Perception and Media

Perceptual Error

Random Data

Memorable Event

• Remember big events more than the mundane or ordinary events

Probability

• Misjudging the chance by a huge margin• The belief that previous events reflect the

probability of a random event. • I am due for…..• The rain caused that accident• Something good is bound to happen

• Some times math and probability are not the same

Self Serving Bias

Self Serving Bias

Self Fulfilling Prophecy