gamble." About. N.p., n.d. Web. 25 Feb. 2013 "Procter & Gamble." Duracell and San Francisco 49er Patrick

Willis Challenge Consumers to Trust the Power Within. N.p., n.d. Web. 25 Feb. 2013.

"Niners Nation, a San Francisco 49ers Community." Niners Nation. N.p., n.d. Web. 25 Feb. 2013.

"Duracell: Trust Your Power." Ads of the Worldâ„¢. N.p., n.d. Web. 25 Feb. 2013.

"REGION." Duracell. N.p., n.d. Web. 25 Feb. 2013.