PepsiCo CSR Activities and Proposal for New CSR Activity

7/23/2019 PepsiCo CSR Activities and Proposal for New CSR Activity

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Garbage Collection &

Solid Waste Management


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Most Hyped:

Conservation of Water


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CSR in Modern Times

CSR is a concept where companiesdecide voluntarily to contribute for thebetterment of society and environmental

sustainability. Like the iceberg, most CSR activity is

invisible...It is often an active attempt to

increase corporate domination ratherthan simply a defensive 'imagemanagement' operation.


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PepsiCos Claim

Pepsico, one of the largest food andbeverage companies in the world, hasbegun claiming that it has achieved

"positive water balance" in India, that itis "Giving Back MORE WATER ThanWe Take".

Wonderful as it may sound, Pepsico'sclaims of achieving "positive waterbalance" simply do not add up.


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Water Usage- Anunderstatement? Pepsico had achieved "positive water balance" as it

used or counted as "debit" 5.168 billion liters in 2009saved or counted as "credit" 6.004 billion liters of water,hence a positive balance of 836 million liters.

But Pepsico is also responsible for additional 21.82

billion liters of water used in the agriculture of itspotatoes which it has not added to its debit.

Pepsico is responsible for 214 billion liters of waterused in production of sugar used in its products. And

yet, Pepsico reports using only 5.168 billion liters ofwater in India, about 40 times less.

78% of the water "credits" that Pepsico uses in itsaccounting for "positive water balance" comes from

"saving through agricultural intervention".


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Pepsico Franchisee Plant in Water Stressed Phillaur, Punjab WhereWater Usage Restrictions Have Been Placed on Farmers Due to

Rapidly Deteriorating Water Conditions


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AIM

To develop areas(about 100 villages- 1village at start) with positive hygiene andsanitation through awareness creation,construction of house hold toilets, garbagemanagement, construction of rain waterharvesting structures, eradicate opendefecation in the targeted area

To teach-and-train villagers about the evilsof Agyaan, Anyaay, Abhaav, and Asuchi.


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Objectives

To make the people to understand the importanceof clean and sanitized environment To mobilize the community with knowledge of

environment protection To motivate the community in participating in the

construction of the closed toilets with waterpreservation. To teach them about social evils and evils of

ignorance To make the people to understand the participatory

approach in water, sanitation and hygiene. To plant saplings in the streets, backyards and

other community lands to make the area eco-friendly


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Strategies

Cleaning the entire village with people participation. Creating awareness among the community about the

importance of personal hygiene, water management andsanitation; and evils of ignorance, dowry, corruption, etc

Training the Community, and the School Children on thefour verticals(Agyaan, Anyaay, Abhaav, & Asuchi).

Construction of community toilets, rain water harvestingstructures drainage facilities and renovation of waterresources; and setting up of Mass Learning Centers

Planting saplings in the streets, backyards, schools and

community lands to preserve the eco and environmentfriendliness Facilitating the conversion of garbage into manure by solid

waste management


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Activities Cleaning the entire village with people participation

Management of solid waste

Construction of drainage facilities & closed toilets

Planting of trees both in the house hold and publicplaces

Construction of rain water harvesting structures

Installation of dust bins in the selected areas Awareness creation among the public and school

children

Setting up of Mass Learning Centers

Creation of natural wetlands


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3 Rs for Water

Man-Made IrrigationSystem where spentwater is reused

Water wastage isreduced as less aspossible

Creation of naturalwetlands where wateris purified naturally


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Phase 1- 12-MonthImplementation Cleaning the entire village- Months 1,2,3 Management of solid waste- Months 1 to 12

Construction of drainage facilities & closed toilets-Months 1 to 3

Planting of Trees- Months 4 to 7

Construction of rain water harvesting structures-Months 4 to 8

Installation of dust bins- Months 4 & 5 Awareness creation- Months 1 to 12

Setting up of Mass Learning Centers- Months 1 to 3

Making natural wetlands- Months 6 to 12


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Monitoring

Records of awareness meetings.

Training records and interaction with thecommunity.

Regular meetings with the communityand the records about the progress.

Reports of the records with supporting

documents monthly, quarterly and oncompletion of the work will be submittedto PepsiCo India.


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Phase 2- Promotions

Facebook page talking about the CSRactivity, containing testimonials

An independent website, deshbadlo.orgwhich shows all the data and asks the

youth to take over the implementationphase gradually A CSR commercial stating the success

stories of villages

People who have contributed themost(physically/strategically) in thecampaign to be given recognition


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Outcomes

Upliftment of ruralsociety

Increase inKnowledge andResponsibility

Increase in Top ofthe mind Recall

Increase in Brand

touch points Increase in Brand

Image


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Discussions

The number of rural households earningless than US$760 a year is down from65% to 24% since 1993, while those

with an income of US$1,525 have morethan doubled from 22% to 46%.

According to India's National SampleSurvey, monthly per capita expenditure

in rural areas stood at Rs 953 (US$20.9)in 2009-2010, up by 64.4% compared tothe 2004-2005 level in nominal terms.


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While PepsiCocontinues to fight CSRwars with CocaCola,you can sit back &

enjoya refreshing Pepsi!

Documents

PepsiCo CSR Activities and Proposal for New CSR Activity