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PeoplePub: Digital Agency with a Change
Proposed By: Peoplepub.in
This presentation is solely for the use of PeoplePub Client and PeoplePub Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Peoplepub.in
Digital Services
www.peoplepub.in
Digital Marketing Agency
AgendaWe are “Catalysts for your Business Growth”
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About Us Our Offerings Our ClientCase Study
www.peoplepub.in
Digital Marketing Agency
About UsWe are dedicated to provide a WOW customer experience
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PeoplePub is the 360 Degree independent marketingagency based at New delhi, India. We offer an end-to-endinternet and mobile suite of services, ranging fromstrategic planning, brand awareness, customeracquisition, customer retain, customer engagement. Ourexpert team work on the experience design at one end, tomedia deployment and campaign analytics at the other
What we have? How we do?We not only suggest ideas to the brand butalso execute them. We believe in highquality, effective delivery of campaign. Webelieve that brand should engage theprospects and customer at every stage ofcustomer experience.
Who we are?
Why PeoplePub
ROI based Approach
End to End Services
Proven Credentials
Robust Technology
Amazing knowledge of products and services offered.
PeoplePub comes with unique project execution thought processes, which is
combination of traditional business
and agency business.
We at PeoplePub have taken ROI focused
approach to deliver result.
At PeoplePub we believe in Honest commitment to
clients. We see to it that we deliver what
we promise.
Customer experience map:
Awareness
Engagement
Interest
Purchase
Customer Care
Loyalty
Referral
www.peoplepub.in
Digital Marketing Agency
Experience Optimization Process
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DISCOVERY
IDEATION
DESIGN
BUILD
Who:, Advisor Team, Client
What:• Identify critical customerattitudes, behaviors and needs.
• Examine cultural driversof brand experience.
How:• Deep immersion into current customer experience withBrand.
• Behavioral and Cultural• Experience Adventure
• Brand Experience Audit
Who: Advisor Team, Client
What:
• Develop Brand Narrative
Develop 2-3 possible
Experiences
How:
• Intense 2-day Experience
Ideation session
• Beyond Brand Strategy to
Brand Story
Who: Advisor Team,
What:
• Final Brand Narrative
• Final Experience Design
• Technology Specifications
• Budget
How:
• We works closely with partners to develop scalable, affordable technology solution Our team of architects and designers develops final plans for physical space.
Who: PeoplePub
What:
• Build, operate, maintain
Brand Experience.
How:
• creates turnkey operation for
implementation
www.peoplepub.in
Digital Marketing Agency
Our OfferingWe offer 360 degree Digital Marketing Service to our client
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Online Marketing
Website Development
Design & Development
Continuous User Engagement
SEO
Relevant keywords
On page
Off page
SEM/PPC
As per budget
As per geography
Social Media Channels
FB
Google+
Paid Ads
Social Media Channels
Targeted sites where customers visit
Content marketing on blogs and content sites through
expert reviews banner ads
Behavior targeting , Retargeting
Affiliate Marketing
(Email )
Direct mailing
Transactional mail
Affiliate mail
Affiliate marketing (Mobile )
Affiliate bulk SMS
Transactional
Promotional
Retargeting
Affiliate Marketing (Banners & Videos)
CPM, CPC, CPCV Campaigns
POP Under campaigns
Video pre rolls
Native ads
Mobile Apps
App development
Installation campaign for your app on
different handset
www.peoplepub.in
Digital Marketing Agency
OfferingHow we do define Web Development, SEO, SEM, SMO
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Website Development
Website•Website Development/revamp on HTML5 Framework
•CMS Based Website
•Responsive so that it adjusts as per screen size
•User Engagement Mechanisms in form of logins, contest, content, live chat, booking engine
•Vibes would share a new design for your website look & feel
SEO
On-page Optimization •Meta tag, Title Tag Implementation
•Sitemap Implementation
•Alt tag Implementation
•Anchor Tag Optimization
•Structure Navigation
•Textual Content Optimization
Off-page Promotions •Article Writing
•Article Syndication
•Manual Directory Submission
•Social Bookmarking
•Manual Link Request to themed site
SEM/PPC
Ads•Google Adwords
•20 Keywords Implementation
•PPC
•Geo Targeting Setup
•Conversion Tracking
•Textual Content Optimization
•Keyword competitor analysis
SMO/Paid Ads
Social Media•FB, Linkedin, G+, Twitter, Pinterest
•Strategy Implementation
•Page Design
•User Engagement
•Paid Ads
•Content Management
•Campaign Management
www.peoplepub.in
Digital Marketing Agency
OfferingHow we do define Affiliate Marketing - Email
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India emerging affiliate email marketing network with inhouse email inventory for B2B & B2C campaigns
17 million base on our network .
