Pep clikzy Creative Brief

108 N Payne StreetAlexandria, VA703.567.4330

[email protected]

Hello!

PEP Educating Parents. Enriching Families.

108 N Payne Street Alexandria, VA703.567.4330 | [email protected]

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RKClikzy has worked on a variety of non-profit, advocacy, and/or youth-led organizations. The goal for each of these clients, though unique in their personal missions, was similar in that they all needed their branding and website to speak to their audience just as clearly and honestly as a face-to-face conversation. We worked together to produce a brand and a website for each of them that transparently reflected their mission and ignited their audi-ence into taking action, joining the organization, and becoming an active and well-informed member. A list of these clients include: Arlington Green Games, The Bryce Harlow Founda-tion, The Littlest Lamb, Mine the Vote, Lolly’s Locks, Policy Studies Organization, London Towne Elementary School, Hill Snowdon, Fairvote, and the National Asian Pacific American Bar Association.

Arlington Green Games: Clikzy worked with Arlington Green Games (www.arlingtongreengames.com) to create an appealing and effective website redesign in a Drupal platform. They were thrilled with their website, however, Drupal proved to be a more difficult platform for their internal team to use to update the AGG website. To solve this problem, they came back to us and requested we transfer their website from Drupal to Wordpress, which has a much more user-friendly administrator back end.

Lolly’s Locks: Lolly’s Locks (www.lollyslocks.org) is a new non-profit organization whose mission is to get high-quality wigs into the hands of women who would not be able to afford them otherwise, inspired by the founder’s mother Lolly who lost her 15-month battle of cancer in March, 2012. Jaime, the founder, really wanted to create a site that reflected her mom’s clean and elegant sense of style, her bright spirit, and had a unique interface for accepting donations. To fulfill her needs, we built her site on a Wordpress CMS platform for easy updating and management, and we designed a custom donation section that is both inviting and intuitive.

Littlest Lamb: The Littlest Lamb (www.littlestlamb.org) reached out to Clikzy in hopes of having their site redesigned. Their site was outdated and messy. Each news article they posted displayed on the homepage, which made for an overwhelming and endless scroll for the users. Being an organization whose goal is to improve the lives of orphans and street children, an organization also run by young adults, we created a custom design that a fun yet able personality. We reorganized the site architecture and navigation to provide users with an easy-to-use environment. They were also thrilled with their ability to easily manage and update a blog (not housed on the homepage) and a small e-commerce store.

Here are some more specifics on a few of our previous non-profit projects:

Client ReferencesMine the Vote Matt Oczkowski Director, Online Campaigns Advocacy Group, Inc. 1411 K Street, NW, Suite 1400 Washington, DC 20005 (202)-525-9849 http://www.minethevote.com

Bryce Harlow Foundation Linda Dooley President Bryce Harlow Foundation 202-654-7812 [email protected] www.bryceharlowfoundation.org

Arlington Green Games Sarah E. O’Connell Energy Outreach Coordinator Arlington County Department of Environmental Services 2100 Clarendon Blvd, Suite 705 Arlington, VA 22201 www.arlingtongreengames.com


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ESS Discovery

Discovery is the most important phase of the design process. This is when we get to know your company, your brand, your goals, and your objectives. The design process is collabo-ration between client and agency. We want to give you the best and most effective product possible. To do this, both parties have to do some home-work. The client must know what they want to convey to their audience, and we must know how to convey that message(s) in the most effective way.

Questionnaire and Site MapTo begin our discovery process, we ask our clients to thoroughly fill out a website questionnaire that we created. The question-naire guides the design process by giving our design team the overall direction to take with each custom design. If this questionnaire is filled out fully and thoroughly, our designers are always in the ballpark when it comes to creating wireframes and mockup designs. The client will tell us websites they like and dislike, competitor websites, goals and objectives, keywords for SEO purposes, and more.

Kick-off Phone CallDuring the kick-off phone call we go over the questionnaire and sitemap to make sure we are on the same page. Depending how thoroughly the ques-tionnaire was filled out, a kick-off call can be a brief 5 minutes, to a lengthy 2 hours. Our designers will ask for any clarifications they may need, and our clients will ask any questions they have on their end as well.

ContentWe believe it is never too soon to start gathering your content, especially for the homepage. To move from discovery into a homepage wireframe, we ask that you tell us what information (text, charts, images, videos, contact forms, etc.) you need to have displayed on their homepage. The relationship between agency and client is like that between home-owner and contractor. Kitchens, bedrooms, living rooms- they all have 4 walls, but each room serves a different purpose. We will take care of the (information) architecture; we just ask that you tell us what room we’re building.

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MockupThis is the point where our designers wave their magic wands/mouses and transform your rough site plan into a real design. We summon all our Photoshop/ Illustrator talent and design know-how to create a website that not only works, but wows.

RevisionsWe want you to love your website. The feedback you provide drives the design process. Before we develop your site we make sure that every detail has been approved. We’re flexible so you don’t have to be.

