Perception, Attitude, Values

and their impact on Communication

By, Rahina E K, Shruti Badiyal, Karan

Kushalappa, Veeresh, & Suresh A M

Perception: What you see is what you get

Perception is the organization, identification

and interpretation of sensory information in order to represent and

understand the environment.

Four Steps of the Perception Process

1.Selection: What attracts your attention?

2.Organization: Along with selecting

information, we must arrange it in some

meaningful way

3.Interpretation: Classification

4.Negotiation: Sense-making occurs between

people as they influence one another’s

perception

The Role of Perception in Communication

What is sent

Motivation

Perception

What is received

Motivation

Perception

Communication method/media

Sender Receiver

Types of Perception in Communication

Self-

Perception

Environment

al

Learned

Physical

Cultural

Perceive criticallyRecognize your role in perception, avoid early

conclusions, and avoid mind reading.Check your perceptions; describe what you see or

hear and ask for confirmation.Reduce uncertainty: For example, by lurking before

actively participating in an Internet chat group, collecting information about the person or situation, interacting and observing the situation.

Be culturally sensitive; recognize the differences between you and others and also the differences among people from another culture.

How might you increase your accuracy in perception?

Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular entity with some degree of favour or disfavour.

Individuals generally have attitudes that focus on objects, people or institutions.

Attitude

Attitudes are of two types

Positive attitude :

More Participation in

the Conversation.

More Likely To Listen.

Helps Maximize

Strengths and Minimize

Weaknesses.

Increased Interaction

Among Members.

Negative attitude;

Inability to Accurately Judge.

Incomplete Communication.

Inability to See Problems.

Conflict

Basic Conversations that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.

Values

Success Accuracy Beauty Challenge Friendship Fun Reliability Respect for others Results-oriented Rule of Law

Safety Satisfying others Security Self-reliance Cleanliness,

orderliness Collaboration Commitment Communication

Some common personal values are

I. Leadership - The courage to lead from front and shape

future.

II. Balance- Maintaining Healthy life and work balance for

workers. More on Work Life Balance

III. Collaboration - Collaborating within and outside the

company to give the best.

IV. Passion - Putting the heart and mind in the work to get the

best..

V. Community - A sense of responsibility and contribution to

society that define our existence.

Few Examples of Values