2 million in-house inventory
Partnered with 50+ email publisher with well profiled base
10 million push on Daily basis
Work on CPM, CPO, CPC, CPV, CPL model
Delivering 1 million open , 60k+ clicks on daily basis
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87
45
1521
14 16
45
Mumbai Delhi NCR Bangalore Gujarat Chennai Pune Hyderabad Other
Geographical Segment
Super HNIs, 60
HNIs, 43
Car Owners, 55
Frequent Fliers, 35
Female Metro, 52
NRIs, 19
Online Shoppers, 100
Credit Card Owners, 79
Share Market Investors, 20
IT Professionals, 23
Executive level, 12.5
Engineers, 27
Corporate Employees, 42
Premium Segment
*Number are in Lacs
*Number are in Lacs
www.peoplepub.in
Digital Marketing Agency
OfferingHow we do define Affiliate Marketing – Mobile, Banners & Videos
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Ad serving on various screen ( I.e. Mobile , desktop, tablet )
200+ publishers network
50 million impression capacity a day on mobile as well desktop .
Various targeting options available
CPM, CPC, CPV, CPI, CPR, CPS, module for delivery
Support all third party tracking enabled reporting (TUNE , CAKE, Media mind)
SMS and MMS
•SMS: text message from brand of 160 characters
•MMS: rich pictorial/ voice/video message – receiver has to click to view –up to 200 KB file size
Data Points
•250+ million non-DND base for SMS
Targeting
•By circle, city, up to cell site
•By ARPU
•By handset
•By time band
•By data usage
•By consumer segments such as roamers/ women/ youth etc.
Mobile Banners & Videos
www.peoplepub.in
Digital Marketing Agency
Case StudyDelivering “Customer Success” across industry verticals
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Name: Shobha Industry: Real EstateDuration: 4 Months
Objective• To generate the lead for the project.• Bangalore city targeting with income level above 10 lakh
Solution
• We have Done Around 10 million emailer campaign for them in a span of 1 month and generated open rate of between 5%- 7% on an average.
• We segmented database accordingly for city with income level with age targeting.
• Delivered 800 leads for different project in a span of 4 months.
Name: Aditya Birla Money - My universeIndustry: Financial ServicesDuration: 6 Months
Objective• To generate traffic for website simultaneously generate lead for the website. • Targeting : Pan India age above 25 years
Solution
• We have done 3 million e-mailer campaign for them in a month and generated open rate of between 10%- 15% on an average.
• Delivered 50000 clicks in a month .• We role out this campaign for an over a period of 4 month then with average
click rate of 2-3 % for every one lakh campaign.
Name: MagzterIndustry: Print MediaDuration: 5 Months
Objective• To generate the traffic for the website simultaneously generate registration
for the website. • Pan India Male female age between 18 -50
Solution
• We have done 10 million emailer campaign for them in a span of 4 month and generated open rate of between 10% on an average.
• We segmented database accordingly for metro cities with age targeting.• Delivered 150000 clicks in a span of 4 month with sale recording 10000
registration delivered.
Name: MonginisIndustry: E-commerceDuration: 5 Months
Objective• To generate the traffic for the website.• Metro cities Campaign age between 18 -40
Solution
• We have Done Around 15 million emailer campaign for them in a span of 1 month and generated open rate of between 10%- 15% on an average.
• We segmented database accordingly for metro cities with age targeting.• Delivered 3 lakh clicks in a span of 4 months.
www.peoplepub.in
Digital Marketing Agency
Our ClientPeoplePub is dedicated to providing a WOW customer experience.
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In past we have worked with more than 100 brands. Here is a partial list of the brands from the industry including, Agency, Media, Lifestyle, Travel, Education, Ecommerce, Real Estate, BFSI.
Looking Forward to Hear from You…
How we can help you today?
This presentation is solely for the use of PeoplePub Client and PeoplePub Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Peoplepub.in
Mobile: 8510005571Email : [email protected]