DevelopmentOur development team brings your website to life. They slice the designs into HTML and CSS code. The code is then incorporated into a content management system. Here you can manage any interactive elements, such as updates, news, or blog posts. We test every page to make sure the site is web ready.

5 6 7 8WireframeA wireframe is the skeleton of your site. By building a rough outline of your site (black and white, no graphics) we ensure that every piece is in place. It’s not pretty, but it gets the job done. This bare-bones layout reveals the structure of the site without distracting stylistic treatments. At this point if there are any content changes, they can easily be made without disrupting the design.

Your site moves to a live server. Anyone can view and search for your site!

Launch

All of Us at

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At Clikzy, we partner with companies around the globe to create brilliant ideas and convert them into real results. Before starting each project, we ask you to fill out a questionnaire. Our designers will derive inspiration from the questionnaire to help create the website. The goal is always to ensure that everyone’s input is taken into consideration.

A project manager guides the project through each phase, making sure all questions and comments from both sides are sorted out. The tools we use to facilitate the process include Basecamp, Notable, and our Testing Platform.

Projects go through these phases:

Basecamp

1. Discovery

2. Wireframes

3. Mock up Designs

4. Development

5. Testing

6. Launch

To help manage projects we use 37signal’s “basecamp.” This software enables us to collaborate with all team members, on our side and your side, throughout the project. Every-thing that is posted on basecamp is viewable anytime by everyone assigned to the project. This is especially beneficial when working with clients that have several individuals that are responsible for the outcome.

Basecamp makes it possible to work as a team without the hassle of getting everyone together in a meeting. The same is true for Notable, image capturing software, which takes collaboration to a new level.

Notable allows us to post a mockup design for a website online. Then anyone with the link may make comments directly on the image. Everyone’s opinion can be heard and everyone can post on their own time. We then take all of those comments and apply all necessary changes. Revisions can be anything from changing colors and fonts to changing entire layouts and the overall theme. Addition-ally, we will do unlimited revisions on a design, because we want it to be right.

Basecamp offers a tour: http://basecamphq.com/tour

Notable Notable offers a tour: http://www.notableapp.com/tour

When the design has been approved, we will move to development. You may watch your site get built via our testing platform, websitetestdomain.com. This test domain allows us to work out any issues with the site before launch-ing it on the client’s domain. When we get the go ahead, we will then transfer everything to your domain, at which point ownership of all design and intellectual property is trans-ferred as well.

*If you follow the links you will see that they are fully functioning, live websites, which are currently pending client approval.

TestingPlatform

Sites we have recently developed: http://washingtondcmarketing.org/bn/

http://washingtondcmarketing.org/gr/

How We Manage Projects


1. Discovery

2. Wireframes

3. Mock up Designs

4. Development

5. Testing

6. Launch

Generally clients are very good at pointing out “I don’t like this, take this out, etc.” What is harder to commu-nicate is “this is what I would like to see.” Everyone has an overall idea of what they want to happen but the details are fuzzy. We offer unlimited revisions on the design because we know that it may be hard to pin point exactly what you want. We generally offer more than one mockup version so that it is easy to com-pare what works and what doesn’t. Then we collaborate through Notable to highlight exactly what needs fixed. Content writing may be the most difficult step in creating a website, and often the number one thing that can hold up a project. What makes it easier is having a site layout. After an initial mockup it is much easier to determine where there is a need for content, whether it’s images or text. No one knows a company better than you, so an “about us” section generally falls into place rather easily. Other sections are less intuitive and therefore take a little more effort. When in doubt it is best to keep it simple. Also keep in mind that the internet is an abundant source of information. There is nothing wrong with doing some research and identifying the key items that others have included in their websites. Many companies prefer to just transfer the content from their old site into their freshly designed site which also works well.

We will always try to be the catalyst for bringing out your creative side. Building a website takes a team effort and we will provide support. Feel free to send any content to us for review.

How We Inspire and Motivate


When the design has been approved, we will move to development. Clients may watch their site get built via our testing platform, washgintondcmarketing.org. We have recently developed these sites:

http://washingtondcmarketing.org/lyneer2http://washingtondcmarketing.org/90northhttp://washingtondcmarketing.org/mwcouncilhttp://washingtondcmarketing.org/fairvote

If you follow the links you will see that they are fully functioning, live websites, which are currently pending client approval. This test domain allows us to work out any issues with the site before launching it on the client’s domain. When we get the go ahead, we will then transfer everything to the client’s domain, at which point ownership of all design and intellectual property is transferred as well.

SupportAll the websites we create are custom designed and built. For this reason, support varies significantly by project. Due to the nature of support we offer website maintenance packages. The following services are encompassed by all of our maintenance options:

• Monthly website updates• Support & Consulting Request Emails• Support & Consulting Request Calls• Annual Strategic Planning w/ Clikzy Management Team• Annual Website Review (Delivered via email)• Online customer support system• Monthly Backups• Broken Link Fixes• Graphics & Animation Updates

Below are the packages we offer:

• On Demand Package @ $80 per hour (Quoted per project) • Package of 24 hours @ $70 per hour• Package of 60 hours: @ $65 per hour• Package of 120 hours: @ $60 per hour• **Packages do not expire and rate is locked.

