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People and Planet and good business
Bert-Ola Bergstrand
A short question
Is there any good business out there? And
if so, what is a good business?
What will I tell?
• Short background about me
• My interpretation on whats going on out there
• Examples on Social Entrepreneurship (Sweden, and some more..)
• Reflection about past and the future
Bert-Ola Bergstrand
Company analysis at G. Uni.Social Capital Forum CSR Västsverige Living Bridges PlanetSocial Capital MarketsPeople and Planet HoldingAll WinHelsinki Sustainability Center
”The Social Wave”
• Social Media • Social Innovation• Social Capital• Social Business• Social Investment• Social Change• ……• ……
Expressions on social change
• Social Enterprise, Social Innovation, CSI, Sharing Economy
• Social Currencies, Creative Commons • Burning man, Jelly Week, • Dreamicon Valley, The Hub, Ontario state• SoCap, Sustainatopia, Rebuilt 21, FuturePerfect• Appreciative inquire, The Unboss Leadership, • Happines Index, Blended value, SROI,
Sverigebarometern• B-Labs, GIIR• Mission Markets, Impact Exchange Asia, Social
Venture Exchange
Platforms for supporting next generation business and resilient societies
http://www.ogunte.com, http://www.socentix.com, http://www.volans.com/volans/., http://www.tallbergfoundation.org/, http://solabs.org/, http://www.hubbayarea.com http://www.ideasproject.com/index.jspa, http://www.unconvention.co.in/, http://www.facebook.com/pages/Social-Bancorp/183421055082853, http://groaction.com/, http://www.joyliving.net, http://www.biomen.org, http://the-hub.net/, http://www.williamjamesfoundation.org, http://www.sitawi.com.br, http://www.globalgiving.org/projects/sitawi-loan-fund-for-social-enterprises-in-brazil , http://www.socialcapitalmarkets.net, http://w1sd0m.net, http://www.globalsustainabilityjam.org/,, http://www.globalservicejam.org/, http://www.openworld.com/, http://factory.makesense.org/comingsoon, http://www.mygoodact.com/, http://www.makinglocalfoodwork.co.uk, http://thefinancelab.ning.com/, http://mindtimemaps.com, http://mindtime.com, http://www.wecreate.cc/, http://collabcafewelly.tumblr.com, http://nationbuilder.com/, http://wwww.socialenterpriseeurope.co.uk/, http://techaloo.com/, , www.relayfoundation.org, www.opencsr.com, http://www.goodfornothing.com/about/,http://www.opportunejobs.com, http://www.p-ced.com, http://www.seeditproject.com/, http://www.i-open.org/, http://www.co-society.com/about/our-story, http://www.kennisland.nl/en/, http://bundlr.com/b/education3, http://incentivize.us/, http://p2pfoundation.net/, http://www.sensorica.co/, http://www.jci.cc/guests/, http://www.harva.co.in/, http://www.gramweb.net/, http://solucionesverdes.co/, http://www.dreamacademia.at/, http://www.collectiveself.com/frequently-asked-questions/what-is-a-friendship-incubator, http://www.blue-planet-life.org/en/welcome.html, , http://globalimpactcollective.org/, http://www.leadersinstitute.com.au, http://www.rehan.com/, http://www.idec2013.org/ http://www.mediapoint.md/, http://greensmyles.com/, http://www.bagosphere.com/, http://shapeshifters.net/, http://portal.educar.org/, http://www.coffeeshopgurus.com/, http://www.communityled.co.za/, http://www.lgtvp.com/, http://www.azimpremjifoundation.org http://dreamups.org/, http://producism.org/, http://metacurrency.org/, http://www.ingenesist.com/, http://p2pfoundation.net/, http://www.arthaplatform.com, http://www.eq-cap.com/, http://www.livingmandala.com, http://maximpact.com/, http://www.mindmeister.com/190131707/living-bridges-planet, http://reconomy.net/, http://www.akhuwat.org.pk/, https://www.coursera.org, ,http://www.iachievegroup.com/, http://pashafund.com/, http://dreamups.org, http://www.innovativepeople.eu/, http://www.fsg.org/, http://www.giftingprosperity.com/, http://trap.it/2cLMAE, http://about.me/reachscale.com, http://www.thecitizensmedia.com/, http://wechangeworlds.com/, http://www.coolmeia.org/, http://www.molequedeideias.net/, http://www.silo.is/3x11/, http://www.cloud9startups.com/, , http://iluvmyplanet.com/press.html, http://www.buckybox.com/, http://www.societal-innovation.org/, http://createachangenow.org/, http://defindia.net/, http://thealternative.in/, http://www.dreamitventures.com/, http://www.svx.ca/, http://jellyweek.tumblr.com/, http://funkybusinessberlin.de/index_en.html, http://www.uterus-myomatosus.net, http://www.WishesWell.com/invite, http://www.bankofideas.org.uk/, http://beyondsustainabilitymag.net/, http://socialforesight.net, http://thesociallab.dk/, http://www.jci.cc, , http://www.yesworld.org, http://seedfreedom.in/, http://www.partnershipforchange.net/, http://www.icaf.org, http://www.thinkimpact.com/, http://changeinc.tigweb.org/, http://www.sekem.com/, http://www.peers.org/, http://www.greenpag.es, http://www.fairtravel.com/, http://www.youcancook.org.uk/, http://backpackfarm.com, http://www.openworldcafe.com/, http://www.joyliving.no, , http://www.wessociety.com/, http://www.idea.com.gr/, http://www.betterworldbooks.com, http://www.makechange.tv, http://www.treeswaterpeople.org/, http://www.intolife.no/, http://www.terracycle.net/en-US/
, http://www.enspiral.com, http://www.purpose.com, http://www.luontoportti.com, , http://www.digitalgreen.org
Why these changes?
• System problems – Health, Environment, Work, Education..
• Social Tech• Financial system
Trust in institutions …Edelman Trust Barometer, World Value Survey
A new operating logic – The unlinear networked
Society
From an operating mode based on ”closed, selective and controlling mechanisms, to an open random and supportive mode” (T, Powers, Alan Moore, Marina Gorbis, John Hagel, Leif Edvinsson)Ex:- Risk is lower in distributed networks- Valuchain ”Prosument” - Transaction costs are lower
Opens up for new business opportunities…
Logic of Business model
Problem Social Enterprise Blended Value
Unemployment
Emission
Social Exclusion
Social Enterprise
Economic Value
Ecological Value
Social Value
Examples on Social Entrepreneurship/Social
InnovationSwedish Case Health, Aging population…..Exclusion Local economies (Rural and Urban)
Bergsjön 15 000 people91 percent with foreign backgroundHigh unemployment/Few investments (Lots of projects!!
The first Community-based tourism network in Sweden, where guest meet the people of a metropolitan area.
The aim is to use CBT forsustainable development in a so called disadvantage area
creating conditions where people together with their ownresources create services that brings income to the area.
In the future we will see groups of local people and stakeholders who have developed enterprises, project and activities that gives jobs empowerment and space for social entrepreneurship.
The first Community-based tourism network in Sweden, where guest meet the people of a metropolitan area.
The aim is to use CBT forsustainable development in a so called disadvantage area
creating conditions where people together with their ownresources create services that brings income to the area.
In the future we will see groups of local people and stakeholders who have developed enterprises, project and activities that gives jobs empowerment and space for social entrepreneurship.
We will see:Groups of local stakeholders who offers seminars and workshops about eg CBT, social entrepreneurship, the local area, personal storytelling etc.
Local stakeholders who provide events for businesses
Bed & Breakfast and holiday appartment
Social entrepreneurship, seminars, activities
We will see:Residents who offer “Home stay” B&B and Friends and family accommodations
Guest who visit and stay in the area, renting a Tikitut rum for a holiday or business trip.
Groups of local stakeholders who offers activities that are based on their own resources and the areas recourses
The important in this work is the co-production aspect. All services and activities are created together with the local stakeholders. A bottom up initiative for sustainable development.
