PepsiCo Sales On Boarding Training About PepsiCo India

PepsiCo Sales On boardingAbout PepsiCo India

Topic Name: About PepsiCo India

Seat time for the module: 15 min

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66+ plants and co-packers across the country

8 brands in just 2 decades

Model partnership with over 24,000 farmers

Water positive since 2015

PepsiCo India: Performance with Purpose

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An expansive beverage and snack food business supported by 66+ plants and co-packers across the country

Developing eight brands in just two decades, which are all household names and each worth more than 1000 crores in estimated annual retail sales.

Establishing a model partnership with over 24,000 happy farmers across nine states

Becoming the global leader in water conservation and saving more water than it has consumed

Yes, this is PepsiCo India Region, leading through Performance with purpose.

Click Enter to begin.

Show a collage of different images. For example, show a world map with the callout saying 62 plants. Similarly show photographs of the 8 brands, farming image, and tap with a water drop, all of them have the corresponding TOS appearing in coloured patches or call outs.

Menu

1. Introduction

2. Overview of PepsiCo India

3. How Does PepsiCo Function?

4. Prospects and Challenges

5. Summary

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This module will familiarise you with the history of PepsiCo India and how it functions. You will also find out more about PepsiCo Indias organizational structure, reporting hierarchy, major market prospects and challenges faced.

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Topic 1: Introduction

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Introduction - PepsiCo India

Global Entity

India operations launched in 1989

You are already familiar with the history of PepsiCo and its global progress over the past few decades.

Lets now look at the PepsiCo India operations, launched in 1989.

2

Mission Brief

At the end of this module, you will be able to:

Describe PepsiCos India operations

Describe the organizational structure of PepsiCo India

List PepsiCo Indias business achievements

Describe the Performance with Purpose programme at PepsiCo India

Discuss the business prospects and challenges that lie ahead for PepsiCo India

At the end of this module, you will be able to:

Describe PepsiCos India operations

Describe the organizational structure of PepsiCo India

List PepsiCo Indias business achievements

Describe the Performance with Purpose programme at PepsiCo India

Discuss the business prospects and challenges that lie ahead for PepsiCo India

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3

PepsiCos Global Structure and India

Globally, PepsiCo has six divisions:

North America Beverages (NAB)

Frito-Lay North America (FLNA)

Quaker Foods North America

Latin America (LA)

Europe Sub-Saharan Africa (ESSA)

Asia, Middle East & North Africa (AMENA)

AMENA has four regions:

Middle East and North Africa (MENA)

Greater China

Asia Pacific (APAC)

India

You know that PepsiCo has six global divisions. North America Beverages or NAB, Frito-Lay North America or FLNA, Quaker Foods North America, Latin America or LA, Europe Sub-Saharan Africa or ESSA and Asia, Middle East & North Africa also known as AMENA.

Wondering where India fits into all of this? Well, the AMENA division is further divided into four regions: Middle East and North Africa or MENA, Greater China, Asia Pacific and India.

Show a global map initially:

Then zoom into the AMENA division

Topic 2: Overview of PepsiCo India

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India - The Beginning

Joint Venture in 1989 between PepsiCo Inc., Voltas and PAIC.

Adherence to well-established policies

Initial challenges faced:

Providing a turnover of 50% from exports

Manufacturing 80% of these exports at the India Centre

Maintaining the ratio of forex inflow to outflow at 5:1

Let us find out how it all began. PepsiCo entered the Indian market in 1989 as a joint venture between PepsiCo Inc., Voltas and PAIC.

The initial journey, like any other entry, was challenging. PepsiCo needed to adjust to a set of governmental rules and policies to take the business forward.

Some of these challenges included:

Providing a turnover of 50% from exports

Manufacturing 80% of these exports at the India Centre

Maintaining the ratio of forex inflow to outflow at five is to one

Lets show a map where India is prominent. Show the following graphic on the map.

Lets show the three bullet text in TOS in a different format on screen

5

The Story so Far

PepsiCo:

Consistently invests in India

Maintains a diverse portfolio of foods and beverages

Partners with 24,000 + farmers

Leads in global water conservation efforts

Cares for the environment

Ensures exemplary employment practices

While the initial stages of the journey had challenges, PepsiCo India managed to grow at a fast pace and has now become one of the largest food and beverage businesses in India, giving it the Region status in 2008.

The initiatives that helped PepsiCo align itself with the Indian market include:

Consistent investment in India

Maintaining a growing portfolio of diverse foods and beverages

Partnering with 24,000 + farmers to introduce sustainable farming programmes

Leading water conservation efforts

Caring for the environment and

Ensuring exemplary employment practices

Use a nice infographic to represent the onscreen data.

Topic 3: How Does PepsiCo Function?

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Regional Structure

Image label: One of the most diverse Markets

Each Unit has:

Designated Unit heads

Customised brand portfolio

Specific targets

Own marketing campaigns

Lets try to understand the Indian market in a little more detail. This will help us better understand the structure and functioning of PepsiCo India.

India is a multicultural country with multiple ethnicities often termed as several countries within a country.

To manage and grow sales in such a diverse market is a challenge in itself. Therefore, to ease operations and maximise revenue the PepsiCo India region is divided into six units: North Snacks, East Snacks, Gujrat, Madhya Pradesh, Rajasthan and Chhattisgarh or GMRC, Maharashtra and Goa or M&G, Andhra Pradesh, Telangana & Karnataka or APTK and Tamil Nadu and Kerala or TNK.

Each unit is headed by a designated person with a customised brand portfolio and specific targets to achieve. In addition, the units also plan and work on their own marketing campaigns.

Image for this screen:

7

PepsiCo India Management

PepsiCo India is headquartered in Gurgaon

The PepsiCo Region Sales org structure is headed by the GM President while the Excom org structure is headed by the Vice President of Sales.

i-text: Click each image to view the organisation structure of that section.

Image labels:

Excom structure

Region Sales structure

PepsiCo India is headquartered in Gurgaon and its organisation structure has two sections: the Excom structure and the Region Sales structure.

The PepsiCo India Region Sales org structure is headed by the GM President while the Excom org structure is headed by the Vice President of Sales.

Click each image to view the organisation structure of that section.

Note to SME: Although we have included the organization structure of the AMENA Senior Leadership Team, we suggest presenting the Org structure without showing names and photographs as this may get updated.

8

PepsiCo India Achievements

PepsiCo India:

2nd largest food and beverage company in India

2nd largest salty business outside America

8 brands, each with a turnover of 1000+ Crores.

12 company-owned and 30 franchise-owned production plants with 24 co-pack facilities.

Employs 4500+ people, with 750+ in frontline sales.

With a successful management team at the helm, PepsiCo has performed phenomenally well in India for the last 27+ years. The list of achievements keeps expanding.

Statistics indicate that it ranks as the second largest foods and beverages company in India and has the second largest salty business outside America.

It has a portfolio of eight diverse brands, each worth more than INR 1,000 crores in estimated annual retail sales. PepsiCo India runs 12 company-owned and 30 franchise-owned production plants and has 24 co-pack facilities.

PepsiCo India also employs 4500+ people, with 750+ in frontline sales. In addition, it also operates joint ventures with other major Asian countries, such as Unilever and TATA Global Beverages.

Create an infographic with the statistics given shown below.

Can we show a org structure icon and a clock icon along with the