Testing


INTRODUCTION

Why Clikzy Creative?• Experienced Professionals• We’ve completed over 300 websites with over 100 being WordPress!

The Clikzy Creative’ website maintenance team is made up of full / part time professionals each with more than three years of web design experience.

• Customer Service

Clikzy Creative’ website maintenance experts are friendly, courteous, and most importantly, responsive to your web maintenance needs. They will always provide an estimate of the number of hours it should take to do the job and notify you by telephone or email upon completion.

DESCRIPTION

What is web maintenance?Think of it as painting your house; the more attractive it is, the more often it will be visited and noted to others. Good regular maintenance will also keep visitors coming back. As simple a thing as a time stamp on your web page, will show the viewer your pages are up-dated regularly. Make your website attractive and always aim to attract new visitors to it. Maintenance can consist of minor text changes or additions to graphics or a new website page design or new page content, etc.

We define "Website Maintenance" as keeping the website current. This could include website design, and development.

CLIKZY RESPONSIBILITIES

We maintain a current backup, and archive all submitted files for your website.

We reserve the right to distinguish between "updates" and "new designs". Changing the navigation, the adding of new pages, graphic changes, buttons, etc. are considered new designs and charged accordingly to our hourly design rate.

PARTNER RESPONSIBILITIES

It is the client's responsibility to review updates and notify us of any necessary changes that we need to make. There will be no charge for any errors on our part. However, if a change needs to be made due to client error, the regular hourly update fees will be charged. Your rate is calculated on the total time involved in completing the updates. Billing occurs on the 30th day from your contract date every month.

Updates should be provided electronically (by email) as much as possible. Attachments should be in text format (.txt or Word .doc formats are fine). Send digitized pictures in common format such as .jpg, .gif, .ai, .psd, .png, .bmp, etc. Updates may also be sent by postal mail or by fax. This will require retyping data or the scanning of photos and will cost more to complete your changes.

Service (SLA) Agreement


Clikzy Creative is a new age web design and search engine

marketing company with dedicated professionals with the same goal in

mind: Create outstanding designs that promote your sucess and growth.

For 6 years we have helped companies grow their business through great

websites and great marketing. You will be working directly with the

designers and copywriters who are extremely responsive and allow you

unlimited revisions until you are happy with your product.

Clikzy began when a small team of Web Designers and Search Marketers

kept noticing how bland and boring most websites out there really are. If

you don’t believe us, Google search some terms in your industry and

review the sites. Bored yet? We decided that Clikzy Creative’s goal would

be to bring uniqueness, creativity, and excitement to each and every

project we touch. We work to make sure your site stands out amongst the

dullness floating around the internet, and blasts your competitors out of

the water. We do not settle for

mediocrity and we believe no client should.

Your Website is the face of your company. We want you to be involved.

Flexibility and frequent communication is only one of the many things

that set us apart from the others. At Clikzy Creative, our goal is to combine

our expertise in web design and development, social media, and search

engine optimization to give you the kind of website that will ignite your

company and propel your business to new heights.

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Our Goal: Make Your Website Unique and Effective

Your Website Design starts with an in-depth analysis of your goals and marketing plan. We’ll help you define and navigate through the sea of acronyms such as HTML, PHP, Joomla, and Drupal to identify which platform works best for you. Our team of designers and developers are experts in creating beautiful and professional websites including interactive elements such as jQuery and Flash. Not only that, our team is well versed in various content management systems to help you manage your new website easily and efficiently.

Online Marketing strategies are an integral part of our process because we know a successful website is about more than beautiful design. Our team at Clikzy Creative will work with your company to analyze keywords, utilize e-mail marketing and social media platforms to better connect with your target audience. We specialize in search market-ing techniques and search engine optimization (SEO) to make sure that your company stands out among your competitors.

Engaging your audience with Social Media is a crucial part of promoting your business and brand recognition. Our developers under-stand the importance of connecting with people and use an array of social media platforms to do so. Social bookmarking, referral strategies, and blog integration are just a few great ways to stay in touch with your exisiting audience and bring in a whole lot more.

E-Commerce websites allow you to sell virtually anything online. But with millions of e-commerce websites already established, how will you compete? Our team can help. We will educate you in how to avoid the most common mistakes made in e-commerce design to ensure detailed product descriptions and user friendly navigation. Integrating simple check-out processes gives your customers peace of mind when navigating and purchasing from your website.


Core Competencies

THANK YOU!

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Launch

All of Us at

say...

108 N Payne Street

Alexandria, VA 22314

703.567.4330

[email protected]

CONTACTUS!

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Pep clikzy Creative Brief