People

knowing these templates can lead to superior results.

The following slide will show you results from a competition between trained people, untrained people, and, professionals.

People

We considered 3 groups of 20 people each:

Group 1 : Laymen who were instructed during 2 hours on the Connecting Worlds macro.

Group 2 : Uninstructed Creative professionals with 3-15 years experience in advertising.

Group 3 : Uninstructed laymen (control group).

Results

Group 1

Group 2

Group 3

4.6±0.2

3.6±0.2

2.8±0.2

Computer

In order to prove that templates of creativity are invariant of the human agent, a non-human agent is needed. Since the templates of creativity are well defined they can be implemented as algorithms in a computer using a database.

Technology

Building the database: entering at least 3 symbols for every quality.

The Database

Symbol 1

Symbol 2

Symbol 3

Quality1

Symbol 1

Symbol 2

Symbol 3

Quality2

Croissant

Eiffel

Louvre

French

The Challenge

Care to make it INTERESTING

?

Experiment Goals

Checking the success of computer generated ads in competition with people.

Description

Setting a competition between the computer and other four groups, to see , given an idea, “who would make the best ad”

Competitive Analysis

Other Competitors Laymen: For the same product and

message

Magazines: Randomly chosen ads from well known magazines (Time, etc).

One Show: Winners of the One Show competition