With the growing of the project local stakeholders and guest will name the demands that are in the area and the demands that the guest have. Together, also with the public and private sector, will the citizen develop and create services that answers to those demands.
The important in this work is the co-production aspect. All services and activities are created together with the local stakeholders. A bottom up initiative for sustainable development.
With the growing of the project local stakeholders and guest will name the demands that are in the area and the demands that the guest have. Together, also with the public and private sector, will the citizen develop and create services that answers to those demands.
A small village at the Arctic Circle in Sweden
with a strong community spirit. More than 60 companies,
5 village owned companies and 40 non profit organisations
on 800 inhabitants.
Here is some examples
Lapland Vuollerim Welcomes You
Nominated for Best Outdoor Product of the
Year – 3 years in a row!Nomination to
World Responsible
Tourism Awards 2013 The Blue Light Festival
One example of the local
grassroots initiatives to strength the
local economy.
Polcirkeln
Genuine everyday lifestyles activities together with the locals.
A socially responsible business own by villagers. We reinvest 100% into the local economy and resources.
From a grassroots initiative to a tourist company on export
50 tourism activities and packages available for booking.
House jumping dinner together with villagers
The Blue Light Festival
Guinness World Record 2013Through immense teamwork, the
villagers managed 2.651 ice lanterns
First week in February every year
Youth projectNytänk – to think new
23
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Problems
Farmers have limited access to modern agriculture technologies(the ratio of farmers to agents is 2000: 1).
Decreased farmer yield and income.
Decreased farmer autonomy.
Opportunities
High mobile phone penetration in rural households.
Improving access to financial services
Enhancing access to markets
Provision of agricultural information.
Platforms connecting farmers, Agric NGOs, distributors
Solutions
25
Offering improved information access and communication pathways for smallholder farmers and agricultural stakeholders.
Business Model Half-yearly subscriptions from NGOs
Low-hanging fruit: NGOs reach large groups of farmers and IT staff require little training
Monthly subscriptions from Fish farmers
Monthly subscriptions from Nucleus Farmers
Monthly subscription from Agribusinesses
26
Other cases
•http://mittliv.com/ (Integration)
•http://adoptabee.se/blog/in-english/ (Environment)
•Ashoka Youth Ventures (International program)
Business Value - Income
Value of:
IdentityHappinessInspirationEthicsCommunity
Reflections – Value - Communication
Better World Books – Business model case
http://www.betterworldbooks.com/
Blue Ventures
WHO: Blue Ventures is a UK non-profit social enterprise, $1.5M annual revenue, 30% annual growth
WHAT: innovate marine conservation with ecotourism, fisheries management, aquaculture and blue carbon in Madagascar and now also Belize, Fiji & Mauritius
Conservation Impact: established & replicating largest community-managed marine reserve in Indian Ocean
Social Impact: rural poor adopting new sustainable livelihoods: sea cucumbers, tourism
What rules will apply in the future?
• Build local wealth and assets• Add more value than you extract• Share risk and return amongst
investors, entrepreneurs and communities
• Involve communities in design, governance and ownership of enterprises (Morgan Simon,Toniic Impact Investor Network)
The power of well-delivered data
• Microfinance has grown into a multi-billion dollar asset class extending financial services to the world’s poor because sufficient data was made available to investors to unfold a new way to understand risk and opportunity
• Well communicated data, science & stories will unleash pent up demand to accelerate investment and business practices.
Crowdsourcing for good
Global JellyWeek – Working togheter on local issues around the worldhttps://maps.google.com/maps/ms?msid=201022410259825423682.0004ccb50b50bb9ca552b&msa=0&ll=15.284185,-63.984375&spn=140.717051,345.585938
Examples
Geeks Gone Globalhttp://geeksgoneglobal.com/outcomes/
EdgeRyders http://lote.edgeryders.eu/
Where do you find me?
http://www.facebook.com/#!/bertola.bergstrand
https://twitter.com/ContChange
http://livingbridgesplanet.wordpress.com
http://www.linkedin.com/profile/view?id=78180374&trk=tab_pro